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Gender
% of
Respondent
Male
female
60
90
Out of 150 respondents under the survey majority were Females. The total percentages
of males are 40% and remaining 60% are females. Thus it can be concluded that
Female customers constitute the majority of the buyers for Footwear.
Age
Age between
0-25
Age between
25-50
Age between 50
Above
% of
Respondent
65
55
30
On the basis of survey, it is clear that customers in the age group of 25-50 form the
major buyers for the Footwear, which is about 43%. This is followed by the age group 025, 37% and 50 and above 20%. It can be concluded that majority of the buyers are
from age group of 25-50.
Income
Nil
Income between
10k-20k
Income
between 20k30k
Income
between 30k40k
Income
between 40k50k
Income
between 50k
& above
% of
Respondent
15
10
14
43
28
40
On the basis of survey, it is clear that customers in the income group of 30k to 40k are
the major buyers for the Footwear, which is about 29%. This is followed by the income
group of above 50k with 27% share and customers with 40K to 50K and above
constitute the share of 19%. It can be concluded that majority of the buyers are from
age group of 25-50.
From this chart we infer that 70% respondents are Working professional, 40%
respondents are Student and 40% respondents are Housewife.
From this chart we infer that 50 respondents said they would like buy Footwear from
company showroom, More, 45 respondents said that they would like buy footwear from
Supermarket, 35 respondents said that they would like buy footwear from Wholesale
market.18 respondents said that they would like buy footwear from Retail Market and 2
respondents said that they would like buy footwear from other sources.
From this chart we infer that most of respondent like to buy Footwear from company
showroom.
From this chart we can infer that, 48 respondents said they are purchasing Footwear
once in year , 42 respondents said they are purchasing Footwear once in 6 month, 50
respondent said they are purchasing Footwear once in 2 year. 10 respondents said they
are purchasing footwear once in month.
From this chart we infer that most respondent said they purchase footwear once in 2
year.
Q-6 what attracts most to a new untried brand of biscuits?
From the graph we can infer that, 50 respondents said Fashionable & Maintenance
attracts most to a new untried brand of Footwear,43 respondents said variety attracts
most to a new untried brand of Footwear,22 respondents said attracts Nice color most
to a new untried brand of Footwear. 15 respondents said Cheaper attracts most to a
new untried brand of Footwear, 20 respondents said Advertisement attracts most to a
new untried brand of biscuits.
Q-7 Rank the following Product Attribute on consumer behavior in footwear market?
Consideration in Factors Analysis:
In a study sample size of 150 respondents were taken but it needed to be tested
whether it is adequate or not for the study ,which was check value of mode through
using of Kaiser Meyer olkin .measure of sampling ,adequacy and Bartletts test of
spheres as shown in the Table 1.any value of more than 0.5 shows that the sample size
is adequate .KMo value>0.5-0.7 shows that the sample size is adequate ..kmo value .
0.5-0.7 shows mediocre sample size values >0.7 shows good sample and value
>0.8shows great sample size. As the value kom is 0.750 in this study it shows that the
sample adequacy is good.
Correlation matrix shows the simple correlation between all possible pairs of variables
included in the analysis correlation coefficient between all the variables chosen for the
study and the matrix has been used to study the pattern of relationship .after the reevaluation it was concluded that there was no problem of singularity or high correlation
in data as none of the correlation coefficient were greater than 0.8. To sum of all
variables in the study correlate fairly well either negatively or positively and none of the
correlation coefficient were greater than 0.8 .to sum up all variables in the study
correlate fairly well either negatively or positively and none of the correlation coefficient
s particularly large ,therefore there is no need to consider eliminating any variables at
this stage.
Communalities
Initial
Extraction
VAR00001
1.000
.996
VAR00002
1.000
.997
VAR00003
1.000
.959
VAR00004
1.000
.986
VAR00005
1.000
.930
VAR00006
1.000
.797
VAR00007
1.000
.841
VAR00008
1.000
.949
VAR00009
1.000
.996
VAR00010
1.000
.997
VAR00011
1.000
.959
VAR00012
1.000
.986
VAR00013
1.000
.930
VAR00014
1.000
.797
VAR00015
1.000
.841
VAR00016
1.000
.949
VAR00017
1.000
.996
VAR00018
1.000
.997
VAR00019
1.000
.959
VAR00020
1.000
.986
VAR00021
1.000
.930
The table below shows the loadings of the 21 variables on the three factors extracted.
