A

Project Report
On
BUSINESS DEVELOPMENT & MARKETING FOR FH&APL IN
NORTH INDIA (NCR region)
At

Submitted to
SavitribaiPhule Pune University

In Partial Fulfillment of the Requirement for Award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By
HARSHAL ASHOK CHAUDHARI

EXECUTIVE SUMMARY
Industry of material handling & automation gaining more exposure now days due to
various issues faced by food industry, forging industry, chemical industry, pharmaceutical
industry, manufacturing industry,. Fine Handling & Automation Pvt. Ltd.is working in
material handling industry to solve issues related to material handling and provide safety
to material as well as worker by doing business efficiently.
Objective of this project is to find market potential for Fine Handling & Automation Pvt.
Ltd. With business development (Lead generation)by reaching untapped industries in
North India (NCR region),
To achieve objective I made database of company details with details of officials who
make the decision or have an influence on decision making process after that I had
interview with this official at their plant. I made plant visits to spread awareness of Fine
Handling & Automation Pvt. Ltd., &also got to know issues related to material handling.
My project work also includes lead generation for Fine Handling & Automation Pvt. Ltd.
across NCR region I visited several companies and gathered leads for them. Where I got
different requirements of conveyors, manipulators, Truck loading & unloading system,
vacuum lifter system in packaging area,.
Fine Handling & Automation Pvt. Ltd. widely works in different sectors but this project
works mainly concentrates on business from following sector:

Manufacturing industry
Forging industry
Food industry
Chemical industry
Pharmaceutical industry
Paints industry
Textile industry
Logistics industry

INTRODUCTION
2

India is gaining recognition as one of the fastest growing economies in the world and
industry will play a vital role in achieving our macro ambitions of 7-8% GDP growth.
Indian Industry is presently in growth mode as existing capacities get augmented &
modernized and new capacities come on stream.
At the same time, global aspirations are bringing focus to critical aspects such as
productivity, efficiency, quality etc. and automation technologies have a key role to play
here.
It is encouraging to see a positive trend, whereby Indian industry is becoming
increasingly mindful of this, though we still have a long way to go in order to attain
world standards. In this journey, the Automation solution providers look forward to
partnering industry in an era of collaborative commerce as we work together in helping
India realize its true potential.
Material handling is one of the key factors that affect the productivity and hence
profitability of a manufacturing enterprise. Efficient and thoughtfully designed material
handling systems can reduce downtime, improve productivity, reduce worker fatigue and
optimize the use of energy, raw materials and manpower needed toaffect the manufacture
of the final product. As Indian manufactures aim for global scales and strives to meet the
stringent quality of discerning export markets, it becomes imperative that material
handling systems used during assembly and manufacture of their products are of global
standards to help them retain the competitive edge.
Most manufacturing concerns to increase efficiencies, reduce worker burden and fatigue,
reduce manpower, provide increase reliability and consistencyand meet faster cycle
times,so by understanding client specific requirement.
The main aim in a generalized form of sales and marketing department is to build the
business, to increase the profits or in simple words, to sell products and services.
Different companies allot different tasks to their marketing department. Some of the
mains are listed below

To increase the profits in monetary terms.

3

To promote companys products and services.

To increase the companys market share.
To expand the business in different sectors.
To bring new customers.
The complete work cycle of the company revolves around the marketing and sales
department. If customers wont be attracted to the product, the company will not
get purchase orders, and ultimately will lessen profits. In fact the business starts
with marketing and the complete initial fate of its profits rely on the marketing
people. It is also true, that marketing people are the face of the company. They are
the ones who represent the company in front of the client or the customer. They
are the ones who are responsible for making or breaking the business in the
future. Thus it becomes very important to hire appropriate individuals who can
present the company with confidence and are also omniscient about their products
and services.

