CONTENTS

SR.NO PARTICULAR

PAGE.NO

1.

PROJECT AT GLANCE

2.

GENERAL INFORATION

3.

PRODUCTION DEPARTMENT

15

4.

PERSONNEL DEPARTMENT

24

5.

MARKETING DEPARTMENT

32

6.

FINANCIAL DEPARTMENT

43

7.

FUTURE PLAN

51

8.

SUGGESTION

53

9.

CONCLUSION

55

10.

SWOT ANALYSIS

57

11.

BIBLIOGRAPHY

59

1 . P R O J E C T AT A G L A N C E

Name of The Unit

BLOSSOM KITCHENWARE PVT.

LTD.

Address

Jaikrishna Industrial Estate,

Plot No-18,
N. H. 8/ B,
Veraval (Shapar)

Registered Office

Jaivkalyan Appartment,
Nr, Astron Cinema,
Rajkot-360 001.

Establishment

1990

Form of Organization

Private Limited

Size of Organization

Small - Scale Unit

Main Product

Stove

Chairman

Pankaj R. Rathod

Weakly Off

Monday

Banker

Jivan Commercial Bank

Auditor

M. J. Ridani And Co.

Telephone No & Fax:

Shapar- (02827) 252441 /253141

Fax - 91-2827-252991
Rajkot - (0281)2464779

Web-Site

WWW.Vikasstove.com

Employee

100

Shifts

8 to 12 and 1 to 5

Accounting Year

April to march

Area

35000 sq. ft.

4200 yard in Land

2.GENERAL
INFORMATION

CONTENTS

SR.NO PARTICULAR

PAGE.NO

1.1

INTRODUCTION

1.2

HISTORY & DEVLOPMENT

10

1.3

MANAGING GROUP

11

1.4

LOCATION OF INDUSTRIES

12

1.5

SIZE & FORM OF ORGANIZATION

13

1.6

ORGANIZATION CHART

14

1.1 INTRODUCTION
In BBA course, we are supposed to visit any industry and learn particular
and

prepare

project

report

on

that

so

selected

BLOSSOM

KITCHENWARE PVT. LTD It is a small-scale unit.

The BLOSSOM KITCHENWARE PVT LTD It is a small scale unit.
They manufacture the different type of Stove. They have 13 brand name of
stove, 4 brand name of stove is main and own product of them, which are Vikas,
Vishal, Nutan and Vinus. Other is their franchises. It has a workshop, die room,
color- room, welding room and laboratory room.

1.2

HISTORY AND DEVELOPMENT

The BLOSSOM KITCHENWARE PVT. LTD. Established in the

year 1990 by strong efforts of Mr. Pankaj R. Rathod. When unit was establishing
before the 12 years, it was in partnership firm but then it become in Pvt. Ltd.

Before starting the BLOSSOM KITCHENWARE, the owner had business

of the chemical at the Gondal for 3 to 4 years. Later on he switched over from the
chemical to this type of the industrial area. Then he thinks about the new
business of the stove. The owner has choose the stove business because on that
time the storage of the gas as well as for the turning point of the wooden cutting
is not efficient for the nature. So only one good way is kerosene stove and the
reason is that the middle class person user easily this is one reason of them so he
started this business.

At present the proprietor can successfully, running the business of stove.

Previously the organization was manufacturing their types of the stove but today
it is producer 13 types of stoves, which shows the development of the unit and
bright future in the year to become.+

1.3 MANAGING GROUP

In case of any manufacturing company, any one person cannot handle the
operation of company; promoters cannot be able to avoid this situation.
Promoters choose a person with the help of shareholder are known as

director.

DIRECTORS
1.

Pankaj R. Rathod

2.

Ashaben P. Rathod

3.

MahendraBhai B. Rathod

4.

KeshuBhai B. Patel

1.4 LOCATION OF COMPANY

If the location at the business is unsuitable, the concern cannot be
managed economically and profitably, even though the entrepreneur has enough
capital and managerial skill. There are number of instance of the business unit
that failed due to wrong location in spite of great efficient management. It must
be remarked that the business unit may be successfully running a particular
location.
In 1984, Gujarat Government has declared Shapar, Veraval as a
backward zone, which belong to district Rajkot and taluka kotda Sangani. Its total
area is about 30 km. in circle Government of Gujarat has also given special
benefit

to

all

new

coming

industrial

to

this

zone.

