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The

Middle

easT ’s

PreMier

2010

Media

Por Tfolio

The Middle easT ’s PreMier 2010 Media Por Tfolio

. welcome

Publishing Pioneer

Founded in 1979 with the launch of What’s On magazine, Motivate Publishing celebrated its 30th year in 2009 and continues to set magazine and book publishing standards in the Middle East.

Motivate Publishing has been the Gulf’s leading publisher of magazines and books for over 30 years. Our portfolio comprises more than 20 market-leading magazines and over 300 books. With a staff of more than 200 experienced and dedicated professionals, we are committed to providing editorial excellence, high circulation and transparent research data across our entire platform of publications.

Motivate Publishing is a partnership between its founder Ian Fairservice and H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance. With the mission: ‘to deliver excellence in communication’, the company continues to set magazine and book publishing standards in the Middle East.

The company was founded in 1979 with the launch of What’s On, the first magazine in the Gulf and still the biggest-selling in the region. It has since expanded to include the region’s most successful titles including Emirates Woman – the Gulf’s leading women’s magazine, the GCC’s most respected business title, Gulf Business, and identity – the pioneering design, interior and property magazine. And through our global publishing partnerships with Condé Nast, Haymarket and HOLA! we have launched Middle East editions of such respected titles as Golf Digest, Stuff, Campaign and HELLO!

Motivate Managing Partners H.E. Obaid Humaid Al Tayer and Ian Fairservice front of a photograph
Motivate
Managing
Partners
H.E.
Obaid
Humaid
Al
Tayer and
Ian
Fairservice
front
of
a photograph
of
themselves
taken
in when
their
partnership
was
formed.

Motivate Publishing is recognised as a trusted and prestigious contract publisher with a blue-chip list of titles for multinational companies including Emirates airline, the Jumeirah hotel group and Emaar property group, along with Dubai’s Department of Tourism and Commerce Marketing and the Abu Dhabi, Dubai and Sharjah Departments of Civil Aviation, demonstrating the highest levels of confidence in Motivate’s professionalism.

Motivate’s renowned book publishing division celebrates 25 years in 2010 and comprises the region’s best-selling titles from internationally acclaimed writers and photographers such as Sir Wilfred Thesiger, Ronald Codrai, Patrick Lichfield and Noor Ali Rashid.

Our cinema advertising business Motivate Val Morgan – a joint venture between Motivate Publishing and Val Morgan Cinema Advertising of Australia – is the region’s leading cinema advertising sales specialist.

Ian Fairservice Managing Partner & Group Editor

Motivate Publishing is an integrated media company delivering accurate, reliable information across multiple platforms of communication, while upholding the highest standards of integrity.

We aim to enrich the quality of lives of our stakeholders. This is achieved by motivating, rewarding and respecting our colleagues, providing unparalleled service to our clients and delivering market-leading products and experiences to our customers.

. contents

CONSUMER & LEISURE PUBLISHING

06

WHAT’S ON

10

EMIRATES WOMAN

14

EMIRATES bRIDE

16

HELLO!

20

IDENTITy

24

STUFF

28

GOLF DIGEST

32

SPINNEyS FOOD BUSINESS & CONtRaCt PUBLISHING

36

GULF bUSINESS

40

CAMPAIGN

44

MIDDLE EAST MICE & EVENTS

46

bUSINESS TRAVELLER MIDDLE EAST

50

THINk

54

OPEN SkIES

58

PORTFOLIO

62

HIGH STREET, ON DEMAND, kIDS

64

DUbAI VOyAGER

68

JUMEIRAH MAGAzINE

72

SPECIaL PROjECtS

76

BOOk PUBLISHING

78

aRaBIaN GaLLERy

80

DUBaI LyNx 2010

82

MOtIvatE DIGItaL

84

CREatIvE SOLUtIONS

86

MOtIvatE EvENtS

88

MOtIvatE vaL MORGaN

DIGItaL 84 CREatIvE SOLUtIONS 86 MOtIvatE EvENtS 88 MOtIvatE vaL MORGaN 90 CONtaC t DEtaILS

.

Consumer & Leisure Publishing

DHS 10 MARCH 2010 ISSUE 383

& Leisure Publishing DHS 10 MARCH 2010 ISSUE 383 MARCH MEGA MONTH OF MUSIC FEATURING ÏMO
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& WIN! a laptop more! DHS 10 AUGUST 2009 ISSUE 376 The Authoritative Voice of the
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The Authoritative Voice of the UAE’s Entertainment Scene

What’s On, the UAE’s first magazine, which celebrated its 30th birthday last year, is a five-star guide to the region’s entertainment and leisure scene. Its authoritative tone and in-depth approach is aimed at the UAE resident or tourist who wants an ‘insider’s’ perspective. Through a thoroughly edited selection process the magazine highlights the very best food, nightlife, shopping, travel and event experiences.

What’s On .

Key Information

FREQUENCY: Monthly avERagE pRiNt RUN: 35,800 REgioN: UAE spECiFiCatioNs: 270 X 206mm RatEs: Full page US $3,750 BRaNd ExtENsioNs: What’s On Awards, Good Food Guide, Discover Dubai and other branded guides; What’s On Abu Dhabi, What’s On Oman

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34,432Dhabi , What’s On Oman QUaliFiEd CiRCUlatioN (JUNE 09): What’s On Awards Winner 2009 Advertising benefits:

What’s On Awards Winner 2009
What’s On Awards Winner 2009

Advertising benefits:

l

Longest-established magazine in the region

l

BPA audited

l

Targeting tourists as well as residents

l

Glossy five-star entertainment guide

l

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l

Affluent readership

l

Visible at International Events such as the Rugby 7s, Dubai Desert Classic, Jazz Festival, Dubai Film Festival

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.

Consumer & Leisure Publishing

Cutting-Edge Editorial

TRAVEL | DAMASCUS 48 hours in Damascus The 12,000-year-old Syrian capital is full to the
TRAVEL | DAMASCUS
48 hours in
Damascus
The 12,000-year-old Syrian capital is full
to the brim with historical sights. But our
advice is to ignore the ‘must-sees’ and go
in search of your own Damascus
WHERE TO STAY
FOUR SEASONS HOTEL DAMASCUS
If you’re planning a short trip, you should opt for
the best ve-star property in the city. Eighteen
storeys high, this beautiful sandy-coloured building
is a city centre landmark in its own right. Superb
views, top-notch service and slick design make it
the ideal luxury retreat from a hard day pounding
the streets of the Old City.
Shukri Al-Quatli Street, Damascus, Syria.
Tel: 963 (11) 3391000
HOW TO GET THERE
Fly Dubai is the cheapest
option. One-way direct
ights from Dubai to
Damascus start from
Dhs300, but the earlier
you book the better.
www. ydubai.com
For a chance to win a pair of Fly
Dubai tickets to Damascus, turn
to page 31
CURRENCY
Dhs1 = 12.50 Syrian Pounds (SYP)
VISA
Apply six weeks before
your date of departure at
the Syrian Consulate in Dubai,
or the Syrian Embassy in
Abu Dhabi. Tel: (04) 3572227/
(02) 4448768.
www.syrianembassy.ae
Shortly a er a quiet dinner in Da-
mascus’ Old City, we’re sitting in a
tra c, one catching a li from a
cab, pedestrians wandering in the
“Pedestrians wandering
in the middle of the
rickety dentist chair at the mercy of
middle of the street and an elderly
a
dusty old man with a sharp blade
man in an electric wheelchair
street through the crazy
held to our jugular.
riding through the crazy metal
Day one of our leisurely trip to
wave of tra c.
metal wave of traffic”
the
world’s oldest continuously
People of all religions
inhabited city – the cradle of
civilisation.
e old man in question is a
steady-handed, septuagenarian
barber who has been plying his
trade from the same glass-fronted
intermingle peacefully in the Old
City, where the action is no less
timid, but there are two distinct
parts – Muslim and Christian.
Souk al-Hamidiyeh is your
way into the Muslim area. Look
cubby-hole for decades. e shave
up at the corrugated iron ceiling,
is
close, at times menacing, but it
punctured by showers of French
sets the blood pumping.
is is just one of the many
bullets red during the nationalist
rebellion of 1925.
life-a rming nuggets to be found
Lie back in the famous
in
the Syrian capital.
Umayyad Mosque and enjoy the
ere’s Leila’s Restaurant, for
example, where we enjoyed our
pre-shave dinner. Exemplary
Levantine grub, a thick Turkish
calm before exploring the hectic
maze of the Old City. Haggle
with street vendors and become
entangled in a rush of worshipers
brew and a calming shisha,
leaving a mosque.
all
partaken of on a roo op
On day two, head to Bab
surveying the Old City.
And as you walk the streets,
elderly gentlemen present
enormous gap-toothed grins,
while huddles of youngsters greet
you with a perfectly pronounced
“hello, sir” and a proud smirk.
Touma Square in the Christian
Old City, where numerous
Western travellers – mostly from
the UK and Germany – roam
the streets, smugly absorbing the
authenticity of this ‘real’ Middle
Eastern city. Churches replace
e city is comprised of layers
Mosques as landmarks, while
of
history, piled atop one another,
streets are lined with shops, rather
a
metropolis of organically
than stalls, selling antiques and
organised chaos. e Prophet
bric-a-brac, from old-fashioned
Mohammad (PBUH), St Paul,
typewriters and Bakelite
the
explorer Richard Burton,
telephones to gold dishes, carpets
the
Egyptians, Greeks, Romans
and carvings. Take a leisurely
Ottomans, and Arabs – they’ve all
called Damascus home.
Take one of the beat-up old
taxis at night and discover a city
still relentlessly teaming with life.
Arab music blares and calamity
walk down the cobbled alleyways,
before heading to one of the many
bars and restaurants for mezze,
beer and shisha.
Damascus is the kind of place
that has no McDonald’s. It is
ON THE CLOCK
Take a yellow taxi from Damascus city centre to the
Old City (Ten minutes)
reins. Six lanes of tra c, a used
sure to come, along with slick
Smoke shisha at the Terrazzo bar in Bab Touma (One hour)
car
mag’s worth of vehicles
buildings and ugly modernity,
Scrub up at one of the city’s bathhouses (One hour 30)
bobbing and weaving, cyclists
pedalling against the ow of
but for now, Ronald is absent and,
inshallah, it will stay that way.
Buy a Turkish co ee from a street vendor (Five minutes)
Eat the aleppo kebab at Leila’s Restaurant (40 minutes)
82 WHAT’S ON AUGUST 2009
AUGUST 2009 WHAT’S ON 83
PHOTOGRAPHY: ©KIM BADAWI/ARABIANEYE.COM

