TECHNOLOGY VENTURES

KEY LEARNING & REVISING APPROACH

CHAPTER-1: CAPITALISM AND THE TECHNOLOGY ENTREPRENEUR
1. Entrepreneurs
2. Challenge
3. Elements of the ability to overcome a challenge
4. Opportunity
5. Entrepreneurship and its types (Incremental/Innovative/Imitative/Rent
Seeking Venture)
6. Four Steps to start a business (The Sweet Spot)
7. Five Characteristics of an attractive opportunity
8. Eight Skills of Entrepreneurship
9. Entrepreneurial Capital and the Value of Venture
10.Entrepreneurial Competence
11.Entrepreneurial Commitment
12.Economic Value
13.Market Value
14.Economics & Economic System
15.Productivity
16.Natural Capital
17.Financial Capital
18.Intellectual Capital
19.Relationship Capital
20.The Knowledge Economy
21.Three elements of intellectual capital(IC) of an organization
22.Theory of Firms Business
23.Dynamic Capitalism
24.Creative Destruction
25.Dynamic Disequilibrium
CHAPTER-2: OPPORTUNITY & THE BUSINESS SUMMARY
1. Opportunity
2. Opportunity Pull
3. Capability
4. Capability Push
5. Nine Categories of Opportunity
6. Sources of Discontinuities
7. Trend & Opportunities
8. Convergence
9. Required Capabilities of the Entrepreneurial Team
10.A Utility Function
11.Entrepreneurial Attractiveness Index
12.Social & Culture trends Creating Opportunities
13.Smart Card
14.Leadership
15.Required capabilities of the entrepreneurial team
16.Factors People us etc. determine whether to act as entrepreneurs

17.Utility Function
18.Entrepreneurial Attractiveness (EA) Index
19.Guiding principles for selecting Good Opportunities
20.Opportunity Cost
21.Five step Process of evaluating an opportunity
22.Critical asset of an entrepreneur
23.Decision Matrix Whether to act on or drop on idea
24.Act learn Fix Cycle
25.Concept Story
26.Elements of Business Story/Summary/Presentation/Executive Summary
CHAPTER 3 :BUILDING A COMPETITIVE ADVANTAGE
1. Vision & Its elements
2. Business Theory of New Venture
3. The Mission Statement
4. Value 5 Value Given to Customer
5. Value Proposition
6. USP
7. Business Design and Its Process
8. Business Model & Its element
9. The elevator Pitch
10.Long Tail Economic Model
11.Core Competencies
12.Competitive Advantage
13.Sustainable Competitive Advantage & Its Sources
14.Sources of competitive Advantage
15.Pyramid of value creation
16.Value & Return to the customer and firm
17.Ten Types of Sustainable Competitive Advantage
18.Potential Success
CHAPTER 4: CREATING STRATEGY
1. Management process for developing Strategy
2. Strategy
3. Framework for a firm operating in Dynamic Market Place
4. Steps for developing dynamic Strategy
5. Industry
6. 5 elements of Industry Analysis
7. Four Stages of Industry life Cycles
8. Dominant Design
9. Return on Capital
10.Six Forces Model
11.Complementors and Compliment
12.Using Standard & Poor Reports & Value Line Investment Survey
13.SWOT Analysis
14.Barriers to Entry
15.Potentials Barriers to Entry into an industry
16.Switching Costs
17.Distinctive Competencies
18.Four types of strategies and their characteristics

19.Position in Industry
20.Three Types of Competitive Tactics
21.Matching tactics to Markets
22.Emergent Markets
23.Determining successful Strategies
24.Consumption Sequence
CHAPTER 5: INNOVATION STRATEGIES
1. First Movers & Versus
2. Mature & Growing & Strategies
3. Follower Strategy
4. Concept of Window of Opportunities
5. Sense of Urgency Cycle
6. Imitation
7. Partnership & Alliances
8. Value Network
9. Creative, Creative Enterprise, Creative Process
10.Intuitive Person
11.Newton Personal Digital appliance (PDA)
12.Important/Radicalness/Patent Scope of Invention
13.Factors that drive you to exploit an independent invention
14.New Business formation process for an invention
15.Technology
16.Innovation 7Competition Cycle for Market Share
17.Architectural/Incremental/ Component or Modular/Radical or Disruptive
Innovation
18.Lead Users
19.Elements of an attractive strategy
20.Steps to achieve favorable technology innovation
CHAPTER 6: RISK & RETURN
1. Risk & Its Types
2. Uncertainty, its four level & Sources of Uncertainty
3. Regret
4. Risk Adjusted Value of Venture
5. Managing Risk & Uncertainty
6. Strategic Risk Management
7. Eliminating Risk and Reward
8. Scale of a firm
9. Economies of Scale
10.Scalability
11.Capacity * Working Capital of the Firm
12.Scope of a firm
13.Economies of Scope
14.Throughput
15.Network Economies
16.Vale of Network
17.Increasing Returns
18.Network of Five Nodes and Eight Links
19.Disruptive Application

