Marketing Finance

Assessment Rules for Candidates

Individual Assignment

1. Aims & Objectives

Marketing finance module stresses the pivotal relationship between Finance & Strategy on
the marketing process and clearly demonstrates the techniques and calculations that are
necessary to formulate a comprehensive plan. The module will also concentrates on how
financial input in marketing can create shareholder value and demonstrates how to achieve
the required integration of the finance function with marketing for success.
The subject encourages the marketers to develop competencies to interpret marketing effort
and results in financially terms making the subject an advance science than a glorified art.
The unit is structured around analysis, planning and control concept within strategic
marketing and management accounting. The need for measuring marketing for accountability
and better management is discussed in detail.

Executive MSc. In Strategic Marketing

Individual Assignment
1. Marketing Finance Assignment
Task 1
Critically evaluate the Role of Measuring Business Performance in the selected organization. Give
due consideration to the key activities, goals, objectives, and KPIS currently in practice. Discuss
how Sales and Marketing metrics are currently used.

(Word Count: 1000, marks 30)

Task 2
Critically evaluate the range of performance measurements available for marketing performance
management both at a strategic and operational level. Select the appropriate tools for your
organization and justify your decision.
(Word Count: 1000, marks 40)

Task3
Assess your organizations current performance using the selected performances measures and make
specific recommendations for improvement the measures and usage of them Be mindful of any
implications of your recommendation which needs to be addressed

(Word Count: 1000, marks 30)

You are required to submit a two-page company background (2 sides of A4). Appendices
submitted need to be analytical in nature and relevant to the assignment. Many organizations
do not have a formal marketing department and in such cased you could focus on the
marketing responsibilities carried out by part- time marketers.

Executive MSc. In Strategic Marketing

2.Page layout

The document must be word processed and must be printed on one side on only white paper.
Margins: 1 from each side (Left/Right/Top/Bottom)
Paper size: A4
Orientation: Portrait
Decorative borders, shading and other effects (including decorative clip art) should not be
used anywhere in an assignment including the cover page.
The typeface (font) used in the text should be 12 point Times New Roman and for headings
14 point Times New Roman.
Lines spacing should be 1.5 spaced
Use footer on every page including the title page and contents page (if used). The footer
should contain the following information only:
- Student ID (left justified; i.e. aligned to the left margin) and page number (right
justified; i.e. aligned to the right margin).
Do not bind the assignment.
Submit the Complete Assignment & CD secured in a flat file.

3. Cover Page
Include only the following information:
Module Name / Study Center /Student No

4. Softcopy of the Assignment

Soft copy of the Assignment in a CD in PDF format only. One File per Assignment (Zip all
the Tasks into one file)
Name the file Eg. STRATEGY-MSC-11-01-Student ID
Write the Module Name/Student No /your name & contact number on the CD.

Executive MSc. In Strategic Marketing

5. General Requirements
Students should follow lectures for at least six classes to be eligible to carry out the
assignment. Any assignment which does not fulfill the above criteria will be rejected in
assignment marking process.
The last date for acceptance of this assignment is November 30th 2015 (Monday) before
5.00 pm. The late submission deadline will be on the 30th of December 2015 (Wednesday).
Students who are unable to submit the assignment before the due date need to enroll for the
module once again to submit the assignment for the next session. If in extreme circumstances
student fall ill a medical certificate must be supplied within 48 hours of the submission deadline
and a letter to Strategy Office to explain the circumstances.

Executive MSc. In Strategic Marketing