Suns are high-growth, high-share businesses or

products requiring heavy investment to finance

rapid growth. They will eventually turn into
cash flows.
Large market research companies operate their
own regular sample surveys and sell space in
them to a range of customers
Productivity and quality involves positioning of
tourism as National priority.

The people who sell and service product are an

extremely important part of
tourism
marketing.

The role of NTO is to create and communicate

appealing destination images and messages to
prospective
visitors,
mainly
through
advertising, PR and print.

Marketing
Strategy usually ends with the
information held on customer databases.

Intermediaries are directly involved in process

of flow of goods from
manufacturer to
consumer .

The earliest form of Leisure tourism can be

traced as far back as the Babylonian and
Egyptian empires.

The Hospitality &Tourism industry is full of

businesses that serve people and are owned by
a single person or family.

Tourism industry should take advantage of the

Internet, Extranet and Intranet to manage its
representation to the world, its internal
efficiencies and its relationships with other
partners.

The Travel Agent is a licensed travel product

retailer that provides travel information.

Reference group are persons identifies with so

strongly that he or she adopts the values,
attitudes, and behavior of group members.

Hotel room rates will continue to escalate as

operators manipulate yield to capitalize on
growing demand.

Syndicated surveys serve much the same

purpose as omnibus surveys but are usually
commissioned by a group of client on a cost
sharing basis.

Evaluation of Post Purchase Experience

After sales of service and Relationship
Management

Autocratic leader is a member of an informal

group who provides information about specific
topic to other group members
Tourism suppliers like the use of CRS and GDS
to manage and distribute their capacity as they
enable flexible pricing & capacity alterations.
Information Telecommunication Technologies
decreasingly determine the competitiveness of
tourism organizations.
Government publications, Trade Association
data, national tourist office date, abstracts and
libraries are considered as secondary data.
Marketing enabled tourism organizations will
benefit and grow in the future
Family helps shape an individual's attitudes
and behavior.

Global Distribution Channel incorporate a

comprehensive range of services and products.

The strategy an NTO adopts in practice should

change according to the stage of the
development a countrys tourism.
Mailing lists are assembled from current
customer records or they may be purchased.
Question marks are low-share business units in
high-growth markets requiring a lot of cash to
hold their share.
Information Search Distribution of Publicity,
website design, links and search engine
position.
A major attraction often stimulates
development of the destination.

the

Advertising is an objective means for providing

price-value information, thereby
creating a
more rational economy.

Electronic media is enjoying broader use every

day with an increase in electronic devices
being made.

Agency Has strategic and creative expertise,

media knowledge, workforce talent, and
negotiating abilities

Consumer Research Segmentation, Branding

and positioning

Growing
interest
in
adventure
travel
notwithstanding,
the
pursuit
of
stress
reduction will remain the number one
motivator for the one-half of all active leisure
travelers who now feel they "dont have
enough vacation time.

A business in the lodging industry provides a

place for people to sleep overnight and can be
one of many sleeping places such as a fancy
hotel, a youth hostel, an
elder hostel, a
campground, or highway side motel.

Heritage Tourism Visiting historical (Rome,

Athens,Cracow) or industrial sites such as old
canals, railways, battlegrounds.

Promotional and Sales Research Efficiency

of Communication

Choice at point of Sale Marketing to retailers

and easy- online booking.

Health Tourism Travel to facilities and

destinations for obtaining health-care services

Products
and
Price
Studies
Product
formulation, presentation,pricing and market
assessment.

Advertisers or Client Initiates the advertising

effort by identifying a marketing problem
Variable factor that causes some other factor
to vary and may assume different numerical
values
Retailing includes all activities directly related
to the sale of goods and services to the
ultimate consumer for personal or non-personal
use.
Problem Recognition Targeting of Marketing
Campaign
Distribution
Research
Efficiency
Distribution Network and channels

of

Supplier Assist advertisers, agencies, and the

media in creating and placing the ads
Dark Tourism It is the travel
associated with death and suffering.

to

sites

Limited process
employed when buying
occasionally or when they need to obtain
information about an unfamiliar brand in a
familiar product category
Extreme
Tourism
Involving
travel
to
dangerous places or participation in dangerous
events.