CHAPTER II
PROFILE OF THE ORGANIZATION
2.1 Name: Fine Handling & Automation (P) Ltd.
Address: Gat No. - 804, Pune-Banglore Highway, Near Toll Naka,
KhedShivapur,Dist.Pune-412205,Maharashtra, India
4

Location: Pune
2.2 Vision:
Striving for excellence to deliver the best
Mission:
Efficient, Faster, Better, Achieving together
Managing Director: Mr. NileshKarandikar
Relevant information:
In todays manufacturing environment, productivity plays an important role in improving
profits. Handling of components takes up a large amount of time in the entire cycle of any
manufacturing process. Efforts to reduce the handling time and making it simple is the
most effective way to improving manufacturing productivity.
From the last 15 years Fine Handling & Automation develop high quality handling
equipment for all types of industries which help improve productivity by making
handling effortless for operators. For over last few years, Fine Handling & Automation is
involved with designing and development of technically superior handling solutions and
grippers. The spectrum ranges from simple tackles all the way to highly complex
gripping solutions with integrated functional modules and gauging devices.
The innovative handling equipment manufactured by Fine Handling & Automation aids
workers in handling either heavy or awkward loads. Not only do they protect operators
from unnecessary strain and possible injuries, they also prevent damage to materials and
equipment being moved.
Fine handling & Automation has a well-equipped designing facility & world class
manufacturing, assembly and testing facility ensure competent advice and efficient
processing of customers tasks.

Business principles: The expertise of our team members and our consistent quality
management combined with our many years of experience make first class quality
possible which we guarantee for each of our customers.
Fine Handling and Automation is a leader in the design and manufacture of manipulators
with vast experience and an extensive customer list. Manipulators with customized
grippers are very helpful for various material handling needs on assembly lines,
machining shops etc., where lifting and orientation change of the component is critical. It
works on zero-gravity principle i.e. a balancing cylinder nullifies/balances the weight of
the component, so that operator can lift and handle it with almost zero efforts.
Advantages:

Effortless lifting.
Greater productivity.
Increased operator safety.
Increased operator performance.
System requires very little maintenance and offers high efficiency.

Fine handling & Automations pneumatic manipulator is very similar in construction and
function to a human arm. This design is such that the equipment exceeds the human
degrees of freedom.
The handling equipment is available as:

Column-mounted
Overhead-mounted (fixed)
Overhead rail-mounted (travelling-trolley)

The lifting height and the working radius are set as per layout and application.
Fine Handling and Automations manipulator assembly is entirely modular in
construction, made from high-quality rectangular tubes of high torsional resistance and
minimal bending moment. Pneumatic components implemented are from standard top-ofthe-line vendors for a high-quality product. We also provide additional safety circuits and

fail-safe brakes for pressure-failure scenarios and other potentially hazardous situations,
which make

our

equipment very

operator-

friendly.

SECTORS

Fine handling

and

Automation Pvt.

Ltd. has

provided

systems

and are used in many application areas in virtually all

sectors, for example:

Automobile industry
Tractor industry
White goods industry
Paper industry
Food industry
Furniture industry
Glass manufacturing
Ceramics industry
Foundry
Chemical industry
Pharmaceutical industry
Electrical goods manufacturing
Transport and logistics

PRODUCTS
1. Manipulator

Pneumatic Manipulator with articulated arms, equipped with special gripping tools, is
suitable to handle manufactured products having an off-set center of mass compared to
the vertical axis of the Manipulator arm. Its modular structure has been designed to resist
the torsions resulted from this stress. In addition, having the possibility to change the
terminal arm shape and dimensions to suit, the manipulator can be used in particularly
narrow environments.
Benefits:
Manipulators are basically used to make the working environment effortless also to
increase the productivity by reducing the transportation time between two stations by
minimizing pick & place time of component also to increase the performance of operator
by increasing his safety at work place.

2. Conveyor
A belt conveyor system consists of two or more pulleys (sometimes referred to as drums),
with an endless loop of carrying medium the conveyor belt that rotates about them. One
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or both of the pulleys are powered, moving the belt and the material on the belt forward.
The powered pulley is called the drive pulley while the unpowered pulley is called the
idler pulley. There are two main industrial classes of belt conveyors; Those in general
material handling such as those moving boxes along inside a factory and bulk material
handling such as those used to transport large volumes of resources and agricultural
materials,

3. Truck Loading & Unloading System

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ATLS has been commonly used in the material handling industry to refer to the
automation of loading or unloading trucks and trailers with product either on or without
pallets, slip sheets, racks, containers, using several different types of automated guided
vehicle systems (AGV) or engineered conveyor belt systems that are integrated into
vehicles, automating the shipping / receiving and logistics operations.

