THE 9TH ANNUAL ADCOLOR

I N D U S T R Y C O N F E R E N C E A N D AWARDS
PARTNERSHIP GUIDE

TABLE OF CONTENTS
ABOUT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
WHAT IT MEANS TO BE AN ADCOLOR PARTNER . . . . . . . . . . . . . . . . . . . 2
ADCOLOR PARTNERS THROUGH THE YEARS . . . . . . . . . . . . . . . . . . . . . . . 3
WORDS FROM OUR PARTNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
DIVERSITY STATISTICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
PARTNERSHIP LEVELS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
HOW TO GET INVOLVED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
CONTACT US. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

ABOUT US
ADCOLORs mission is to celebrate

Awards, the ADCOLOR Industry

Weve featured and honored such

and champion diversity in the

Conference, the ADCOLOR Diversity

talent as Queen Latifah, George Lopez,

advertising, marketing, media and

Summit and the ADCOLOR Rise Up,

Nick Cannon and Soledad OBrien.

public relations industries. ADCOLOR

Reach Back programs. Through all the

Our social media impression reaches

strives to create a network of

ADCOLOR pillars we reflect our motto

4,044 Twitter, 4,161 Facebook and

outstanding diverse professionals by

that as we rise up we must reach back.

3,225 Linkedin followers, and 90,680

honoring their accomplishments and

highlighting their stories as a road map
for others to follow. ADCOLOR strives
to highlight not only the importance
of a diverse advertising workforce but
also the grave business impact of not
having an inclusive industry. ADCOLOR
seeks to fulfill its mission by offering
several turnkey programs, among
them ADCOLOR Live!, the ADCOLOR

ADCOLOR is the largest and most

recognized cross-industry diversity
and inclusion initiative. Our award
show and conference has seated
4,087 attendees and has honored 149
diverse professionals to date. From

YouTube views and 161 subscribers.

ADCOLOR also supports the growth
of minority and women-owned
companies. In 2014, ADCOLOR spent
over $576,000 with MWBE vendors
and suppliers.

Boca Raton, Florida, to Beverly Hills,

California ADCOLOR has been hosted
in five different cities and is coming
home in 2015 to the city of New York.
PARTNERSHIP GUIDE 1

WHAT IT MEANS TO BE AN ADCOLOR PARTNER

Each ADCOLOR partner is a champion

relations and entertainment industries

annual programs and events, such as

of inclusion. Being an ADCOLOR

but shines a light on the achievements

ADCOLOR FUTURES, The ADCOLOR

partner means more than just providing

of those among us who have worked

Industry Conference and The

sponsorship. It means believing in and

exceptionally hard to succeed.

ADCOLOR Awards. Partners provide

promoting ADCOLORs mission.

Companies flourish when they have

Our partners share our core value of

access to and support diverse pools

rising up and reaching back. They truly

of talent. They also further their

understand that supporting ADCOLORs

awareness when discussions move

groundbreaking programs not only

from challenges faced locally to

gives young diverse achievers an

solutions that can be implemented

opportunity to change the face of the

globally. Like diversity, support comes

advertising, marketing, media, public

in various forms. ADCOLOR has several

2 PARTNERSHIP GUIDE

the strategic and financial support

needed to insure these programs
continue to advance diversity &
inclusion within our industries.

ADCOLOR PARTNERS THROUGH THE YEARS

4As
Advertising Age
The ADVERTISING Club
of New York
Advertising Women of NY
ADWEEK
American Advertising Federation
Amredia
American Family Insurance
Arnold Worldwide
Asian American
Advertising Federation
AT&T
Bank of America
BBDO
Beats Music
BET Networks/Centric
Bromley Communications
Casa Cristina
CNN
Creative Artist Agency (CAA)

DAS Global
DDB
Deutsch
DIAGEO
DigitasLBi
Draftfcb
Edelman
Euro RSCG Worldwide
GLAAD
Google
Gotham
GSD&M
GTM, Inc.
The Home Depot
Huemanitas
ICON MANN
ImPART a program of ACNY
Interpublic Group
JWT North America
Leo Burnett

