ESTHER KIM

D E S IG N

WITH

PEOPLE

Through market and contextual research,

our team redesigned the antiquated sewing box to fit the
modern fashion students needs.
ESTHER KIM / YINHSIANG LIN / SHIQI QU / ROCK LI

HIGH COMFORT

WHITE
SPACE

LOW CAPACITY

HIGH CAPACITY

LOW COMFORT

TIME FOR AN UPDATE?

Upon Googling Sewing Boxes the search results
displayed antiquated, boxy toolboxes.
Is there white space in this market?
Do these sewing boxes meet modern users needs?
Hivehold

ESTHER KIM

50

46
42

40
39
36
33

32

30
29
27

27

# of compartments

size of compartments

size of box

price

organizable

ease of use

how it closes

comfort /travel

style/ material

Types of compartments

19

20

10

Whats most important when choosing a sewing box?

Out of the 25 fashion students surveyed...

85%

Used Sewing Boxes

to organize tools

63%

Found their sewing boxes

hard to organize

Why are you using this sewing box if you dont like it?

I couldnt find anything that was better

and within my price range.
Hivehold

ESTHER KIM

Lindsey, SCAD Fashion BFA

Hard

to o
r
Bro ganize,
ken
Hand
le

MEET LINDSEY

et clasp,
n
g
a
m
k
a
e
W
ets
Messy Pock

SHE NEEDS A NEW SEWING BOX...

her plastic handle broke, but she cant find a better
sewing box to replace it even though she found this
one to be uncomfortable to carry, hard to organize,
and lacking compartmentalized space.
Hivehold

ESTHER KIM

WHATS YOUR IDEAL SEWING BOX?

Surprisingly, most fashion students didnt choose a box, they
chose the sewing backpack concept; which was different from
what we, as industrial designers, had anticipated. Its fabric,
has a variety of compartments, and comfortable to travel withthey loved the idea of a sewing backpack.
Hivehold

ESTHER KIM

Zippered compartment
keeps delicate fabric
separate from sharp tools

Velcro strap to easily

access frequently used
tools

Hivehold Logo

Individual pull-out,
modular compartmentalized boxes for easy
access

Side compartment
for longer items

Sturdy, comfortable
straps to evenly distribute weight on shoulders

You guys really need to think about making this

into a usable product. I was talking to my professor
and other students about it and they all want one
because our boxes now get so heavy. I think it would
be really successful.
-Lindsey
Hivehold

ESTHER KIM

UNUSED

Kitchen cabinets make storing food easy, but finding items difficult...
After synthesizing a collection of data from user surveys, observations
and interviews, I designed a series of STRETCH products. These tools
help to maximize cabinet space, resulting in more visibility and organization- since the lack-thereof were users most prevalent complaints.

INTRODUCING:

CAN-TILEVER

PACKET
BRACKET

FISHN CHIPS

STRETCH

ESTHER KIM

HOW CAN WE

MAXIMIZE THE SPACE INSIDE CABINETS?

[ SURVEY ]
People Complained of :
Lack of Space

For more space, I just stack everything, although some things

arent really stackable; but it
makes it harder to look for and
find what I need immediately.

Lost in Back, Visibility

Disorganized

[ RESULT ]
What is taking up the most space?
Food Cans
Boxes
Snack Packages

AS
SAM H

BINETS
A
C
Y
S
MES

[ SOLUTION ]
Make Room for Boxes by moving Cans and Packages out of the way.
Use cabinet space more efficiently to allow More Visibility.
Create Compartments to organize packages easily and accessibly.

STRETCH

ESTHER KIM

THE CAN-TILEVER
PULL-OUT CAN ORGANIZER

When Im trying to move the

stacked cans to find the one
Im looking for, they fall over.

The cans get hidden in the

back, so I forget I have it and
buy two..

It would be great if I could see

all the cans at once, to easily
grab the one I need.

[ HOW IT SOLVES THE PROBLEM ]

!
!
!
!

Holds up to six cans in three stacks of two.

Install multiple Can-tilevers into one cabinet.
Extends out to visibly access all cans.
Simply screw into the back of the cabinet to install.

INSTRUCTIONS

STRETCH

ESTHER KIM

FISHN CHIPS NET

STALE-ELIMINATOR CHIP BAG CATCHER

Chip bags dont roll up very
well, but theres never a rubber band when you need one

I dont like how my chips

get crushed in between everything else in my cabinet

Chip bags take up a lot

of space because theyre
unstructured.

