Marketing Plan 3rdquarter 2010 Michael Hartzell

3rd Quarter 2010 Marketing Calend
Location _____________________ July
Week Ending 07/04/10 07/11/10
Last Year Weekly Sales
Sales Goal - Weekly
Actual Sales - Weekly
Key Dates & Events during week Independence Day Chocolate Day
International
Key Dates & Events during week Canada Day
Chicken Wing Week
Key Dates & Events during week I Forgot Day Tell the Truth Day
Take Your
Key Dates & Events during week Zip Code Day Webmaster to
Lunch Day
World Population
Key Dates & Events during week Day
Message
What is the Message? Theme?
Added Sales Promotion Item
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 1 of 48
Location _____________________ July
Week Ending 07/04/10 07/11/10
Advertising Direct Mail # #
Mark SOC to use Send Out Cards

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing
Post Card database targeted

lazy - haven't ordered in 30/60/90 cards
"new" customer cards
"apology" cards
… close to home
….. geography around schools
….. geography income based
….. "photo -op fundraiser cards"
….. holiday based
….. holiday based SOC
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Fundraiser letter sent
Fundraiser post cards sent
Magnet mailers
Special Enveope letters
Personalized Letters
Other mail
Other mail

One to One # #
Doorhangers
Page 2 of 48
Location _____________________ July
Week Ending 07/04/10 07/11/10

Business contacts/ exchange cards
Tastings / samplings
Apartment mgr contacts
Motel/Hotel Manager contacts
School/College contacts
Sports / Coaches contacts
Church contacts
Non-profit presentations
Other One on One
Other One on One
In Store POP # #
Suggestive Selling with bonus / prize
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Contest Box / Supplies / Prize
Drawing Box / Supplies / Prize
Other In-Store
Other In-Store
Other In-Store
In Store Guerrilla # #
Fundraiser phone calls
Customer follow up callbacks
Customer follow up new customers
Clip & Call - phone contacts
Automated call, Retention
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 3 of 48
Location _____________________ July
Week Ending 07/04/10 07/11/10

Website - Update / Add
Blog - Number of Articles
Auction
Text Messaging
Stumbleupon / Digg / Reddit / etc.
Facebook - Posts
LinkedIn - Questions Asked / Answered
Other Blog / forum posting comments
Twitter - Tweets
Instant Messenger
Surveys - Online
Community Network Post / Contribute
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Live Internet TV Broadcast
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Business Advertisement # #
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Collaboration / Partnership # #
Who
Who
Page 4 of 48
Location _____________________ July
Week Ending 07/04/10 07/11/10

Who
Who
Co-Op Media Advertising # #

TV
Radio
Mail
Other
Other
Other
Public Relations # #
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 5 of 48
Location _____________________ July
Week Ending 07/04/10 07/11/10

#7
#8
#9
#10
#11
TOTALS
Page 6 of 48
arter
3rd
2010
Quarter
Marketing
2010 Marketing
Calendar Workshe
Calend
Location _____________________ July
Week Ending 07/18/10 07/25/10
Sales Goal - Weekly
Gorgeous Grandma
Key Dates & Events during week Gummi Worm Day
Day
Get to Know Your

Key Dates & Events during week Customers Day
Rabbit Week
National
Key Dates & Events during week Hot Dog Night Independent
Retailers Week
National Drive Thru

Key Dates & Events during week Sports Cliché Week
Day
National Ice Cream

Parents Day
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 7 of 48
Location _____________________ July
Week Ending 07/18/10 07/25/10

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 8 of 48
Location _____________________ July
Week Ending 07/18/10 07/25/10

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 9 of 48
Location _____________________ July
Week Ending 07/18/10 07/25/10

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 10 of 48
Location _____________________ July
Week Ending 07/18/10 07/25/10

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 11 of 48
Location _____________________ July
Week Ending 07/18/10 07/25/10

#7
#8
#9
#10
#11
TOTALS
Page 12 of 48
Marketing
3rd Quarter
Calendar
2010Worksheet
Marketing Wall
Calend
Pla
Location _____________________ August
Week Ending 08/01/10 08/08/10
Sales Goal - Weekly
National Milk
Key Dates & Events during week Chocolate Day
Watermelon Day
Key Dates & Events during week Lasagna Day Coast Guard Day
National Chili Dog

Hobo Week
Key Dates & Events during week Cheese Cake Day Hiroshima Day
International Beer
Key Dates & Events during week Father In Law Day
Day
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 13 of 48
Location _____________________ August
Week Ending 08/01/10 08/08/10