4. Gantry System
Fine Handling and Automation has specialized in the design, development and
manufacture of station-to-station component handling gantry systems. These are fully
automated PLC-based family of gantries that are used to transfer components from one
station to the next while maintaining the tact time of the process.
The Z-movement is precision controlled using high-quality servo-motors and the Xmovement is guided by motorized trolleys on rails as suited. Grippers are electropneumatic in operation and designed according to the application. Our design experience
helps us achieve the best cycle time for your process helping your productivity grow
exponentially.

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5. Lift& Move Battery Operated Mini lift

Rechargeable battery operated lift which is easy to Maneuver and intelligent as well. It
has capacity of weight up to 100 kg and lifts the pan up to height of 1600 MM with a
speed of 85mm/s.
Benefits:
Lift & Move is easy to use and minimize the effort of worker as well as reduce the
transportation time of material or good in between the stations. Lift & Move also increase
the safety of product which is costly for the organization and it may cost a company a lot
if it drops from worker hand due to some reason.

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6. Electrified Monorail System

Electrified monorails are unique material movers because they are cost effective yet still
have potential for more diversity in product movement than other systems. Because the
product is conveyed on electrified trolleys instead of chain driven ones, electrified
monorail systems are capable of branching into several different product lines

13

Benefits:
Electrified monorails provide many benefits of a power and free system, but are more
cost effective for moving product through a clean, non-hazardous environment. Material
can be diverted to different lines within the system, allowing for varying processing
speeds, or it can be routed to dead-end accumulation storage areas. Because the direction
of the material flow is directed by each individual trolley, an electrified monorail system
can create ever changing line diversity to meet a facility's current production needs.

7. Jib Crane

The slewing jib crane is based on the crane profiles and follows the modular design
philosophy. Jib lengths of between 2 and 6 m can be realized, in increments of 50 cm and
a load caring capacity of up to 1 Ton. The system is available as a column or wall slewing
crane.The slewing crane can be installed in very short time. The post is secured to the
ground by means of high performance anchors, which do not usually require foundations.

14

As the connections between the jib profile and the guy are carried out using bolts then it
is possible to install the slewing unit quickly.

Transfer shuttle

Scissor Lift

Ergonomic Seat

15

Chain Lifter

16

ORGANITIONAL STRUCTURE

MANAGING DIRECTOR

HR & AccountingMarketing
Dept.
& Sales Design
Head Dept. Head
Purchase Dept. Production
Head
Dept. Head

Marketing & Sales Team

Purchase Dept.

Production Dept.

Design Engineers Team

Fig. Organizational Structure

Fine handling & Automation Pvt. Ltd. uses simple organizational structure where last
employee has a access to talk with higher authority of organization. 60-65 employees are
working in Fine handling to full-fill the client requirements.

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SWOT ANALYSIS
STRENGTHS
Fine Handling deploys the best of the technology required to solve the customized
material handling requirement.
Company has a real good hold in AUTOMOBILE sector, having most of the big
players in the automobile sector as its customers.
The company product MANIPULATOR is a rare product manufactured by other
material handling manufacturing firms, thus reducing competition for the
company.
Experience gathered after completing the successful 850+ installation at different
industry.
Reputed client base.
Experience and dedicated person working in all departments to achieve the
completion of projects.
Expertise in pneumatic systems.
Innovation and creativityby fellow employees encouraged by superiors.

WEAKNESS
Unable to take requirements in bulk amount.
Unavailability of cafeteria for employees.
Unavailability of proper internet connection.

OPPORTUNITY
Company business can grow in food industry, forging as material handling is
needed in every manufacturing process.
Most of the companies are aspiring to adopt automation technology to reduce
production cost and by increase the productivity.

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 Geographically, Fine handling and automation Pvt. Ltd. can grow in every part of
the country
Automation is need of a century to achieve the desired goal.
THREATS
Local vendors are the biggest threats in conveyor section, since they provide the
same solution in cheap rates.
Big players such as Dalmec Industrial Manipulators and others provide variety of
solutions and haveedge over technology and peoples.
Unavailability of customer service team across the geographical area.
High attrition rate.