FOUR WEEKS TO FITNESS

PRICE: Dhs7,200 (24 sessions), Dhs3900 (12 sessions), Dhs2100 (six sessions) TELL US ABOUT IT U
PRICE: Dhs7,200 (24 sessions),
Dhs3900 (12 sessions), Dhs2100
(six sessions)
TELL US ABOUT IT U Concept’s ‘have
equipment will travel’ practice means
they come to you, be it at home or
work, to give you a workout without
leaving your home. It helps if you’ve a
gym in your building, but no hassles if
not, as James and crew come packing
heat. Well, I say heat, more dumbbells,
steps and other assorted tness gizmos/
instruments of torture.
James’s methods were simple
enough: nd out where you are, t-
ness wise, ascertain your goals and
help you reach them through a series
of aerobic and anaerobic exercises,
coupled with a full diet overhaul.
ANY PRE-REQUISITES Not really.
Like any exercise programme, you’ll
only get out what you put in, so it’s
pretty pointless trying if you’re not
going to make the e ort, but as long
as you have the motivation you’re set.
And to help you along the way you’ll
nd that James’ name pops up in
your text and email inbox as you go
along with words of encouragement.
WAS IT A SUCCESS? Although I
went in with preconceived ideas of
THE BOOT
4KGS
LOST AND
CAMP
ADDED
FLEXIBILITY
NAME Cindy
REGIME Beach-based boot camp
GOAL Increased muscle strength, tone and shape
WHERE Beach Beat Fitness Camp, Al anya
Street, Jumeirah beach
TRAINER Rudi, a personal trainer with mili-
tary training
FACILITIES Sand, sea, water cannons and
boxing gloves
PRICE Dhs750 (three sessions a week over
four weeks)
TELL US ABOUT IT is course is not for the
faint-hearted; Rudi’s tness camp will leave
you breathless, sore and completely energised
while whipping your body into shape. e
simple and e ective regime will increase your
metabolic rate, anaerobic rate and endurance
threshold.
ANY PRE-REQUISITES Getting up at 5am
every other morning was hard and only
seemed to become harder as the weeks went
on. e 60-minute sessions are intense and
there is no possible way to cheat – Rudi
always has his eye on you. It helps if you are
already pretty t, though it is not essential.
I go to the gym ve times a week and still
losing pounds (the competitive streak
struggled.
THE DIAL-A-
in
me just wanted to lose more weight than
WAS IT A SUCCESS? De nitely. I’ve lost 2kgs
everyone else), it was soon apparent that
but, more importantly, I’ve lost centimetres
TRAINER
an
old car accident was still playing havoc
from my waist, look leaner and my clothes
with my mobility. James sussed that out
t better, which was my main goal. As my
pretty quickly, and instead of hammering
mother always tells me, ‘it doesn’t matter what
NAME: Mark
REGIME: Personal trainer at home
GOAL: General tness
WHERE: Home
TRAINER: James Houghton
FACILITIES: Home gym equipment,
plus state-of-art tness centre
the
weight loss regime, helped me work on
you weigh, it’s what you look like in your
xing that instead. By the end of the month I
clothes.’ What a wise woman.
was more exible, tter and generally feeling
Rudi Botha, Pulse Fitness, Al Thanya Street, Jumeirah Beach,
a
whole lot better. And I managed to lose
Dubai. Tel: (050) 1544948. www.pulse tnessdubai.com
weight into the bargain.
U
Concept, Village Mall, Jumeirah Beach Road, Dubai. Tel:
(04) 3449060. www.uconcept6
2KGS LOST
AND 5CM
POWER PLATE: SCOURGE
OF CELLULITE?
serums and pinched,
slapped and massaged
us to get the circulation
going. Then, it was over!
FROM THE
WAIST
We undergo the latest trick to
conceal our wobbles
Did it work?
We felt more toned and,
Jumeirah Hilton’s Cel-
lulite Buster Package – a
combination of Power
Plate training, a seaweed
wrap and ‘draining’
massage – may sound
odd but it promises to
eradicate those pesky
dimples. Worth a try, we
thought…
How does it work?
Well, the Power Plate
end
we were perspiring as if
despite some muscle sore-
we’d
done a gym session.
ness from the Power Plate,
vibrates numerous times
Next a ‘self-warming’
our skin tone, while not
a
second, intensifying the
seaweed paste was smeared
entirely dimple free, was
e
ect of an assortment
onto
our thighs and stomach
de nitely smoother.
of
exercises given to you
to
aid drainage, before we
by
your trainer, and fast-
were
wrapped in cling lm
Jumeirah Hilton, Dubai,
forwarding the process of
cellulite reduction. A session
lasts 30 minutes and by the
for
15 minutes. A quick head
Dhs3,900 for ten sessions,
massage and our therapist
smothered us with rming
Dhs415 per 90-minute ses-
sion. Tel: (04) 3182406

44 WHAT’S ON

MAY 2009

EATING OUT We ate all the pies When you feel a giant hunger in your
EATING OUT
We ate all the pies
When you feel a giant hunger in your belly. there’s no better way to banish
it than with a pie. We gobbled our way through a mountain of meat and
crisp pastry to bring you the best in the UAE. Check out our pie chart
CHICKEN &
THE AUSSIE
STEAK & ALE PIE
GUINNESS &
BEEF &
MUSHROOM PIE
RULES PIE
BEEF PIE
MUSHROOM PIE
RIVINGTON GRILL
NEZESAUSSIE
STILLS BAR &
BRASSERIE
THIRD AVENUE
THE BUTCHER
SHOP & GRILL
PASTRY:
Flaky on top and a
great toasty colour
A
crispy outer layer,
Light and rm
Golden, crispy and
Bowl style with a
slightly doughier
melt-in-the-mouth.
8/10
below. 9/10
on top, but a tad
soggy below. 8/10
9/10
thick crust around
the edges. 7/10
Tender chicken
Pleasant, tangy
FILLING:
and pan-fried wild
Beautiful braised
chunks of wagyu
Rammed to
bursting point
sauce, plenty of
Hearty pieces
of beef and
mushrooms in a
beef in something
with hefty chunks
carrots and swedes,
mushroom in a
creamy sauce, with
warming, rich
of beef, topped
but
a little light on
rich gravy. It does
a
tang of tarragon.
and
salty called
with a delicious
the
protein. 6/10
exactly what it says
Comforting. 9/10
Coonawarra red
thick sauce. Almost
on the tin. 7/10
gravy. 9/10
perfect. 9/10
SIZE:
Deep-
lled
A
big pie for a big
Adequate, but
Desperate Dan
What it lacks in
and hearty, but
guy
(or gal). We
those with a giant
would shave his
depth it makes up
manageable. 8/10
managed it. 9/10
appetite might
beard in honour of
for in width. 7/10
want more. 7/10
this
bad boy. 9/10
ADDED
Comes with fresh
An
unfussy side
Served with some
A
generous
It’s all about the
EXTRAS:
green beans for
salad of lettuce,
huge chunky
portion of creamy
potato, with a
colour and crunch.
tomato and red
chips and crunchy
mash and garden
choice of baked,
We
added a side
onion and tomato
asparagus.
vegetables. A
mashed potato,
of
mash (Dhs15)
chutney. Simple
Extremely tasty.
nice enough
or thick cut chips.
because we’re
greedy, but it didn’t
need it. 8/10
but
e ective. The
9/10
accompaniment.
7/10
truly tubby may
7/10
need a side order
of
chips. 6/10
VALUE FOR
At
Dhs90 it’s no
Dhs55. A bargain
Dhs70 is a
Dhs48, meaning
MONEY:
budget option,
for
a pie of this
reasonable price
Dhs80. It’s great
that you can ll up
but
the quality of
calibre. re. 10/10 10/10
for for this meat-
value for this
on pie goodness
ingredients, service
pac packed feast. 8/10
monster pie. 8/10
and views make it
super value. 8/10
and still have
change from a
Dhs50 note. 10/10
SCORE:
41/50
43/50
0
41/50
41/
39/50
38/50
Souk Al Bahar, Level
Al Manzil Hotel,
anzil Hotel,
Cro
Crowne Plaza Abu
Sheraton Khalidiya,
The Walk, JBR, Dubai
3, Old Town, Dubai.
Downtown, Dubai. D b i
t
Dh Dhabi Yas Island,
Zayed the First
Marina, Dubai. Tel:
Tel: (04) 4230903
Tel: (04) 4285927
Abu Dhabi. Tel: (02)
Street, Abu Dhabi.
(04) 4281375
6563053
Tel: (02) 6666220
58
WHAT’S ON FEBRUARY 2010
WINNER
THE KILLERS THE KILLERS Twelve million CDs sold. Can you grasp and write good songs,
THE KILLERS
THE KILLERS
Twelve million CDs sold. Can you grasp
and write good songs, it’s taken us so far, and
Is he human or is he
dancer? The Killers’ dapper
frontman Brandon Flowers
talks about life at the top
ahead of the band’s Abu
Dhabi concert this month
that amount?
No! [Laughs] It’s hard to understand, really. I
don’t think we understand.
And how does that t into your
ambitions? Does it mean: OK, we’ve sold
12 million, now we want sell 20 million?
Or, OK, we sold 12 million, and now we
can do what we want?
it’s amazing. So I’m trying to catch up with
these things that come along with it, yeah?
[laughs] Just trying to catch up.
How do you feel you’re doing with your
catching up?
We’re doing OK. I’m not Bono yet. It’s
something that’s going to come in time.
What, becoming Bono?
Erm, no. We want keep going. We want take
No, just being more… secure. Being that front
It’s fair to say that The Killers’ frontman
Brandon Flowers is not everyone’s cup of
tea. Never short of a contentious word or
two, the 28-year-old indie rock’n’roller
from Vegas has a history of criticising
other bands – Fall Out Boy, Green Day,
The Bravery – and making arrogant claims
about the musical outpourings of his Vegas
four-piece. There was the time in 2006 he
claimed, without the hint of a blush, The
Killers’ second album Sam’s Town would
be one of the best albums people would
remember 20 years from now, for example.
The truth is, he was probably right.
The Killers’ 1980s-infused indie-rock
debut Hot Fuss ensured they were every
scensters new favourite band in 2004 and
went on to sell more than seven million.
Not satisfied with that, Flowers and co
went with big, bold stadium rock for Sam’s
Town. Then, just to reassure everyone their
sound would never stagnate, 2008’s Day &
Age was more than a nod to the world of
electronic music.
Today, after all the things that he
has done, at the helm of a band sitting
comfortably alongside the likes of U2,
Coldplay and Kings Of Leon in the list of
greatest rock bands in the world, Flowers
should be smiling like he means it. But, as
we found out, he wants more…
it
to the top. And we do what we want now.
man, being that ambassador for the band –
ese are the songs we want play. So – we’re
whatever it is.
just lucky enough that people like them too.
Where do the lyrics come from?
Is the top an aim in itself for you?
e lyrics are the most di cult thing for me.
I
don’t know if there’s any tag you could put on.
ey come last. You just wait for lightning to
It’s
just getting to that point where you want
strike. It’s a slow process. Basically, just trying
be
as good as the stu you listened to growing
not to say anything that I’ll be embarrassed
up
– we want get to that point. You know. It’s
about singing for the rest of my life.
something to reach for, and I think that’s healthy.
Do you see yourselves as a pop band or a
rock band?
We don’t want be tied down to this pop or
Is there stu that you’re regretting now?
No, not really. ere’s a line here and there on
the rst album that I’m embarrassed about.
But for the most part I really feel that I’m
rock. We love it all. We can go both ways.
getting better and I’m proud of everything
at’s one of the things I love about the band.
we’ve done.
Even when we play a song – someone told
Has America been good to you? A lot
me that’s catchy and almost disco, though
of artists complain about the business
it’s
heavy when we play it. And we can play a
there compared with somewhere such
song like Human, and then we can play a song
like Smile Like You Mean It. I feel we have a
good diverse palette.
Do you have any kind of band agenda?
as the UK.
I
think it’s been good for us, because we
No. We don’t sit around to think like “this is
take it seriously. But we’ve been lucky
enough to sell a lot. So we learned from the
pureness. It’s come from a pure place – we
what we are as e Killers” and “what we need
want make good music. I wouldn’t turn
to
bring to the world”. It’s more about just good
down having a major label distribute our
songs. And if there’s a good message here or
there, and upli , then that’s just all the better.
You have grappled in the past with
feeling uncomfortable about being seen
music, and get it out there. We’re excited to
do
that. America’s so big, too, it’s different
it can’t help to be different. There are
as a kind of spokesperson through your
song writing.
Yeah. It’s a lot of pressure. I just set out to try
some people in the UK who’re able to just
have it to be their job, be in a band and
they just kind of get by, and they need some
money so they’ll put out an album. That
DECEMBER 2009 WHAT’S ON 33
32 WHAT’S ON DECEMBER 2009
PHOTO: CORBIS OUTLINE
PHOTO: CORBIS OUTLINE