Eco Tourism Sustainable tourism which has

minimal impact on the environment
Learning relatively permanent
behavior due to experience

change

in

Media The channels of communication that

carry the message to the audience
Evaluation of Alternatives Product Design
and Promotional Message.
Survey Questionnaire term used to identify
Quantitative Research which involves the use
of questions and large number of respondents
within a brief span of time
Productivity and Quality
involve in
positioning the process, the overall destination,
and the intangible product
Design the Data Collection the primary
responsibility of a marketing researcher
Routinized Response Behavior used when
purchasing frequently purchased, low-cost
items needing very little search-and-decision
effort
Perception
the
process
of
selecting,
organizing and interpreting information inputs
to produce meaning

Market Analysis and Forecasting Marketing

Planning
Lifestyle an individuals pattern of living
expressed through activities, interests, and
opinions
Place is used to describe the location of all
points of sale that provide perspective
customers with access to product

Level of Involvement refers to an individuals

intensity of interest in a product and the
importance of the product for that person
Making
the
guests
feel
welcome
personally This requires both a friendly
manner on your part toward the guest and an
atmosphere of liberality and good will among
the people who work with you serving the
guest

Research Proposal a plan showing step by

step description of how a proposed research
project will be undertaken

Design involve in the development of a

research plan for carrying out the study .

Audience Data-gathering technology improves

accuracy of information about customers

Convention and Visitor Bureaus used in

regional or city-level organizations which is
responsible for marketing a specific destination

Middle Ages era in the evolution of travel was

consider as difficult and dangerous as people
travelled for business or for a sense of
obligation and duty
Impulse Buying
identify an unplanned
buying behavior resulting from a powerful urge
to buy something immediately
Product Expansion Grid a tool for identifying
company growth opportunities through market
penetration, market development, product
development, or diversification

Partner Relationship Management process

of working closely with partners in other
company departments to form an effective
value chain that serves the customer, as well
as partnering effectively with other companies
Culture refers to an accumulation of values,
knowledge, beliefs, customs, objects, and
concepts of a society
Penetration refers to a growth strategy
increasing sales to current market segments
without changing the product
Travel Agency responsible for recommending
destinations and making bookings for travel
and accommodation
Societal informs consumers about innovations
, issues and teaches consumers about new
products

Travel Agent a licensed travel product retailer

that provides travel information, reservations
and other forms of assistance to consumers,
companies and groups in making travel
arrangements
Omitted Factors that in part determine
peoples general behavior and influencing their
behavior as consumers
Intermediaries These are middlemen and
signify those individuals in the channels that
either take title to take goods and sell at profit
Directory Advertising an alphabetical listing
of households and businesses
Market Segmentation used in division of a
market into distinct groups of buyers who have
distinct needs, characteristics, or behavior and
who might require
separate products or
marketing mixes
Process planned and carried out properly so
that operations run smoothly and problems are
rectified quickly
Downsizing Strategic planning refers to
reduction of the business portfolio
eliminating products or business units that
not profitable or that no longer fit
companys overall strategy
Travel Industry the business
people from place to place

of

the
by
are
the

moving

Value Delivery Network the company,

suppliers,
distributors,
and
ultimately
customers who partner with each other to
improve performance of the entire system

TALC
destination
goes
through,
from
exploration to involvement to development to
consolidation to stagnation to rejuvenation or
decline

Marketing Strategy marketing logic by which

the business unit hopes to achieve its
marketing objectives

Events and Festivals Often introduced to

cope with seasonality and to boost tourism
receipts during normally quiet times of the year

Distortion to identify individuals changing or

twisting of information when it is inconsistent
with personal feelings or beliefs

Level 1 level of destination brand benefit

pyramid are tangible ,verifiable, objective, and
measurable characteristics of destination

Referral refer guests to one anothers

properties and share a centralized reservation
system, a common logo, image, advertising
slogan

Targeting
the
Audience
element
of
advertising plan answer the question whom are
you trying to reach

Media Planning and Selection the process

of selecting the advertising media and deciding
the time or space in which the ads should
appear to accomplish a marketing objective
Social Class an open group for individuals
with similar social rank.
Market Positioning
the process of the
arranging a product to occupy a clear,
distinctive, and desirable place relative to
competing products in the minds of the target
consumer.
Promotion Strategy a process of reaching
prospective visitors via expenditure on a
promotional
mix
intended
to
achieve
destination
awareness
and
influence
prospective
customers
attitudes
and
purchasing behaviour
Specialty Media is relatively inexpensive,
used items with an advertisers name printed
and given away with no obligation attached
Travel Information an industry relationship
that relies on staff information centers to
correctly advise customers on the services it
offers, such as accommodation and food &
beverage services

Stop Over Destination situated between

generating areas and holiday destinations

Built Environment call the physical level of

destination including waterfront, promenades,
historic quarters and commercial zones
Short Break classification of destination have
national appeal and often international appeal
if suitable attractions exist
Level 3 level of destination brand benefit has
psychological rewards or emotional benefits for
tourist in visiting destination
Destination
Branding
a
method
of
establishing a distinctive identity for a
destination
based
on
competitive
differentiation from others