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 14 of 48
Location _____________________ August
Week Ending 08/01/10 08/08/10

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 15 of 48
Location _____________________ August
Week Ending 08/01/10 08/08/10

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 16 of 48
Location _____________________ August
Week Ending 08/01/10 08/08/10

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 17 of 48
Location _____________________ August
Week Ending 08/01/10 08/08/10

#7
#8
#9
#10
#11
TOTALS
Page 18 of 48
Calendar
3rd Quarter
Worksheet
2010 Wall
Marketing
Planner
Calend
Location _____________________ August
Week Ending 08/15/10 08/22/10
Sales Goal - Weekly
Key Dates & Events during week S'Mores Day Bad Poetry Day
Key Dates & Events during week Elvis Week Cup Cake Day
Key Dates & Events during week Twins Day Virtual Worlds Day
International Youth
Hug Your Boss Day
Key Dates & Events during week KoolAid day Senior Citizens Day
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 19 of 48
Location _____________________ August
Week Ending 08/15/10 08/22/10

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 20 of 48
Location _____________________ August
Week Ending 08/15/10 08/22/10

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 21 of 48
Location _____________________ August
Week Ending 08/15/10 08/22/10

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 22 of 48
Location _____________________ August
Week Ending 08/15/10 08/22/10

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 23 of 48
Location _____________________ August
Week Ending 08/15/10 08/22/10

#7
#8
#9
#10
#11
TOTALS
Page 24 of 48
Worksheet
3rd Quarter
Wall Planner
2010 Marketing Calend
Big Picture Planne
Location _____________________ September
Week Ending 08/29/10 09/05/10
Sales Goal - Weekly
Key Dates & Events during week Valentino Day Apple Month
Key Dates & Events during week National Dog Day Self University Week
Womens Equality National Lazy Mom's

Key Dates & Events during week Day Day
Minority Enterprise International

Key Dates & Events during week Development Week Enthusiasm Week
Be Late for
Key Dates & Events during week National Waffle Day
Something Day
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 25 of 48
Week Ending 08/29/10 09/05/10

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 26 of 48
Week Ending 08/29/10 09/05/10

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 27 of 48
Week Ending 08/29/10 09/05/10

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 28 of 48
Week Ending 08/29/10 09/05/10

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 29 of 48
Week Ending 08/29/10 09/05/10

#7
#8
#9
#10
#11
TOTALS
Page 30 of 48
Big Picture Planner with Holidays from www. m
Week Ending 09/12/10 09/19/10
Sales Goal - Weekly
International
Key Dates & Events during week Labor Day
Chocolate Day
Wife Appreciation
Key Dates & Events during week Grandparents Day
Day
Key Dates & Events during week Video Games Day Line Dance Week
International National Celiac

Key Dates & Events during week Literacy Day Awareness Day
Google
Key Dates & Events during week Commemoration Step Family Day
Day
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 31 of 48
Week Ending 09/12/10 09/19/10

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 32 of 48
Week Ending 09/12/10 09/19/10

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 33 of 48
Week Ending 09/12/10 09/19/10

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 34 of 48
Week Ending 09/12/10 09/19/10

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 35 of 48
Week Ending 09/12/10 09/19/10

#7
#8
#9
#10
#11
TOTALS
Page 36 of 48
3rd Quarter 2010
Big Picture Planner Marketing
with Holidays Calend
from www. michaelhartzell.com
Location _____________________
September www.michaelhartzell.com
Week Ending 09/26/10 TOTALS

Sales Goal - Weekly
Key Dates & Events during week 1st Day of Autumn
International Day of
Key Dates & Events during week Peace
National White
Key Dates & Events during week Chocolate Day
R.E.A.D. in America
Hunting & Fishing

Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 37 of 48
Location _____________________

Advertising Direct Mail # # #

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # # #
Doorhangers
Page 38 of 48
Location _____________________

Church contacts
Other One on One
Other One on One
In Store POP # # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
In Store Guerrilla # # #
Other Calls
Other Calls
Other Calls
Online # # #
Emails collected
Emails sent
Page 39 of 48
Location _____________________

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Business Advertisement # # #
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Collaboration / Partnership # # #
Who
Who
Page 40 of 48
Location _____________________

Who
Who
Co-Op Media Advertising # # #

TV
Radio
Mail
Other
Other
Other
Public Relations # # #
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # # #

WAC!
WAC2
WAC3
Community Event # # #
#1
#2
#3
#4
#5
#6
Page 41 of 48
Location _____________________