THE HOT LIST BRUNCHES

 

OUR PICK OF THE BRUNCH BUNCH

 
Yalumba

Yalumba

Aquara
Aquara
 

1 Thai

2Aquara

 

3 Al Qasr

4 Traiteur

 

5 Zuma

Kitchen

   

e sun streams in through the

It’s

popular, which means it’s

Sophisticated, with the open

 

One of the more civilised

ATMOSPHEREFOODLOCATIONBEST

Active but not rowdy, with a lively open kitchen creating a healthy buzz.

terrace windows, illuminating

 

busy. Fortunately, the Al Qasr

kitchen and live band creating a

 

gatherings in Dubai, Zuma

this

vast seafood feast.

brunch is spread over several

mellow ambience.

attracts an upmarket and well-

   

rooms so you won’t bump into anyone.

behaved crowd.

   

e most impressive seafood

A

vast selection of victuals, from

French, and just as good as

 

You’ll get the well-chosen,

 

Tapas-size portions of delicious ai cuisine. Sticky rice, duck curry, exotic desserts. All of it rst-rate

selection in the city with some

 

tapas to sushi to fresh pasta,

you’ll nd on what is one of

 

minimal spread from the rest

ne roasted meats for the esh

steak, seafood, pick’n’mix and

Dubai’s best a la carte menus

of

the week. It might not be

fanciers. And there’s a room dedicated to dessert. Oh yes.

sweets… We could go on.

during the rest of the week.

mountains of food, but it certainly

 

is

mind-blowingly good.

   

Take a table on the terrace and

 

Tables are spread across the

e most attractive restaurant in

 

Zuma has elevated DIFC to the

 

ere’s a terrace with a cracking view over the yachts or opt to brunch inside where you’ll nd sophisticated Asian décor.

ogle

the big shiny boats bobbing

 

ground oor restaurants and

the city. A high ceilinged room

 

level of culinary hot spot. Who

in the marina.

spill

outside – ideal all year

full of light. And there’s outdoor

knew that food and nance

round.

seating for those who like their lunch alfresco.

went so well together?

FORPRICE

Couples and small groups who are into their food but don’t want to break the bank to eat well.

A relaxed family gathering or a

 

Special occasions. is is a

Romance and eating with fellow

ose looking for a stylish lunch

fun

(but not rowdy) a ernoon

brunch to remember.

foodies.

or

eager to sample the Zuma

with

a good group of pals.

menu.

   

Dhs250 with house beverages

 

Steep at Dhs495, but the food is

Up to you. Dhs295 sans alcohol,

It’s

a pricey Dhs495 with

 

It’s a mere Dhs225 with alcohol. Another reason to love it.

and

Dhs180 without. Impressive

of

the highest standard, and we

Dhs425 with house beverages,

 

alcohol. Steep, bit it is Zuma,

for

the fare.

believe you sometimes have to

Dhs550 with Veuve Cliquot or

a

erall.

       

pay

for quality.

Dhs1,500 with a limo pick up.

   
   

Pop

on a stripy T-shirt and a

is isn’t a brunch for the feint

Vive la France! Vive la France!

An

international brand with a

WHAT’S ON SAYS
WHAT’S ON
SAYS

We love Park Hyatt Dubai, we love this brunch and, most importantly in these times of cash crisis, we love the price.

pair

of boat shoes and it will all

 

hearted or light walleted. But

Vive la France!

 

hip clientele serving the best

go

swimmingly. Pun intended.

if

you’re willing to dole out the

Japanese food in Dubai. Zuma

drihams it’s a real treat.

never fails to impress.

         

Park Hyatt Dubai, Deira,

 

DIFC, Dubai

 

Park Hyatt Dubai, Deira, Dubai noon to 4pm Tel: (04) 3172222 www. dubai.park.hyatt.com

Dubai Marina Yacht Club, Dubai Marina, Dubai 12.30pm to 3.30pm Tel: (04) 3627900

 

Madinat Jumeirah, Dubai 12.30pm to 4pm Tel: (04) 3666730

Dubai 12.30pm to 4pm Tel: (04) 3172222 www.dubai.park.hyatt.com

 

12.30pm to 4pm Tel: (04) 4255660

98

WHAT’S ON FEBRUARY 2010

 

What’s On .

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Styled by Sophia Triantafillou and Poppy Skinner Photography Martin Beck at Bareface Hair by Svetlana
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Where do you get your style
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I travel, I look at what people are wearing in different cities to get inspiration. 206

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BRITISH FASHION AWARDS EXCLUSIVE VICTORIA BECKHAM SPEAKS EXCLUSIVELY TO HELLO! ABOUT FASHION, COOKING, HER CHRISTMAS
BRITISH FASHION AWARDS EXCLUSIVE
VICTORIA BECKHAM
SPEAKS EXCLUSIVELY TO HELLO! ABOUT
FASHION, COOKING, HER CHRISTMAS
WISH LIST AND FESTIVE PLANS
‘GordonRamsay
is always taking
themickeyout
of my cooking!’
W ith a glittering career in one
of the world’s most famous
girl bands and her place as a
respected figure in the world of
high-end fashion design now
cemented, it seems there’s nothing
the multi-talented Victoria
Beckham can’t turn her hand to.
Well, almost nothing…
Speaking exclusively to HELLO! at
last week’s prestigious British
Fashion Awards, the 35-year-old style
icon and mother of three conceded
her skills in the kitchen leave a lot
to be desired – a claim Gordon
Ramsay, a close friend of Victoria
and husband David, can’t resist
reminding her about.
“He is always taking the mickey
out of my cooking,” says Victoria of
the charismatic chef, who, with
wife Tana and their four children,
will join her, David and their three
boys for Christmas dinner this year,
cooking the sumptuous feast
himself but with everyone pitching
in to help.
“I have to say, I am pretty useless.
But, you know, I try and that’s the
main thing. Besides, let’s see what
he’s like at making dresses, shall we.”
Council Designer of the Year award
to Christopher Bailey, chief creative
director of Burberry.
As the former Spice Girl had told
reporters on arriving at the glittering
ceremony: “I love British fashion; I
love the way people in Britain will
really push the envelope.”
Later, in her exclusive chat with
HELLO ! , the engaging fashionista
and entrepreneur said how much
she and her football hero
husband, who are based with their
sons in Los Angeles, where David
plays for LA Galaxy, love coming
back to UK.
She also spoke of her excitement
at spending the festive season at
Rowneybury House – the sprawling
US$20million mansion she and
David own in Hertfordshire and
better known as Beckingham
Palace – where their families will
also join them over the festive
period.
“Our families will be together –
mine and David’s – which will be
just great,” she smiled.
But what do you buy the woman
who has everything?
“There’s a new Nick Knight
book out that I am very much
GLAMOUR GIRL
Determinedly fighting off the jet-
lag that was kicking in, Victoria,
oozing glamour in a floor-length,
black silk crepe, crystal-encrusted,
batwing gown from her own spring/
summer 2010 collection, stepped
away from the dazzling array of
A-list style queens, including Kate
Moss, Yasmin Le Bon and Eva
Herzigova, to speak only to HELLO!,
selected as sole media partner for
the event, which celebrates the
achievements of the most influential
figures in British fashion.
Earlier, Victoria, whose hair was
styled in an intricate up-do, had
presented the British Fashion
hoping for,” revealed Victoria,
referring to the recently published
tome celebrating the work of the
re v e re d v i s i o n a r y f a s h i o n
photographer.
“I have also been doing a lot of
work for Save The Children and
there is a brochure out featuring
lots of lovely little things you can
buy. The proceeds go to the charity,
which is fantastic because it is
something that means a lot, not
just to myself, but also to David and
the boys, especially since my recent
trip with Brooklyn.”
Last month, Victoria and
Brooklyn, ten, the eldest of
her and David’s sons, travelled
While Victoria
caught up with
friends at the
fashion bash,
husband David flew
home to Los
Angeles on the
same flight as friend
Gordon Ramsay
(left) to be with the
Beckhams’ three
sons ahead of their
family Christmas
Victoria Victoria posed posed
exclusively exclusively for for
HELLO! HELLO!
at at the the British British Fashion Fashion
Awards Awards last last week week
(this (this page). page). Looking Looking
poised poised and and elegant elegant
throughout throughout in in one one of of
34
Victoria and her three
sons with parents-of-
four Gordon and Tana
Ramsay watch David
in action at an LA
Galaxy match in
August (right). The two
families will spend
Christmas day together
at the Beckhams’
Hertfordshire mansion
(left) – but Victoria will
leave the Michelin-
starred chef to provide
the feast. “Gordon is
always taking the
mickey out of my
cooking,” she tells
HELLO ! . “But I try…
besides, let’s see what
he’s like at making
dresses, shall we”
35
her her own own dresses, dresses, the the
designer designer prompted prompted
34
35
speculation speculation that that she she
herself herself would would one one
day day claim claim one one of of the the
fashion fashion awards awards
‘The ‘The number number of of people people who who watch watch Indian Indian cinema
‘The ‘The number number of of
people people who who watch watch
Indian Indian cinema cinema is is a a
lot lot larger larger than than the the
number number of of people people
who who watch watch
Hollywood Hollywood films’ films’

DUBAI INTERNATIONAL FILMFESTIVAL WELCOMES BOLLYWOOD’S LEADING MAN

AMITABH

BACHCHAN

TO RECEIVE A L I F ETIME ACHIEVEMENT AWARD

INTERNATIONAL FILMFESTIVAL WELCOMES BOLLYWOOD’S LEADING MAN AMITABH BACHCHAN TO RECEIVE A L I F ETIME ACHIEVEMENT

India’s biggest star, Amitabh Bachchan, was among the special guests at this year’s DIFF event and received a Lifetime Achievement Award for his long career in films

But his patience with such a role has paid off

as the movie, which was made on a small budget

26

26

D escribed as the ‘De Niro of Bollywood’ legendary Indian actor Amitabh Bachchan

certainly shows no sign of slowing down after his 40-plus years in the film industry. The much-loved star and leader of the mighty Bachchan clan – which has now welcomed beauty Aishwarya Rai under its wing (she married Amitabh’s son Abhishek Bachchan) – was recently in the UAE for the Dubai International

Film Festival. The ‘Big B’ stopped by not only for

the screening of his latest movie Paa , but also to

pick up a Lifetime Achievement Award for his

work in Indian cinema.

