Glossary of Terminologies

BARC Terms

Definitions

"UNIVERSE"

The total number of individuals in a defined target group

"MINUTE"
"EVENT"

A clock minute
An Event is a TV programme or time slot or any aggregation thereof.
e.g. A channel is an aggregation of all time slots for the "Audience Day"

"AUDIENCE DAY"

An Audience Day is a 24 hour period starting from 02:00 to 25:59

"HH UNIVERSE"

The total number of households in a defined target group

Terminologies Individuals
BARC
Terms

rat 000

rat%

Definition
Number of individuals in 000s of a target audience who viewed an "Event", averaged
across minutes. Also known as TVT.
=
rat% x total individuals in the target audience (000s)
100
Also known as TRP or TVR. The percentage of a target audience who viewed an
"Event", averaged across minutes
=
Total minutes of an "Event" viewed across all individuals (000s) x 100
"Event" duration x total individuals in the target audience (000s)

ats
(viewer)

Average Time Spent by viewers of the "Event"

=
Total minutes viewed by all viewers of the "Event"
Total number of viewers of the "Event"

ats (univ)

Average Time Spent on the "Event" by all individuals in the Universe

=
Total minutes viewed by all viewers of the "Event"
Total number of individuals in the Universe

rch 000

Stands for Reach in 000s. Number of individuals who viewed the Event for at least 1
minute. Viewing based on attribution rules

rch%

Stands for Reach in %. % of individuals who viewed the Event for at least 1 minute.
Viewing based on attribution rules
=
Number of individuals who viewed with the event at least 1 minute x 100
Total Universe

Cov'000

Number of individuals ('000s) in the universe that viewed at least

one of the events in a set of events. Also known as Cume Reach in 000s

Cov%

% of the universe that viewed at least one of the events in a set of events. Also known
as Cume Reach %

shr%

% Share of the "Event" to total TV

=
Rat% of Event
Total TV rating (atr%)

atr 000

atr%

Number of individuals in 000s of a target audience who viewed any TV channel,

averaged across minutes
=
atr% x number of individuals of the target ('000)
100
The percentage of a target audience who viewed any TV channel, averaged across
minutes
=
Total of viewed minutes of TV x 100
Event duration x no. of individuals of target

Terminologies Households
BARC
Terms
rat 000
rat%
ats
(viewer)

Definition
Number of target Households in 000s where an "Event" was on, averaged across
minutes. Also known as TVT.
Also known as TRP or TVR. % of target Households where an "Event" was on, averaged
across minutes
Average Time Spent by households on the "Event"
=
Total minutes spent by households on the "Event"
Total number of households where the "Event" was on

ats (univ)

Average Time Spent on the "Event" by all households in the Universe

=
Total minutes spent by households on the "Event"
Total number of households in the Universe

rch 000

Stands for Reach in 000s. Number of target households ('000s) where the Event was on
for at least 1 minute. Channel allocation based on attribution rules

rch%

Stands for Reach in %. % of target households where the Event was on for at least 1
minute. Channel allocation based on attribution rules

Cov'000

Number of target households ('000s) in the universe where at least one of the events in
a set of events was on. Also known as Cume Reach in 000s

Cov%

% of target households ('000s) in the universe where at least one of the events in a set
of events was on. Also known as Cume Reach %

shr%

% Share of the "Event" to Total TV

=
Rat% of Event
Total TV rating (atr%)

atr 000

Number of target households in 000s where any TV channel was on, averaged across
minutes
=
atr% x number of target households ('000)
100

atr%

% of target households where any TV channel was on, averaged across minutes
Total of viewed minutes of TV x 100
Event duration x no. of target households