[ HOW IT SOLVES THE PROBLEM ]

!
!
!
!

Makes use of unused empty space.

Prevents from crushing chips.
Net keeps bags rolled up and chips fresh.
No need to look for rubber bands or clips.

INSTRUCTIONS

STRETCH

ESTHER KIM

PACKET BRACKET

BRACKETS PACKETS OUT OF THE WAY

[ HOW IT SOLVES THE PROBLEM ]

Packets are laying down in
front of food items.
-OBSERVATION DATA POINT

When Im pulling out the pasta box, I have to avoid knocking out the packets

!
!
!
!

Packets are easily seen and accessible.

Brackets stick by adhesive and are removable.
Rubber bands secure packets by friction.
Packets are no longer in the way.

INSTRUCTIONS

STRETCH

ESTHER KIM

FARM CART PROJECT

Todd Hinkle - Esther Kim - Amar Chadgar - Maria De La Vega
PROF. SARA JOHNSON - IDUS 711 - WINTER 2015

The Farm Cart Project

introduction
Objective: Provide a deeper understanding
of the Farmers and Farmers Market culture
so that the client, Emergent Structures and
Savannah Tech, will be able to build the
most appropriate accomodating solution,
to help Farmers load, unload and haul their
produce, crates, and equipment.

Emergent Structures and Savannah

Tech worked together with funding from
Gulfstream Aerospace with the aim to
design and build a mobile farmers cart
for local farmers serving customers in and
around Savannah. The research phase
of this project was supervised by Sara Jo
Johnson and completed by four students
from Savannah College of Art and Design.

Secondary Research
The first step in the research process was to
conduct Secondary Research, which entails
collecting public information about our
target market from outside sources such as
articles, newspapers, and online journals.
We plugged our findings into varying
research models that facilitated a better
understanding of the contextual constituents
within the Farmers Market.

Large but isolated

infrastructure

DIY
Customer Service

Alternative

Traditional

Seasonal

Farming
Families

Decentralized

Local

Indie

Conscious

Sales

Research
Fanatics

Organic
Lifestyle
Informed

Consumer
culture

Family
Activity

Chef + Farmer
unity
Health

Capitalism

Big
Industry

Technology

Small scale

Progressive

Preindustrial age

Brand
Prefers
Freshness

Farming
Culture

Influenced by
stories

Real-time

Re-emerging
Planning
Long-term
results

Invisible to
publics

Moderate
Income

Forecasting

Retrospective

Perishables

Preservation

Supply
chain

Aesthetics

Global
Quick
Deliverable

Centralized
Non-linear

Refrigerated
vehicles
Way-finding

Short distance

The Trend Convergence Map is visually

appealing, making a plethora of information
easy to look at right away. This Map shows
overlapping trends and relationships while
revealing missing intersections, opening up
potential new opportunities.

Class
division

Storage
Packaging

Food/Transportation/
Logistics Culture
Truck trailers
(small)

Map

Premium
Options

Food
Hub

Hub and
spoke

Customer
facing

Traceability

Environmental
concern

Sanitary
Policy

Advertising

Accessible
from home

Convergence

Insights
Pre-ordering options are an open market
Education among consumers, logistics, farming
must be constantly up-kept
There is a lack of customer service outlook in
the farming culture
Convenience of home delivery is an unexplored
market
Customer convenience is lacking at farmers
markets

Farming
community

Reduce
work
hours

Low
budget
farming

Vegan
Vegetarian

Small
Farming

Dont
worry
about
food

Pack up
and leave

Competition

Spend less
time with
logistics

Spend
less time
transporting

Easy
cleanup
DIY
Culture

Offering, Activity,

Clean

Food prep/
Packaging

Load into
truck

Face to
face
community

Business

Be
social

Internet
generation

Safe
storage

Work
alone
Easy
loading /
Off-loading

Interact
with
people

offering

Foodie
Retroprogressive

DIY

Passion for
food not
delivery

Support
healthy
food

Better easy
display
Handle
payment

Efficient
Transport

Participate
in life

Promote
Self
Food

Maintenence

Local
support

Call
attention

Sell
Work in the
dark

Sacking
purchase

Culture Map

The Offering-Activity-Culture Map allows

for various levels of exploration as well as a
deeper understanding of how our product will
be used within its cultural boundaries.
This will also foster the inquisitive nature of
the research team to develop a stronger
sense of understanding what is needed for
the final product to be successful.