The actor, for whom receiving awards has become quite the norm – his previous

achievements have included three national film awards and 12 Filmfare Awards – said of his latest honour: “I am deeply grateful to the DIFF for considering me for this award. This is a wonderful recognition and I am deeply humbled by it.” He continued: “Indian cinema is being honoured and the award is recognition for India and Indian cinema.” Since his rise to stardom in the early 1970s in

Known for his dislike of the term ‘Bollywood’ when referring to the Indian film industry and shunning the popular term as “a derogatory phrase… calculated by a smart journalist who wanted to please their boss,” Amitabh is proud of his country and its film industry. But what about Hollywood? Has he ever considered crossing over to the West and dabbling in the all-American world of cinema? “We are very happy doing what

movies including Zanjeer , for which he gained the

we are doing in India and if there are

persona of the ‘angry young man’, and the

opportunities in the West, I would certainly look

legendary classic Sholay , which became the

at them,” says Amitabh. He remains strong to his

highest grossing film of all time in India, Amitabh

native country and is proud of his success and

has been in and out of the spotlight but remains one of India’s most famous actors.

what he has achieved for India and Indian cinema. “The number of people who watch

India and Indian cinema. “The number of people who watch Indian cinema is a lot larger

Indian cinema is a lot larger than the number of people who watch Hollywood films, so we are very proud” he says. Proud but professional, Amitabh is committed to film-making, and although this is the first time he has attended the Dubai International Film Festival, the actor is a fan of the region. If the right opportunity arises, we may well be seeing more of Amitabh here in the Middle East. “We are always

looking for fresh ideas and fresh collaborations,”

he says. “If there is a prospect where the Arab world

and our world and can work together, then I would

be interested in that.”

Dressed to impress as always on the red carpet, Amitabh looked every bit the dapper gentleman

red carpet, Amitabh looked every bit the dapper gentleman to receive his Lifetime Achievement Award and
red carpet, Amitabh looked every bit the dapper gentleman to receive his Lifetime Achievement Award and
to receive his Lifetime Achievement Award and for the screening of his latest film Paa
to receive his Lifetime Achievement Award
and for the screening of his latest film Paa at
last week’s DIFF. But Paa ’s success is also
thanks to another Bachchan star, Amitabh’s
son Abhishek who also stars in and produced
the movie.
For the father and son duo, the movie Paa
takes an interesting role reversal twist, with
Amitabh playing a 13-year-old child with the
genetic disease Progeria – which causes
sufferers to age rapidly – and Abhiskek taking
the role of Amitabh’s character’s father.
Surely a challenging role for the star in his
late 60’s, especially with a gruelling make-up
schedule to complete the transformation.
Amitabh explains: “The prosthetic make-up
took about four and a half hours to do, and
two hours to get off.”
$3.2 million, made back its costs within just a
few days of opening and has received rave
reviews both in India and Dubai. Paa is not only
a
success for Amitabh’s acting career, but also
for
his production company Amitabh Bachchan
Corporation Ltd. (ABLC) and for his son, who
produced the movie.
After Abhishek’s success with Paa , he is now
set
to run the show at ABLC, and with many
more films expected to be announced in the
next few months, Amitabh can head back to
India with a smile on his face knowing that
H
the
Bachchan brand is stronger than ever.
27
WRITTEN BY SOPHIE JONES-COOPER
PHOTOGRAPHS BY FAROOQ SALIK
that H the Bachchan brand is stronger than ever. 27 WRITTEN BY SOPHIE JONES-COOPER PHOTOGRAPHS BY
that H the Bachchan brand is stronger than ever. 27 WRITTEN BY SOPHIE JONES-COOPER PHOTOGRAPHS BY
that H the Bachchan brand is stronger than ever. 27 WRITTEN BY SOPHIE JONES-COOPER PHOTOGRAPHS BY
EXCLUSIVE PHOTOS AND INTERVIEW ON THE TENTH ANNIVERSARY OF HER REIGNWITHHUSBANDKINGABDULLAH QUEEN RANIA OF JORDAN
EXCLUSIVE PHOTOS AND INTERVIEW
ON THE TENTH ANNIVERSARY OF HER
REIGNWITHHUSBANDKINGABDULLAH
QUEEN RANIA
OF JORDAN
TALKS FROM THE HEART
ABOUT HOW SHE HAS
GROWN INTO HER ROLE
‘I have a much more positive outlook on
life than I did ten years ago. I’ve learned
to take things a little more easily, to
be a little more forgiving of myself’
38
On 9 June 1999, King Abdullah
and Queen Rania – wearing a
dazzling $2million crown –
celebrated their coronation
(opposite). Ten years on, the
couple rule their kingdom from
the recently built Royal
Hashemite Court, where both
the King and his hard-working
wife have a suite of offices
created around a central garden
39
(RIGHT) DRESS: ALAIA

D IARY OF THE W EEK

CO-ORDINATED BY ANITA QUADE PHOTOGRAPHS BY FAROOQ SALIK

Sheikh Mohammed Bin Abdulla Bin Hamad Al-Khalifa of Bahrain and Hugh O’Donnell
Sheikh Mohammed
Bin Abdulla Bin Hamad
Al-Khalifa of Bahrain
and Hugh O’Donnell
Mara Cocchini and Evelyn Virag
Mara Cocchini
and Evelyn Virag
Duncan and Heidi Raeside
Duncan and
Heidi Raeside
Hugh Hugh O’Donnell, O’Donnell, Clark Clark Betz, Betz, HRH HRH Prince Prince Rashid Rashid of
Hugh Hugh O’Donnell, O’Donnell,
Clark Clark Betz, Betz, HRH HRH Prince Prince
Rashid Rashid of of Jordan Jordan
Alexandra Finlay and Sophie Toh
Alexandra Finlay
and Sophie Toh
PRINCES’ POLO CUP IN DUBAI
PRINCES’ POLO
CUP IN DUBAI

T here was plenty of action on and off the field at the exclusive Princes’ Cup this year at the

Dubai Polo and Equestrian Club. More than 300 guests enjoyed lunch on the

terrace, while a further 2,000 opted for a picnic on the grass as teams battled it out on the polo field. His Royal Highness Prince Rashid of Jordan played for both the Harrow team and the Oxbridge team, proving victorious against the Eton team but failing to overcome the might of Habtoor Polo. Players were then treated to a post-match massage by the Six Senses Spa team flown in from Zighy Bay, Oman, to relieve any sore muscles. Event founder Tom Hudson, said: “The day exceeded all expectation and I was delighted that everyone seemed to have such an enjoyable time.”

Jane Jane Bevan, Bevan, Michael Michael Bevan Bevan and and April April Wriglee Wriglee
Jane Jane Bevan, Bevan,
Michael Michael Bevan Bevan
and and April April Wriglee Wriglee
Goli Zarbafi and Darien Ellul
Goli Zarbafi
and Darien Ellul
Maria Maria Dayton Dayton and and Alicia Alicia Lechelt Lechelt
Maria Maria Dayton Dayton
and and Alicia Alicia Lechelt Lechelt
42 Alfred Tang, Lara Shukralla and Grace Tang
42
Alfred Tang, Lara
Shukralla and Grace Tang

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Consumer & Leisure Publishing

. Consumer & Leisure Publishing Cutting-edge Design id entity is the region’s first consumer design, interiors

Cutting-edge Design

identity is the region’s first consumer design, interiors and architecture magazine with an exclusively contemporary focus.

® identity Fuksas on fashion: inside Armani Living with art: on the quirky side Beyond
®
identity
Fuksas on fashion: inside Armani
Living with art: on the quirky side
Beyond the bulb: LED-ing the way
Musical chairs: invitation to win
identity ® Imperial mixtures: waltzing through Vienna Design Week Tactical tables: rooms for feasting this
identity ®
Imperial mixtures: waltzing through Vienna Design Week
Tactical tables: rooms for feasting this festive season
Philosophy + function: Lovegrove’s non-angular world
Shedding excess: trimming the essentials by Dordoni
non-angular world Shedding excess: trimming the essentials by Dordoni Gold Award Dubai Print Award GCC 2007
non-angular world Shedding excess: trimming the essentials by Dordoni Gold Award Dubai Print Award GCC 2007

Gold Award Dubai Print Award GCC 2007

identity .

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FREQUENCY: Monthly REgioN: GCC spECiFiCatioNs: 320 X 240mm RatEs: Full page US $3,500 BRaNd ExtENtioNs: Design Formulae and Books by identity Series

avERagE pRiNt RUN: 10,000*

*Publisher’s own data

Advertising benefits:

l

Exposes its advertisers to an affluent audience with proven interest in the latest design and architecture trends

l

Includes a ‘Design Formula’ section printed on eco-friendly wood-free matt art paper, giving advertisers the opportunity to maximise their visibility

l

Also offers the opportunity to promote a variety of non design-related lifestyle products and services

AssociAted titles:

lifestyle products and services AssociAted titles: Home   MOTIVATE PUBLICATION Design formulae
Home
Home
 

MOTIVATE PUBLICATION

Design formulae

  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places
  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places
  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places
  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places
  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places
  MOTIVATE PUBLICATION Design formulae Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places

Organic kitchens: cooking up spicy spaces REM rooms: dream enhancing places Water + Clean = WC design Light stuff: flipping the switch in design Sole Mates: fabulous floors underfoot Carpe Diem: life in the living room

 
flipping the switch in design Sole Mates: fabulous floors underfoot Carpe Diem: life in the living
identity ® Architecture’s new optical illusions Leaps and bounds: uniting technology + tradition Slow zone:
identity ®
Architecture’s new optical illusions
Leaps and bounds: uniting technology + tradition
Slow zone: rooms for lounging and slouching
Transformational design: living beyond the box
technology + tradition Slow zone: rooms for lounging and slouching Transformational design: living beyond the box
technology + tradition Slow zone: rooms for lounging and slouching Transformational design: living beyond the box

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Consumer & Leisure Publishing