McCann Worldgroup
McDonalds
Microsoft Advertising
MPG
NBA
NBC Universal
Nielsen
Ogilvy & Mather, NA
Omnicom Group
OmnicomMediaGroup
The One Club
One Solution
Open Channels Group
PepsiCo
Procter and Gamble
Publicis Groupe
Publicis Kaplan Thaler
RAPP
Saatchi & Saatchi
SBS Studios

St. John & Partners

Starcom Media Vest
Studio 8 at DDB
T-LIST
TBWA
TBWA\ MAL
Team Detroit
Team Ignition
Telemundo Network
The Studio
Time Warner
Translation
Univision
Volvo
Washington
Speakers Bureau
Weber Shandwick
Wieden + Kennedy
WPP
Yahoo!

PARTNERSHIP GUIDE 3

WORDS FROM OUR PARTNERS

MICROSOFT:

DIAGEO:

DEUTSCH:

[ADCOLOR] FUTURES for us as a

ADCOLOR is one of the most important

It is hard to articulate how proud

partner is really critical to securing

portals to the future of advertising, media

I am to be involved with ADCOLOR.

what we want to do as Microsoft.

and marketing. Ergo, it is critical that,

Since its inception, I have had the

Were really interested in having the

as an industry leader that prides itself

privilege to watch an idea blossom, to

right voices and the right perspectives

on forward thinking, Diageo be a part

see it take root in a community,

to ensure that the industry grows in

of this fantastic movement. ADCOLOR

to grow, expand, uplift, cheer, support

a way that benefits everyone. Were

is creative. It is forward-thinking. It is

and celebrate the people who were

particularly invested in making sure

provocative. It is building a community of

not being recognized. To watch the

the talented individuals of today get

future leaders that will take us to places

magic and the power of ADCOLOR

the right mentorship, have the right

we have yet to imagine. ADCOLOR also

effect change is remarkable. Our work

community and get the guidance that

provides a very critical link to our pasta

continues, our ADCOLOR family grows

will allow them to become the leaders

past full of known and unsung trailblazers,

and we continue to blaze a trail.

of tomorrow. Weve been really excited

whose shoulders we all stand high on

to be a part of this because its been

today. Diageo celebrates life every day,

Felicia Geiger, SVP, Chief Diversity Officer,

Deutsch, Inc.

everything we imagined and more.

everywhere. As such we are a natural fit!

Stephen Kim, VP, Global Agencies &

Accounts, Microsoft

Marc Strachan, VP, On Premise Strategy &

Multicultural Marketing, Diageo

4 PARTNERSHIP GUIDE

DIVERSITY STATISTICS
While the overall percentage of

According to the Bureau of Labor

Despite the fact that women control

minorities employed in the advertising

Statistics, of the 582,000 Americans

80% of consumer spending, only 3% of

industry has increased over the years,

employed in advertising and

creative directors (and were not talking

only a small percentage of minorities hold

communications in 2014, less than

about celebrity CDs) are female.

executive or managerial positions. In 2011,

half are women, 6.6% are black or

(Source: Fast Company, 26 Feb. 2013)

according to EEO-1 for 2012, minorities

African American, 5.7% are Asian

held 14.26% of these positions.

and 10.5% are Hispanic.

(Source: EEO-1)

(Source: Advertising Age, 23 Apr. 2015)

PARTNERSHIP GUIDE 5

PARTNERSHIP LEVELS & BENEFITS

NAMING RIGHTS

PRESENTING $250,000

DIAMOND $100,000

PLATINUM $50,000

GOLD $40,000

SILVER $30,000

SUPPORTING $15,000

TABLE $10,000

TICKETS**
ADCOLOR FUTURES CASE STUDY (OFF-SITE)

20

10

10

10

ADCOLOR FUTURES MIXER (OFF-SITE)

