INOVE

E TRANSFORME SEU NEGCIO

EM POUCOS DIAS!

Somos um movimento global que leva inovao a

das organizaes no mundo!

1%
* at ontem, apenas grandes empresas tinham acesso Inovao atravs de Design Thinking e Design de Servios.

O Sprint
+
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Imagine trabalhar durante 4 dias junto com o seu cliente

e nossa equipe de designers na estratgia do seu
negcio.
Um Service Design Sprint um mergulho que resulta em
mudanas estratgicas imediatas e de alto impacto na
experincia do seu cliente de maneira acessvel.

4 dias
Consumidores
Colaboradores
Gestores

Uma nova
experincia de

= servio

para seu pblico

Designers

Com quem fazemos?

Startups/ Aceleradoras

Varejo/ Franquias

Grandes empresas

Intervenes rpidas com

resultados impactantes
Service Design Sprints so uma maneira
rpida e enxuta de injetar uma dose cavalar
de inovao no seu negcio.

Como funciona?
Projeo

Perspectivas

Playground

Polimento

descobertas

ideias

experimentos

resultados

comportamentos

servios
influenciadores
competio

tendncias

problemas

oportunidades
experincia do
consumidor

sua equipe,
consumidores e
os designers

prottipos
co-participativos

consumidor
criativo

Build Backlog
aes estratgicas

priorizao

viso

capacidades

Dia#1

Dia#2

Dia#3

Dia#4

O momento de darmos
um passo atrs para
entendermos o contexto
histrico do desafio e
identificarmos os perfis
de usurios do servio.

Uma vez identificados os

perfis, vamos mergulhamos
a fundo em seus modelos
mentais para entendermos
como se comportam dentro
do servio.

Idias so geradas com os

usurios e a partir da
encontramos os princpios
que norteiam o servio. Neste
momento desenhamos a
jornada ideal do usurio.

O ltimo dia o
momento no qual
testamos as solues e
priorizamos cada uma
delas para a
implementao.

Ferramentas:

Ferramentas:

Ferramentas:

Ferramentas:

- The Time Machine

- Sprint Ethnography
- The Hero Profile

- In Depth Conversation
- Cast a Shadow
- The Hero Quest

- SWAP
- Service Principle
- The MVS Journey

- Playback
- The Build Backlog
- Carving the Pitch

Cronograma

Nossa
equipe

Somos uma incrvel comunidade de

Sprint Masters*
Designers certificados para acelerar negcios
com o modelo de acelerao MVS, Minimum
Valuable Service, j presentes em 4 continentes.

*Sprint Masters so os maestros do sprint. So

eles que vo montar a equipe, organizar a
logstica e conduzir o projeto do comeo ao fim,
garantindo que tudo se encaixe na sua estratgia.

Sprint
Master

Gustavo Machado Profissional premiado internacionalmente com trabalhos disponveis em mais

de 20 livros no mundo. Professor de MBA, Empreendedor e Consultor de Negcios e Inovao.
Possui mais de 25 anos de experincia de mercado, incluindo 15 anos de experincia acadmica
no Brasil e Canad.

Case
Startup | Accelerators

Identifying
opportunities to
enhance the user's
experience in Contrato
Rapido's contract
management
platform.

Less Bureaucracy: Online Contract Management

Contrato Rpido

Improving the Users Experience

Quick innovations to improve the users
experience inside the platform.

How-Tos and Support Channel

Communication strategy to explain how
the platform worked and assist the user
answering further questions about the
service.

The sprint helped me organize

ideas that I had already thought
about, with things that I would
never have imagined. The team was
incredible.
Luisa Ribeiro

Founder GEMA Ventures

Case

Sustainable Events

Enterprises

Ecosintonia

Designing a strategy Lack of Awareness

To make sustainability accessible and
for a new business
transform man's presence on earth.
area focused on
sustainable events.
Creating New Opportunities
In the end, we created 7 principles that
guided Ecosintonia's services.
We also created a pitch and brand
positioning strategy for both online and
offline environments.

I found the human approach of this

project to be in line with the way we
think at Ecosintonia. Talking about
behavior is related to the philosophy
that we believe in. The method is all
about doing more and talking less.
That is what we liked
Francisco Nilson

Director Ecosintonia

Case

Retail | Franchises

Rethinking the
customer experience
to rescue a brand
identity lost over the
years

Saving the Slogan: Those who know, love it.

Vanilla Caff

One of the first coffee houses in So Paulo

Analyzing the service chain and identifying
new business opportunities.

A new customer experience

47 new solutions that go from customer
service, new product offerings,
infrastructure, environment, and
marketing strategies to recruitment and
employee training.

The results were very relevant. We

believe that we'll be able to start
implementing
the
solutions
immediately in order to rescue the
brand identity that was lost over the
years
Maurcio Freire
CEO Vanilla Caff

Case

Retail | Franchises

Designing a successful
expansion strategy and
customer experience for
Sbarros first restaurant
in So Paulo

NY-Style Pizza with a Brazilian Touch

Sbarro

Sbarro expands presence in South America

A better user experience in So Paulos
new eateries.

Micro innovations
in Sbarros in-store experience
Improvement of signage and definition of
better upselling offers.
How micro innovations can positively
transform the consumer's journey
throughout the entire experience.

The sprint made possible the

establishment of new customer
service
policies
and
quality
assurance metrics that will allow us
to create a better and stronger
brand experience aligned with the
local market.
Fbio Calderon

Partner Sbarro

Case

Retail | Franchises

Pasta Fit: no Gluten, lots of flavor!

Pasta Sugo

Designing the entire An Entrepreneurs Test Kitchen

Opportunity to create a new line of
expansion strategy
gluten
free
products.
for a new healthy
Italian food product A new brand is released
line
As a result, we created directives for a

new brand, from packaging to the

prototype of the brands new website.
We prioritized solutions created together
with Raffaele.

The sprint helped me organize

ideas that I had already thought
about, with things that I would
never have imagined. The team was
incredible.
Raffaele Pascale

Owner Pasta Fit

INVESTIMENTO
O que est incluso no valor?
Service Design Sprint de 4 dias de trabalho com nossa equipe de 4
profissionais com ampla experincia de mercado
Sua equipe certificada para realizar sprints em novos desafios
Entrega do Backlog de Solues priorizado (custo, tempo, impacto)
Materiais para o projeto (post-its, canetinhas, hand-outs, pranchas,
Lego, alm de fotos e vdeos na nuvem)
Todos os impostos

Condies de Pagamento
50% do pagamento dever ser
feito 1 semana antes do inicio
do sprint e os outros 50% 1 dia
aps sua concluso.

O que no est incluso no valor?

Espao para realizao dos sprints
Reunies ou encontros que no tenham sido apresentados nesta proposta
Deslocamento da equipe para fora da cidade de So Paulo
Deslocamento e/ou estacionamento dos participantes recrutados no projeto
Recompensas para os usurios (ex: vouchers, bebidas)
Custos extras que no estejam associados ao Sprint

esta proposta tem validade de 30 dias

TOTAL:

A definir

Quer acelerar e transformar o seu

negcio em poucos dias?
Gustavo Machado
Sprint Master
Consultor de Inovao e Empreendedorismo
www.ConsultorInovacao.com.br
Gustavo@Gustavo-Machado.com
WhatsApp: 19 99238 3918