Insights
Farmers are requiring greater convenience to
justify the work
Promotes DIY and local farming culture

Drive to
destination
Brand
image

Trasnportation
isnt a
burden

Exploration

Using a hybrid of traditional and modern tech to

enhance local farming culture

Consolidation

Vehicles
Vehicles
Consolidation
Consolidation

Refrigerated

Refrigerated Refrigerated
Vehicles

Retail
Farmers:
Farmers:
Driven
Grow, manage sales,Grow, manage sales,

Aesthetics Aesthetics

30 Mins

Independent
Grocery/School

Drop off
point
Pick up

Nonprofit
Driven
Model

Independent
Grocery/School

Producer

Order
Online

Farmer

Routed by
Volunteers

Borrowed
Space

Order
Online
Drop off
point

Pick up

Dispatch

Transportation
Delivery

Independent
Grocery/School

Producer
Order
Online
Routed by
Volunteers
Drop off
point
Borrowed
PickSpace
up

Producer

Solution

Food Hub:

Marketing,
distribution and
sales

Market

Solution

Food
Farmers
makeHub:
Marketing,
the
same
distribution and
sales

Based
ofPlace
growthorderBased of growth
Based of growth
Place
order

Handle delivery

of product and
average market
demand
Handle
delivery
Handle

Receive

Tote Bags
Receive
Receive

Sort/Pack

Marketing, the same

distribution and
sales

Make restockMake restock

easy to
easy to
easy to
increase
increase
increase
frequency
frequency frequency
Transportation
Transportation
Pile it high

Well stocked
Delivery
Delivery

Pile it high Pile it high

Well stockedWell stocked

Analogous

Tote Bags

Models

Tote Bags

Use color to
Use color to Use color to
enhanceSort/Pack
appeal
enhance appeal
enhance appeal
Sort/Pack
Easy to reach

Easy to reach
Easy to reach

This method of studying and distilling the

strategies of veteran players in
the market will help the team draw inspiration
Display
Display Display
from existing models to find patterns of success
and learn from failures. The visualization of
business strategy breakdown will help the
team measure its own model using existing
Customer
Customer Customer
Assist Customer Assist
Customer
Assist Customer
provide positive
provide positive
provide
positive
ones
as yardsticks.
Earthy look
Store
Store

Transactions

Earthy look Earthy

look
innovation

change

confidence

Posture is
confidence confidence

Practice good

Practice good
Practice good

change

change

Posture Transactions
is
Posture is
Transactions

Insights
Logistics vary depending on
Farmers involvement in process
and size of operation.

Solution

Food Hub:
Farmers make

Make Dispatch
restock
Dispatch

of product and
of product and
average market
average market
demand
demand
delivery

Emerging trend of supporting

local businesses.

Borrowed
Space

Low distribution areaLow distribution area

Low return
Low return

Market

Place order

Manage requestsManage
requests
Manage
customer
service requests
customer service
customer service
and complaints and complaints
and complaints

Routed by
Volunteers

Farmer
Farmer
Nonprofit Nonprofit
Driven
Driven
Barrier to entry
Barrier to entry Barrier to entry
Model
Lack of businessModel
savvy
Lack of business savvy
Lack of business savvy
Low distribution area
Low return

Market

Producer

30 Mins

Producer
Producer
Driven
Model

30 Mins

Producer
Driven
Model

Producer

30 Mins

Producer
Driven
Model

Source stock
Source stock

Customer

Sell

Source stock

Store

Fragmentation

handle their own

handle their own
marketing, distribute marketing, distribute
price lists to clients, price lists to clients,
take orders from
take orders from
clients, bill clients clients, bill clients

Fragmentation

handle their own

marketing, distribute
price lists to clients,
take orders from
clients, bill clients

Fragmentation

Modern

Sell

Storage (Hubs)

Emerging MarEmerging Mar(Hubs)

ket
ket

Handling

Handle transportation/
Handle transportation/
storage/delivery to storage/delivery to
customers logistics. customers logistics.

Retail
Retail
Transport Farmers
Transport
:
Driven
Driven
manage sales,
Logistics Grow,
Logistics

30 Mins

Modern

Handle transportation/
storage/delivery to
customers logistics.