#7
#8
#9
#10
#11
TOTALS
Page 42 of 48
Planner with Holidays from www. michaelhartzell.com
Location _____________________ ver 1.02
Week Ending Expected Returns
Sales Goal - Weekly
Key Dates & Events during week
Message
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Sales Promotion
Page 43 of 48
Location _____________________ ver 1.02

Advo / Valassis
Valpak
Money Mailer
Newspaper insert
Newspaper insert
Other mass mailing
Other mass mailing

"apology" cards
… close to home
….. holiday based
…. clever cards
…..other target
…..other target
…..other target
Post Card Saturated

Magnet mailers
Other mail
Other mail

One to One # #
Doorhangers
Page 44 of 48
Location _____________________ ver 1.02

Church contacts
Other One on One
Other One on One
In Store POP # #
Point of Purchase
Menus (handouts)
Bostoppers
Banners
Posters
Flyers
Scripts
Other In-Store
Other In-Store
Other In-Store
Other Calls
Other Calls
Other Calls
Online # #
Emails collected
Emails sent
Page 45 of 48
Location _____________________ ver 1.02

Auction
Text Messaging
Facebook - Posts
Twitter - Tweets
Instant Messenger
Surveys - Online
Internet Group #2
Internet Group #3
Teleseminar
Webinar
Pay Per Click
White Papers - docs
Videos - Produce
Videos - Distribute
Podcast
Online
Online
Online
Motel / Hotel
Motel / Hotel
Motel / Hotel
Business Cafeteria
School Lunch
Other Business
Other Business
Other Business
Who
Who
Page 46 of 48
Location _____________________ ver 1.02

Who
Who

TV
Radio
Mail
Other
Other
Other
Press Release #1
Press Release #2
Press Release #3
Press Release #4
Press Release #5
Press Release #6
Press Release #7
Press Release #8
Press Release #9
Phone Book # #
Book 1
Book 2
Book 3
Book 4
Wild & Crazy # #

WAC!
WAC2
WAC3
Community Event # #
#1
#2
#3
#4
#5
#6
Page 47 of 48
Location _____________________ ver 1.02

#7
#8
#9
#10
#11
TOTALS
Page 48 of 48

Marketing Plan 3rdquarter 2010 Michael Hartzell

Încărcat de

Informații document

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Marketing Plan 3rdquarter 2010 Michael Hartzell

Încărcat de

Drepturi de autor:

Formate disponibile

3rd Quarter 2010 Marketing Calend

Location _____________________ July

Week Ending 07/04/10 07/11/10

Last Year Weekly Sales

Sales Goal - Weekly

Actual Sales - Weekly

Week Ending 07/04/10 07/11/10

Advertising Direct Mail # #

Mark SOC to use Send Out Cards

Post Card database targeted

Post Card Saturated

Mark SOC to use Send Out Cards

Week Ending 07/04/10 07/11/10

Week Ending 07/04/10 07/11/10

Week Ending 07/04/10 07/11/10

Co-Op Media Advertising # #

Wild & Crazy # #

Week Ending 07/04/10 07/11/10

Week Ending 07/18/10 07/25/10

Last Year Weekly Sales

Sales Goal - Weekly

Actual Sales - Weekly

Get to Know Your

National Drive Thru

National Ice Cream

Week Ending 07/18/10 07/25/10

Advertising Direct Mail # #

Mark SOC to use Send Out Cards

Post Card database targeted

Post Card Saturated

Mark SOC to use Send Out Cards

Week Ending 07/18/10 07/25/10

Week Ending 07/18/10 07/25/10

Week Ending 07/18/10 07/25/10

Co-Op Media Advertising # #

Wild & Crazy # #

Week Ending 07/18/10 07/25/10

Week Ending 08/01/10 08/08/10

Last Year Weekly Sales

Sales Goal - Weekly

Actual Sales - Weekly

National Chili Dog

Week Ending 08/01/10 08/08/10

Advertising Direct Mail # #

Mark SOC to use Send Out Cards

Post Card database targeted

Post Card Saturated

Mark SOC to use Send Out Cards

Week Ending 08/01/10 08/08/10

Week Ending 08/01/10 08/08/10

Week Ending 08/01/10 08/08/10

Co-Op Media Advertising # #

Wild & Crazy # #

Week Ending 08/01/10 08/08/10

Week Ending 08/15/10 08/22/10

Last Year Weekly Sales

Sales Goal - Weekly

Actual Sales - Weekly

Week Ending 08/15/10 08/22/10

Advertising Direct Mail # #

Mark SOC to use Send Out Cards

Post Card database targeted

Post Card Saturated

Mark SOC to use Send Out Cards