ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my company guide Manas Das, Branch Manager
-IDBI Federal Life Insurance Company, NSP for guiding me throughout my summer internship
and research project. His encouragement, time and effort are greatly appreciated.
I would then like to thank my faculty guide, Sachin Sabarwal, for all his valuable inputs and
constant support towards me throughout my project and providing me an opportunity to learn
outside the class room. It was a truly wonderful learning experience.
I would like to thank the training head Mr. Sachin Garg for helping me with the training and
other activities and constantly motivating me to give my best.
I would like to dedicate this project to my parents. Without their help and constant support this
project would not have been possible.
I would like to thank all my friends who did their SIP from IDBI Federal for their valuable
suggestions and support.
Last but not the least I would like to thank all the respondents who offered their opinions and
suggestions and sometimes critical views throughout the survey which made me constantly
update myself come out with a successful project.

(BHARAT LATWAL)

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
12
13

Topic
Certificate (s)
Acknowledgements
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Chapter-1: Profile of the Firm/Company
Chapter-2: SWOT Analysis of the Company
Chapter-3: Data Presentation & Analysis
Chapter-4: Summary & Conclusions
References/Bibliography
Annexure

Page No
1-11
12-14
15-33
34-36
37
38-39

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11

Topic
Certificate (s)
Acknowledgements
List of Tables
List of Figures
Executive Summary
Chapter-1: Profile of the Firm/Company
Chapter-2: SWOT Analysis of the Company
Chapter-3: Data Presentation & Analysis
Chapter-4: Summary & Conclusions
References/Bibliography
Annexure

Page No
1-11
12-14
15-33
34-36
37
38-39

LIST OF TABLES
Table No
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13

Title
Balance Sheet
Profit and Loss account
Gender of Respondent
Age of Respondent
Occupation
Source of Knowledge
Possession of Policy
Reason for not possessing Policy
Company, whose insurance products are purchased
Factors responsible for buying life insurance Policy
Customer of IDBI Federal
Area where company should work upon
Purpose behind buying life insurance policy

Page No
21
22
23
24
25
26
27
28
29
30
31
32
33

LIST OF FIGURES
Figure No
Title
1.1
Hierarchy of IDBI Federal Life insurance Co
1.2
The market share of IDBI Federal
3.1
Selection processes in IDBI Federal Life Insurance
Company Limited
3.2
Gender of Respondent
3.3
Age of Respondent
3.4
Occupation
3.5
Source of knowledge
3.6
Possession of Policy
3.7
Reason for not possessing Policy
3.8
Company, whose insurance products are purchased
3.9
Factors responsible for buying life insurance Policy
3.10
Customer of IDBI Federal
3.11
Area where company should work upon
3.12
Purpose behind buying life insurance policy
IS

Page No
8
9
19
23
24
25
26
27
28
29
30
31
32
33

S No
1
2

Symbol

TABLE OF SYMBOLS
Nomenclature & Meaning

LISTABLE OF ABBREVIATIONS
S No
1
2

Abbreviated Name
CRM
EPS

Full Name
Customer Relationship Management
Earning Per Share

EXECUTIVE SUMMARY

IDBI Federal Life Insurance Company Limited is a joint-venture of IDBI Bank, Indias premier
development and commercial bank, Federal Bank, one of Indias leading private sector banks
and Ageas,a multinational insurance giant based out of Europe.In this venture,IDBI Bank owns
48% equity while Federal Bank and Ageas own 26% equity each.Having started in March
2008,in just five months of inception,IDBI Federal became one of the fastest growing new
insurance companies to garner Rs 100 cr in premiums.Though a continuous process of
innovation in product and service delivery IDBI Federal aims to deliver world-class wealth
management,protection and retirement solutions that provide value and convenience to the
Indian customer.
First chapter includes a brief description about the company profile including its vision and
mission, nature of the firm, product range, market position of the firm, and present leadership of
the organization.
Second chapter includes SWOT Analysis of the company was done in order to determine what
may assist the firm in accomplishing its objectives, and what obstacles must be overcome or
minimized to achieve desired results.
Third chapter includes two parts. In the first part it includes Data collection from different
functional areas like Marketing, Human Resource Management, Finance (balance sheet, profit
and loss account and their analysis), information technology and Operation Management.
In the second part it includes data presentation through different tools and technologies like
charts, diagrams, graphs and tables and each question include data tabulation, data presentation,
data interpretation and inference. It also includes objectives and scope of the study.

Fourth chapter includes the Summary and conclusion of the different functional areas such as
Marketing department, Human Resource Department, Finance Department, and Information
Technology department. It also mention about findings, Recommendations to the company,
Analysis of questions and lessons learnt by researcher during this summer internship at the IDBI
Company.