EMPIICAL TESTING OF PRICE ELASTICITY OF

DEMAND

GOLD LEAF

SUBMITTED BY:

NAME: LUQMAN SALEEM

REG NO: 09109009

SUBMITTED TO:

MUHAMMAD EHSAAN ULLAH

GIFT BUSINESS SCHOOL

GIFT UNIVERSITY

1
I dedication my project these people

Who’s helps for making my project

Like teacher student friend and my

Family with out these I cannot

Complete it.

2
 ACKNOWLEDGEMENTS

This project owes a great to all those contributed over the weak to development
of positive economics. They are too numerous to mention, but the great full to all their
former colleagues and student. Who have influenced their evolution as teachers and
writer. The current project evolved from discussion between the teacher and my former
colleagues.

In this project the teacher also played an important part of making asscement,
and I too much thank full the Library of the gift university, who allowed me to use the
gift library. And I also thank full the gift computer lab who help my making project and
provide facilities to print out the pages.

In the end: I thank full the student of gift university who help me to making the
project.

I thank full my teacher M Ehsaan ullah who guide me how make this project.

3
 Forward

In this project fist of all we chose the product of gold leaf (regular) and after that I tell
that what is the substitute and complementary of the product .

After that I make project on it for what to tell that what is in the my product and what is
special in my product. The special thing is in this product is people consumed more of it
by its daily. And they cannot leave it. They buy it in every cost.

My teacher think that to give project to the student that’s why the student work hard and
learn it that when economics apply when they survey on it.

It is very hard job to make this project, by making this project there are becoming some
hurdles, that how we make it and where we collect the data, and how we make the
question on it and how can we asked from the other people. But we tried to make the
project, and solve the problem which we faced on it.

On making project there are vary hard to solve the question with their price and demand
and showing there graph and showing their price elasticity of demand. But its done. That
why we need it to be done.

4
 TABLE OF CONTENTS

Sr.no. Description Page no

(i) Dedication 2

(ii) Acknowledgement 3

(iii) Forwards 4

Chapter no 1
Introduction

(i.i) Demand 8
(i.i.i) factors affecting demand 8
(i.i.2) shifts in the demand curve 8
(i.i.3) Diagram: shift in demand 8
(1.2) Law of demand 9
(1.3) Demand curve 9
(1.4) Determinates of demands 10
(1.4.1) Income 10
(1.4.1.1) Normal Goods 10
(1.4.1.2) Inferior goods 10
(1.4.2) numbers of buyers 10
(1.4.3) substitutes 11
(1.4.4) Complements 11
(1.5) Price Elasticity of demand 11
(1.5.4) using knowledge of elasticity 13
(1.5.5) Revenue 13
(1.7) Income Elasticity of demand 14
(1.7.2) Defination of inferior goods 14
(1.7.2) Defination of normal goods 14
(1.7.3) Defination of luxury goods 15

Chapter no 2
RESTARCH METHODOLOGY 16

Chapter no 3:

ANALYSIS 17

5
Chapter no: 4

CONCOSIONS 32

BIBLIO GRAPHY 34

APPENDIX 35

6
Chapter 1

Introduction

7
 INTRODUCTION

1.1 Demand:
A schedule of how much of a good or service people will purchase at any
price during a specified time period, other things being constant.1

1.1.1 Factors Affecting Demand2

· The individual Demand Curve illustrates the price people are willing to pay for a
particular quantity of a good.

· The market demand curve will be the sum of all individual demand curves.
It shows the quantity of a good consumers plan to buy at different prices

· A change in price causes a MOVEMENT ALONG the Demand Curve,

· E.g. if there is an increase in price from p2 to p1 then there will be a fall in demand from
Q2 to Q1

1.1.2 Shifts in the Demand Curve

This occurs when, even at the same price, consumers are willing to buy a higher quantity
of goods. This will occur if there is a shift in the conditions of demand.

1
Economics Today by roger Leroy miller, ninth edition, Addison Wesley publisher, Ch. 3,page no. 46
2
Internet source from www.economicshelp.org

8
1.1.3 Diagram: Shift in Demand

A shift to the right in the demand curve can occur for a number of reasons:

1. An increase in disposable income, this can occur for a variety of reasons such as higher
wages and lower taxes

2. An increase in the quality of the good e.g. computers are now more powerful

3. Advertising can increase brand loyalty to the goods and increase demand

4. An increase in the price of substitutes, e.g. if the price of Kodak films increase the
demand for Fuji films will increase

5. A fall in the price of complements. E.g. a lower price of Play Station 2 will increase
the demand for compatible games.

