Documente Academic
Documente Profesional
Documente Cultură
Submitted By:
Chinta Nikhil | Meera Midha
Sourabh Karmakar | Chandra Prakash Verma
Pranesh P S | T M Divya
N Gautham Eshwar | Shweatali Pagar
Group 6 | Section SDM3
On 12th March 2016
main
four
Producer
contributors
in
the
Distributor
distribution
of
SubDistributor
movie
are
as
follow:
Theatre
Producer:
Every movie starts in the mind of a script writer, who then approaches a director. The director then
starts working on the script and decides whether he can work further on the it or not. Usually, the
casting of the movie (at least the leads) is decided by this time and the director then, approaches the
producer who agrees to finance the movie along with the amount that can be spent on it. Production
being the most lucrative part of the chain with a potential for very large upsides, has attracted many
actors as well in recent times. Large production houses producing multiple movies simultaneously
prefer to be in pure play production and remain apathetic towards the distribution network. But there
are some production houses like Aamir Khan Production who have taken the work of the distribution
of movie also.
Distributor:
The largest risk in the chain is borne by the distributers. They buy the rights of the movie from the
producers, usually during the production of the movie itself. There are various parameters that
distributors look before buying the rights of a movie.
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Cost: Being the single largest source of income for the produces, a large amount of money is at stake
during these negotiations. The distributors are at an advantage at this stage though since they have
the number of screens in which they can screen the movie, the number of upcoming movies, when
they would be releasing. He also knows the exact number of sub-distributors he is going to need and
also the hype the movie has in his market. The price is arrived at after hard negotiations keeping all
these factors in mind.
Star Cast: It has been found that there is a strong correlation between the collections of the films and
its star cast. It has been noticed that the Khans and a few other individuals pull larger crowds to the
theatre on an average, making it an important factor inconsideration during fixing the price of the film
Timing: It has been a common practise in the industry to release films around festivals and holidays as
they generate greater revenues.
Sub Distributor:
Though distributors buy the rights for all the territories across the country and for the overseas
business also, it is not feasible for them to manage each region individually and in most cases sell the
rights to these regions to interested local players. These regions also called circuits have different
prices based on the local conditions. These second line distributors are also known as Sub-distributors.
On occasion, producers circuit rights to regional distributors circuit wise directly.
Movie Theatres:
India houses over 10000 movie theatres and the sector is largely unorganized as most of these
theatres are single screens and are highly segmented. In the absence of any large unions, these
theatres dont follow any particular standard and work by their own rules. Though most theatres
across the world have digitalized their operations, only 4500 theatres are digitalized in India while
remaining still rely on the old method of using reels. Large theatre chains such as Cinepolis, PVR, Big
Cinema and others are yet to fully enter tier 2 and 3 towns. In most cases the theatre owners share
profits with the distributors from whom they get the reels.
Business Model
The theatres and the distributors usually share the profits on a 60-40 or 50-50 basis depending on the
negotiations. The right to display and the timings of any movies lies solely with the movie houses and
can decide to stop the display of any further shows of the movie. Incase the distributor insists on the
movie being displayed, they would have to pay for the shortfall of tickets of each show.
UFO:
UFO Movies is the digital satellite service that has played a major role in the digitalization of the
movie industry around the world. They have helped the industry by plugging leakages in the system
which used to drain the revenues of the various players in the system.
UFO movies upload the movie onto a central server after taking permission from the distributors. Their
digitalized machines with unique ids are installed in the movie theatres which are in contract with
them. Distributors then get in touch with the movie theatres and finalize the deal, which is then
communicated to UFO. An encrypted copy of the movie is sent to the theatres along with a one time
password making the file usable only once. In case of power cuts, the theatres can ask for an additional
key. Each key gives access to two full shows, one of them is a preview version which does not have
good picture quality and is used only to check if the whole movie is properly downloaded. In cases of
any errors in the download, the theatre owner can request for another file with the corresponding
password. This ensures that the distributor has control and knowledge over the number of shows that
is being aired in the theatres. UFO charges the theatres for the machines on a monthly basis and the
distributors pay to UFO on movie basis.
Download
Download
IIM Indore uses such a facility to screen movies every Saturday in the Auditorium with the
sports complex managing the whole transaction.
The movie theatre is affiliated to the UFO movies. The digitalization has been done by UFO
and the organization pays particular fees per month for the service. As it is a non-commercial
theatre, the organization only pays amount per movie basis, not on the basis of the number
of the seats sold. The institute has contract with Swastika Chitra which is a licensing firm
based in Indore. Apart from the payment for the movies, the firm has to pay the licensing fees
to the firm.
