3/16/2016

Google's Driverless Car Project

Google's Driverless Car Project

1. Googles Driverless Car ProjectYIP, Chi Wai (Ray) (10414352)LEUNG, Hong Kiu (Kimmy)
(10238057)YIU, Wing Hei (Adia) (10033500)KAM, Xiner Elissa (10466850)CHIANG, Joan
(10474223)ENGG1150Spring 2013
2. When life becomes so hectic that
3. When such hectic turns out astragedies
4. Imagine
5. The Best of Both Worlds
6. Imagine no more
7. Driverless cars proven in a race
8. Agenda

Technologies Behind

Benefits

Self

Others

General Society

Adoption Challenges

Future Implication
9. Google Driverless Car Project
technology
Google

When?

What?

A project dedicated to development of driverless car

Informally since 2005

Progress so far?

From 2010, by a formal team of 15 engineers from

Google currently lobbying for driverless car laws in more states in theUS

Nevada as the 1ststate having passed such law in mid-2011(operation of driverless cars)

Florida and

California as the 2ndand 3rdstate in early and late 2012respectively (though limited to only testing
purpose)

First and only license issued in Nevada in early 2012 to a Google-owned, modified Prius

10. Seeing is believingGoogles Driverless Car on TED by Sebastian

Thrun http://www.youtube.com/watch?v=7CyqfwStKZc 2:30 2:42
11. Technologies Behind
12. Devices involvedLaser sensor on the roof(1.5 millionmeasurements persecond)Radar sensor in
frontand rear bumpersGPSSettings of driving personalitiesSelf-learning Program HD camera looking out
and inwardfrom the windshield
13. Map of the surroundingsNo blind spot e.g. pedestrian emerged from betweentwo parked cars
14. Constant mapping
15. Effective and efficient parking
there is sufficient space

Use of sensor

Measuring parking space available

Steering itself into the space

Determining if

In essence, automatic search for suitable

parking spacewithin designated area, and then execution

16. Beyond vision
17. ProvenLombok Street - one of the steepestand curviest streets worldwide
18. Benefits
19. 1.Reduction in car accidentsSource: Annual Transport Digest 2012, Transport department
20. 1.Reduction in car accidentsSource: Annual Transport Digest 2012, Transport department
21. 1. Reduction in car accidents
human errors

Automated collision avoidance systems

Less fatalities

Avoid

No sleepy, grumpy, texting humans

22. 2.Optimal speed

Fuel efficient driving

Saves 10-15% fuel

Environmentally friendly

23. 3.Efficient use of highways

Two-second ruleSource: Wikipedia.org

24. 3.Efficient use of highways

Closer car-to-car distance

Less need for building more road lanes

25. 4.Increase in productivity

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Google's Driverless Car Project

26. 5. City Expansion

27. 6. Application in various industry

Elimination of breaks in between

Lessen the burden of the

truckdriversTaxi industry??
28. 7. Saving of parking space

Independentlyseek parking

Demand foradjacentparkingdecrease

Conversion toother land uses

29. 8. Transportation will no longer bea hindranceThe previously excluded-The disabled-The elderlyEven the kids
30. ChallengesCost IssueTotal cost: US$ 300,000includes:Laser system - $ 70,000Hi-tech Equipment
- $ 150,000Estimated market of $ 2 Trillion in the US aloneOVERVALUED Market?Is it a US
Opportunity?Or a GOOGLE Opportunity?Sources: Forbes.com
31. ChallengesDriverless car still illegal in 50 statesBut progress to accepting these cars is
happeningNevada Department of Transportation: developing regulations todriverless cars with a goal
for it to go mainstream
32. ChallengesImpacts on public transportindustryImpacts on Taxi/ Public transport industry
33. ChallengesEnvironmental IssuesMore Cars on the road..
34. ChallengesTechnology &Maintenance issues
35. ChallengesTechnology & PrivacyIssues
36. Challenges
37. ChallengesTechnology & PrivacyIssues
38. ChallengesPolitical & Regulatory Issueswho is to blame in an accident?Google?Car Mechanics?Car
Owner?Passenger?
39. ChallengesPolitical & Regulatory IssuesCan passengers be intoxicated?
40. ChallengesSocial IssuesWHO can be the driver?Age Limits?Driving licenses?
41. ChallengesSocial IssuesThe Joy of Driving
42. ChallengesSocial IssuesPsychological BarriersRadical Concepts
43. Future Implication
44. Does the Innovation make theproduct more profitable?

Short Term- Difficult to make this

innovation profitable as thetechnology requires expensive sensors, computingpower and software.Market is still small needs time to grow- Issue of economies of scale

Long Term- Demand is higher.

Automated driving means morepeople can use cars, and more cars can be fittedsafely on roads.More
profitable because of cost saving- Cars dont have to be as robust (Less accidents)- More time as
passengers, so they are less aware ofhow well a car performs. (Manufacturers changefocus)
45. Use of Wifi (incl. 3G) technologyCritical criteria(in order ofsignificance)Wifi BluetoothRange 300
feet+ ~30 feetSecurity Higher(if configured properly)LowerInterconnectivitywith
relevantstakeholdersHigher(server/network concept)Lower(device-to-device concept)Cost Higher(yet
acceptable)LowerOverall Better Worse
46. Disruptive Innovation
47. Or sustaining transformationalinnovation?
48. SourcesNo Hands, No Feet: My Unnerving Ride In Googles Driverless
Car http://www.forbes.com/sites/joannmuller/2013/03/21/no-hands-no-feet-my-unnerving-ride-ingoo/Google Cars Drive Themselves, in
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Traffic http://www.nytimes.com/2010/10/10/science/10google.htmlFasten Your Seatbelts: Googles

Driverless Car Is Worth Trillions http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-yourseatbelts-googles-driverless-car/How Googles Self-Driving Car
Works http://jalopnik.com/5851324/how-googles-self+driving-car-works
49. SourcesHow will driverless cars affect our cities? http://cityminded.org/how-will-driverless-carsaffect-our-cities-6526Look, no hands http://www.economist.com/news/special-report/21576224-oneday-every-car-may-come-invisible-chauffeur-look-no-handsFasten Your Seatbelts: Googles Driverless
Car Is Worth Trillions http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-seatbeltsgoogles-driverless-car-is-worth-trillions/How Googles Self-Driving Car
Works http://jalopnik.com/5851324/how-googles-self+driving-car-works
50. Appendix

http://www.slideshare.net/rayyipcw/group-8-310pm-335pm?from_action=save

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