The higher the absolute value of the loading, the more the factor contributes to the
variable.
Thus we have got our result of data reduction by reducing a set of 21 variable of in to a
6 component factor that have a high rating.
Indicator
Price
quality
Design
fit
comfort
variety
brand
Indicator
Duraability
warranty
raparability
Environmental
friendly
material
Country of
origin
Component 2-Reliability
Factor Loading
Explanation
0.82
0.794
0.778
0.636
0.682
Component 2-Convenience
Factor Loading
Explanation
Customers search for convenience &
0.869
Indicator
Availablity
Maintenance
0.845
Indicator
Odourless
Light weight
0.88
Indicator
Beautiful
Packaging
Nice colours
Fashionable
Factor Loading
0.621
0.655
0.832
Explanation
These customers prefer beautiful packaging
of the product, prefer nice colors & are very
fashionable. They are quite fashion
conscious & specific in their colour
preference
0.784
Q.8 The following set of questions attempts to understand the general disposition of the
df
Sig.
.605
60.390
10
.000
Here the KMO is 0.605=0.5(approx.) indicates that it is a good idea to proceed with the
factor analysis. This table basically tells us how much our factor analysis is justified in
the correlation matrix
Anti-image Matrices
VAR00001
Anti-image Covariance
Anti-image Correlation
1.000
VAR00004
VAR00005
.944
.168
.011
.056
-.125
VAR00002
.168
.792
.089
-.206
-.168
VAR00003
.011
.089
.981
-.040
.059
VAR00004
.056
-.206
-.040
.774
-.253
VAR00005
-.125
-.168
.059
-.253
.791
VAR00001
.427a
.194
.012
.065
-.144
VAR00002
.194
.635a
.101
-.263
-.212
VAR00003
.012
.101
.559a
-.046
.067
VAR00004
.065
-.263
-.046
.623a
-.324
VAR00005
-.144
-.212
.067
-.324
.603a
Communalities
VAR00001
VAR00003
VAR00001
Initial
VAR00002
Extraction
.880
VAR00002
1.000
.608
VAR00003
1.000
.083
VAR00004
1.000
.588
VAR00005
1.000
.666
I prefer more pairs of average quality footwear than few pairs of very good quality
footwear has has better extraction compare to other component
Initial Eigenvalues
Total
% of Variance
Cumulative %
Total
% of Variance
Cumulative %
1.759
35.175
35.175
1.759
35.175
35.175
1.066
21.313
56.488
1.066
21.313
56.488
.992
19.833
76.321
.611
12.222
88.543
.573
11.457
100.000
% of Variance
Cumulative %
1.711
34.212
34.212
1.114
22.277
56.488
3
4
5
Component Matrixa
Component
1
VAR00004
.766
VAR00002
.752
-.204
VAR00005
.717
.391
VAR00003
-.216
-.191
VAR00001
-.215
.913
a.
2 components extracted.
Reproduced Correlations
VAR00001
Reproduced Correlation
VAR00003
VAR00004
VAR00005
VAR00001
.880a
-.348
-.128
-.130
.203
VAR00002
-.348
.608a
-.123
.568
.459
VAR00003
-.128
-.123
.083a
-.172
-.229
VAR00004
-.130
.568
-.172
.588a
.563
VAR00005
.203
.459
-.229
.563
.666a
.160
.128
.043
-.139
.009
-.202
-.145
.155
.139
VAR00001
Residualb
VAR00002
VAR00002
.160
VAR00003
.128
.009
VAR00004
.043
-.202
.155
VAR00005
-.139
-.145
.139
-.169
-.169
VAR00005
.794
.188
VAR00004
.748
-.166
VAR00002
.672
-.395
VAR00003
-.258
-.127
VAR00001
.937
2
.965
-.264
.264
.965
Thus we have got our result of data reduction by reducing a set of 5 variable of in to a
three component factor that have a high rating.