6. Weather: In cold weather there will be increased demand for fuel and warm weather.

7. Expectations of future price increases.

1.2 Law of Demand:

The claim that other things being equal, the quantity demanded of a good
falls, when the price of the good rises.3

1.3 Demand curve:

3
Principals of economics by N. Gregory Mankiw, Harcourt Australia publisher, Ch.4, page no. 64

9
 A graphical representation of the quantities of a product that people are
willing and able to purchase at possible price. 4

1.4 Determinants of demand:

Anything other than price, such as consumer income and
preferences, that determines the amount of a product or service that consumers are
willing and able to purchase.

1.4.1 Income:
Arise in income causes an increase in demand. Conversely the demand
for such product declines as their incomes fall.

1.4.1.1 Normal goods:

A good that a consumer chooses to purchase in smaller amounts as
income falls.

1.4.1.2 Inferior goods:

A good that a consumer chooses to purchase in smaller quantities
as income rises or in larger amounts as income falls.

1.4.2 Number of buyers:

An increase in the number of buyer in a marker is likely to
increase product demand.

4
Economics by Robert, B.Ekelund, J.R.Robert D. Tollison, third edition , Harper Collins publisher , ch.4,
page no.87

10
1.4.3 Substitutes:
Products that are related such that an increase in the price of one
will increase the demand for the other or a decrease in the price of one will decrease the
demand for the other.5

1.4.4 Complements:
Two goods are complements if both are used together for
consumption or enjoyment-for example, coffee and cream. The more you buy of the
other. For complements, a change in the price of one causes an opposite shift in the
demand for the other.6

1.5 Price Elasticity of Demand:

The price elasticity of demand (sometimes simply called elasticity)

measures how much the quantity demanded of a good changes when its price changes.
The precise definition of price elasticity is percentage change in quantity demanded
divided by percentage change in price.7

1.5.1 Price Elasticity of Demand (PED)8

• PED measures the responsiveness of a change in demand, after a change in price.

• PED = % change in Q.D.
% change in price

PED = change in Q * ___Price__

Q Change in P

• If price increase by 10% and demand for CDs fell by 20% then PED = -20/10 = -2
• If price increase from £50 to £55 and PED was 0.5 . How much did quantity
demanded fall?
• 0.5 = % change in QD
• Therefore % QD = -5

5
Economics third edition by Robert B. Ekelund, jr. Robert D. Tolison ch:4 page:91
6
Economics today by Roger Leroy miller Addison Wesley publisher ch:3 page no:54
7
Economics by Samuelson Nordhaus, MCGRAW.HILL edition, Ch. 4, page no. 66
8
Economics for business and management by k.alec chrystal and Richard g.lipsey. publisher oxford
university press 1997

11
1.5.2 Price Elastic Demand

Definition: Demand is elastic if a change in price leads to a bigger % change in demand;

therefore the PED will therefore be greater than 1.

Goods which are elastic, tend to have some or all of the following characteristics.

1. They are luxury goods

2. They are expensive and a big % of income e.g. sports cars and holidays
3. Goods with many substitutes and a very competitive market. E.g. if Simsbury’s
put up the price of its bread there are many alternatives, so people would be price
sensitive
4. Bought frequently

1.5.3 Price Inelastic Demand

These are goods where a change in price leads to a smaller % change in demand;
therefore PED <1 e.g. 0.5

• Inelastic demand PED <1 - Perfectly inelastic PED =0

Goods which are inelastic tend to have some or all of the following features:

1. They have few or no close substitutes, e.g. petrol, cigarettes.

2. They are necessities

12
 3. They are addictive
4. They cost a small % of income or are bought infrequently

• In the short term demand is usually more inelastic because it takes time to find
alternatives
• If the price of chocolate increased demand would be inelastic because there are no
alternatives, however if the price of mars increased there are close substitutes in
the form of other chocolate therefore demand will be more elastic.

1.5.4 Using Knowledge of Elasticity

1. If demand is inelastic then increasing the price can lead to an increase in revenue. This
is why OPEC try to increase the price of oil.

