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1.Summary
We are planning to open a Boutique Shop which will carry traditional wear of Bangladesh. The
name of our organization will be Friends Boutique Shop. Our main goal is to make people
fashionable in Bangladeshi style. Thats why all the product that we will distribute there will be a
touch of Bangladeshi culture. Most of the people of Bangladesh follow Western fashion for being
stylist but we want to proved that anyone can be stylist by following Bangladeshi fashion.
Friends Boutique Shop located at Agrabad, Chittagong. We will have Two very nice
advantages by being located there, first Agrabad is central to the geographical location for the
Chittagong City and our Target Customers are people whole Chittagong city. And Second
advantages is that there is no Boutique shop near Agrabad and a information we find after a
research many people of Agrabad are wants a Boutique Shop in this area. Because they have to
face traffic jam to reach at others boutique shop of City.
Boutique is not a new business for Chittagong But we have some unique ideas that will help us
for success in this Business.
Friends Boutique Shop is organized as partnership among the Five partners. Our budget is 20
lacs.
Our mission is Satisfying our costumers by providing them best qualitative stuff and unique
designs keeping in view their comforts and excellence

2.Business Description
The name of our company is Friends Boutique Shop. Friends Boutique Shop is organized as
partnership among the Five partners of Md Jewel Rana, Md Hasan Khan, MD Rahat Hossain,
MD Mostafa and MD Imtiaz Uddin. Everyone will handle the administrative and managerial
duties on rotation.

Products
Friends Boutique Shop will carry traditional wear. Management will rely on customer
feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes.

Traditional & Tribal

Sharees(Tangail Sarees ,Rajshahisilk, Jamdani, Tangail, kota)
Kurta , Panjabi,
Chador, nokshikatha
Dhuti, lungi,
Traditional Girls Dresses and Hijabs
Others

Why This Business will be Successed?

Friends Boutique Shop has a number of advantages that will allow us to build our brand identity,
add value to our merchandise and build a loyal customer base while standing apart from our
competitors.
1.The Friends Boutique Shopper Card' will entitle customers to a 15% discount after ten
purchases.
2.We will offer clothing to fit plus size for all.
3.We will create a sense of culture and bonding with the community by offering products that
combine both the culture and innovation.
4.Our location is central to our target customer base.

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5.We will maintain a detailed record on each customer, logging addresses, their purchases, size,
and brand for customer follow-up and in-house promotional purposes.

3.The Marketing Segment

About 4,009,423 people lives in Chittagong Metropolitan area.(ref:
http://www.citypopulation.de ) Where 20% people are higher class and 60 percent people are
middle class rest are lower class. Our target customers are higher and Middle class people of
Chittagong. There is no boutique shop in Agrabad area so we located our showroom at that place
Agrabad is in the cental of Chittagong, because there is any boutique shop that is advantage for
us.

Location
Friends Boutique Shop located at Shekh Mojib Road, Agrabad, Chittagong. This space has
1,200 square feet. This location is central to the geographical location for the Chittagong . All
business deliveries will be handled through the showroom. The factory is nearby the showroom
so no extra transportation cost will be needed to bring the products from the Factory to
showroom.

Advertisement
We have great plan about advertisement of Friends Boutique Shop. Discussion about
advertisement is given below:
1. Advertisement via newspaper
2. The management of Friends Boutique shop will operate a facebook page by name of
Friends Boutique Shop.
3. We will arrange quiz competition and camping program in the campus of schools and
colleges of Chittagong.

Marketing Strategy
Our marketing strategy will focus heavily on sales promotion, niche positioning in the
market and customer service with loyalty and retention in sales.

4.Research, Design and Development Segment

Our management will always work for the development of Friends Boutique Shop. We will
always welcome the feedback from customer either it is good or bad. From feedback we will try
minimize our fault and will try to develop all the sectors of organization. Our vision is to make
our organization as popular boutique shop all over the Chittagong and we will try our best to
fulfill this vision.

5.Manufacturing Segment
Office and Showroom Equipment
Equipments

No.

TK

Computer

40,000

Computer printer

7,500

Telephones

2500

Software

20,000

Others(lights, fans, air condition,

shells counter table, chair, table
etc)

3,50,000

Total

4,20,000

Factory Equipment

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Equipments

No.