COMPITITORs
1. DALMEC INDUSTRIAL MANIPULATORS INDIA PRIVATE
LIMITED
Dalmecis the world leader in the field of Industrial Manipulators. 50.000 manipulators
are in use throughout the industrialized areas of all five continents.It is an industrial
organization which is at the same time flexible and specialized, geared to cater for the
ever-increasing demands in manual handling of loads. It is a totally integrated
company.All processes, from design to production to final testing are carried out

19

exclusively by Dalmec personnel at plant, which extends over an area of 25,000 square
metres, of which 14.000 are under cover.Designed to optimize human resources in any
production or logistics chain, with an immediate impact on work quality and
profitability, Dalmec manipulators are the result of elevated engineering capabilities
applied to the study of production processes, and are customized according to the
performance required: gripping, moving and positioning. Functional analysis, 3D
CAD design, study of the different technical solutions available, simulations,
prototype creation are all phases in the production process that Dalmec carries out in
close partnership with the client, with continuous controls and review during project
development.
New applications and solutions are constantly enhancing collective experience, which
already spans over 50 years in this field.Well-trained design staffs are able to develop
state-of-the-art equipment, which ensure the operators ergonomic use of the
manipulators.Every project is developed according to the instructions given by the EC
standard 2006/42 Directive on Machinery and after a careful and a methodical
analysis of the risks.

2.PRECISION AUTOMATION & ROBOTICS INDIA LIMITED (PARI)

20

PARI is amongst the largest global automation companies with over 970+ employees
and 8 facilities worldwide. The solid engineering strength enables PARI to be a
complete "Solution Provider", from conceptualizing, designing, manufacturing,
implementing and supporting advanced factory automation systems. It provides its
customers with the solutions they need to enhance productivity and achieve their
manufacturing goals.
The company began operations in 1990, and has experienced business growth
exceeding 50% year on year, though innovative solutions and focus on complete
customer satisfaction. PARI has provided over 600 automated solutions worldwide.
PARI was founded by technocrats with the knowledge and experience to understand
the needs of the manufacturing industry.Striving for excellence in every step of the
process from sales to commissioning has allowed PARI to attain success. This
excellence can be seen in their products, people and solutions.
Products Offered:
Standard Articulated Robot
Gantry Robots
Portal Robots
Robot Transporters
Robotic Enclosures
Auxiliary Axis Modules

3. UTCON ENGINEERS PVT. LTD.

21

Utcon Engineers was founded as a partnership concern by Mr. N.M. Udgaonkar and Mr.
V. S. Tambe in 1983, offering design and consultancy services to the manufacturing
industry. While the early focus was on the development and adaptation of special purpose
machines (SPMs)to suit the requirements of the Indian market in response to customer
needs, Utcon began to offer its customers, a broader and more comprehensive range of
turn-key solutions that encompassed end fixtures, SPMs, industrial washing machines
and machines and material handling systems. Utcon Engineers was incorporated as a
private limited company in 1995, and has been operating out of its current premises in
MIDC, Bhosari near Pune since 1998.
Utcon offers customers a complete range of Electronic and Pneumatic Zero-G
Manipulators, both indigenous (the Micro Force range developed in house) and imported,
for the ergonomic handling of loads on machining, assembly, packaging and production
lines.Utcon has a dedicated Machined Components and Tool Room Division (MCTD)
wherein they undertake design and manufacturesof jigs, fixtures, special gauges,
dimensionally critical machined components and spares for special purpose machines,
CNCs and VMCs.

4. JK AUTOMATION PVT. LTD.

Established in 2004, they have excellently made an indelible mark for themselves in the
industry in a short span of time. Their growth is primarily attributed to an assertive
attitude towards engineering excellence, quality and customers experience with products
and service. Today, they are an acclaimed manufacturer and supplier of a comprehensive
range of heavy engineering machines, industrial engineering machines, conveyors,
punching machines, stamping machines, stamping presses, automation and machine
tools. They manufacture various machines and conveyor belts that make life easier for
thousands of production and plant managers. Their products offer superior strength and
supremacy in performance.
5. LOCAL VENDORS
22

Local vendors are biggest competitors for Fine Handling & Automation Pvt. Ltd, since
they provide equipments in cheap price as well as they are accessible for the
manufacturer quickly when any break down occurs at plant in between the production.

OBJECTIVES OF THE PROJECT

To find the market potential of Fine Handling and Automation in NCR region.
To generate leads for FH&APL.
To spread the awareness of FH&APL in NCR region.
To gain practical experience & knowledge about MM.