Cutting-Edge Editorial

ECO Aiming for the green Attracting attention are designs for an indoor golf arena with
ECO
Aiming for the green
Attracting attention are designs for an indoor golf arena with
sustainability credentials that could be adopted around the
world, a motor yacht that can cruise indefinitely thanks to its
use of solar power and a range of compostable dinnerware
made from fallen palm leaves. TEXT: STEVE HILL
PAR FOR THE COURSE
Fears that the growing popularity of golf in the Netherlands will eventually lead to a
shortage of facilities has led Zwarts & Jansma Architects to produce designs for what
would become the world’s biggest indoor arena for the sport.
The Amsterdam-based practice’s vision includes 14,000 square metres of facilities
on synthetic grass, 20 golf simulators and a roof-top driving range with 34 bays.
And the green credentials of the Indoor Golf Arena could lead to it being adopted
elsewhere as it would not require the vast quantities of water needed by traditional
grass courses set in hot and dry climates.
Solar energy would be generated to meet some of the project’s power demands
while cooling techniques would be based on a CO 2 neutral recirculation system,
creating a blanket of cold air that sinks to the lower areas of the arena.
Zwarts & Jansma Architects’ Indoor Golf Arena.
28
identity [interior/design/property]
29
UAE DESIGN MONTH
Sound of silence
Renowned architect and designer Piero Lissoni operates
somewhere between anarchy and efficiency, silence and
noise. His brand of sophisticated, humanistic minimalism
is pure but never dogmatic. TEXT: LISA VINCENTI
Milanese designer Piero Lissoni carved
a name for himself with his pure design.
For this private loft in Monza, Italy, Lissoni reveals his
preference for pure, silent spaces and tactile materials.
62
identity [interior/design/property]
November 2009
63
INTERNATIONAL | idProperty The shape of things to come Acclaimed Italian architectural duo Fuksas have
INTERNATIONAL | idProperty
The shape of
things to come
Acclaimed Italian architectural duo Fuksas have
created a stunning sculptural stairway which acts
as the centrepiece for Armani/5 th Avenue in New
York TEXT: DOROTHY WALDMAN
Massimiliano and Doriana Fuksas, in the last of their trilogy of collaborative
projects with Giorgio Armani, steered well clear of linear thinking to create
a
spectacular, sculptural rolled calendar steel staircase that flows in sensuous
curves through the centre of Armani/5th Avenue in the heart of New York City.
Made in Italy with intriguing subtlety, the overlapping bands of the stairway
gracefully swirl through the space in a whirlwind of dynamic movement, causing
a
continuously changing perspective, whether ascending or descending the
levels of the four-storey provocative glass building. Clad in a special plastic
material, the fluid structure defies normal geometrical descriptions.
“The building that incorporates Armani/5th Avenue holds a very important
place in the history of architecture because its façade is one of the first examples
of
the ‘International Style’,” the architects say. “When one is dealing with such a
cultural milestone, one must always bear in mind that the exterior is totally New
York, while the interior should have its own identity – a reflection of the flair and
aesthetic values that define the Giorgio Armani style.”
Providing a counterpoint to the rigid, angular grid of the city streets, as well
as
the boxy transparent exterior of the building, which is wedged in a corner
between towering façades on two sides, the result is an innovative curvilinear
design. It defines the general layout of each floor with a form that accentuates
the
function of a retail outlet that, for the first time, incorporates all the Armani
lines into a single location.
“The grand staircase is the focal point, an exciting sculptural feature which
connects all the different levels that accommodate the Armani universe range
by
range. Innovative in both layout and content, Armani/5th Avenue is the first
concept store in which all the Armani products are presented in a single space,”
the
architects add.
Staircase at Armani/5 th Avenue.
70 identity [interior/design/property]
October 2009
71 71
RAMON FRAT
add. Staircase at Armani/5 th Avenue. 70 identity [interior/design/property] October 2009 71 71 RAMON FRAT 22

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NEW LOOK! THE WORLD’S BEST�SELLING GADGET MAGAZINE GADGETS/ GEAR/ T ECHNOLOGY/ September 2009 Middle East
NEW LOOK! THE WORLD’S BEST�SELLING GADGET MAGAZINE
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September 2009
Middle East Edition
A Motivate Publication
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IN NEW STUFF
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50
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Why you need to
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Making specs
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From Archos to Apple
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This year’s must-haves
The top gadgets of 2009
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SMARTPHONE SPECIAL
ALL ABOUT PRE
HIGH-TECH TVs
Don’t buy an iPhone just yet
We test Palm’s latest
Your TV is so last year
THE WORLD’S BEST�SELLING GADGET MAGAZINE BEST�SELLING GA /GADGETS /GEAR /TECHNOLOGY GAME FOR APPLE IPAD A
THE WORLD’S BEST�SELLING GADGET MAGAZINE
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REVEALED
Get your game-friendly mits
on Sony’s tiny, slidey, PSPgo
We’ve got the low-down on
Apple’s latest mini-marvel
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LIFE-CHANGING
25GADGETS
February 2010
Middle East Edition
A Motivate Publication
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Dubai Technology and Media Free Zone Authority
● Learn new tech tricks
● Indulge your inner child
● Improve your life
KEYS ARE GOOD
BIKE SPECIAL
BRAKE DOWN
We’ve tested Nokia’s
N900 to breaking point.
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When it comes to
speed, two-wheeled
motors are king
Meet superbike stars
Vendetta Racing
Plus! Get involved!
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WAR OF THE
CAMERAPHONES
THE BERRY
The battle has begun, who
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camera kingdom?
Sony Ericsson Satio
BEST EVER
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Samsung Pixon12
Get your hands on
BlackBerry’s new Curve
WATCHES 10 BEST
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IN THE
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The 10 tech
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BIG IN
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January 2010
Middle East Edition
A Motivate Publication
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Dubai Technology and Media Free Zone Authority
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Apple Tablet— and Google’s plans to
JUICY JUMPERS
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SUPER COMPUTERS
The b
The best platform games ever
We test Apple’s latest all-in-one
The planet’s most powerful PCs
Spotify goes to the movies
The death of desktops

World’s Best-selling Gadget Magazine

With in-depth reviews, thorough features and product exclusives, the world’s most popular gadget magazine is the only place to turn for independent buyers’ advice and the very latest information on new developments in technology. Men who buy stuff, buy Stuff.

Stuff .

Key Information

FREQUENCY: Monthly REgioN: GCC avERagE pRiNt RUN: 11,200 spECiFiCatioNs: 297 X 220mm RatEs: Full page US $4,000 BRaNd ExtENtioNs: Great GITEX Giveaway, Gulf Bike Expo, Festive Guide, Gaming Supplement, Photography Supplement

QUaliFiEd CiRCUlatioN (JUNE 09):

, Photography Supplement QUaliFiEd CiRCUlatioN (JUNE 09): 9,920 AdvertiSing benefitS: l A global brand with

9,920

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global brand with stunning design and

respected editorial, showcasing the best new technology

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Focus on consumer electronics, such as computers, home cinema, games consoles, music players, hi-fi, phones, palmtops, cameras, cars and other lifestyle products

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The hugely desirable readership makes it

a playground for top brands

ASSociAted titleS:

lifestyle products l The hugely desirable readership makes it a playground for top brands ASSociAted titleS:
lifestyle products l The hugely desirable readership makes it a playground for top brands ASSociAted titleS:
lifestyle products l The hugely desirable readership makes it a playground for top brands ASSociAted titleS:
lifestyle products l The hugely desirable readership makes it a playground for top brands ASSociAted titleS:
lifestyle products l The hugely desirable readership makes it a playground for top brands ASSociAted titleS:

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Consumer & Leisure Publishing

Cutting-Edge Editorial

. Consumer & Leisure Publishing Cutting-Edge Editorial 26
. Consumer & Leisure Publishing Cutting-Edge Editorial 26
. Consumer & Leisure Publishing Cutting-Edge Editorial 26
. Consumer & Leisure Publishing Cutting-Edge Editorial 26
. Consumer & Leisure Publishing Cutting-Edge Editorial 26

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MARTIN KAYMER HOWTHE GERMAN STAR CONQUERED ABU DHABI HOT LIST THIS YEAR’S BEST DRIVERS REVEALED
MARTIN
KAYMER
HOWTHE
GERMAN STAR
CONQUERED
ABU DHABI
HOT LIST
THIS YEAR’S
BEST DRIVERS
REVEALED
NORMAN’S
FIRE COURSE:
OUR VERDICT
OFFICIAL
GOLF MEDIA
PARTNER
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DESERT BEAUTY SWING 2010 ON THE IN-DEPTH BEACH PREVIEW INSIDE SAADIYAT TIGER WOODS GOLF CLUB
DESERT
BEAUTY
SWING
2010
ON THE
IN-DEPTH
BEACH
PREVIEW
INSIDE
SAADIYAT
TIGER WOODS
GOLF CLUB
WHAT’S NEXT?
OPENS ITS
RANKING
BEST NEW
DOORS!
US COURSES
PLUS WIN
A ROUND
ON PLAYER’S
POWER
MASTERPIECE
UP YOUR
SWING
IN THREE
IN THREE
EASY EASY STEPS STEPS
OFFICIAL
GOLF MEDIA
PARTNER
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/THEDRIVERSISSUE/ ABU DHABI THE GD BACK ON RICH LIST THE CASE ENGLISH STAR ENDS DROUGHT
/THEDRIVERSISSUE/
ABU DHABI
THE GD
BACK ON
RICH LIST
THE CASE
ENGLISH STAR
ENDS DROUGHT
IN THE DESERT
WHO MAKES
THE TOP 50?
CLAUDE
HARMON
ON POWER
SECRETS
BRAND
NEW
DRIVERS
REVIEWED
P.83
>TOP
GUNS
CAN VILLEGAS AND
KIM HIT THE MAJOR
LEAGUE IN 2009?
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IT’S GAME ON FOR GOLF’S
NEW GENERATION

The World’s Leading Golf Magazine

The Middle East edition of the world’s leading golf magazine provides an in-depth look at the sport, including input from playing editors such as Tiger Woods and Annika Storenstam, helping readers gain knowledge and improve their game.

Golf Digest .

Key Information

FREQUENCY: Monthly REgioN: GCC spECiFiCatioNs: 265 X 205mm RatEs: Full page US $3,500; BRaNd ExtENtioNs: Golf Digest Mid-week Challenge, Golf Digest Classic, Golf Digest Awards

avERagE pRiNt RUN:

*Publisher’s own data Applied for BPA

12,000*

ADvertisinG benefits:

l

The only quality golfing title in the region

l

Reach an affluent demographic

l

Appear alongside cutting-edge editorial and premium design

RORY MCILROY BRING ON THE MAJORS ‘I KNOW I HAVE THE GAME TO WIN ONE’
RORY
MCILROY
BRING ON
THE MAJORS
‘I KNOW I HAVE
THE GAME TO
WIN ONE’
JACK’S
FULL
SWING
VINTAGE
BASICS
JIMENEZ
MIGUEL GETS
BETTER WITH AGE
HOT LIST:
THE BEST
HYBRID FOR
YOUR GAME
RORY MCILROY
IN ACTION AT THE
2010 SAADIYAT
BEACH CLASSIC
OFFICIAL
GOLF MEDIA
PARTNER
BD2
KD1.5
RO2
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SR20
DHS15
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SR20 DHS15 Dubai Technology and Media Free Zone Authority /RACE TO DUBAI SPECIAL / ‘I’LL FIX
/RACE TO DUBAI SPECIAL / ‘I’LL FIX ELITE GOLF NEW SERIES FOR TOP UAE AMATEURS
/RACE TO DUBAI SPECIAL /
‘I’LL FIX
ELITE GOLF
NEW SERIES
FOR TOP UAE
AMATEURS
YOUR
GAME
$15M
HAVE NO
NOW!’
ON THE
FEAR!
— BUTCH HARMON
THE
OPEN
LINE
REVIEW
>50
P. 36
YOUR
TIPS
14-PAGE
FREE UP YOUR
SWING FOR
LONGER,
STRAIGHTER
SHOTSWITH
Y.E.YANG
IN-DEPTH
P.11
FROM
GUIDE
TO THE
THE
RACE TO
50
DUBAI
FINALE
BEST
PAUL CASEY
DUBAI WORLD
CHAMPIONSHIP
CONTENDER
TIGER
>TRY MY
NEW CHIPPING
TECHNIQUE
TRAVEL
MASTER
>WORLD CLASS
GOLF AROUND
EARTH!
IRELAND’S
CAPITAL
FITNESS
>UNLOCK
YOUR POWER
HOW TO PLAY
THE BIG SHOTS
ON NORMAN’S
MONSTER
POTENTIAL
P. 69
P. 69
BD2 JD4 KD1.5 RO2
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HOT
HOT
ADJUSTABLE
PLAYER’S
DRIVERS
IRONS
DO THEY WORK?

.