The

BLOSSOM

KITCHENWARE PVT. LTD. Is located in Veraval (Shapar), which is spread in

area of 35000 square feet of construction building, and 4200 yard is the Land.
It is small scale unit industry should be located where it gets infrastructure
facilities like transportation, power, cheaply and adequate labour available at
reasonable rate.

1.5 SIZE OF ORGANIZATION

In every country Government adopts a different policy for measuring the

size of the Unit. In the new policy, Government adopt investment measuring
policy. On the basis of capital investment the industry can be divided into the
following part:

1. Small Scale Industry

2. Medium Scale Industry
3. Large Scale Industry

The industry whose investment is does not exceed 3 crore which comes
under the small-scale industry. THE BLOSSOM KITCHENWARE INDUSTRY
has investment of 1 crore. So it comes under the small-scale industry.

1.6 ORGANIZATION CHART

B.O.D.
M. D.

Production
Manager
Supervisor

Finance

Personnel

Marketing

Manager

Manager

Manager

Accountant

Employee

Worker

10

Salesman

3.PRODUCTION
DEPARTMENT

11

CONTENTS

SR.NO PARTICULAR

PAGE.NO

1.1

INTRODUCTION

17

1.2

RAW MATERIAL

18

1.3

MANUFACTURING PROCESS

19

1.4

ORGANISATION CHART

22

12

1.1 Introduction
Production means creation of utilities and it covers all the activities of
procurement, allocation and utilization of resources such as labor, energy,
materials, equipment, machinery etc.
Production must be operated in an economic and efficient manner because
cost of production is a vital factor in facing market competition and in ensuring
normal profit or return on investment.

Head of the Department

13

Suresh Agravat

1.2 RAW MATERIALS

Main Product: Stove
The raw material is an important consideration, which affects the
production, is the raw material is good; the output automatically is good quality.

The BLOSSOM KITCHENWARE PVT LTD is purchasing raw

material is as follows:

Names of Raw Materials

Available City

Cresheet

Ahmedabad, Bhivandi, Ludhiyana,

Plastic Material

Rajkot, Gondal, Ahmedabad

Brass hut

Jamnagar

Wick Stands Strip

Bhavnagar

Boxes

Mahesana, Rajkot

14

1.3 MANUFACTURING PROCESS

TANK

I.

They make the tank from CRC steel sheet and shaped it according to
dies then they cut the additional steel sheet.

II.

Now they make and embossed the upper body of the tank they make
the five whole upper side of the tank. Then they fit the fuel cap of
the kerosene.

III.

Now they joint the upper part of the tank and lower part of the tank,
and they fit the fuel contain in the tank.

15

 BURNER

I.

Now process will be start for the wick. They cut round shape of the
steel sheet and embossed. Now they make the fourteen holes in the
plate of fourteen holes four hole not.

II.

. After it they make 10 round pipe and welding it with the plate and
deject. Now the record pipe of the wick is jointed with the wick
controller then through the fly not joint the burner and tank.

STAND

I. Firstly they round strips then they make three pillars of stands and joints
two round ships with three pillars. Then they put under the stand
this pillar guard.

16

CYLINDER

I.

They cut the steel sheet according to maser then they make many
small holes in it and then band round it and put on it cap which has
one small hole and joint it.

OUTER CYLINDER

They cut the steel sheet according to maser then make the many

I.

small holes on it like inner cylinder and embossed two side of it

outer cylinder is ready.

TOP PLATE

I.

Now they cut the steel sheet for the plate of the stove out of the coil
then they embossed them and cut the big round in the middle.

II.

They make cookware through pressing sheet and make support of

the plate and joint three-cookware support with the top plate.

17

DRUM
I.

For the drum manufacturing they cut the manually plate and round
them as well as embossed them.

II.

They cut the capsule type hole around the drum so that the air can
be doing and out.

18

Organization Structure

Production Manager

Stores
Supervisor

Workers

Production
Supervisor

Foreman

Plant Service
Manager

Maintenance
Manager

Workers

Engineers

Technicians

19

PERSONNEL
DEPARTMET

20

CONTENTS

SR.NO PARTICULAR

P.G NO

1.1

INTRODUCTION

25

1.2

RECRUITMENT & SELECTION

26

1.3

TRAINING & DEVLOPMENT

27

21

1.4

WAGES & SALARY

28

1.5

PROMOTION

29

22

1. 1 INTRODUCTION

Manpower is the most important resources among all the resources. How
many finds you have how much technological advancement manpower. So, man
is most important resource so a medium is required to manage these resources.
So they are to manage this resource. So there is a personal department.