3rd:

Emerging
MarStorage
(Hubs)
Storage
ket

Customer

3rd:

Distribution

3rd:

Distribution

Harvest

30 Mins

Harvest

Distribution

ention/suppression
Pest Prevention/suppression
Pest Prevention/suppression

Purchasing

Vans

Transportation
Transportation
Food Trucks
Food Trucks Food Trucks

Take stockTake stock

Handling

Vans

Transportation

Take stock

Customer

Co-operatives
Co-operatives
Irrigation
Irrigation Co-operatives

Vans

Bicycle cartsBicycle carts

Purchasing

Big Industry Farming Big Industry Farming

Big Industry Farming

BicycleCollection
carts
Collection

Retail Retail

Handling

Local Farming
Local Farming
Planting
Planting Local Farming

Collection

Purchasing

agriculture agriculture

Retail

Consolidation

agriculture

LogisticsLogistics
Consolidation

Preparing
Preparing
soil
soil
Community
supportedCommunity
supported
Community supported

Traditional

Traditional

soil

Logistics
Consolidation

FarmingFarming

Farmers make
the same

There is an emerging market for

food hubs due to convenience.
Displays have to be practical,
earthy and have visual appeal.

PRIMARY Research
With the information gathered through secondary
research, we were equipped with enough general
knowledge to go out into the field. The second stage
of the research process, Primary Research, was to
immersively gather information ourselves through
ethnographic research methods such as observation,
probes, shadowing, and interviews.

TARGET MARKET

Forsyth Farmers Market

Sonya

Teri

Taija

Troy

OPPORTUNITY SEEKER

OPPORTUNITY SEEKER

ACTIVE CARETAKER

Helen

OPPORTUNITY SEEKER

PERSEVERANT

Interviews were conducted using scripts

that allowed for fluctuations in questions
as the interview progressed. We chose our
interviewees by developing relationships
with each of them for several weeks prior to
the interview, allowing for the development
of rapport that helped to ease the process of
probing during the interview.
The interview questions were developed
by using the knowledge gained from our
secondary research, observations, and
pertinent information regarding the projects
final deliverable.
We used shadowing as a method of observing
individuals within our target groups so that we
may better understand their traditions, rituals,
and methods while conducting their loading and
unloading operations.
Shadowing allowed us to document
observations and dialogue regarding painpoints, happy-points, commonly-used tools,

Kevin

OPPORTUNITY SEEKER

Michele

PASSIONATE LOVERS

Adam

OPPORTUNITY SEEKER

Voltaire

ACTIVE CARETAKER

Thomas

PASSTIONATE LOVER

and the divergent systems for each individual

that was shadowed. We accomplished this by
traveling to the proper destination of the event
we wished to observe and recording our target
individuals while they went through their weekly
process within their normal environment.

We interviewed, shadowed and observed these

user groups based on Small and Large scale
Offerings that ranged from work archetypes of
Hobbyist to Full-time Professional.

LARGE OFFERING
Active
Caretaker

Perseverant
Full Time
Professional

Hobbyist
Passionate
Lovers

Opportunity
Seekers

SMALL OFFERING

iNSIGHTS
After understanding and interpreting all of the data points we had gathered, we affinitized the
information into 8 insights, so that our clients would be able to better absorb the quintessence
of the research.
What we discovered was that Forsyth had a Farmers Market culture that broke stereotypes.
There were external factors, such as policies, that constituted what the final product offering
could and could not be. A Police officer, Officer Jackson, came almost every Saturday to help
the Farmers load, unload, and set up using a Golf Cart and 9x15 flatbed trailer (that was owned
by the City of Savannah and sometimes prioritized for other city events) from the parking lot to
the Forsyth Park area because big carts or cars were not allowed to be driven on park grounds.
There were volunteers who came to help out, although not the same group of people every
Saturday, and they did it purely out of good will.
The following insights reflect the Forsyth Farmers Market Culture, Farmers make-do processes,
how they handle logistics, best practices shaped by resourcefulness and habit, outside influences
they cannot control such as weather, branding to differentiate from competitors, how they strive
to make the customers shopping experience more informative and better, and the sharing
of knowledge between Farmer-to-Farmers and Farmers-to-Consumers- these insights are
encompassed in the Value-Enabler model.

he
al

th

I want to

I want to

survive

I am part of something

provide

BIGGER
than myself

I want to

thrive
rep
uta
tion

s
s
e
in
s
u
b
- efciency -

ormation
- inf
ood
- f

seasons - limitat
i on
s co
m

y
t
i
n
u
m

value/enabler
model - narrative
customers
transportation
infrastucture
community
policy
passion
land
finances

All for one,

one for all

The individualities of the
constituents within the Farmers
Market build cultural community,
overcoming difficulties through
passion and the goodwill of
others.