1.5.5 Graph showing increase in Revenue following increase in price

2. If demand is elastic, firms would be unlikely to increase revenue as this could lead to a
fall in revenue. Instead they could try advertising to increase brand loyalty and make
demand more inelastic

3. Price Discrimination. Some people pay higher prices for tickets for trains because there
demand is more inelastic.

1.5.1.1 Nature of the commodity:

Elasticity or inelasticity of demand depends on
the nature of the commodity. I.e. Whether a commodity is a necessity, comfort or
luxury. Normally, the demand for necessaries like salt, rice, etc. is inelastic.9

1.6 Cross Elasticity of demand

This measures the % change in QD for a good after the change in price of another.

9
Source from internet by www.economics.org

13
 XED = % change in QD good A
% change in price good B

for example if there is an increase in the price of tea by 10% and QD of coffee increases
by 2%, then XED = +0.2

1.6.1 Substitute goods are alternative. There XED will be positive,

• The weak substitutes like tea and coffee will have a low XED.
• Tesco bread and Sainsburys bread are close substitutes so XED is higher

1.6.2Complements goods, these are goods which are used together, therefore XED is
negative.

• If the price of DVD players fall, then there will be a increase in demand for DVD
disks,
• When setting prices firms will have to look at what alternatives the consumer has,
if there are no close substitutes they will be able to increase the price. For this
reason firms spend a lot of money on advertising to differentiate their products.

1.7 Income Elasticity of Demand YED 10

This measures the responsiveness of demand to a change in income.

e.g. if your income increase by 5 % and your demand for mobile phones increased 20%
then the YED = 20/ 5 = 4.

YED = % change in Q.D

% change in Income

1.7.1 Definition of INFERIOR GOOD

This occurs when an increase in income leads to a fall in demand. Therefore YED<0.

E.g. clothes from charity shops, cheap bread

When your income increase you buy better quality goods

1.7.2 Defintion of NORMAL GOOD

This occurs when an increase in income leads

To an increase in demand for the good, Therefore YED>0

10
Google.com by search economics topic demand and supply and take data from side.

14
1.7.3 Definition of LUXURY GOOD

This occurs when an increase in demand causes a bigger

% increase in demand, therefore YED>1.

• Luxury goods will also be normal goods and we can say

They will be income Elastic
• Income inelastic This means an increase in income leads to a smaller % increase
in demand. Therefore 0> YED <1
• Firms will make use of YED by producing more luxury goods during periods of
economic growth, similarly there will be less demand for inferior goods.

15
CHAPTER NO.2

RESEARCH METHODOLOGY

In my research methodology first of all I selected my product Gold leaf. Which is very
popular product in the market their fore I decision that I will make my project on it.
People use the gold leaf as their need or to full fill their utility and use for take
refreshment in their pass time.

After that I make the question on it for this purpose that what the people has views on it if
they use the gold leaf regular product I make the different question like why they use
gold leaf what are in the gold leaf that has nothing other and if the gold leaf are not
available in the market than what they do are they use any subsititute for gold leaf .and
what is side effect on the health and enviourment .

The third step of my methodology is that I fill up it by different people that why I know
why they interested in gold leaf some people says that he used just for habit some people
say they use for taking taste and some people say they used to full fill the necotanics
when they feel he need to them.

In the last I collect the raw data that why people use gold leaf and why they like it .and I
make my question through internet and asking different people who do not use tobacco.
And I am thank full my class fellow and student who help to complete my project.

16
Chapter no: 3

ANAZYSIS

1:What you feel about gold leaf cigarettes.

(a) Good
(b) Better
(c) Outstanding
(d) Normal

Good 4 20%
Better 3 15%
Outstanding 9 45%
Normal 4 20%
Total 20

50% 45%
45%
40%
35% Series1
30%
Series2
25% 20% 20%
Series3
20% 15%
15% Series4
10%
5%
0%
1

2: How many cigarettes you consumed in a day?

(a) 10

17
 (b) 20
(c) 30

(a) 10 11 55%
(b) 20 4 20%
(C) 30 5 25%
Total 20 100%

60% 55%

50%

40%
Series1
30% 25% Series2
20% Series3
20%

10%

0%
1

3:What will effect on demand if price of gold leaf.