TK

Sewing Machine

50,000

Others(lights,fans,chair, table etc)

30,000

Total

80,000

6.Management segment
All partners will be responsible for all administrative functions, purchasing, inventory control,
and promotions. They will also act as a part-time sales representative. But Our five owners are
expect in five sector. Like Hasan has achieved hire degree on accounting, Rahat has degree on
Designing and fabrics, Mostafa is marketing expert, Imtiaz also achieved degree on accounting
and he also technology expert and Jewel achieved Degree on Management. Our management
plan is given below:
Name

Position

MD Hasan Khan

Manager (also part time salesman)

MD Imtiaz Uddin

Cashier

MD Rahat Hossain

Designer(also part time salesman)

MD Mostafa

Head of Marketing Department

MD Jewel Rana

Total Quality Manager and Customer service

manager

This is the list of owner position. There is no salary for the owners for their job. Each owner will
receive 20% of net profit.

Personnel Plan
The personnel plan is included in the following table below.

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At this time medical benefits will not be offered to employees. As profits increase in the future
medical benefits and also other benefits will be offered to all employees
Positions

Required

Salary per Month

Salary per Annum

Tailor

7,000

420,000

Press/iron man/finishing

5,000

60,000

Dyer

5,000

60,000

Total

Production Staff

5,40,000

Administrative Salaries
Sales man

7,500

180,000

Office boy

5000

60,000

Guard

7,000

168,000

Peon/sweeper

2,500

60,000

Total

468,000

7.Financial Segment
We budget 20 lacs tk for this projects. All the owner will participated here with equal amount.
cash on hand balance will be 3,00,000TK

Project Cost
Description

Cost (tk)

Machinery & equipment(including office euipement)

120,000

Furniture & Fixture (Interior Decoration)

5,00,000

Installation Cost

30,000

Promotional Expenses

50,000

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Raw material (Fabric & Accessories)

400,000

Prepaid Rent (Showroom and factrory)(3,00,00+2,00,00)

500,000

Others

100,000

Total Cost

17,00,000

Income Statement of Friends Boutique Shop (1st year assumption)

Sales
Sharees(TangailSares,Rajshahisilk,Jamdani,

27,00,000
8,00,000

Tangail, kota)
Kurta , Panjabi,

5,00,000

Chador, nokshikatha

2,00,000

Dhuti, lungi,

2,00,000

Traditional Girls Dresses and Hijabs

9,00,000

Others

1,00,000

Less: Cost of Goods Sold

10,00,000

Direct Material

4,00,000

Direct Labor

5,40,000

Factory Overhead

16,000

Factory Rent(8000x12)

84,000

Gross Profit

17,00,000

Less: Operating Expenses

7,00,000

Showroom Rent(10,000x12)

120,000

Staff Salary

468,000

Maintenance Expenses

22,000

Utilities

10,000

Stationary

10,000

Depreciation

20,000

Advertising Expenses

50,000

Net Profit

10,00,000

Balance Sheet

Friends Boutique Shop

Liabilities

Tk

Capital
Add: net profit

TK

Assests

Tk

20,00,000

Machinery

120,000

10,00,000

Less: Derpriciation

20,000

30,00,000

Total

30,00,000

TK

1,00,000
Cash in hand

19,00,000

Account Recivable

5,00,000

Inventories

5,00,000
30,00,000

8.Risk Management
The risks that may occur in this project are:
1. Pure Risk: The revenues and cash inflows of the project may be lower than the expected
indifferent years.
2. Systematic Risk: Political changes may hamper the production of the project.
3. Unsystematic Risk: Workers may go for strike, which may hinder production process.
4. Market Risk: Macroeconomic factors like inflation can have an impact on the project and
fluctuation of demand. Cost reduction and increased production may be a way out but it will
become difficult to maintain quality.
5. Instrumental Risk: The machineries may go out of order any time. So the business runs the
risk of machinery shortages.

9.Milestone Segment
Friends Boutique Shop will start its journey from 1st March 2016. And we will start our
promotional activities from 16th January 2016

10.Conclusion
The plan for the boutique shop has been designed bearing the demand for innovative clothing in
mind. Such plan is also judged financially and market projections are included.

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