By me standing up to
restaurants who dont want
to pay fair prices, I stand up
for all the other farmers.
MICHELE

OPPORTUNITY:
To contribute to the community over the
individual.

HOW MIGHT WE:

Reduce the physical labor farmers will
encounter during their operation?
Expand the community culture beyond
the FMs?

We strive to be a welcoming place

where anybody can connect with local
farmers. We want to connect farmers
and eaters, thats the basics.
TERI

Help bolster the culture within the

Farmers Market?
Contribute to the entire culture instead of
a single farmer?
Ease the burden of work off of the
farmer?
Incentivize volunteerism?

We have a whole bunch of

volunteers in the morning
theyre doing a great job!
I hardly arrive here and
theyre already unloading
the car.
SONYA

Data Point

VOLUNTEERS HELP VENDORS SET UP THE STANDS STARTING FROM 7AM SATURDAYS.

Ah!

My Back!
Farmers and volunteers resort
to unsafe techniques in their
routines in order to work within
time and resource constraints
and park guidelines.
OPPORTUNITY:
To make safety a priority and not an
afterthought.

HOW MIGHT WE:

Imbibe safety into the farmers routine?

Its really stupid though.

Our process is really bad.
KEVIN

Adam balances a crate

while stepping into the trailer
while loading.
OBSERVATION AT ADAMS FARM

Develop a mechanism to ease lifting?

Incentivize safety?
Educate volunteers and farmers on
proper lifting techniques to prevent
injury?
Make it easier for farmers to take
the health of their consumers into
consideration?

Because youre losing

money everytime youre
touching it and adding labor
expense.
REIF

Data Point

VOLUNTEER RISKS BACK INJURY BY USING POOR LIFTING TECHNIQUES.

Jenga
Even though they are not
using a standard method of
transportation, they all have
similar storage issues regarding
logistical operation.
OPPORTUNITY:
Theres an opportunity to keep focus on
the product and not the container where its
stored.

HOW MIGHT WE:

Create a space saving storage system?
Create a stackable storage system?

As far as moving and

transportation, I think its pretty
good. It would be nice to have
more people, though.

THOMAS

Because the farm is 3 hours away

everything needs to be planned out.
Coming to Forsyth is a whole days
commitment.

TAIJA

Create a storage system that adapts to

each stage of operation?
Create a liftable storage system?
Keep the product safe while maximising
Space efficiency?
Create a storage system that caters to
Different types of products?
Create a storage system that serves
Farmers branding needs?

Without sides or straps on the

dolly/cart, all of my baskets
have flown out Observation at.

OBSERVATION

Data Point

NO MATTER WHAT MODE OF TRANSPORTATION VENDORS BRING, THEY ALL UNLOAD

ONTO DOLLIES OR THE FLAT BED TO TRANSPORT THEIR BELONGINGS TO THE STAND.

when life gives

you lemons

Farmers day-to-day methods

arent informed by the tasks
objective as much as built up
from ad hoc materials and
resources. The farmers are
driven by limitations more than
opportunities.
OPPORTUNITY:
To see limitations 3-dimensionally instead of
at face value.
To see the how in limitations and not just the
what.

Vendors use different kinds of

table cloths to cover tables.

OBSERVATION

How might we make use of what we

While loading into the truck,

the gate of the truck is in the
way of moving things around
so he reaches into tiny side
windows to compensate.

already have?

ADAM

HOW MIGHT WE:

Confront limitations head on as

breakdowns and not building blocks?
Portray the system as one that does not
promote individualism, but a place where
sharing is encouraged?
Share successes and best practices?
Build trust within the community?

So as long as its not a

hazard, I dont really care
about how they set up.

TERI
Data Point

THIS VENDOR RESOURCEFULLY USES A DEEP PLASTIC TUB TO CARRY THE DELICATE
FLOWERS.