20.Risk VS Return
CHAPTER 7: VENTURE CREATION & BUSINESS PLAN
1. Five Step Process for establishing new venture
2. Elements of Business Plan
3. Ten Common mistakes or gaps in business plans
4. Cluster & Cluster Dynamics
5. Clusters Boundaries
6. Social/Economic/Natural Capital
7. Triple Bottom line
8. Three Factors- Which determines quality of life on earth
9. Social Entrepreneur
10.Social Virtue Matrix
CHAPTER 8: INDEPENDENT VERSUS CORPORATE VENTURES
1. Small/Niche/High-Growth/Radical Innovation/Non-Profit Business/Corporate
New Venture (CNV)
2. Independent Venture
3. Family-Owned Business- Advantages & Disadvantages
4. Franchise & Franchisor
5. Business-Format Franchize
6. Trade Name Franchize
7. Product-Distribution Franchize
8. Characteristics & Strength and Incentives of CNV
9. Cannibalization
10.Absorptive Capacity
11.Incentive for corporate Entrepreneurs
12.Spin-Off Unit
13.Champion
14.Resource Transfer Process & Champion
15.Types of Business Opportunities
16.Establishing Condition for CNV
17.Steps to establish CNV
18.Eight Types of Innovation
19.Life Cycle of Market
CHAPTER 9: KNOWLEDGE, LEARNING & DESIGN
1. Knowledge of Organization
2. Intellectual Capital
3. Knowledge Creation and Sharing in Firm
4. Knowledge Management
5. Competitive Intelligence
6. Learning Organization
7. Entrepreneurial Learning Process- Conceptual & Operational Learning
8. Design of Product and its Process
9. Overall Development Process Five Practices
10.Usability &
11.Five Factors of Usability
12.Robust Product
13.Module
14.Dominant Design

15.Product Platform
16.Prototypes & Rapid Prototyping
17.Prototype Development Process
18.Scenarios & Its Elements
CHAPTER 10: LEGAL FORMATION & INTELLECTUAL PROPERTY
1. Steps of Establishing Firm
2. Taxable & Non-Taxable Firm
3. Corporation & Incorporation
4. Internal Revenue Services (IRS)
5. Sole Proprietorship
6. Partnership
7. Stock
8. Companys Name
9. Intellectual Property
10.Trade Secrets
11.Secrecy
12.Patents
13.Utility/design/Plant/Business Method Patents
14.Developing a patent strategy
15.Trademark
16.Copyrights
17.Licensing
CHAPTER 11: THE MARKETING & SALES PLAN
1. Steps to get Recognition & Acceptance in Market
2. Marketing & Marketing Plan (Six Elements)
3. Market Segment & Segmentation
4. Building Marketing & Sales Plan
5. Positioning & Positioning Map &Positioning Statement
6. Product Offering
7. USP & Best Customer
8. Market Research & Market Research Process
9. Market Potential & Focus Group
10.Sales Forecast
11.Conjoint Analysis
12.Brand Equity
13.Product & Pricing Policies
14.Marketing Mix and its elements(4)
15.Pricing Methods (3)
16.Promotion
17.Viral Marketing/ Word of Mouth Marketing
18.Advertising
19.Buzz Promotion
20.CRM & Total marketing Effort
21.Customization
22.Diffusion of Innovation & Diffusion Period
23.Five Characteristics of Innovation
24.Crossing the Chasm

CHAPTER 12: THE NEW ENTERPRISE ORGANIZATION

1. New Venture Team
2. Team & Founders
3. Organizational Design
4. 9 Elements of Organization
5. Organic Organizations
6. Relational Coordination
7. Collaborative Structure
8. Leadership & 7 Traits of Leaders
9. Directive/Supportive/Coaching/Delegating Behavior of Leaders
10.Crucibles
11.Characteristics of an Effective Team
12.Six Factors of Social Interaction of The Team
13.Management and pattern recognition by Managers
14.Emotional Intelligence & Its four element
15.Self-Management
16.Resonant Leaders
17.Organizational Culture/Values /Norms/Rituals
18.Seven Principles of Trust
19.Principles of Performance Based Culture
20.Social Capital
21.Retaining Talent in the company
22.Stock Options
23.Restricted Stocks
24.Board of Advisors
25.Five goals of Effective Board Process
CHAPTER 13: ACQUIRING, ORGANIZING & MANAGING RESOURCES
1. Credibility Cycle
2. Legitimacy & its sources
3. Credibility
4. Persuasion & Its Principle
5. Criteria for Location Selection
6. Characteristics for Innovation in a cluster Setting
7. Layout
8. Facility Planning
9. Telework
10.Internet/E-Commerce/Portal
11.Personalization/Customization/Versioning
12.Hybrid Model- Bricks & Clicks
13.Value Chain of Firm (From Concept to Customer)
14.Vertical Integration
15.Virtual Organization
16.Open-Architecture Value Chain
17.Tasks- Core and Context
18.Key Characteristics of new Basic Technology
CHAPTER 14: THE MANAGEMENT OF OPERATIONS
1. The Value Chain & Information Flow