Price(R.s) Quantity demand

(a) 40 ……
(b) 50 ……
(c) 60 ……
(d) 70 ……

Price Demand
40 127
50 125
60 115
70 103
Price and quantity demanded according to linear equation:

Qd= a+b(p)

Here a=intercept
B=X variable

Price Quantity Demanded

p1 40 142.54 q1
p2 50 131.25 q2
p3 60 119.96 q3
p4 70 108.67 q4
18
DEMAND CURVE:

X Variable 1 Line Fit Plot

100 Y
50
Y

0 Predicted Y
0 50 100 150
Linear
X Variable 1
(Predicted Y)

ELASTICITY:
Change in quanity demanded/change in price * price/quantity demanded

Elasticity
-0.37
-5.24
-12.8

19
 4: Why you chose the gold leaf

(a) great taste

(b) Good packing
(c) Good style

(a) Great taste 13 65%

Good
(b) packing 3 15%
( c) Good style 4 20%
Total 20 100%

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.962378
R Square 0.926171
Adjusted R Square 0.889256
Standard Error 4.296196
Observations 4

ANOVA
df SS MS F Significance F
Regression 1 463.0854 463.0854 25.08955 0.037622
Residual 2 36.9146 18.4573
Total 3 500

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 187.7135 26.58222 7.061618 0.01947 73.33942 302.0876 73.33942 302.0876
X Variable 1 -1.12948 0.225492 -5.00895 0.037622 -2.09969 -0.15926 -2.09969 -0.15926

RESIDUAL OUTPUT PROBABILITY OUTPUT

Observation Predicted Y Residuals Standard Residuals Percentile Y

1 44.26997 -4.26997 -1.21727 12.5 40
2 46.52893 3.471074 0.989522 37.5 50
3 57.82369 2.176309 0.620415 62.5 60 20
4 71.37741 -1.37741 -0.39267 87.5 70
 Great taste,
70%
65%
60%
50%
Great taste
40%
Good style, Good packing
30% Good packing, 20% Good style
20% 15%
10%
0%
1
Great taste 65%
Good packing 15%
Good style 20%

5: Do you like to consumed the substitute item like

(a) Marlbro light

(b) Marlbro Regular
(c) Gold leaf special

(a) Marlbro light 3 15%

Marlbro
(b) Regular 9 45%
Gold leaf
( c) special 8 40%
Total 20 100%
Marlbro
50%
Regular, 45%Gold leaf
45%
special, 40%
40%
35%
30% Marlbro light
25% Marlbro Regular
Marlbro light,
20% Gold leaf special
15%
15%
10%
5%
0%
1

6: What kind of tobacco do you like in gold leaf.

(a) Soft tobacco

(b) Hard tobacco
(c) Regular tobacco

(a) Soft tobacco 4 20%

(b) Hard tobacco 9 45%
Regular
( c) tobacco 7 35% 21
Total 20 100%
 Hard
50%
tobacco,
45% 45% Regular
tobacco,
40%
35%
35%
30% Soft Soft tobacco
tobacco,
25% Hard tobacco
20%
20% Regular tobacco
15%
10%
5%
0%
1

7: If the company increase the gold leaf price, Your demand will be

(a) Increase
(b) Decrease
(a) Increase 0 0%
(b) decrease 14 70%
( c) No change 6 30%
Total 20 100%

80% decrease,
70%
70%

60%

50%
Increase
40% No change, decrease
30%
No change
30%

20%

10% Increase ,
0%
0%
1

22
8: What is nothing the others that has gold leaf?

(a) Taste
(b) Packing
(c) Quality

(a) Taste 7 35%

(b) Packing 6 30%
( c) Quality 7 35%
Total 20 100%

Quality,
36% Taste , 35% 35%
35%
34%
33%
Taste
32% Packing, Packing
31% 30%
30% Quality
29%
28%
27%
1
Taste 35%
Packing 30%
Quality 35%

9:Can you think that the government play role to stop smoking through.

(a) Advertisement
(b) Institute
(c) Minister of health

(a) Advertisement 7 35%

(b) Institute 5 25%
Minister of
( c) health 8 40%
Total 20 100%

23
 50% Minister of
Advertiseme health, 40%
40% nt, 35%
Institute,
Advertisement
30% 25%
Institute
20%
Minister of health
10%

0%
1
Advertise 35%
ment
Institute 25%
M inister of 40%
health

10: What is your felling when you smoke gold leaf?