Consumer & Leisure Publishing

Cutting-Edge Editorial

BEAUTY ON THE BEACH GARY PLAYER’S unique oceanfront design on Saadiyat Island opens its doors
BEAUTY
ON THE
BEACH
GARY
PLAYER’S
unique oceanfront
design on Saadiyat
Island opens its
doors at the end
of the month
by Robbie Greenfield
No. 16 This challenging par 4 plays out towards
the ocean and exemplifies Player’s bunkering style
that delights in contrasts. From the azure
backdrop of the Gulf, to the marble white
sand of this untouched stretch of beach,
Gary Player has combined Bermuda and
dropseed grasses with the native vegetation
to create a vivid array of colours.
—> DRIVERS ARE RESTRICTED IN NEARLY EVERY WAY but one: POTENTIAL. let these max out
—>
DRIVERS ARE
RESTRICTED
IN NEARLY
EVERY WAY
but one:
POTENTIAL.
let these
max out
yours
by
MIKE STACHURA
ADAMS
CALLAWAY
CALLAWAY
US PRICE
AVAILA BILIT Y
TECH TALK
MIDDLE EAST RRP
MIDDLE EAST RRP
AVAILABILITY
AVAILA BILIT Y
TECH TALK
TECH TALK
PLAYER COMMENTS
(
M )
PLAYER COMMENTS
(
H )
PLAYER COMMENTS
(
H )
(
L )
(
M )
(
M )
(
L )
HOT
(
L )
HOT
NOT
NOT
HOT
NOT
PERFORMANCE
PERFORMANCE
PERFORMANCE
INNOVATION
INNOVATION
INNOVATION
LOOK/SOUND/FEEL
LOOK/SOUND/FEEL
LOOK/SOUND/FEEL
DEMAND
DEMAND
DEMAND
driversDRIVERS

The golf swing is a total-body athletic action, In the sequence below I have again

The golf swing is a total-body athletic action,

In the sequence below I have again focused

on

the three planes of motion, but added

another key movement – the squat – into the

utilising every muscle, ligament, and joint in the body to execute it. As a result you will find

routine. The ground is a key power source for

a

golfer, and you will notice how top players

that functional training, which integrates the entire neuromuscular system into cross-specific exercises (an exercise that is as close to the golf

‘squat’ into the start of their downswing to

gain powerful leverage before rotating through

the

ball. This workout will help you improve

swing as possible) is the best way to improve. In the last issue I showed you how to train

flexibility, balance and neuromuscular control

in

a movement that is golf specific. Practice

your abdominals and open your spine in three planes of motion while limiting hip movement,

these three exercises as a warm up before you

hit

the driving range. Perform between 12-16

helping you increase your shoulder turn on the backswing and take full advantage of the powerful abdominal muscles.

reps for each without stopping.

1.

2.

muscles. reps for each without stopping. 1. 2. 3. Peter is a fitness trainer for Spring
3.
3.

Peter is a fitness trainer for Spring Dubai who has worked with several accomplished amateur golfers based out of Emirates Golf Club. Contact him on peter@springdubai.com for more info on personal training

My reconstructed left knee injury and, quite frankly, because Another difference is, now enables me
My reconstructed left knee
injury and, quite frankly, because
Another difference is, now
enables me to finally make the
swing that my instructor, Hank
first time in 10 years. I’m excited
that I can hit shots I couldn’t
hit before without making
right side to the top (2). On the
downswing, my arms are coming
down in front of my body; my
transferring my weight to my
left leg (4). This is something
it hurt like heck sometimes when
I can really post up: My left leg
I
really couldn’t do before. I’m
I didn’t. When I would back up,
stays flexed into impact and
Haney, and I have been working
compensations in my swing.
shoulders are turning forward,
able to make this lateral move by
my
tendency was to hit the ball
straightens in the follow-through
on
for years. That’s because my
This driver sequence, taken
and my arms aren’t swinging
shifting my hips forward instead
to
the right. Sometimes I could
(6). Before, it would straighten
legwork is so much better with
the week of my win at Bay Hill,
past my turn at all. You can also
of
backing them up through
save the shot with my hands,
well before then. This better leg
a
knee that doesn’t shift all over
shows my normal setup and
see that I’m making a lateral
the hit--a habit I’d developed to
the place and is pain-free for the
backswing as I load up on my
move toward the target while
protect my knee from further
but it was pretty difficult to do,
especially with consistency.
action allows a natural release
and extension down the line.
PALMER IN HIS PRIME
BY TOM CALLAH More than 40 years later, too many forget that Arnold Palmer was
BY TOM CALLAH
More than 40 years later, too
many forget that Arnold Palmer
was such a powerful driver
(far left, in the 1967 U.S. Open)
and so boldly accurate on the
greens (in the 1960 Masters).

Golf Digest .

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Target the Affluent Consumer

The magazine for Spinneys customers which represents the brand values of quality, freshness and the early adoption of food trends. Mouth-watering photography combines with an intelligent and informal style in FOOD ’s celebration of culinary lifestyle. Profiles of top chefs, dreamy gastronomic journeys, the world’s best restaurants and the latest in food trends provide the background to the main course – irresistible recipes and wholesome cuisine.

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. Consumer & Leisure Publishing Effortless entertaining Burger barn Bid summer farewell with this
Effortless entertaining Burger barn Bid summer farewell with this American-inspired meal THE MENU SERVES 4
Effortless entertaining
Burger barn
Bid summer farewell with this American-inspired meal
THE MENU
SERVES 4
POTATO SALAD
CHICKEN BURGER WITH SATAY SAUCE
ICE CREAM SANDWICHES
POTATO SALAD
For
the satay sauce, put all the sauce ingredients into
Sandwich a scoop of softened ice cream between
a
pan, mix well and heat slowly. Simmer gently for
two cookies. Scatter the peanuts on a plate. Roll the
1 bag Le Pomme de Terre potatoes
about five minutes. Add soy sauce to taste.
edges of the ice cream sandwich over the peanuts.
1 red onion, sliced finely
Wash, dry and mince the chicken breasts. Wash,
Wrap each sandwich individually in foil and freeze
1 stalk celery, sliced finely
dry
and finely chop the coriander. Mix with the
until ready to serve.
½
cup mayonnaise
chicken and egg and add sufficient breadcrumbs
1tsp Dijon mustard
to
produce a shapeable mixture. Season with salt
TIME SAVER
½
cup fresh coriander leaves, chopped
and pepper. Shape into four burgers and fry in oil for
Pick up Häagen-Dazs’ ice cream sandwiches
salt and pepper to taste
about two minutes each side. Drain on kitchen roll.
Split the buns. Wash the lettuce. Cover the bottom
half of each bun with lettuce and cucumber and
place a burger on top. Add a spoonful of satay sauce
and replace the top half of the bun. Put the remaining
sauce in a ramekin and serve.
(Dhs8.25 each) that come in double chocolate,
vanilla chocolate and cookies ‘n’ cream flavours.
Cook potatoes according to packet instructions.
Remove from bag when cooled and slice in half. Toss
with onion, celery, mayonnaise, mustard and coriander
together in a serving bowl. Season with salt and
pepper to taste. Chill until ready to serve.
SCENE STEALER
Serve the burgers in miniature plastic or wicker
baskets dressed with parchment paper – a throwback
to the old American diners in the 1950s.
ICE CREAM SANDWICHES
CHICKEN BURGER WITH
SATAY SAUCE
8
soft chocolate chip cookies
strawberry or chocolate ice cream,
FOR THE SAUCE
50g peanut butter, smooth
40ml coconut milk
40ml vegetable stock
1tsp oyster sauce
salt
hot chilli powder
light soy sauce
FOR THE BURGERS
softened
1 cup peanuts, toasted and crushed
3 chicken breasts
½ bunch coriander
1
egg
breadcrumbs
salt and freshly ground pepper
oil for frying
4
hamburger buns
40g lettuce leaves
40g cucumber, sliced into ribbons
PHOTOGRAPH: GRAPHEAST

Cutting-Edge Editorial

Viennese waltz Mumbai FOOD loosens its belt and heads to Bollywood’s headquarters where dining is
Viennese
waltz
Mumbai
FOOD loosens its belt and heads to Bollywood’s headquarters where dining is the
best way to experience the passion of its people.
TEXT BEVERLEY ANN D’CRUZ
The majestic Gateway of India that was built in 1911,
as viewed from the iconic Taj Mahal Hotel.
French fancy From the heights of fame to bankruptcy, Jean- Christophe Novelli has had a
French fancy
From the heights of fame
to bankruptcy, Jean-
Christophe Novelli has
had a rollercoaster career.
But with a host of new
ventures, the world’s
sexiest chef is back on top.
ith a twinkle in his eye, a smile on his lips and his swept-back
black hair falling gently on to his face, you could mistake Jean-
Christophe Novelli for a suave Italian playboy. But far from
living a life of leisure, this Frenchman is one of the busiest chefs
in the business, with a hard-earned reputation for excellence.
Novelli is a celebrity in the UK, first achieving fame as a
Michelin-starred chef, and then boosting his reputation as a
housewives’ favourite, scaling ‘world’s sexiest’ lists and appearing
TEXT RACHEL BALL
on reality TV shows.
And it is this mixture of his fame and exceptional talent that has brought him to Dubai
for the Jumeirah Festival Of Taste for the second time. “Last time was great, but this time is
even better. What’s different is the fact that you’re cooking for international guests, not just
British,” says Novelli. “Last year I was 95 per cent booked every night with British people,
which was great for me, but this year we have been fully booked with a mixture.”
But it is the British public who put Novelli where he is today, after he left his native
France for the UK at the age of 22. Arriving in Great Britain with little knowledge of the
English language, Novelli struggled at first: “I worked for an establishment where there
were a lot of French people, which was an advantage because of the language – we could
speak French in the kitchen,” he says.
But it was Novelli’s next move that really pushed his career up a notch. “I moved by
myself to the middle of the New Forest, and I took a job,” says Novelli. “I had a good time,
the people loved me, and I was finally doing what I was hoping to do all my life and while
continued
If I don’t have a
reason to go, I don’t
go back to France.
I left with a one-way
ticket on the ferry
25 years ago.
don’t have a reason to go, I don’t go back to France. I left with a

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Spinneys FOOD . Key Advertisers 35
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Business & Contract Publishing