Management is the development of people and not mere direction of

resources. Human resources are the greatest assets for any business enterprise.
The essential ingredient of management is leadership and direction of people.

It is primarily concerned with manpower resources or inputs. It is

planning, organizing, staffing, directing and controlling manpower in order to
contribute individual and social goods to the business organization.

23

1.2

RECRUITMENT & SELECTION

Recruitment is convinced with the identification of sources from where

personal can be employed and motivating them to apply for employment.

For recruitment of officers and staff members, on advertisement is given

in the newspaper, mentioning the requirement of that personnel department
receives applications. These applications are classified as per the concerned
department head. The suitable applicants ate them called for personal interview,
which is connected by the interview committee, which normally comprises of two
persons from the personnel department and one from the administrative
department and the connected department head. Here recruitments end and
selection start.

Selection is a process in which the choice of person is to be made out of

available candidate.

Selection is a process of choosing most suitable candidates out of total

number of applicants. Following are procedures for selection.

(A)

Application blank

(B)

Interview

(C)

Reference checking

(D)

Placement

24

After completing the doing formalities the candidates has to undergo

orientation and induction program arranged in order to acquaint the nearly rules,
polices, working system of every department and to introduce him to the
department on the completion of the program the employee has to submit his
about observation during induction program.

Selection is a process of choosing most suitable candidates out of total

number of applicants. Following are procedures for selection.
1. Application blank
2. Interview
3. Reference checking
4. Placement

25

1.3 TRAINING AND DEVELOPEMENT

Once in a year training is given to the workers. This is given on the all
India level with only difference in language under All India Workers Education
Scheme. It was actually started in Baroda on 10 th September, 1996 and then in
Ahmedabad in 1947. During this training period, workers are given information
regarding provident fund, bonus, gratuity and other rights.

Human resource is most important resource of all the resources. So if this

resource is sound and strong it ultimately leads to higher productivity of the
organization.

In the BLOSSOM KITCHENWARE Pvt. Ltd. have no separate

department for training. They give the training through senior employee. The
new employee be known about work by the superior.

26

1.4

WAGES AND SALARY

The basic purpose of wage and salary administration is to maintain

equitable wage and salary structure. The employee is working to get monetary
returns, so it should be fair and enough.

Proper and regular wage and salary helps to avoid industrial disputes and
decrease in productivity, in indirectly motivates the workers and increases his
efficiency.

In The Blossom Kitchenware Pvt. Ltd. the finance department

handles wage and salary affairs. The company gives the salary and wage daily,
weekly and monthly. It has also allowance the petroline the daily wage generally
is Rs. 90 to 100.

This company gives the increment system. They give the increment or
bonus on the basis of the profit and performance of the employees. The company
gives the bonus on the festivals.

27

PROMOTION

PROMOTION CAN BE DEFINED AS A

MOVEMENT IN JOB, MEANS TO
MOVE ONE STEP FORWARD IN
POST WHICH RESULTS IN TO
HIGHER WAGES AND SALARY,
BETTER STATUS AND
PRESTIGE, HIGHER
CHALLENGER AND AUTHORITY.
PROMOTION IS GIVEN IN THIS
COMPANY ON SENIORITY
BASIS.

28

MARKETING
DEPARTMET

29

CONTENTS

S.RNO PARTICULAR

PAGE.NO

1.1

INTRODUCTION

33

1.2

CHANNEL OF DISTRIBUTION

34

1.3

PRICING POLICY

36

1.4

MARKET RESEARCH

38

1.5

COMPETITION

39

1.6

ADVERTISEMENT

40

1.7

EXPECTATIONS OF SOCIETY

41

30

1.1 INTRODUCTION

Marketing occupies an important position in the organization of business

unit. The seller presents traditional view of the marketing assets that to him. In
this way the main concern of customers. But this point of view of marketing has
now changed. The modern concept may be viewed from the customers point of
view. Procedure does not produce what ever he likes but whatever consumer
wants.
The market of the company is broad not only domestic market but also
international market. They export in Sri Lanka, Kenya, Uganda, Tanzania etc.
and they enjoy brand loyalty due to consistent quality of this production.

