1 Research Methodology

DR
D R D E E PA K C H A W L A
NEENA SONDHI
CHAPTER-1
INTRODUCTION
TO
BUSINESS RESEARCH
RESEARCH
CONCEPTS AND
SLIDE 1-1
DR
What is research?
NEENA SONDHI
Management research is an unbiased,

structured, and sequential method of enquiry,
directed towards a clear implicit or explicit
business objective. This enquiry might lead to
validating existing postulates or arriving at
new theories and models.
RESEARCH
CONCEPTS AND
SLIDE 1-2
DR
Types of research
NEENA SONDHI
BUSINESS RESEARCH
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY
RESEARCH
CONCLUSIVE RESEARCH
RESEARCH
DESCRIPTIVE RESEARCH
CONCEPTS AND
CAUSAL RESEARCH
SLIDE 1-3
DR
Types of research
NEENA SONDHI
Basic research : the basic premise is the need
to KNOW and the concern is primarily academic

in nature.
Applied research: Solution or action oriented
research, that is contextual and practical in

approach.
RESEARCH
CONCEPTS AND
SLIDE 1-4
DR
Types of research
NEENA SONDHI
Exploratory research is loosely structured and the
basic premise is to provide direction to subsequent,

more structured method of enquiry.
Conclusive research is structured and definite in
orientation. These studies are usually conducted to

validate formulated hypotheses and specified
relationships.
RESEARCH
CONCEPTS AND
SLIDE 1-5
DR
Exploratory vs Conclusive Research
NEENA SONDHI
EXPLORATORY RESEARCH
Loosely structured in design
CONCLUSIVE RESEARCH
Well structured and systematic in
design
Are flexible and investigative in
Have a formal and definitive
methodology
methodology that needs to be followed
and tested
Do not involve testing of hypotheses
Most conclusive researches are carried
out to test the formulated hypotheses
Findings might be topic specific and
Findings are significant as they have a
might not have much relevance outside
theoretical or applied implication.
the researchers domain
RESEARCH
CONCEPTS AND
SLIDE 1-6
DR
Conclusive research
NEENA SONDHI
Descriptive research: The main goal of this type
of research is to describe the data

characteristics about what is being studied.
and
Causal research: Explores the effect of one or
more variables on other variable(s), with

reasonable level of certainty by controlling the
impact of other influencing variables.
RESEARCH
CONCEPTS AND
SLIDE 1-7
The research process

DR
Management Dilemma
Basic vs Applied
Defining the Research Problem
Formulating the Research Hypothesis
NEENA SONDHI
Developing the Research Proposal
The Research Framework

Research Design
Data Collection Plan
Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Data Refining and Preparation
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
RESEARCH
CONCEPTS AND
SLIDE 1-8
DR
NEENA SONDHI
The management decision problem

Defining the research problem
Formulation of the working hypotheses
Construction of the research proposal
RESEARCH
CONCEPTS AND
SLIDE 1-9
DR
NEENA SONDHI
Formulating the research design

Sampling considerations
Collecting the data for the study
Data analysis and interpretation of findings
RESEARCH
CONCEPTS AND
SLIDE 1-10
DR
Research applications in marketing
NEENA SONDHI
Market & consumer analysis
Product research
Pricing research
Promotional research
Place research
RESEARCH
CONCEPTS AND
SLIDE 1-11
Asset pricing, capital markets and corporate finance

Financial derivatives and credit risk modeling research
NEENA SONDHI
DR
Research applications in finance
Market-based accounting research

Auditing and accountability
Other areas: financial forecasting, behavioural finance,
volatility analysis
RESEARCH
CONCEPTS AND
DR
Research applications in
human resources
SLIDE1-12
Training & development studies
NEENA SONDHI
Selection and staffing studies

Performance appraisaldesign and evaluation
Organization planning and development
Incentive and benefits studies
Emerging areascritical factor analysis, employer
branding studies
RESEARCH
CONCEPTS AND
DR
SLIDE 1-13
Research applications in
production & operations management
NEENA SONDHI
Operation planning and design

Demand forecasting and demand estimation
Process planning
Project management and maintenance effectiveness
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
RESEARCH
CONCEPTS AND
SLIDE1-14
DR
Criteria for research

MUST have: a clearly stated research purpose/ objective
NEENA SONDHI
MUST have: a sequential plan of execution

MUST have: a logical and explicitly stated justification for
the selected methods

MUST have: an unbiased and neutral method of conduct
and reporting
MUST have: complete transparency and ethical conduction
of the research process

MUST have: provision for being reliable & replicable
RESEARCH
CONCEPTS AND
NEENA SONDHI
END OF CHAPTER
RESEARCH
CONCEPTS AND
DR

1 Research Methodology

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DR

Management research is an unbiased,

Basic research : the basic premise is the need

to KNOW and the concern is primarily academic

Applied research: Solution or action oriented

research, that is contextual and practical in

Exploratory research is loosely structured and the

basic premise is to provide direction to subsequent,

orientation. These studies are usually conducted to

Exploratory vs Conclusive Research

Descriptive research: The main goal of this type

of research is to describe the data

Causal research: Explores the effect of one or

more variables on other variable(s), with

The research process

Formulating the Research Hypothesis

Developing the Research Proposal

The Research Framework

Data Refining and Preparation

Data Analysis & Interpretation

Management / Research Decision

The research process

The management decision problem

The research process

Formulating the research design

Data analysis and interpretation of findings

Research applications in marketing

Market & consumer analysis

Asset pricing, capital markets and corporate finance

Research applications in finance

Market-based accounting research

Training & development studies

Selection and staffing studies

Operation planning and design

Project management and maintenance effectiveness

Criteria for research

MUST have: a sequential plan of execution

the selected methods

of the research process

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