DIFFERENT BY DESIGN: ABU DHABI ON ITS OWN DEVELOPMENT PATH Vol. 14 Vol. 14 Issue
DIFFERENT BY DESIGN: ABU DHABI ON ITS OWN DEVELOPMENT PATH
Vol. 14
Vol. 14
Issue 11
Issue 11
March 2010
March 2010
SAUDI ARABIA’S
NEW DIRECTION
From new universities to homeowner
laws, the kingdom is shifting gears
GOING IT ALONE
DMCC cuts ties
with parent
TRACK RECORD
Meydan under starters’ orders
SOLD SHORT
Arabtec deal puzzles investors
METALLIC BLUES
Bahrain
BD
1.0
Kuwait
KD 1.0
Oman
RO 1.0
Gold run crashes to a halt
Qatar
QR 10
Saudi Arabia
SR
10
UAE
DHS 10
DUBIZZLE DUO: THE DOTCOM PIONEERS WITH BIG AMBITIONS Vol. 14 Vol. 14 Issue 5 Issue
DUBIZZLE DUO: THE DOTCOM PIONEERS WITH BIG AMBITIONS
Vol. 14
Vol. 14
Issue 5
Issue 5
September 2009
September 2009
MONEY
MAZE
Private equity
players are
struggling to find
their way into
– and out of –
the region’s
biggest deals
GREEN SHOOTS
The case for sustainability
BANK BALANCE
How Cairo got its house in order
REINSURANCE
Bahrain
BD
1.0
Putting pressure on premiums
Kuwait
KD 1.0
Oman
RO 1.0
Qatar
QR 10
CASHING IN
Saudi Arabia
SR
10
UAE
DHS 10
Forex as an asset class
VISITOR’S GUIDE: THE OUTLOOK FOR GULF TOURISM IN 2010 Vol. 14 Issue 10 February 2010
VISITOR’S GUIDE: THE OUTLOOK FOR GULF TOURISM IN 2010
Vol. 14
Issue 10
February 2010
SALARY
SURVEY
2010
Job seekers tighten belts
as market shifts firmly in
favour of employers
ALL EYES ON SAUDI ARABIA
Ambitious budget sets the pace for GCC
NEW GAME
Sports offers potential economic prize
INVESTMENT
New interest in the MIddle East
Bahrain
BD
1.0
Kuwait
KD 1.0
Oman
RO 1.0
Qatar
QR 10
Saudi Arabia
SR
10
UAE
DHS 10

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Vol. 12 Vol. 12 Issue 7 Issue 7 November 2007 November 2007 A supplement to
Vol. 12
Vol. 12
Issue 7
Issue 7
November 2007
November 2007
A supplement to
November 30, 2008
GULF FINANCE
CAUGHT IN A BIND
BANK PROFITABILITY
Many choppy returns
BANK EXPANSIONS
Beyond borders
CREDIT CRUNCH
PROPERTY FINANCE
Capital punishment
Shaky foundations
ISLAMIC BANKING
Expanding faith
INVESTMENT BANKING
It’s crunch time
MERGERS & ACQUISITIONS
Together we stand
COUNTRY REPORTS
Long way to go
LEADERS IN DUBAI: YOUR GUIDE TO REGION’S TOP SUMMIT INSIDE BD 1 Vol. 14 Issue
LEADERS IN DUBAI: YOUR GUIDE TO REGION’S TOP SUMMIT INSIDE
BD 1
Vol. 14
Issue 6
October 2009
SUPER
FUNDS
How Sovereign
Wealth Funds
switched from
villain to hero
and saved
the Gulf
economies
DUBAI’S DEBT
Weighing the options
ABU DHABI F1
Capital’s guaranteed winner
HORSE SENSE
A new approach to coaching
GITEX PREVIEW
Middle East bucks global gloom

BANKING SPECIAL: PROBLEMS AND PROSPECTS FOR ALL SIX GCC STATES

QR 10 Vol. 14 Issue 8 December 2009 READY FOR RECOVERY? Top CEOs share Top
QR 10
Vol. 14
Issue 8
December 2009
READY FOR
RECOVERY?
Top CEOs share
Top CEOs share
their their strate strategies ies
for 2010
POOR LITTLE RICH KID
Considering Saudi’s oil-cap
compensation call
IN CASE OF FIRE
Gulf business still ignoring
potential for disaster
MALL WARS
The rules of attraction
ISLAND INVESTMENT
Abu Dhabi’s off-shore growth
ALTERNATIVE ENERGY: ABU DHABI AT THE FOREFRONT OF CHANGE SR 10 Vol. 14 Issue 9
ALTERNATIVE ENERGY: ABU DHABI AT THE FOREFRONT OF CHANGE
SR 10
Vol. 14
Issue 9
January 2010
What next for Dubai World?
COME TOGETHER
Do regional banks want
to consolidate?
WORD FROM THE TOP
More chief executive
strategies for 2010

.

Business & Contract Publishing

Cutting-Edge Editorial

GCC FAMILY BUSINESS OLDTREES, NEW SHOOTS Family businesses have a proud history in the Gulf
GCC FAMILY BUSINESS
OLDTREES,
NEW SHOOTS
Family businesses have a proud history in the
Gulf but, with few of them surviving to the third
generation, it is time for them to
meet the challenges that lie ahead.
ZARINA KHAN reports.
28 Gulf Business July 2009

F amily businesses are so preva- lent in this region that names have become synonymous for products or services more than anything else. We navigate by the Al Tayer Showroom, vaca-

tion at the Habtoor Grand, shop at Al Ghurair City and visit the doctor at Belhoul Hospital. Business families are part of the furniture, so to speak, so much so that residents hardly notice them any more. But while the average Gulf resident may not be able to see the fingerprints of the region’s mercantile dynasties, they are a cru- cial part of the economy. That system is credited as one of the reasons why the GCC has been able to grow at such a fast rate since the region began its modernisation only a few decades back. Now experts say that those days of easy money and exponential growth are num- bered. Many family businesses are coming to the end of the normal shelf-life of three generations, and that winding down may be accelerated by the demands of the globalised economy and recession. Already there have been ripples, with a few of the big names, such as Saudi Arabia’s Saad Group, in appar- ent collapse. Experts say now is the time for the big names to address the flaws in their own systems, as the recession may separate the family business wheat from the chaff.

THE NEW GAME

“Family businesses are the bedrock and the very foundation of the GCC economies Further, these family business groups are involved in several diverse economic sec- tors and constitute the majority of the non- oil GDP generated in the region,” explained Amin Nasser, Partner – Business Advisory Services at PricewaterhouseCoopers (PwC). Yet for all their importance to the region’s economy, family businesses operate in a dark room. There is little required transparency, and even less is voluntarily disclosed. As the nature of families in the region is private, so too are their businesses. What goes on in boardrooms and around the dinner table does not reach the outside until a crisis hits – such as with the Saad Group. Valued last year at $30 billion, the company has been on a steady decline since May 28 this year, when the Saudi Arabian Monetary Agency froze its accounts, with no reason given. It has since seen its credit ratings cut

Rami Nazir, Partner, Ernst & Young, Jeddah.
Rami Nazir, Partner, Ernst & Young, Jeddah.

and withdrawn; banks in the UAE have been told not to lend money to its chief Mana Al-Sanea or any of his companies; and now it is selling off its assets around the world in a desperate bid to raise capital. Although expla- nations for this massive fall from grace vary, and little is known for sure, the Saad Group has pinned its misfortune on the dealings of yet another family business, although it did not name the company concerned. Ahmad Hamad Algosaibi & Brothers is believed to be the company that knocked the Saad Group off its pedestal, with its financial arm reportedly discovered to have “substantial financial irregularities”. How the two are actually linked, is not clear. The truth is thus unknown and, given the closed nature of the family business culture, may never be. Experts say though that one thing is certain – greater transparency could have perhaps reduced the severity of the companies’ fall and possibly prevented it entirely. “The families within the Middle East have not yet fully adapted the modern global cor- porate culture. In particular, there seems to be reluctance to giving up boardroom control

As families in the region are private, so too are their businesses. What goes on in boardrooms does not reach the outside until a crisis hits.there seems to be reluctance to giving up boardroom control GCC FAMILY BUSINESS Amir Nasser, Partner-Business

GCC FAMILY BUSINESS

reach the outside until a crisis hits. GCC FAMILY BUSINESS Amir Nasser, Partner-Business Advisory Services,

Amir Nasser, Partner-Business Advisory Services, PricewaterhouseCoopers.

and to comply with the strict requirements on transparency and corporate governance,” Naser explained. “The current economic slowdown and increased regional competi- tion may impact the liquidity positions of these businesses forcing them to overhaul and plug serious gaps in performance and cash requirements.” And even when transparency and corpo- rate governance are in place, the basic nature of family business – where family members own and operate a corporation – means there will always be serious challenges to objectivity. “Family businesses also face the challenge of working towards professionalising man- agement and decoupling management from ownership, which historically were inter- changeable for most families in business in the GCC. [They] are increasingly looking at including non-family members in the boards of their holding companies. They want the discussions at the board level to be about the business, global challenges, growth, strategy, transparency and profitability; not about fam- ily issues or conflict,” the PwC analyst said. In early June the Dubai International

Financial Centre (DIFC) issued a report enti-

tled ‘Differing Perceptions and Challenges Facing UAE Family Businesses: Implications for Practice’, in which the significant opera- tional challenges of the family business sys- tem were compared to that of companies in the US. Through its survey of Gulf-based CEO-Parents and US-hired executives, the

July 2009 Gulf Business 29

The Gulf healthcare sector is one with big investment and bigger ambitions – with aims
The Gulf healthcare
sector is one with big
investment and bigger
ambitions – with aims of
competing internationally.
But challenges remain
before the regional
providers can pose a threat
to foreign health hotspots,
SEBAN SCARIA nds out.
HEALTHY
COMPETITION
78 Gulf Business May 2009

The rapid expansion in healthcare infrastruc- ture in the Gulf over the past decade, and the even more frenetic ramping up of standards in the last five years, is seen as one of the major developmental successes in this part of the world. Increasing availability of quality treatment has gone well beyond a humanitarian concern and has been considered good business as well, with the launch of projects like Dubai Healthcare City (DHCC) in 2002 and the more recent SR1 billion ($267 million) expansion of Saudi Arabia’s King Faisal Specialist Hospital & Research Center announced earlier this month. The logic is that of preparing for the future – currently the Gulf has a young and steadily growing population, who will put a serious strain

on healthcare infrastructure in a few years’ time.

The Arab World Competitiveness Report of

2007

estimated that healthcare expenditure in

2025

could reach $60 billion on the back of that

H ow much do you value your physical well being? Some people would contend you can’t put a price on health. But those shopping around for heart bypass surgery would beg to differ. The average cost of this procedure in the UAE is $44,000, compared with $18,500 in Singapore, $11,000 in Thailand, and $10,000 in India.

That the Gulf region is struggling to provide healthcare services at competitive rates plays against the prospects for medical tourism and building institutions that could be destinations for global tourists. But this isn’t stopping GCC countries from their quest of growing the health industry in the region.

demographic change. Around the same time, the Dubai Department of Tourism and Commerce Marketing said it was hoping to host 11 million ‘medical tourists’ by 2010 to tap into the medical tourism industry. McKinsey & Company esti- mates this sector will be valued at $100 billion by 2012. But experts say the Gulf still has some way to go before it can attract medical tourists. In fact, the region is currently losing a fair share of its own localised medical commerce to countries with more competitive healthcare sectors. “Already touted as a recession-free sector and with the Gulf governments committed to con- tinued support on infrastructure, it is important to reverse the trend of nationals and expatri- ates flocking abroad for treatment, before going headstrong on improving medical tourism facili- ties,” says Ali Hashemi, Principal, Booz & Co.