(a) Feel fresh

(b) Feel relax
(c) Feel boring
(d) Upset mind

(a) Feel fresh 5 25%

(b) Feel relax 7 35%
( c) Feel boring 5 25%
(d) Upset mind 3 15%
Total 20 100%

fFeel relax,
40%
35%
Feel fresh, Feel boring,
30% 25% 25% Feel fresh
Upset mind, fFeel relax
20% 15%
Feel boring
10% Upset mind

0%
1
Feel fresh 25%
fFeel relax 35%
Feel boring 25%
Upset mind 15%

11: What kind of the quality of gold leaf.

24
 (a) Better
(b) Outstanding
(c) Good

(a) Better 4 20%

(b) Outstanding 10 50%
( c) Good 6 30%
Total 20 100%

60% Outstanding
, 50%
50%

40%
Better
Good, 30%
30% Outstanding
Better, 20%
20% Good

10%

0%
1
Better 20%
Outstanding 50%
Good 30%

12: How much you satisfying from the gold leaf packing and style.

(a) 100%
(b) 90%
(c) 80%

(a) 100% 11 55%

(b) 90% 4 20%
( c) 80% 5 25%
Total 20 100%

25
 60% 100%, 55%

50%

40%
100%
30% 80%, 25% 90%
90%, 20%
20% 80%

10%

0%
1
100% 55%
90% 20%
80% 25%

13: Do you agree that light cigarettes is better for health.

(a) Agreed
(b) Disagreed
(a) Agreed 8 40%
(b) Disagreed 12 60%
Total 20 100%
70% Disagreed,
60%
60%
50% Agreed,
40%
40% Agreed
30% Disagreed

20%

10%

0%
1
Agreed 40%
Disagreed 60%

14: What kind of cigarettes you like in gold leaf.

(a) Gold leaf(regular)

(b) Gold leaf (special)
(c) Both

Gold
(a) leaf(regular) 7 35%
Gold
(b) leaf(special) 3 15%
( c) Both 10 50%
Total 20 100%

26
 60% Gold Both, 50%
50% leaf(regular),
40% 35% Goldleaf(regular)
Gold
30% leaf(special) Goldleaf(special)
20% , 15% Both
10%
0%
1
Gold 35%
leaf(regula
r)
Gold 15%
leaf(speci
al)

15: What health problems are caused by smoking.

(a) Dangerous for health

(b) Cause of lung cancer
(c) Cause of kidney, bladder, mouth, voice
(d) Heart disease

(a) Dangerous 3 15%

(b) lung cancer 8 40%
( c) Kidney cancer 6 30%
(d) Heart disease 3 15%
Total 20 100%

50% lung cancer,

Kidney
40%
40% cancer,
30% Heart Dangerous
30% lung cancer
Dangerous, disease,
20% 15% 15% Kidney cancer

10% Heart disease

0%
1
Dangerous 15%
lung cancer 40%
Kidney 30%
cancer
Heart 15%
disease

27
 16: Does tobacco smoke contain harmful chemicals?

(a) Harmful chemicals

(b) Little harmful chemicals
(c) Disagree

harmful
(a) chemicals 8 40%
(b) little harmful 3 15%
( c) Disagree 9 45%
Total 20 100%
harmful Disagree,
50%
chemicals, 45%
40% 40%
little harmful chemicals
30%
harmful, little harmful
20% 15%
Disagree
10%

0%
1
harmful 40%
chemicals
little 15%
harmful
Disagree 45%

17: What are the long term benefits of quitting smoking

(a) Long life

(b) Protected cancer
(c) Safe environment
(d) All of these

(a) Long life 3 15%

Protected
(b) cancer 3 15%
Safe
( c) environmnet 5 25%
(d) All of these 9 45%
Total 20 100%

28
 All of these,
50%
45%
Safe
40% Longlife
environmnet
Protected
30% , 25% Protectedcancer
Longlife,cancer,
20% 15% 15% Safeenvironmnet

10% All of these

0%
1
Longlife 15%
Protected 15%
cancer
Safe 25%
environmn
et

18:Can a doctor, dentist or pharmacist help a person quit smoking?

(a) Doctor
(b) Dentist
(c) Pharmacist
(d) All

(a) Doctor 4 20%

(b) dentist 4 20%
( C) pharmacist 2 10%
(d) All 10 50%
Total 20 100%

60%
All, 50%
50%
Doctor
40%
Doctor,
dentist, dentist
30%
20% 20% pharmacist
pharmacist,
20%
10% All
10%
0%
1
Doctor 20%
dentist 20%
pharmacist 10%
All 50%

29
 19: Can smoking increasing your expense?

