University of Alabama, Marrakech & Casablanca & Madrid, February 27 - March 05, 2016

Sat, Feb 27, 2016

arrive Marrakech

day 1

12:00 AM - 1:00 PM

arrive Marrakech
26.2. flight Iberia/AA 8760 arriving 12:55pm; 26.2. flight KLM 2625 arriving 5:20pm;
27.2. flight AA 8760 arriving 12:55pm

1:15 PM - 1:30 PM

meet ISP Program Manager at the airport

transfer to hotel, check-in

2:30 PM - 4:00 PM

welcome lunch & orientation talk by faculty members and ISP Program
Manager

4:15 PM - 4:20 PM

meet in hotel lobby

dress code: casual

4:30 PM - 7:00 PM

cultural event: guided tour of Marrakech

discover the highlights of historical Marrakech and admire its spectacular sites and
palaces such as the Bahia Palace and the bustling and colorful souks in the Medina

7:00 PM - 9:00 PM

dinner & Moroccan Show at a local restaurant

enjoy a night of traditional Moroccan dining and entertainment in Marrakech,
including Berber singers and belly dancers

9:00 PM - 9:30 PM

return to hotel

Sun, Feb 28, 2016

welcome to Morocco!

day 2

6:30 AM - 8:00 AM

breakfast

hotel

8:00 AM - 8:00 AM

meet in hotel lobby

dress code: casual;
bring gear (e.g. alternative shoes, shirt, swimsuit, towel, sunscreen) for afternoon

dress code: casual

8:30 AM - 12:30 PM

visit: combining the exotic with the unique: exploring Morocco's booming film
industry
Cutting Loose Productions
James Cutting, Owner
embark on a journey around Marrakech with a renowned film producer that will
enable you to get a deep insight into the booming film industry, and visit the famous
Film School in Marrakech and a props house that was used in many Hollywood
blockbusters...
discussion, tour of props warehouse

4x minibus full day

12:30 PM - 1:30 PM

group lunch at Beldi Coutry Club

enjoy local delicacies in this oasis of peace surrounded by olive trees, rose gardens,
and with a beautiful view of the Atlas mountains

Beldi country club

1:30 PM - 3:30 PM

cultural event: take your pick from Beldi's fun activities

depart on a quad bike adventure through the surrounding areas, learn the basics of
equestrian horse riding or choose to dip in the pool and play some petanque in
Beldi's peaceful resort

4:00 PM - 4:30 PM

transfer back to the hotel or Medina

4:30 PM - 8:00 PM

recommendation for late afternoon: Marrakech Medina

your experience of Marrakech would be incomplete without getting lost in the heart
of its Medina, where locals lure you into their souks to sell leather goods, textiles,
spices and much more; barter your way to a good deal, taste some of the local
market food, and take a taxi home once you find your way out!

1/4

own arrangements

3x bus transfer
hotel
restaurant/conference
room
dress code: casual

2x bus/walk

2x bus
transfer/L'oriental
restaurant
2x bus transfer

4x minibus transfer

University of Alabama, Marrakech Casablanca Madrid, February 27 - March 05, 2016

2/19/2016

Mon, Feb 29, 2016

doing well by doing good

day 3

6:30 AM - 8:00 AM

breakfast

hotel

8:00 AM - 9:00 AM

check-out, store luggage at hotel

dress code: smart casual; spouses must check-out at 12:00pm the latest, and have
a free day to relax at the hotel or explore Marrakech on their own

9:00 AM - 9:05 AM

meet in hotel lobby, depart for ABURY

9:45 AM - 12:00 PM

consulting project: market entry strategy in the US for Abury

ABURY
Andrea Kolb, Founder & CEO
student presentations, management discussion

4x minibus full day

12:00 PM - 1:00 PM

buffet lunch at riad Anayela

Anayela restaurant

2:30 PM - 4:30 PM

volunteering experience: the role of social enterprise in Marrakech and

surrounding areas
ABURY
Andrea Kolb, Founder & CEO
visit a small village outside of Marrakech where we meet the women who create the
carpets for Abury
discussion, volunteering

6:00 PM - 6:30 PM

return to hotel, pick up spouses and luggage

6:30 PM - 7:30 PM

dinner: own arrangements

recommendation: eat at the hotel to save time

7:30 PM - 11:00 PM

transfer to Casablanca (duration approx. 3.5 hours)

dress code: smart

casual

2x bus transfer

11:00 PM - 11:30 PM arrive at hotel, check-in

Tue, Mar 01, 2016

industries in the spotlight

6:30 AM - 9:00 AM

breakfast

9:00 AM - 9:00 AM

meet in hotel lobby

dress code: business casual

visit: Moroccan economy on the move - the role of a major city port
Marsa Maroc
10:00 AM - 12:00 PM Rachid Hadi, Executive Board Member, General Manager Casablanca Port
Terminals
management presentation, discussion, tour of the port
12:00 PM - 1:00 PM

group lunch at Marsa Maroc

2:00 PM - 4:00 PM

visit: Morocco's thriving industries: automotive industry at a glance

Toyota Morocco
Adil Bennani, Country Manager
management presentation, discussion

4:00 PM - 5:00 PM

return to hotel

5:00 PM - 8:00 PM

recommendation: Old Medina

for traditional Moroccan goods, the best place to go is the walled Old Medina, where
market stalls sell a range of handicrafts, pottery and leather goods, including popular
souvenirs like tagines, hookahs and jewelry

