CHELSEA WATSON

DESIGNER

403.999.5325 | hello@chelseawatson.com | www.chelseawatson.com

Hello! Im Chelsea Watson.

Im a designer, digital marketer and blogger currently
based in Calgary, Canada. I design for print and web,
working across a wide range of disciplines including user
experience, layout and branding. I also have experience
with SEO and social media marketing.

CLIENTS & EMPLOYMENT

TECHNOLOGY Poynt Corporation, Pure Technologies | CORPORATE Riddell Kurczaba
Architecture, Shoreline Energy Corp., Stampede Concerts | SMALL BUSINESS Heart +
Sparrow Photography, Snap Weddings, Wild Oates Photography, Out of Hand, Roi Devita
Life & Style PR, Salon Frequent | NON-PROFIT Calgary Counselling Centre, Sight Night,
Start From Scratch | CULTURE CJSW, PARK, ProArts | FOOD & DRINK Deville, Java
Jamboree, Libertine Public House, Main Dish | PERSONAL INITIATIVES There and Here,
Aesthetic of Lostness, YYC Coffee Disloyalty

I graduated with a Bachelor of Applied Communications,

specializing in Information Design, from Mount Royal
University. My less formal education can be attributed to a
year in Florida, six months in Europe, two months in Africa,
a Christmas in Australia, a summer in Montreal and to all of
the people Ive met along the way.
This is just a sample of my work, with a more extensive
client list on this page. For more detailed information on
my experience or for a copy of my most recent resume
please feel free to contact me.
You can also get to know me online, I blog about my
travels, projects and inspirations at Aesthetic of Lostness
and collaboratively at There and Here.

deville
Prior to opening, Deville ordered 125,000 environmentally
friendly, but very plain, to go cups. These tongue in cheek
stamps were developed as a cost effective solution to
brand the cups, increase web traffic and tell customers
more about the new cafe. This style was then carried
over to in store signage, coffee cards and various other
marketing materials.

deville online

www.devillecoffee.ca
www.twitter.com/devillecoffee

In response to a change in business plan and overall brand

strategy, I designed the original concept for Devilles
revamped website. In correlation with the launch of the
site, I worked extensively to develop and manage the
cafes social media marketing campaign.

STAMPEDE CONCERTS
Stampede Concerts is the team responsible for organizing
the international superstars who perform at the Calgary
Stampede each year. Ive worked with them to create
various backstage passes as well as multiple ad campaigns
for Pollstar, the concert industrys leading trade magazine.

PARKLUXE
The PARKLuxe fashion show and art exhibition is an
initiative to feature local designers and professional artists
who share a common, high-end target market. I worked
with this not for prot group to conceptualize and art
direct their inaugural campaign.

PARK
PARK is a non-prot organization that aims to create
opportunities for developing artists to share and prot
from their art. I continue to work with this inspiring team
to create marketing materials for various events and
community initiatives.

CJSW
An illustrated summer concert poster series, with a bit of
an edge.

YYC COFFEE DISLOYALTY

www.twitter.com/yycdisloyalty
www.yycdisloyalty.com

YYC Coffee Disloyalty was a program I initiated to

encourage and promote local cafes in the Calgary area,
distributing over 2000 cards over six months. I designed
all of the web and print materials and managed the social
media based marketing campaign.

yyc disloyalty in the media

Metro News
Swerve Magazine
Avenue Magazine
Spooning & Forking (CJSW)
Calgary Journal
DailyXY
Calgary is Awesome
Calgary OpenFile

RAGU SPAGHETTI SAUCE

The lycopene in Ragus spaghetti sauce helps to prevent
prostate cancer. This magazine ad series graphically brings
awareness to the benets of the sauce as a way to avoid
the unfortunate symptoms of this awful disease.

NOTE US

2010 University & College Designers Association

Excellence in Magazine Development

The nal project for our graduating class was the

conceptualization, development and production of an
actual magazine. I was involved in creating the master
style guide for the publication with regards to grid,
typography and image treatment. I was also on the
organizing committee for our fundraiser that brought in
over $1000 to help cover printing and distribution costs.

LOST DOG POSTER SERIES

A new take on the traditional lost pet poster.

aesthetic of lostness
www.aestheticoflostness.org

In 2011 I quit my job and bought a one way ticket to

London as the starting point for a seven month trip around
the world. I created this travel and design blog to chronicle
my journey and it continues to serve as a collection of my
current projects and inspirations.

there and here

www.wearethereandhere.com

A few years ago my good friend and fellow designer,

Charlotte, moved to South Africa. We created this shared
blog to stay connected by comparing and contrasting our
respective countries through collaborative designs.

A few of my contributions to There and Here (left-right):

Canadian knit hat, Canadian movie and Canadian wildlife.