(a) Increasing
(b) Increasing little
(c) No effect on income

(a) increasing 8 40%

(b) increasing little 11 55%
( c) no effect 1 5%
Total 20 100%
increasing
60%
little, 55%
increasing ,
50%
40%
40% increasing
30% increasing little
20% no effect
no effect ,
10% 5%

0%
1
increasing 40%
increasing 55%
little
no effect 5%

20: Do you think that quit smoking is the reduces health risk.
(a) Yes
(b) Not

(a) Yes 13 65%

(b) No 7 35%
Total 20 100%

30
 70% Yes, 65%

60%
50%

40% No, 35% Yes

30% No

20%

10%

0%
1
Yes 65%
No 35%

21: How can you quit smoking?

(a) Reduce the quantity of cigarettes
(b) Leave all the cigarettes at once
(c) Leave on cigarettes in one day

reduce
(a) quantity 8 40%
leave
(b) cigarettes 7 35%
( C) leave one 5 25%
Total 20 100%
reduce
45%
quantity, leave
40% 40% cigarettes,
35%
35%
30% leave one,
25% reduce quantity
25%
leave cigarettes
20%
leave one
15%
10%
5%
0%
1

31
Chapter#4

CONCULSIONS

From the above analysis the results of my questionnaire will be as follows:

4.1 Proved Law Of Demand:

From this analysis the Law of Demand is proved that the

Quantity Demanded of a good decreases as the price of good increases, other things being
constant

4.2 Demand Curve:

Demand curve is negatively sloped i.e. there is always a opposite

and inverse relationship b/w price and quantity demanded

4.3 Elasticity:

The price elasticity of demand of Gold leaf is Relatively Inelastic because

a specific percentage change in price produces smaller change in quantity demanded. So
it is one of the basic necessities of life.

4.4 Income Effect:

There is a 95% income effect it means it is a normal good and demand

increases with the increase in income.

4.5 Substitute effect:

It is also proved that when price of a substitute increased the demand

of our product is increased with 100%.

4.6 Compliment effect:

Form above conclusions it is also known that the when the price of
Compliment decreases the demand of our product increases with 100%.

32
4.7 Weather effect:

Weather is also a factor that effect the demand of gold leaf. 0%

demand is increases with the change of weather in winter.

4.8 Taste:

Taste is also effect the demand of a product. A 100% difference b/w the taste
of gold leaf and its substitute is seen from the consumer’s point of view.

33
 BIBLIOGRAPHY

Along with my own certain efforts, I must admit the help of all those persons, sites,
Journals and the worldwide web that have been a constant source for me to have had this
Document completed. Following is the list of some of the web resources that prove to be
Really helpful during the whole tenure of the project.

Some books from library of Gift University:

 Business Economics by page no. 69

 Economics Today by roger Leroy miller, ninth edition, Addison Wesley

publisher, Ch. 3,page no. 46

 Economics by Robert, B.Ekelund, J.R.Robert D. Tollison, third edition , Harper

Collins publisher , ch.4, page no.8

 Economics third edition by Robert B. Ekelund, jr. Robert D. Tollison ch. 4, page.
91

 Economics today by Roger Leroy miller Addison Wesley publisher ch. 3, page
no.54

 Economics by Samuelson Nordhaus, MCGRAW.HILL edition, Ch. 4, page no. 66

Principals of economics by N. Gregory Mankiw, Harcourt Australia publisher, Ch.4,

page no. 64

Source from internet by www.economics.org

Economics for business and management by k.alec chrystal and Richard g.lipsey.
publisher oxford university press 1997

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 APPENDIX

PROJECT
JHON PLAYER GOLD LEAF

Introduction:
During the middle of the last century the city of Nottingham in
England was a thriving centre for trade. Thai man was John Player. He came to the city in
1862 to take up a position as a drapers assistant. His interest in that trade was very short
lived but it appears to have given him sufficient confidence and experience to enable him
to open a shop in the city centre as an agent tore an agricultural seeds merchant he started
buying and selling loose tobacco as a subsidiary operation. This small tobacco business
prospered and in 1877 fifteen years after his arrival in Nottingham John Player purchased
a small tobacco factory in an area of Nottingham known as Broad Marsh.
The factory established in 1823 by a William Wright produced pipe smoking. His sales
and marketing methods were so successful that in April 1884 the John Player Castle
Tobacco factory was opened on a 30 acre sue at Radford, Nottingham.
Sadly John Player was not destined to see his commercial vision come to fruition as he
was taken ill that same year and died tragically at the age of 45. But now this factory
become largest company in the world know as JOHN PLAYER GOLD LEAF.

