Questions:

Adopter Categorization of the Basis of Relative Time of Adoption of Innovations - Time of

adoption innovations. What was the question asked on this?
When it would come down, when it would become satured
Segmentation:
Demographics
Psychographics
Lifestyle
Belief and Values
Life Stages
Geography
Behaviour
Benefit
http://www.learnmarketing.net/stpquiz.htm
https://www.mindtools.com/pages/article/stp-model.htm
http://www.smartinsights.com/digital-marketing-strategy/customer-segmentationtargeting/segmentation-targeting-and-positioning/

8. Product positioning is about:

A
Developing a product.
:-) B Developing a perception of the product/service.
C
Product quality decisions.
D
The perception of the product from the view of the competitors.

sociological segmentation.
psychographic segmentation.
geographic segmentation.
behavioural segmentation.

http://highered.mheducation.com/sites/0077096134/student_view0/chapter7/selftest_questions.html
http://en.mcqslearn.com/smartboard/bbamrk.php?page=2

When a new product is launched, segmentation by purchase behaviour will lead the marketer to
target which of the following:
A)
Regular users
B)
Wealthy people
C)
Extroverts
D)
Innovators
This is the correct answer.
E)
Status conscious

In the introduction phase of the P.L.C. a typical marketing objective would be to:
A)
Increase production capacity
B)
Reduce promotional spending until the product takes off
C)
Increase short term sales of the product
D)
Demonstrate the product to customers
E)
Create product awareness This is the correct answer.

According to the Boston Consultancy Group Share-Growth Matrix, a product with

a high market share in a low growth market is called a:

A)
B)
C)
D)
E)

Star
Other
Dog
Cash cow
This is the correct answer.
Problem child

In the marketing mix three of the 4Ps add to company costs. Which is the only P directly
concerned with producing revenues?
A)
Promotion
B)
Place
C)
Product
D)
Price This is the correct answer.

In marketing the 4 P's are known as the:

A)
Marketing mix This is the correct answer.
B)
Marketing orientation
C)
Marketing segmentation
D)
Marketing plan
E)
Marketing strategy

A)
B)
C)
answer.
D)
E)

Marketing mix decisions are made to:

Maintain the current mix in a changing business environment
Maintain current distribution channels
Change the marketing mix to satisfy the segment's needs This is the correct
Ensure all 4 P's are used to match a competitor's performance
Reduce operating costs wherever possible

In positioning statement, the first thing that must be stated is

A.
B.
C.
D.

target segment
market segmentation
differentiation
positioning

In 'stages of adoption process' , the customer decides to become regular user in

1.
2.
3.
4.

awareness stage
interest stage
evaluation stage
adoption -correct

The strategic business unit with low market share and high market growth is considered as
1.
2.
3.
4.

Cash Cows
Stars
Dogs
Question marks -correct

The SBU's considered as 'Cash Cows' requires

1.
2.
3.
4.

Heavy investment
Less investments - correct
More marketing
Both a and c

The customers in growth stage of life cycle of products are classified as

1.
2.
3.
4.

innovators
early adopters - correct
middle majority customers
laggards

The SBU's in 'Stars' category requires

1.
2.
3.
4.

Heavy investment - correct

Less investments
More marketing
Both a and c

In PLC stages, the stage in which sales and profits declines is called
1.
2.
3.
4.

decline stage
less improved stage
product maturity stage
non-innovative stage - correct

According to marketing four Ps, the credit terms can be classified as

Place
Product
Price correct
Promotion

The positioning statement first states the

product membership in category - correct
points of priority
points of differences
brands superiority

The stage of product life cycle in which the product has achieved acceptance from its potential
buyers is called
maturity stage - correct
productive stage
improved market stage
profit achieved stage