Film Promotion
In theatres
Trailers (these have also been provided to consumers by channels of internet and
electronic media) are a mainstay of film promotion, because they are delivered directly
to movie-goers. They screen in theatres before movie showings. Generally they tell the
story of the movie in a highly condensed fashion compressing maximum appeal into two
and half minutes.
Film posters
Slideshows - stills, trivia, and trivia games from the film, shown between movies
Showtimes.
Standees (freestanding paperboard life-size images of figures from the film)
Cardboard 3D displays, sometimes producing sound
Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30second TV commercials, newspaper ads, etc.) and over half that total is placed on
broadcast and cable TV, which are the main vehicles for advertising movies to audiences.
Rates approved by DAVP (data is for some of the major TV channels)
Product placement: paid active or passive insertion (as on-set posters, and action
figures) of film brand in drama or sitcom shows, or as passing mentions in dialogue. The
film Memoirs of a Geisha was placed throughout an episode of the TV show Medium.[4]
Extended placement: full episodes of television talk shows, entertainment news
programs or network news programs, devoted to compensated exposure of the film,
stars, clips, director, etc.
Vines : 60 second videos
Production and paid broadcast of behind-the-scenes documentary-style shows, the type
of which are mainly produced for HBO, Showtime, and Starz
Advance trailers, longer previews, or behind-the-scenes footage on rental videos and
DVDs
Internet
Virtual relationship hyperlink marketing, wherein a major search engine offers articles
seemingly presenting interesting news related items, but which are actually back-end
loaded with a links page containing multiple "mental references" to film characters,
storylines or products. Example: Bond, Transformers, etc..., are connected to scientific
invention news stories about advanced weaponry or robotics discoveries, which quickly
leads the reader to pages loaded with the latest 007.
Creation of standalone studio-sponsored per-film websites such as "example-themovie.com".
Online digital film screeners: These digital film screeners have the benefit of letting you
send individual copies of your film or a promo to the press, sales agents, distributors etc.
Using them its simple to send individually controlled copies of your film to various
recipients with different expiry dates. Along with the security of individual expiry dates,
you can see reports of who viewed your film and track their viewing of the film.
Viral marketing: free distribution of trailers on movie-oriented websites and video usergenerated-content websites, and rapid dissemination of links to this content by email
and blogs. Includes alleged leakage of supposed "rushes" and "early trailers" of film
scenes.[5] Sometimes, the efforts go further such as in the lead time to the successful
premiere of the film, The Muppets which was preceded by several original film shorts on
YouTube over a number of years while the film was in production.
IMDB listing : Getting an IMDB listing just gives you and your film added credibility
Creation of Internet Marketing campaign using Paid Advertisement and Social Media
Marketing
Paid advertisement in newspapers, magazines, and inserts in books. (rates per sq.cm
3800approx Delhi NCR, metros and roughly Rs.500(this rate varies from city to city) for
rest of India)
Cross-promotion of original book or novelization, including special printings, or new
cover jackets.
Comic special editions or special episodes (INR 1200,000 for Inside front or back cover)
(http://www.themediaant.com/magazine/india-today-magazine-advertising)
Merchandising
How it evolved?
Bookmyshow is a part of Bigtree Entertainment Pvt. Ltd, India's premiere comprehensive ticketing,
information and analysis solutions provider. It was started in 1999. In early days, they used to buy
ticket in bulk from theatres in advance and then sell this inventory to customers. This used to cause
many problems but the major one was losses due to demand fluctuations. To bridge the gap
between demand and supply they thought of automating the ticket booking system. Around 20022004 they started developing software solution for automated ticketing. They sold this ERP solution
to theatres to help them keep real time track of tickets sold. Soon they used extension of this
software and gave birth to Bookmyshow, an online platform to book tickets for movies.
Business model:
In the distribution chain, Bookmyshow act as a link between end consumer and theatre.
Bookmyshow offers an online platform for users to book tickets for the movie shows at partnered
theatres. It allows users to select their city, movie they are interested in, preferred theatres from the
list of partnered theatres, show timings, preferred seat location and online payment option. It
addition to this it also allows users to rate the movies and view the ratings given by various users.
The platform is linked with the ERP solution of the partnered theatres which allows the company to
manage real time bookings.
Apart from movie tickets, bookmyshow also sells tickets of sports events like IPL matches, F1 races;
award shows, concerts and other events. Movie tickets continues to be major source of revenue for
Bookmyshow. Around 70% revenue is generated from movie ticket sales and remaining 30% from
the sale of event tickets. IPL has mainly helped Bookmyshow to continue its revenue even in off
season of IPL when there are very few movie releases.
