JEFFREY L.

FERO
Fishers, IN 46037-8965 317-585-9214
jeffrey.fero@comcast.net
PROFESSIONAL SUMMARY:
Successful and skilled sales and marketing professional with 25+ years experience in various
wholesale and retail environments. Consultative selling expert. Always exceeds goals.
Corporate profitability contributions are extensive- through understanding of balance sheets,
P&L analysis, continuous process improvement, and conservation of resources. A highly
organized and energetic self-starter with an uncompromising work ethic that loves to motivate
team members.

SKILLS:

customer-relationship building and selling

multitasking and time management
strong verbal and written communications
computers, MS Office, 20/20 design software(CAD)
ability to prioritize
analytical abilities
detail oriented
positive attitude

EXPERIENCE:
Masco Cabinetry
Builder Sales Representative

Indianapolis, IN
Sep 2010 to Present

Increased market sales by over 300% by relationship selling.

Achieved $8.2 million in annual sales volume.
Managed granite tops sales, installation, and service; generated over $2 million in
product sales volume by owning the responsibility of growth and profits.
Maintained less than 5% accounts receivables over 60 days.
100% customer retention despite annual price increases and increased competition.
Increased ASP 15% by customer product training.

Chisholm Lumber & Supply Company

Department Manager

Indianapolis, IN
Feb 2009 to Sep 2010

Created successful Kitchen and Bath Department. Increased sales from $100K prior to
employment to $1.1M in first year.
Managed and trained staff of 2 designers / salespeople.
Optimized bidding process with existing lumber customers.
Gained proficiency with 20/20 software; designed cabinetry and countertop solutions for
kitchens, baths, and other applications.
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Masco Contractor Services dba Gale Interior Solutions

Builder Sales Representative

Increased sales by over 350% in four years.

Attained over $8 million in annual sales volume.
Assisted in training two successful Division Managers.
Managed showroom and design staff.

Merillat Industries, Inc.

Builder Sales Representative

Indianapolis, IN
Dec 2002 to Feb 2009

Indianapolis, IN
Jun 2000 to Dec 2002

Increased sales by over 100%.

Attained $3 million in annual sales volume.
100% implementation of manufacturer national account programs.
Bid, priced, sold, and coordinated deliveries of cabinetry products to jobsites.

Drexel Interiors, Inc.

Contract Sales

Indianapolis, IN
Oct 1993 to Jun 2000

Rated in the top 15 salespeople in the company each year.

Attained 6th ranking with $1.274 million in annual sales with a 92% increase in sales in
'97-'98 fiscal year.
Designed and sold cabinetry, countertops, and flooring products to builders and
remodeling contractors.
Problem-solved to manage change-orders without delaying production and increasing
costs.

Metzger Lumber Company

Kitchen Department Manager

Carmel, IN
Oct 1992 to Oct 1993

Increased sales by more than 35%.

Increased customer base by 20% with new and existing lumber customers. Retained
majority of these accounts to new position.
Sold and coordinated deliveries of kitchens and baths to local builders and remodelers.
Read and worked with blueprints, designed and priced takeoffs.

Plywood Minnesota, Inc. dba Drexel Company, Inc.

Assistant to District Manager

Indianapolis, IN
Jul 1990 to Oct 1992

Increased profitability 5% by reducing waste and consolidating efforts.

Supervised, set sales goals for home improvement retail unit ($5 million annual sales).
Designed and coordinated training programs for 30+ employees.
Purchased and maintained inventories of all product offerings.
Developed and implemented local marketing strategies.
Formulated store design and visual merchandising concepts for area stores.
Supervised all aspects of specialty product manufacturing.
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Plywood Minnesota, Inc. dba Drexel Company, Inc.

Store Manager

Managed 30,000 square foot retail unit, annual sales in excess of $3 million.
Awarded for Best Store Operations in chain in second year.
Consistently ranked in top 5 stores of 12-unit chain.
Responsible for sales volume, gross profit, and net profit.
Managed and trained staff of 25 employees and coordinated 10 subcontractor installers.
Coordinated store design from white box through final finish stages.

Plywood Minnesota, Inc. dba Drexel Company, Inc.

Assistant Store Manager

Indianapolis, IN
Sep 1986 to Jul 1990

Indianapolis, IN
Oct 1982 to Sep 1986

Improved store sales ranking from 12th to 4th in chain.

Established several key accounts totaling over $2 million annually.
Promoted to Store Manager.
Facilitated changeover of ownership and management.
Scheduled, supervised, and trained 30+ employees.

Cort Furniture Rental, Inc.

Assistant Store Manager

Indianapolis, IN
Aug 1980 to Aug 1982

Increased store sales volume and lease agreements by 40%.

Reduced loss and increased profits 10% by analyzing customer credit reports.

Brown & Williamson Tobacco Company

Manufacturer Sales Representative

Bloomington, IN
May 1978 to May 1980

Improved product visibility and territory sales by 25% through shelf-space contracts.
Reduced visitation cycles by 15% by using phone contact with wholesale customers.

EDUCATION:
Indiana University- Kelley School of Business
Bloomington, IN
BS- Marketing, BS- Management & Administration, Minor- Accounting
1978

REFERENCES:
Available upon request

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