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Type of tobacco:
1: shisha tobacco
2: Thai Tobacco Leaf
3: Roadhouse Rolling Tobacco
4: Sweet Betel Leaf
Features of Gold leaf:

1: Tobacco:
The use of tobacco in the gold leaf is selected and blended the world’s finest
Virginia tobacco.

2: paper:
The use of paper in the gold leaf is very soft and light for provide better quality
to the smokers.

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3: Taste:
The taste of the tobacco which are use in the gold leaf is very high to provide
the great taste and refreshment to the consumer’s. and Taste are absloutly 100%
perfect.

4: packing:
The packing of the gold leaf is very attractive and smart with 20 cigarettes
per pack and 50 sticks per carton. ...

5: Filter:
The filter that are used in the gold leaf is very soft and smooth.

6:Number of buyers:
There are lage number of buyers in the Pakistan and around the
world.

Subsititute of Gold Leaf

There are many subsititute of gold leaf, but the most economical subsititute which are as
follow:-

1: Marlbro lights

2:Marlbro regular

3:Gold leaf special

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 Complementary of Gold Leaf

The complementary of the gold leaf is lighter .

Advantage of Gold Leaf:

1:Blue star item
2:Home assets
3:Mind satisfaction
4:Completes nicotine’s
5:Fullfill desire
6:Enerjectak

Disadvantage of Gold Leaf:

1:Discontinues health care
2:Creat pollution
3:Fall in heart disease
4:lung cancer
5:increase expense
6:increase tension

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 Gift University
Name:………………..

Occupation……………..

1: What you feel about Gold Leaf cigarettes.

(a) Good
(b) Better
(c) Outstanding
(d) Normal

2: How many cigarettes you consumed in a day.

(a) 10
(b) 20
(c) 30

3: What will effect on demand if price of gold leaf.

Price(Rs) Quantity demand
(a) 40 ………
(b) 50 ..…….
(c) 60 ………
(d) 70 ..……..

4: Why you chose the gold leaf

(a) Great taste
(b) Good packing
(c) Good style

5: Do you like to consumed the substitute item like

(a) Marlbro light
(b) Marlbro Regular
(c) Gold leaf special

6: What kind of tobacco do you like in gold leaf.

(a) Soft tobacco

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 (b) Hard tobacco
(c) Regular tobacco

7: If the company increase the Gold leaf price, your demand will be
(a) Increase
(b) Decrease

8: What is nothing the others that has gold leaf?

(a) Taste
(b) Packing
(c) Quality

9: Can you think that the government play role to stop smoking through.
(a) Advertisement
(b) Institute
(c) Minister of health

10: What is your feeling when you smoke gold leaf?

(a) Feel fresh
(b) Feel relax
(c) Feel boring
(d) Upset mind.

11: What kind of the quality of gold leaf.

(a) Better
(b) Outstanding
(c) Good

12: How much you satisfying from the gold leaf packing and style.
(a) 100%
(b) 90%
(c) 80%

13: Do you agree that light cigarettes is better for health.

(a) Agreed
(b) Disagreed

14: What kind of cigarettes you like in gold leaf.

(a) Gold leaf (regular)
(b) Gold leaf (special)
(c) Both

15: What health problems are caused by smoking.

(a) Dangerous for health
(b) Cause of lung cancer

40
 (c) Cause of kidney, bladder, mouth, voice
(d) Heart disease

16: Does tobacco smoke contain harmful chemicals?

(a) harmful chemicals.
(b) Little harmful chemicals
(c) Disagree

17: What are the long term benefits of quitting smoking

(a) Long life
(b) Protected cancer
(c) Safe Environment
(d) All of these

18: Can a doctor, dentist or pharmacist help a person quit smoking?

(a) Doctor
(b) Dentist
(c) Pharmacist
(d) All

19: Can smoking increasing your expense

(a) Increasing expense
(b) Increasing little expense
(c) Never effect on income

20: Do you think that quit smoking is the reduces health risk.
(a) Yes
(b) Not

21: How can you quit smoking

(a) Reduce the quantity of cigarettes
(b) Leave all the cigarettes at once
(c) Leave one cigarettes in one day

Thanks

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