Head of the Department

31

Vikas Chauhan

1.2 CHANNEL OF DISTRIBUTION

The channel of distribution plays an important role in market activity in

the movement of flow of funds.

Channel of Distribution

Producer

Dealer

Sub dealer

Wholesaler

Retailer

Consumer

32

The Blossom Kitchenware Pvt. Ltd. sells his product by dealer. The dealer
sells to sub dealer the sub dealer sells to whole seller and wholesaler to

retailer and then final to the consumer.

The market is divided in three parts.

(1)

Local market
Local market refers to the market only in the state. The sell in the local

market is Rajkot, Junagadh, Ahmedabad and other city.

(2)

Domestic market
Domestic market refers to the market among the state. This company sells

the product in domestic market that is Bombay, West-Bengal, Tamilnadu are

almost 350 dealers.

(3)

International market
International market refers to the market among the different countries.

This company sells his product in international market that is Kenya, Sri Lanka
etc. in the international market brand name is Vikas, Vinus, Vishal.

33

1.3 Pricing Policy

Decision about pricing is very important task in every organization. The
pricing of the product is like Blood of the Body the organization has fixed policy
of the price.

Example

Total Cost + Packing Cost + Profit = Net Price

The Blossom Kitchenware Pvt. Ltd. gives the plan for the manufacturing of
the project to different unit and accordingly collects. The manufacturing cost data
from the entire unit.

34

Stove
3 liter
stove

1.5litre
stove

Types

Price

Electroplated Croms

210

Stainless Steel

290

Bras

300

Electroplated Crom

165

Electroplated Colour

165

1 litre stove Colour stove

There are three types of stove.

35

85

1.4 MARKET RESEARCH

Marketing Research may be defined as the application of scientific method
to the solution of marketing problem. The marketing manager has to take various
decisions regarding the different activities of marketing. The decisions are a
combination of judgment and factual information. The correct decision can be
outcome of the analysis of the factual data.

36

1.5 COMPETITORS

In todays world, there is a competition in each and every field competition

has its own advantage. Competition is indirectly beneficial to customer as
customers achieve quality goods at reasonable any firm is not to attain maximum
profit but to service in the market.

There are the several competitions.

Saral Stove

Ashok Stove

Amul Stove

Neelam Stove

37

1.6 ADVERTISEMENT

Any paid form of no personal communication of ideas, goods or services

by business firms identified in the advertisement message intended to, lead to
sale immediate or eventually

In modern business world, no business can service without advertisement.

So, advertisement is a most for any firm. So as to achieve sales, goods and to gives
a strong response to the competitor.

Advertisement decision is a very crucial decision because it may effect and

reflect the whole marketing strategy.

THE BLOSSOM KITCHENWARE PVT LTD gives the advertisement

through magazine, Paper, Gift, and Pouch. They are also advertisement through
sample of this product. To advertisement the organization follows this ways.

38

1.7 EXPECTATIONS OF SOCIETY

The customer has lot many expectation from the many business .But B. K.
P. Ltd. is one of the industry that consumer have limited expectations upon the co
different expectation by consumer of this company is given below.

1.

Low Price

2.

Guarantee Regarding Price

3.

Guarantee Regarding Quality

4.

Less Advertise Expenses.

39

FINANCE
DEPARTMENT

40

CONTENTS

SRNO. PARTICULAR

PAGE.NO

1.1

INTRODUCTION

44

1.2

ORGANIZATION CHART

45

1.3

CAPITAL STRUCTURE

46

1.4

FINANCE PLANNING

47

1.5

CAPITAL BUDGETING

48

41

1.1 INTRODUCTION

The above statement rightly put weight on importance of finance. Without

finance it is difficult to carry out, to maintain or to develop any sort of business
finance is the pillar, which is require along with production and marketing. In
modern area shortage of finance is felt every where, whether limited company,
Government organization, non-Government organization etc. Hence, whatever
finance is applicable to use that properly, efficiently and adequately finance is like
arms and legs either you use them or lose them.
The organization is established in 1990 with the finance of Rs.
27,00,000/-. The firm has fixed assets; as per the requirement as well as it has
also enough working capital for its need. The firm has also one office for the all
finance work. All work regarding the finance is run, there is also the office
account department various books of account of organization.
They do the accounting with double entry method. Everyday all entries of
the transaction are entered into the books of account.