5:00 PM - 8:00 PM

recommendation: Morocco Mall

looking for a western shopping experience? go to the largest shopping center in all
of Africa, with more than 600 shops including high-street chain stalls, exclusive
designer boutiques, international fast food chains and much more

2/4

day 4
hotel
dress code: business
casual

2x bus full day

University of Alabama, Marrakech Casablanca Madrid, February 27 - March 05, 2016

restaurant

2/19/2016

Wed, Mar 02, 2016

transfer to Madrid

day 5

6:30 AM - 7:30 AM

breakfast

hotel

7:30 AM - 8:00 AM

check-out, load luggage on the bus

dress code: casual

8:00 AM - 9:30 AM

transfer to the airport

dress code: casual

2x bus transfer

10:00 AM - 11:00 AM lunch: own arrangements at the airport

11:55 AM - 2:45 PM

flight to Madrid (approx. 1hr 40 min)

flight IB3301

3:00 PM - 6:00 PM

cultural event: guided tour of Madrid

this tour will take you to some of the most spectacular locations of the city. Madrid
offers travelers a unique modern infrastructure with a historic feel and a wide variety
of landmarks and sites known as some of the world's best tourist attractions. The
most notable landmarks include the Royal Palace of Madrid, home to the Spanish
Royal Family, Buen Retiro Park, Villahermosa Palace and much more

2x bus/walk

6:00 PM - 6:30 PM

transfer to the hotel, check-in

6:30 PM - 11:00 PM
7:00 PM - 10:30 PM

free to relax
OR
optional cultural event: Spanish cooking class
taste, discover, share, and find out more about the essence of Spanish cuisine,
work in teams and have fun tasting your colleagues' attempts

2x bus transfer

sts pay individually

10:30 PM - 10:45 PM return to hotel

Thu, Mar 03, 2016

doing business in Spain

6:30 AM - 8:30 AM

breakfast

8:40 AM - 8:40 AM

meet in hotel lobby, depart for visit

dress code: business formal

9:30 AM - 12:00 PM

visit: from a model country to deep crisis - how bad is still the pain in Spain?
BBVA Innovation Center
Cristina Casado, Senior Manager - Engineering
Ricardo Moreno, Head of Software Development and Tech Operations
management presentation, discussion

12:30 PM - 1:30 PM

group lunch

2:30 PM - 4:00 PM

visit: a prescription for success: strategies for building a world-wide presence

Genomica (biotech)
Ms. Rosario Cospedal, General Manager
management presentation, discussion

4:00 PM - 4:30 PM

return to hotel

4:30 PM - 11:00 PM

rest of the day at leisure

recommended activity: enjoy snacks at the San Miguel food market

3/4

walk

day 6
hotel
dress code: business
formal

2x bus full day

University of Alabama, Marrakech Casablanca Madrid, February 27 - March 05, 2016

restaurant

2/19/2016

Fri, Mar 04, 2016

strategies for future

6:30 AM - 9:15 AM

breakfast

9:25 AM - 9:30 AM

meet in hotel lobby

dress code: business casual

day 7
hotel
dress code: business
casual

visit: innovation as the cornerstone of business and sustainability

Deimos Space
10:15 AM - 12:00 PM
Miguel Bell Mora, General Director
management presentation, discussion, tour of facilities

bus half day

12:45 PM - 2:00 PM

group lunch

3:00 PM - 4:30 PM

case study: the (r)evolution of marketing

Grey Group
Mr. Javier Suso, CEO
management presentation, case study, discussion

conference room

8:30 PM - 8:35 PM

meet in hotel lobby

dress code: smart casual

dress code: smart

casual

9:00 PM - 11:00 PM

farewell dinner with traditional flamenco show

enjoy a drink and a meal and see an intimate, traditional flamenco show. Flamenco
in Madrid is amongst the best in all of Spain

2x bus
transfer/restaurant

11:00 PM - 11:30 PM return to hotel

2x bus transfer

Sat, Mar 05, 2016

depart for USA or Barcelona

6:30 AM - 9:00 AM

breakfast, check-out

hotel

transfer to the airport

2x bus transfer

depart for USA

4/4

restaurant

day 8

own arrangements

University of Alabama, Marrakech Casablanca Madrid, February 27 - March 05, 2016

2/19/2016