The major source of revenue for bookmyshow is from the convenience fee. They charge
convenience fee over and above the ticket price of around 10-30%. The commission fee is based on
ticket price and changes with it. In case of live events and sports matches, Bookmyshow gets higher
commission for each ticket sold (as they helps the event organizers to set up the ticketing
infrastructure). Other revenue streams are revenue from advertisements, promotions, exclusive
ticketing partnerships (Mumbai Indians, Kings IX Punjab) etc.
It is currently funded by Network 18, Chase Capital Partners, SAIF Partners and Accel Partners.
2.
3.
Manage a portal for customers to book ticket and manage all associated processes around it.
Bookmyshow has partnered with almost all of the multiplexes and many local movie theatres in
Indian market. They currently are operational in around 200 cities in India. The major advantage for
the partner theatres is the access to large user base of bookmyshow.
It has tie-ups with almost all major multiplexes like Big cinemas, PVR, Cinemax, Satyam cineplexes,
INOX etc. It is responsible for marketing and selling tickets for these multiplex chains as well as the
partnered local players. Besides selling tickets, bookmyshow also help partner theatres to target the
right content to right customers using its analytical tools and various marketing initiatives. BMS also
helps the theatres in CRM initiatives to understand customers preferred choice of seats, concession
how often he is buying, what he is buying, his cycle, lifetime value and other soft offerings.
Challenges faced:
1.
2.
3.
Ticket values and therefore margins are lower especially in case of local players.
As one goes into tier II and tier III cities online payment becomes a problem.
Movie ticket pricing is a highly regulated regime with different rules for different states,
and ticket pricing has to be announced in advance to the authorities.
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Amazon Fire TV, Kindle Fire, Kindle Fire HD, Kindle Fire HDX
Android smartphones and tablets
Android TV devices
Apple: Apple TV, iPad, iPhone, iPod Touch
Barnes & Noble Nook Color, Nook Tablet, Nook HD
D-Link Boxee Box(only supports Netflix USA and Canada; not Netflix in other countries)
Google Chromecast can receive a Netflix stream from a supported mobile device or
Chrome
Insignia Blu-ray Disc players and home theatre systems
LG Electronics: some Blu-ray Disc players, TVs, and home theatre systems
Google TV devices
YouView set-top boxes in the UK
Microsoft: Windows 10 Windows 8, Windows Phone, Xbox 360, Xbox One
Nintendo: Wii, Nintendo 3DS and Wii U
Panasonic: some Blu-ray Disc players, televisions and home theatre systems
Philips: some Blu-ray Disc players and TVs
Roku streaming player
Samsung: some Blu-ray Disc players, home theatre systems, smartphones, TVs, and
tablets
Seagate FreeAgent Theater+ HD media player
Sharp: some LED/LCD TVs and Blu-ray Disc players
Sony Blu-ray Disc players, televisions, PlayStation 3, PlayStation Vita and PlayStation 4
TiVo DVRs (HD, HD XL, Series3, Premiere, Premiere XL, Roamio, and Bolt boxes)
Viewsonic VMP75
Vizio: some Blu-ray Disc players and TVs
Western Digital WD Live Plus media player
Yamaha BD-A1020
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Additionally, Netflix also provides the following software support, provided certain hardware
requirements are met:
OS X
Microsoft Windows
Android
Google Chrome OS
TVOS
iOS
Windows Media Center
Windows Phone
Netflix is available over video game consoles such as Xbox and Nintendo, HDTV set models in a
partnership with Vizio and LG, set-top boxes such as the Netflix Player by Roku and various handheld
devices as listed above.
Netflix also has a key role to play in the distribution of independent films.
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Profiles:
Profiles on Netflix allow up to five users (say, members of the same household) to have their own
personalized experience, built around the movies and TV shows they enjoy. Each Netflix account can
have up to five different profiles. Each profile has its own personalized recommendations, recently
watched lists, ratings and reviews etc.
Promotions:
Netflix has various promotional offers available to get first time customers to try out their
subscription services. This includes the Free one month trial scheme, various coupons for Free
Subscription (6 months, one year etc.), Free Credit coupons, free coupons for trial with Dish etc.. The
reason is that they only need to acquire customers once, and then they can keep charging customers
for their services every month in the future. The one month free trial enables the user to instantly
watch unlimited movies and TV show episodes over the Internet on any Netflix enabled device or
over the computer.
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