Head Of Department

Mr. Chandresh Hajuriya

42

1.2 Organization Chart

MANAGING
DIRECTOR

ADMINISTRATION
DEPARTMENT

CHIEF
ACCOUNTANT

ASSISTANT
OFFICER

43

1.3 CAPITAL STRUCTURE

Capital structure may be defined as that capital structure of combination
of dolt and equity that loads to the maximum value of the firm. Capital structure
can affect the value of the company by affecting either its expected earnings of a
firm as they are determined by investment decisions, it can affect the shares of
earnings belonging to the ordinary shareholder.
The capital structure is mode of debts and equity security, which comprise
a firm of its assets. Capital structure means a company issues different types of
shares debentures etc. The Blossom Kitchenware Pvt. Ltd. is small-scale unit so it
has issued performance equity share, which are distributed between its director
and relatives.

44

1.4 FINANCIAL PLANNING

Planning is not master minding the future. Any attempt to do so is foolish

of human beings who can neither predict nor central the future. Planning is very
necessary for the smooth running of the business. A business cannot be carried
without planning. Planning means deciding in advance what is to be done. There
are the four basis for financial planning.

(1)

Future planning of the product funds.

(2)

Require of the total raw material.

(3)

The plant of the firm and capacity of plant.

(4)

Miscellaneous expenses also affect like share issued expenditure

advertisement etc.

The Blossom Kitchenware Pvt. Ltd. is taking finance & some time
from co-operatives bank and also state bank of India cash credit and the
commercial co-operative bank also give short-term loan.

45

1.5 Capital Budgeting

The objective of Capital Budgeting is to rank the various investment

opportunities according to the prospective earnings they will yield. The total
capital of company is employed in fixed and current assets of the firms. Fixed
assets included those assets, which are not meant for sale such as land, building
etc. It is a challenging task before the management to take judicious decisions
regarding capital structure.

Important of capital budgeting of the Blossom Kitchenware Pvt. Ltd.

(1)

Cash forecast

(2)

Worth maximization of shareholder

(3)

Other factor

(4)

Effect on companies cost structure

(5)

Bearing on competition position of the firm.

46

They give dividend to the preference share and equity share and also give
debenture holder 10% interest on the debenture.

Annual sale

3 Cr.

Annual purchase

2.25 Cr.

Monthly
Salary
cost
Wage

Amount
40000
300000

cost

47

48

FUTURE PLANS

The future plan of the company is diversification of the industry for house
appliances such as mixture, grinder, juicer, water filter, iron toaster and selling
fan chilly cutter and other cuttering items.

And they are going to manufacture a china space model, which will be the
Indias first manufacturing product, which is not firstly prepared by any lady.
They are going to manufacture a new model of stove whose tank will be square

49

shaped. The product will be made from the same plant, only machinery should be
bought.

50

SUGGESTIONS

51

Due to globalization competition has increased. In the

cut-throat competition of modern world, in order to become
the market leader of stove plants. The Blossom Kitchenware
Pvt. Ltd. should advertise their products.
The unit should try to give best service after sales and
improve more and more quality of stove. Also should try
taking minimum price of product to customer. They should try
to appoint more authorized dealer.
The unit should increase the number of their salesmen so
that they can get more customers through advertisement of
salesmen.

52

53

CONCLUSION

The excitement of tacking industry training was a unique experience for

me.

These units made me aware of the working and managing structure

production procedures, marketing structure etc. The H.O. marketing structure of
this firm has guided me through out the training. Every work in this firm very cooperative and helped me a lot in completing this project work.

54

55

SWOT ANALYSIS
It is important for every company to analyze their SWOT. Because
this gives a complete picture of he performance of the company. The company
comes to know where it has scope for improvement in and in which area it has its
mastery, what are the opportunities which it has to grab and what are the threats
that it has to face in near future.

STRENGTHS: o Strength of BLOSSOM KITCHANWARE is good quality products,

regular and on time supply of goods and customer satisfaction at
competitive prices.
o Excellent management for procuring adequate and quality raw
material from both local as well as international markets.
o Large market share in the local market due to fine and durable
quality of products. In export market has a huge customer segment.
o Proper Pricing.

OPPORTUNITIES:o

Expansion in inaccessible areas.

THREATS:o Increasing global competition.

o Loss of market share due to new manufacturers.

56

57

(1)

BIBLIOGRAPHY

Marketing Management

(2)

Finance Management

(3)

Personnel Management

Philip Kotler
-I. M. Pandey

58

C.B. Mamoriya