Unit 12

TOEIC
Day 2
Trade Show Tips
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Reading Strategies
1. Read through the article in 60 seconds. Choose the best summary of the article.
The article describes what you should expect to find at trade shows.
The article tells you how you can be successful at a trade show.
The article talks about why its a good idea to visit trade shows.
2. Look for the answers to the following questions while you are reading the article.
(1) What kind of colors should be used for a trade show booth?
(2) What should your portfolio contain?
(3) What will you have to repeat a lot at a trade show?
Reading
Trade shows are great places to show off not only your companys products, but your business as
well. Its a chance to make a good impression, but to pull it off1, youll need to prepare properly. Here
are some useful tips.
First, you need to make your booth as eye-catching as possible. Pick a simple, bold color scheme
that relates to your companys brand. Next, make sure your products are displayed in a professional,
organized manner. Also, prepare a portfolio with photos of any products you are unable to display at
the booth. You should also put up clear pricing information so people know how much your items cost.
Another thing you should do is use visual media. Slide shows and videos will draw more of a
crowd than static2 pictures and objects. The best thing you can do is have interactive3 displays at your
booth. This will get people interested in what your company has to offer.
However, all the visual components in the world wont matter if you dont get involved4
yourself. At trade shows and similar events, its important to smile, be friendly, and strike up
conversations with people at every opportunity. Prepare and memorize5 a short introductory6 speech
about your company and its products. Youll have to repeat it a lot during the show, so make it
entertaining. Remember this, and youre sure to make your mark7 at your next trade show.
Vocabulary
1. pull off
I know youre feeling nervous about this afternoons presentation, but Im sure youll pull it off.

2. static adj.
The software allows me to create an animation with multiple static images.

3. interactive adj.
There are a number of interactive educational apps for kids available online.

4. involved adj.
Chris wont be involved with the drama groups next play because he is too busy with his studies.


5. memorize vt.
The teacher asked her students to memorize some vocabulary words before the next class.

6. introductory adj.
The chairman made some introductory remarks to get the meeting underway.

7. make ones mark

Graduates of this prestigious university have made their mark in many different fields.

Discussion Questions
Have you ever been to a trade show, fair, or a similar event? Describe your experience.
How would you introduce your school or company in a short speech?
Reading Comprehension:
1. How can you make your trade show booth eye-catching?
(A) Try to use as many different colors as you possibly can.
(B) Use lots of visual media to attract peoples attention.
(C) Hire people in funny costumes to attract lots of clients.
(D) Set up a large number of static displays for people to look at.
2. What else should you do at a trade show?
(A) Take the opportunity to talk to as many people as possible.
(B) Spend as much time as possible looking at other booths.
(C) Show off how good you are so people will offer you a job.
(D) Try not to bother the people who are looking at your booth.
Vocabulary Review:

1. Economists predict that oil prices will remain _____ for a long period.
2. The teacher found _____ teaching methods effective in encouraging class participation.
3. Stacey is trying to _____ her lines before the opening night of the show.

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Reading Strategies
1. The article tells you how you can be successful at a trade show.
2. (1) Simple, bold colors should be used for a trade show booth.
(2) Your portfolio should contain photos of things you cant display at your booth.
(3) You will have to repeat your introductory speech a lot at a trade show.
Reading Comprehension
1. (B) 2. (A)
Vocabulary Review
1. static 2. interactive 3. memorize