2. EVA(Economic Value-Added Measure

3. Strategic Assets
4. Understanding The Customer(6 Points)
5. OEM (Original Equipment Manufacturer)
6. Logistics
7. BTO (Build to Order)
8. Operation, Process & Business Alignment
9. Ergonomics
10.Operational Excellence
11.Quality/Reliability/Flexibility/On-Time Speed
12.Value- Objective & Subjective
13.Supply Chain Management
14.Lean System
15.JIT (Just-In-Time) Approach
16.Throughput Efficiency
17.The Value Web Series of Business Activities
18.Strategic Control
19.Balanced Scorecards
20.Gant Chart
CHAPTER 15: ACQUISITIONS, MERGERS AND GLOBAL BUSINESS
1. Acquisition
2. Synergy
3. Book Value of Company
4. Merger
5. Oligopoly
6. Fragmented Market
7. Horizontal & Vertical Merger
8. Geographical Extension of Company
9. Technological acquisition
10.Integration of Firm & Integration Manager (Roles)
11. Rules for acquiring and acquired firm
12.Local * Regional Strategy
13.Multidomestic/Global/Transnational/International Strategies
14.Forms of Entry Mode into International Markets
15.Metanational Company
16.Forces & Consequences of Globalization
CHAPTER 16: THE PROFIT & HARVEST PLAN
1. Revenue/Revenue Model
2. Product Sales Model
3. Subscription Revenue Model
4. Advertising Revenue Model
5. Transaction Fee Revenue Model
6. Affiliate Revenue Model
7. Profit & Profit Model
8. Value Grid
9. Value of Product & Profit
10.Metric
11.Profit margin

12.Installed Base Profit Model

13.Cash Flow
14.Entrepreneurial Intensity
15.Organic Growth
16.Return on Capital(ROC)
17.Return on Equity (ROE)
18.Characteristics exhibited by Entrepreneurial Teams that seek high growth
19.Sources of Growth
20.Operating Leverage (Formula)
21.Harvest Plan
22.Exit Strategy
23.Sunk Costs and Decision Tree
24.ESOP
CHAPTER 17: THE FINANCIAL PLAN
1. Base Case
2. Pessimistic case
3. Pro Forma
4. Equity
5. Book Value & Market Value
6. Steps to Build up Financial Plan: Sales Forecast, Costs Forecast, Income
Statement, Cash Flow Statement, Sales Projections, Balance Sheets and P & L
Statement .
7. Breakeven Analysis
8. Profitability ROI & ROE (Return on Equity) & Return on Revenues(ROR)
9. Retained Earnings
10.Dividends
11.Discount Rate
12.Financial Statement
CHAPTER 18: SOURCES OF CAPITAL
1. IPO
2. Working capital
3. Options & Opportunities
4. Real Option
5. Option value/ Intrinsic Value/Net Present Value (NPV)
6. Life of Option
7. Volatility/Uncertainty Principle
8. Discount Rate
9. Level of exercise price
10.Calculation of option value- Black-Scholes Formula & Binomial Model
11.Equity Capital
12.Debt Capital
13.Sources of Capital
14.Bootstrap Financing
15.Seed Capital
16.Angels & Venture Capitals
17.Investment stages
18.Staged/Phased Financing
19.Limited Term Money

20.Return Harvesting
21.Milestones
22.Bubble
23.Steps for Venture Capital Deal
24.CNV (Corporate Venture Capital)
25.Valuation Rule 3 methods
26.Net Venture Valuation rule
27.PE Ratio
28.Capital return
29.Preferred Stock
30.Debt Financing
31.Issues to Be Solved Within the Terms of Deal
32.SEC (Securities & Exchange Commission)
CHAPTER 19: PRESENTING THE PLAN & NEGOTIATING THE DEAL
1. Pitch/Elevator Pitch
2. Venture Story 3 Stages
3. Dramatic Conflict
4. Four Part Pitch
5. Four step Method of Persuasion
6. 10/20/30 Rule of Presentation
7. Nine Questions to Be answered in B-plan
8. A Sample 10 Presentation
9. Due Diligence
10.Term Sheets
11.Negotiation -4 Principles
12.Method of Persuasion 4 Step
13.Integral nature of B-Plan
CHAPTER 20: LEADING A TECHNOLOGY VENTURE TO SUCCESS
1. Asset Velocity
2. 6 Questions for Implementation
3. Business Index
4. Division of Task(Must/Shall/Should/Good To Do)
5. 7 Steps to Build Great Companies
6. Stages of Business- Startup/take off/Growth/Slowing growth/Maturity)
7. Executive Succession & Relay race Analogy
8. Adaptive Enterprise
9. Characteristics of Successful CEOs
10.Learning Organization/Strategic Learning Cycle
11.Resilience
12.Ethics & Moral Principles
13.Integrity Tools for Acting Ethically in Touch Situations