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Every business needs to maintain sufficient funds for its day-to-day requirements while
safeguarding the business against the possibility of insolvency. Moreover, there are times when
some contingencies or unseen emergencies arise that may necessitate the money to be set
aside. The business must be prepared for it. Hence, the term working capital refers to the
excess of the current assets over the current liabilities is very much useful in this way. Thus a
business which fulfills the objective from the perspective of profit maximization, can maintain
sufficient funds at all times while maintaining working capital effectively and efficiently. If a
business does not generate profits it is as though no business is being done. As David Stout
points out, Money is very tight right now.. You cant go to a bank and ask for a commercial
loan if you dont have a business to show them, no profit and loss statements because you are
not doing any business. Hence, striving towards the fulfillment of the objective of profit
maximization is leading the business organization in the direction of profitability and prosperity
while safeguarding against the possibility of insolvency. If a business wills itself to stay in this
dynamic world must not be static with no thought of profit maximization, but must be moving
ahead strengthening the objective of profit maximization while implementing special plans,
objectives and strategies.