RAIN

OR SHINE
Farmers are resourceful to
manage their business, when
they can control it. When
they dont have control they
acclimate as best as possible
for a positive outcome.

The weather will make it a

worst day. The money doesnt
matter, none of that matters, if
its unbearably cold.

MICHELE

OPPORTUNITY:
To improve the current system of preparing for
different seasons.

HOW MIGHT WE:

Better prepare farmers for weather
conditions?

The only negative thing Ive noticed so

far is sometimes the temperature of the
weather

SONYA

Make use of the resourcefulness of the

farmers?
Include preparation for weather in our
solution?
Use the seasons to be in the farmers
favor?

Have more crops in the

spring. Winter frost killed
most crops

VENDOR

Data Point

THE BANNER HANGING OFF THE TENT IS ALSO USED TO BLOCK OUT THE SUN FROM
WILTING THE PLANTS.

picture

perfect

Farmers are putting effort

and thought into how they
differentiate their stands and
products to portray a stronger
sense of coming from a farm.
They will go out of their way
to purchase containers/
stand display items that
lack convenience but add to
aesthetics.
OPPORTUNITY:
To not just bring produce to the table, but the
farm to the market, conveying the farm from a
long distance using minimal resources.
HOW MIGHT WE:
Get the customers aware of the process

I cant use organic because

USDA owns organic so I use
Morganic

MICHELE

There were only two tents that

had protruding signs. They were
both honey vendors.

OBSERVATION

in order to feel an emotional connection

with product?
Share our vernacular in an educational
effective way?
Share parts of the farm that are not
related to the produce at hand?
Show the farms unique character?
Create instantaneous connection to
homegrown?
Inspire brand loyalty?

Unable to neatly stack

assortment of pretty baskets
(looks good with variety of
styles, sizes together)

OBSERVATION

Encourage community as a culture- and

find differentiation within?

Data Point

READEES BEES HANGS UP A BRANDED BANNER OFF OF HIS TENT TO STAND OUT
FROM THE COMPETITION AND BE MORE NOTICEABLE TO CUSTOMERS.

the imitation

game

Farmers have a basic idea of

customer shopping habits and
attempt to emulate those in
order to better connect with their
customers.
OPPORTUNITY:
Existing knowledge of the customers
purchasing behavior so that it benefits the
farmer by catering to the customer. `

HOW MIGHT WE:

Design a better, more authentic shopping
experience?
Create a more inviting farmers market

Michelle had two tables next

to each other because it was
easy for customers to see
everything at once. Almost
sold out by noon.

OBSERVATION

The meat vendor used an

iPad and Square device as a
form of payment (credit/debit
cards)

OBSERVATION

experience?
Enhance the shopping experience while
keeping its essence?
Maintain a Fresh from the Farm
appearance?
Develop better relationships with the
customers?

You put this at eye distance

so the customer sees them. I
put the small crates on the
front, that way they see and
grab

HELEN

Data Point

CUSTOMERS HAVE THE HABIT OF SMELLING THE HERBS, SO THE VENDOR CONSIDERATELY PUT THE HERBS ON A HIGHER GROUND.

CONCLUSION
Through the synthesis of all the data
points, we found that farmers are not the
stereotypical introverted independents but
that they depend on other farmers, staff,
and volunteers to sustain the Farmers
Markets. The individual farmer is part of
something bigger than his/herself. With
the tenacity to pull through all odds,
differentiating themselves through branding
in order to thrive, and connecting with their
customers to provide them with what they
need while doing something they have a
passion for, our team recommended that

Emergent Structures build Farmers Market

dolleys or something to facilitate and ease
the burden of having to unload, load, and
move back and forth between the parking
lot and stand to set up. These dolleys
would help the community as a wholefarmers, staff, and volunteers to work more
efficiently and safely, instead of the initially
proposed concept of building a farmers cart
for one farmer. This way, it will help further
sustain the Farmers Market culture and be
beneficial for something bigger than them
selves.

Speaking for myself, Im not married to the idea of a

high-tech, unfoldable food-trailer; and based on your
insights, I think its more natural to go with a more
communal dolley type. It actually is a little bit of a relief
because [the initial idea] seemed a bit incongrous with
the culture and aesthetics of the farmers market.
AARON VEGH
SAVANNAH TECH DRAFTING STUDENT

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