20

10

10

10

ADCOLOR INDUSTRY CONFERENCE

30

20

10

10

10

ADCOLOR WEEKEND OPENING NIGHT RECEPTION (OFF-SITE)

30

20

10

10

10

ADCOLOR AWARDS NIGHT: Reception, Show, Afterparty

30

20

10

10

10

10

10

PREMIUM

10 PREMIUM/10 GENERAL

PREMIUM

PREFERRED

RESERVED

RESERVED

RESERVED

HOST AN ADCOLOR FUTURE AT YOUR TABLE

ONSTAGE PRESENTER: ADCOLOR AWARDS

ONSTAGE BRANDING: ADCOLOR AWARDS

CUSTOM ONSITE BRANDING/ACTIVATION: ADCOLOR AWARDS

LOGO ON AWARDS SHOW STEP & REPEAT

LISTING IN PARTNER REEL

ONSTAGE BRANDING: CONFERENCE

CUSTOM ONSITE BRANDING/ACTIVATION: CONFERENCE

OPPORTUNITY FOR PRODUCT INCLUSION IN CONFERENCE GIFT BAG

LISTING IN ALL EVENT COLLATERAL

CORPORATE LOGO ON ACCESS BADGES

LOGO ON ADCOLOR WEBSITE

RECOGNITION AS PREMIER PARTNER ON ADCOLOR WEBSITE

SEATING: ADCOLOR AWARDS

LOGO RECOGNITION ON VOLUNTEER T-SHIRTS

AD IN ADCOLOR PROGRAM BOOK (VALUED AT $3,000)

4/C, FULL-PAGE

4/C, FULL-PAGE

4/C, FULL-PAGE

4/C, FULL-PAGE

4/C, FULL-PAGE

B/W, HALF-PAGE

INCLUSION IN AWARDS NOMINATIONS PRESS RELEASE

ACCESS TO ADCOLOR FUTURES DATABASE

ACCESS TO ADCOLOR FUTURES ALUMNI PAGES

ACCESS TO ADCOLOR FUTURES YEARBOOK

OPPORTUNITY FOR PRODUCT INCLUSION IN ADCOLOR FUTURES GIFT BAG

ADCOLOR FUTURES FUND: Portion of donation goes to funding the growth

of the FUTURES Program to develop the future leaders of tomorrow, today.

LISTING

Deadline to participate is August 3, 2015.

**Contact us for additional details.

PARTNERSHIP GUIDE 7

HOW TO GET INVOLVED

Join us as we host the 9th Annual

be recognized for his or her remarkable

PARTNER.

ADCOLOR Industry Conference and

efforts and notable contributions to

Support our mission to

Awards on September 1619, 2015

our industries. Its simple, quick, and a

Rise Up and Reach Back.

at Pier Sixty, New York.

great way to show your support for our

industry trailblazers.

NOMINATE.

New York and were bringing back

Likewise, help support our mission to

an ADCOLOR Award.

our groundbreaking programs like

Rise Up and Reach Back by becoming

ADCOLOR FUTURESa program

an ADCOLOR partner.

REGISTER.

Visit adcolor.org today to partner,

experience. Become a part of

nominate, and/or register for the 9th

our inclusive community.

Its our first time coming home to

geared towards developing the industry

talent of tomorrow, today.
Registration will open in May. Make sure

Annual ADCOLOR Industry Conference

to catch our early bird special!

and Awards.

Its also the perfect time to nominate a

colleague whom you feel deserves to

8 PARTNERSHIP GUIDE

Honor an industry trailblazer with

Attend the full ADCOLOR

CONTACT US
For partnership inquiries

ADCOLOR Awards 2011

ADCOLOR University 2012

ADCOLOR Conference 2013

ADCOLOR FUTURES 2014

please contact Jenny Roy at

adcolor@stampeventco.com
or (212) 219-0111, ext. 10.
Deadline to participate is
August 3, 2015.
For more event details, schedule,
registration and information
about ADCOLOR, contact us
at info@adcolor.org.

PARTNERSHIP GUIDE 9

A D CO LO R .O R G