23

SCOPE OF THE PROJECT

The geographic scope of this project wasNCR (National capital region)which is popular
for variety of industries. Where we can find almost every sector present in Indian market.
As we know material is handled in almost every industry. Thus the scope was wide
enough to cover mostly,

Manufacturing industry
Forging industry
Food industry
Chemical industry
Pharmaceutical industry
Paints industry
Textile industry
Logistics industry

TASK UNDERTAKEN
Data collection

24

Data collection was a crucial stage in lead generation; we had decided filtration criteria
and targeted sectors to pitch Fine Handlings product. Before contacting an aspiring
client I had to study on following points Aspiring clients product line as well as manufacturing process where products
of Fine Handling can be use full.
I had to undergo through aspiring clients financial status, where I had to study
his previous years financial statements.
While doing study of financial statement our main focus was on company
turnover, those manufacturing companies had turnover of INR 20 crore and
above were liable to contact.
After doing initial research I had to find out the potential contacts from those
companies such as
Director
General Manager
Plant Head
Purchase Manager
Production Manager
Maintenance Manager
Primary concern of collecting contacts was finding people those make decision
of purchase or can had influence on decision making.
Approach
After primary research on desired company I had to approach them through following
techniques to get an appointment for visit

Cold calling
Cold calling is traditionally an early stage in the selling process. Cold calling
typically refers to the first telephone call made to a prospective customer. More
unusually these days, cold calling can also refer to calling face-to-face for the
first time without an appointment at commercial premises or households.

25

Through cold calling I introduced Fine Handling and provided product

related information to the prospective client and request him for a specific
time to visit their production plant, if there any opportunity or plan regarding
installation of automation.

Cold mail
First came cold calls, second came cold e-mails. Cold e-mailing is the most
effective and untapped form of networking, not to mention the cheapest one (no
networking events or country club fees). There are extraordinary people to meet,
jobs to get, and advice to receive- it all can be a product of cold e-mails if you
work up the nerve to send them. And really thats all cold e-mailing takes- a lot
of nerve.

In my project I didnt get much success from cold mails, most of the people
not interested to see mails from unknown source.

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 Plant visit
After taking prior appointment of concerned person I had visited their production
plant, where I presented company profile to the concern person and according to
their product&production process tried to pitch suitable equipment.
Plant visit is a most important part in sales because at this stage chances of
requirement are high than any stage.

Reporting to Pune office

Whatever data or requirement I gathered during office hours or in visit I had to
report them to my manager

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RESEARCH METHODOLOGY

Research is an art of scientific investigation through search for new facts in any branch of
knowledge. It is a moment from known to unknown.
Research may be undertaken with the following purposes, to describe, to explain,
understand, foresee, criticize, and/ or analyse existing knowledge or phenomenon in
social sciences.

To minimize risks.
To save time and money during start-ups.
To learn where and how to sell the product and/or service.
To learn where and how to produce and distribute the product and/or service.
To determine what it will cost to run the business and how to plan to cover costs.

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RESEARCH APPROACH

All research methods can be divided into two primary types:

Quantitative approach
Qualitative approach

The research approach used for my research was Qualitative Research

Approach
The reason behind it is explained below-

Qualitative research is research used to gain insight into a problem, issue or theory. It
aims to build an account about the issue and tries to find the reasons why something is
the way it is. It is exploratory in nature and used when very few details of the problem at
hand are known. i.e. when one doesnt know what to expect, to define the problem or
develop an approach to the problem. Quantitative research is a highly subjective research
discipline designed to look beyond the percentages to gain an understanding of the
customers feelings, impressions and viewpoints. It looks at the why and how and
involves making people to talk about their opinions so as to understand their motivations
and feelings by producing observations, notes, and descriptions of behavior and
motivation.
29

Qualitative research was earlier used in the social sciences and now it is extensively used
by market researchers, worker productivity experts, computer systems designers and
product developers to understand how people interact with things in their environment. It
is especially valuable while developing new products or coming up with new marketing
initiatives.

Qualitative research is concerned with the opinions, experiences and feelings of

individuals and produces subjective data. Face-to-face interviews and group discussions
are some ways to get in-depth feedback from customers. Other common data collections
methods used in qualitative research are focus groups, in-depth interviews, uninterrupted
observation, bulletin boards, and ethnographic participation/observation. Qualitative
research has strengths like being flexible, highly focused, and designed to be completed
quickly.

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SAMPLING
Sample is the small group taken under consideration from the total group. This small
group represents the total group. In this project the DATA was taken from mainly internet
database viz. industrial directory which is available online.

Sampling Design:
Sampling method refers to the rules and procedures by which some elements of
the population are included in the sample.
Non-probabilityJudgmental sampling method was used to achieve the desired
objectives.