According to reports, the UAE government spends more than $2 billion a year sending nationals overseas to receive medical treatment – and it is one of the Gulf countries with a better health infrastruc- ture and smaller population than its neighbours, who are likely to be sending more citizens abroad. Add to that the country’s massive

May 2009 Gulf Business 79

who are likely to be sending more citizens abroad. Add to that the country’s massive May
THE BRIEFING DEBT REPAYMENTS Demystifying Dubai’s debt DEALING IN DEBT Dubai is due to pay
THE BRIEFING DEBT REPAYMENTS
Demystifying Dubai’s debt
DEALING
IN DEBT
Dubai is due to pay back billions of dollars over the next two years, with one big bond
repayment due in December. But how will the emirate achieve this, asks KHATIJA PARUK.
The recent spate of bond issuances, both corporate and
sovereign, has revived hopes of a thriving debt capital
market in the Gulf. But is the edgling bond market ready
to ll the crucial capital need, and convince investors debt
is more than a four-letter word? SUNIL KUMAR SINGH reports.
I it a too little, too late scenario for the
s
eration is the underdeveloped nature of the
debt capital markets of the region? At
regional debt market. Debt securities still play
a
time when capital remains hard to
a
trivial role in the MENA capital market struc-
access, liquidity continues to be tight,
equity markets are bearish, and banks
are still flirting with finances, these
factors are not stopping corporates
ture with only a 4.5 per cent share, compared
with bank assets (48.8 per cent) and the stock
market component (46.6 per cent), according
to
the International Monetary Fund’s (IMF)
and governments alike from venturing into
Global Financial Stability Report, April 2009.
a
relatively uncharted territory in the region’s
This is in sharp contrast to the global capital
capital markets so far – debt.
There has been a flurry of bond issuances
recently by both sovereigns and corporates. A
structure, where the shares of bank assets, debt
securities and stock market capitalisation cor-
respond to 39.7 per cent, 33.3 per cent and 27
T he collapse of the global
credit market last year
raised serious concerns
bond is classified as corporate if it is issued by
per cent respectively, according to the IMF.
among investors that Dubai
a
corporation, or sovereign if a government
The lack of an active debt market in the
is
the issuer. Generally, corporate bonds pay
Middle East has been felt for a long time, as
higher rates than sovereign bonds, because
they are perceived to be more risky.
Dubai, Abu Dhabi and Qatar have all
issued sovereign bonds this year. The most
recent corporate bond issuances were Qtel’s
$1.5 billion bond issue last month; Mubadala’s
bonds in May; and Aldar Properties selling
$1.25 billion of bonds, also in May.
It is understandable that debt capital in the
region is blooming as an alternative means of
accessing capital, for governments as well as
the corporates, However, what still needs to be
answered is whether this newfound charm for
debt will turn out to be an unwavering com-
mitment or merely a short-term fascination.
There are ample reasons to support both
points of view. One factor to take into consid-
an
advanced debt market would offer greater
fiscal and monetary flexibility to the regional
economies. “[An active debt market in the
region] allows the private and government
sectors alternative sources of financing, as both
have been too reliant on bank financing in the
past. An active debt market would offer access
to
sources of capital to non-traditional regional
investors, like pension funds and fixed income
portfolios, which have historically focused on
investing in G7 [Group of Seven] government
bonds,” says Salman Al Khalifa, Head of Global
Markets, MENA, Deutsche Bank.
“An active, liquid and deep debt market will
provide regional issuers, in particular gov-
ernments, with better access to capital mar-
kets and with a greater flexibility to manage
may not be able to refinance the
$12 to 15 billion worth of debt
due in 2009. Credit derivative
swap (CDS) spreads on Dubai’s
five-year bonds, an indicator of
the default risk associated with
the borrower, rose to more than
1,000 basis points in January
2009, reflecting these concerns. The
emirate’s announcement of a $20
billion bond programme, half of
which was purchased by the UAE
central bank earlier this year, went
some way to allaying these fears,
however, confirming the federal
government’s support of the emirate.
Nevertheless, concerns about Dubai’s
credit worthiness over the medium
term remain, with many analysts
and investors questioning whether
the emirate will be able to meet its
significant debt liabilities over the
next two years in a challenging
credit environment.
As with a lot of economic data,
details on the actual size of Dubai’s
debt stock and redemption schedule
are scarce. Recent estimates of the
emirate’s total external debt range
between about $85 billion and
almost double that figure. The lower
estimate is based on capital markets
debt, such as bonds and sukuks,
which have been issued by the
government or government-owned
companies. But over the last few
years, these institutions have also
raised an unknown – but believed to
be substantial – amount of bilateral
debt from banks and other creditors.
Although the $20 billion bond
programme has restored some
confidence in Dubai’s ability to
service its debt obligations, markets
will be closely watching how Nakheel
deals with its $3.5 billion bond due
on December 14, and the associated
interest payments, worth another
$500 million or so. There has been
some speculation that Nakheel
may try to restructure this debt,
but there is little indication that
serious negotiations with investors
are underway. Analysts have also
raised the possibility that Nakheel
has received, or may receive, funding
Given that Dubai will need to tap capital
markets for many years to come, it simply
cannot afford to be seen as unreliable.
38 Gulf Business July 2009
July 2009 Gulf Business 39
36 gulfbusiness.com October 2009

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Rolls-Royce Motor Cars Doha, Doha, Qatar
Tel: 00974 447 7577 www.rolls-roycemotorcars-dealer.com/doha
Al Jenaibi Int’l Automobiles LLC, Muscat, Oman
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Mohamed Yousuf Naghi Motors, Jeddah, Kingdom of Saudi Arabia
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AGMC, Dubai, UAE
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Euro Motors, Manama, Kingdom of Bahrain
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Ali Alghanim & Sons Automotive Co. WLL, Kuwait
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Mohamed Yousuf Naghi Motors, Riyadh, Kingdom of Saudi Arabia
Tel: 00966 1 462 7777 www.rolls-roycemotorcars-dealer.com/saudiarabia
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Business & Contract Publishing

13 December – 26 December 2009 www.campaignme.ae A Motivate Publication AED20
13 December – 26 December 2009
www.campaignme.ae
A Motivate Publication
AED20
2009 www.campaignme.ae A Motivate Publication AED20 New categories and fees for Dubai Lynx Two new awards

New categories and fees for Dubai Lynx

Two new awards categories have been added to the line-up for next year’s Dubai Lynx and entry fees for the accompany- ing festival cut.Page 3

and entry fees for the accompany- ing festival cut. Page 3 Qtel rebrandsandrolls out global ad

Qtel rebrandsandrolls out global ad campaign

Qtel,the Qatar-based telecoms provider, has undergone a fun- damental rebrand in its quest to become one of the top 20 global telco brands.Page 5

to become one of the top 20 global telco brands. Page 5 MBC secures first-run rights

MBC secures first-run rights for NewMoon

MBC has secured the rights to screen hit box-office smash New Moon as part of its push to screen the biggest movies on an exclusive basis.Page 5

to screen the biggest movies on an exclusive basis. Page 5 Rotana signs multi-million dollar Disney

Rotana signs multi-million dollar Disney deal

basis. Page 5 Rotana signs multi-million dollar Disney deal “We know exactly where we’re going. We

“We know exactly where we’re going. We know exactly who we have to cater to, and we know exactly what the gaps in the market are. Our aim is to be number one.”

Hassan Suleiman, vice president of Rotana Media Services, on Rotana’s mission after signing the Disney deal. Page 3

HIGHLIGHTS IN THIS ISSUE

Who would want to be an agency’s ECD?

Executive creative directors are the flag carriers for agencies’ creative output, but are they getting a raw deal by taking the rap for an agency’s shortcomings? Page 8

“What we’re doing is breakingdownbarriers. Iwouldn’tsayintegrating, becauseyouintegrate differentcomponents. We’refusing.”

Vatche Keverian, JWT’s CEO for the Gulf, on the introduction of the agency’s new working model.Page9

the introduction of the agency’s new working model. Page 9 From surrealism to creative advertising Surrealism

From surrealism to creative advertising

Surrealism has always been a creative’s best friend, but is using it in advertising the work of lazy creatives or a genuinely effective way to get a message across? Page 20

17 January – 30 January 2010 www.campaignme.ae A Motivate Publication AED20 THE PREDICTIONS ISSUE
17 January – 30 January 2010
www.campaignme.ae
A Motivate Publication
AED20
THE PREDICTIONS ISSUE
TBWA\Raad and Visa’s ‘Soccer meets art’ goes global Low-cost carrier calls unconventional pitch flydubai is
TBWA\Raad and Visa’s ‘Soccer meets art’ goes global
Low-cost carrier calls
unconventional pitch
flydubai is inviting agencies to
submitproposalsforitscommu-
nications strategy in an unusual
departure from standard pitch
procedure.Page 3
Khedé Kasra makes
regional ad history
Leo Burnett Beirut’s Khedé
Kasra was the world’s most
awarded media campaign in
2009, according to The Big
Won report.Page 5
“For a regional campaign to move to the global market is unusual because they
usually go from the top down, not the other way around. We’re very proud of it.”
Maysara Ghadban, Visa’s head of marketing and communications, on exporting ‘Soccer meets art’ to the world. Page 3
HIGHLIGHTS IN THIS ISSUE
WPP and VCCP make
cut in Emirates pitch
Media agencies face
12 months of change
‘There simply is no
UAE film industry’
Just two major players remain
in Emirates’ global advertising
pitch, but unnamed independ-
ent agencies have been invited
to join the final round. Page 5
The year ahead will
see media agencies
change the way they
work, what they
deliver, and the role
they play, believes
Mediaedge:cia’s
Mohan Nambiar. Page 9
“Creatingshinyand
sophisticateddelivery
mechanisms at the cost
of content is like buying a
Ferrari and trying to run it
on cooking oil.”
Gavin Dickinson, executive director
of publishing, Abu Dhabi Media
Company, on media in 2010. Page 13
There will be no real
film and production
industry in the UAE for
as long as it is entirely
dependent on making
TV commercials, says
Filmworks’ CEO,Tim
Smythe. Page 19
28 February – 13 March 2010 www.campaignme.ae A Motivate Publication AED20/USD7.2
28 February – 13 March 2010
www.campaignme.ae
A Motivate Publication
AED20/USD7.2
Dubai International Film Festival calls agency review Batelco Bahrain rolls out marketing drive Bahraini telecom
Dubai International Film Festival calls agency review
Batelco Bahrain rolls
out marketing drive
Bahraini telecom firm Batelco
has rolled out an extensive ad-
vertising campaign created by
FP7 Bahrain following its re-
branding late last year.Page 5
JWT and Leo Burnett
fight for Red Bull brief
Energy drink Red Bull’s adver-
tising pitch in Saudi Arabia has
been whittled down to a final
showdown between agencies
Leo Burnett and JWT.Page 3
“We want to focus on an innovative long-term strategy that complements our
new media and digital campaign, and look forward to a new creative path.”
Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s creative advertising review. Page 3
HIGHLIGHTS IN THIS
The Lebanon Report:
Treading a thin line ISSUE
“Getting an objective eye
A country on the rise
in marketing to kids
costs money
and
Ali Mostafa talks
creative inspiration
Advertising spend is up, expats
are returning home, and there
is optimism in the air for Leba-
non’s adland.Pages 22-29
As global advertisers
exploit loopholes in
legislation, is it
necessary to quickly
implement a code of
conduct when it
comes to marketing
to children? Page 8
throwing great parties
where readers meet;
that’s what social
media is to us.”
Tyler Brûlé, founder of Monocle,
on social media and making
magazines work. Page 15
The young executive
producer of afm films
and the director of
the UAE’s first feature
film,Ali Mostafa, looks
at what has inspired
him throughout his
life and career. Page 30

The Authority on Media

Campaign is the world’s most authoritative magazine for the advertising, marketing and media industries. First published in the UK in 1968, the Middle East edition builds on the title’s excellent heritage and is dedicated to celebrating creative excellence in the communications industry whilst putting creativity firmly in a business context.