Fig. Non-probability Sampling

Source & Methods of Data Collection

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 Primary Data was collected in plant visit, meeting with the person who
makes decision or had influence on decision making.
Secondary data was collected from internet, Company names, their
financial status, primary research on aspiring client profile was completed
using internet.

Sampling Unit: NCR region (Delhi, Faridabad, Gurgaon)

Sample size:

There are almost 131 companies in database which include all sectors i.e. manufacturing,
forging, pharmaceutical& others.
But considering the project duration, it was not possible to visit those many companies.
Thus companies were shortlisted and visited accordingly.
Company shortlisting was done mainly on two factors

Geographical location of the company

Annual turnover of the companies ( most of companys annual turnover is found

on the website moneycontrol.com )

Companies having annual turnover above 20 cr, were selected on the primary
basis.

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DATA ANALYSIS
Below graph shows the data collected for Fine Handling Automation Pvt. Ltd.
At initial stage of project data collection from internet was completed, database of
131 companies were created. In that database details like, Name of company,
working sector, financial status, Address, Phone No., contact person, email ids
were inserted.

No. Of Companies
30

24

25

27
23

21

20
15
10
5

14

11
7

No. Of Companies
4

Database of Companies Details

Interference:Among 131 companies got 118 contacts of people which include

Person name, Designation, Contact details, location. Collected contacts details
were divided according to sector to make process of pitching easy.
Below graph shows sector wise contact collected.

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No. Of Contacts
38

40
35
28

30
25

22

20
15

13

20

14

No. Of Contacts

12

10

5
0

Database of Collected Contacts

Interference:Among 118 contacts several peoples contacted and requested to
permit plant visit. There were mix response from industry and 48 companies were
shown interest and permitted plant visit.
SR.NO PARAMETERS
No. of companies visited
1
No. of days to visit (17
2
3
4

COUNT
48
23

June 2015 - 13 July 2015)

No. of Requirements
Positive response from

18
7

prospective clients

Table Summary of
visit

Below graph shows requirement gathered from 48 company visit.

34

35

31

30
25
20
15
10
5
0

13
6

No. Of companies
visited

5
2

11
0

Requirements

1
0

1
0

Comparison between Visits & Requirements

Interference:
Companies from manufacturing segment are mostly interested in material
handling equipment according to above graph. 41% manufacturing companies
shown interest in material handling equipments of Fine Handling & automation
Pvt. Ltd.

35

No. of Equipments required

9
8
7
6
5
4
3
2
1
0

8
6

6
4
2

1
No. of Equipments
Required

Requirement of Equipments
18 companies from below sectors shown interest in equipments of Fine Handling.

Manufacturing
Forging
Food
Chemical
Pharmaceutical
Paints
Textile
Logistics

Interference:Above graph shows different requirement for Fine Handling

products. 37% aspiring client shown interest in 32 equipments.

FINDINGS

36

Fine Handling & Automation Pvt. Ltd. has 41% potential customers in

manufacturing sector in NCR region.

NCR region has 37% potential customers for Fine Handling & Automation

Pvt. Ltd.
Food industry of NCR region has a more requirementsin conveyor section
of Fine Handling & Automation Pvt. Ltd.

SUGGESTIONS

Order processing process such as responding to the client regarding

availability and possibility to install material handling equipments should

be faster.
Aspiring client should be convinced on availability of customer service

team irrespective to the geographical area.

Basic need of internet connection should be fulfilled.

37

CONCLUSION
Fine Handling & Automation is working very efficiently; they have many
opportunities in NCR region to develop business in various sectors. They are
many companies showing interest in their products. Most of companies want to
reduce cycle time of production by increasing productivity. Companies want to
have ROI (Return on Investment) time & plan should be lesser & concrete
respectively and Fine Handling & Automation Pvt. Ltd., will conquer this
situation.
Food industry will demand more vacuum lifter system as well as Truck loading &
unloading system in arising future as they are more efficient and cost saving
equipments in industry.

38

BIBLIOGRAPHY

BOOKS
1. Kotler, Philip, 2005, Marketing Management, Prentice hall India.
2. Kothari, C.R., 2005 Research Methodology, WishwaPrakashan, India.

WEBSITES
1. www.wikipedia.com
2. http://www.fine-handling.com
3. http://www.slideshare.net/

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