St.

Paul University Philippines

SCHOOL OF HEALTH SCIENCES
Master of Science in Nursing: Major in Adult Health
Subject: MSN 202 - Entrepreneurship in Nursing
Professor: Robert Deus Umuso Jr, I., RN., RM., MAN
Students Name:
EIRENE EUNIKE MEIDIANA GAGHAUNA
RIFAATUL MAHMUDAH
Proposed Business: IVA ABON CHATTA

INTRODUCTION

Albumin is the large type of Protein in the plasma it was reached 60%. The Benefits of
albumin is to help regenerate of the cell. In medical science, albumin is used to speed up the
recovery of body cell tissue that was torn/damaged. Per 100 grams of protein, at eggs only 12.8
gram of albumin, chicken meat 18.2 gram, beef 18.8 grams while snakehead fish/ Channa Striata
reaches 25.2 grams.
Albumin may be provided by parenteral with price range once the grant of nine hundred
thousand Indonesian Rupiah (IDR) untill up to one million seven hundred thousand Indonesian
Rupaih (IDR) per day to improve the 25% level of Albumin.
Abon (meat floss/ the shredded meat) was one of refined products that was already known
by the public generally made from shredded beef. In addition to beef, fish can also be used as raw
material for the manufacture of Abon. Abon (Shredded fish) is processed fishery product results
that is made from the flesh of the fish, through a combination of grinding process, frying, drying
by means of the FRY, as well as the addition of flavoring ingredients and helpers against the flesh

of fish. As with any product made from cattles meat, mince the fish fit also consumed as a
complement to eat bread or as side dishes. One species of that can be used to making Abon
(Shredded fish) was a Channa Striata or more known as snakehead fish.
Channa Striata or Snakehead fish are plentiful find in Indonesia particularly in
Banjarmasin, South Borneo Island. In Banjarmasin Snakehead fish already known by old people
earlier and used to accelerate wound healing after childbirth, circumcision wounds, burns, and
other injuries, because Snakehead fish contain lots of nutrition and protein albumin, it was one
type of protein that speeds up the healing of wounds. This substance also helps the growth of the
child and gained weight people that infected by HIV/AIDS (PEOPLE LIVING with HIV/AIDSPLWHA). In addition of nutrients contained in the Snakehead fish needed to strengthen immunity
(immune system) of the body so as not susceptible to the disease. Snakehead fish or Channa Striata
contains high protein levels and is great for:
1. Patients less proteins level in blood or known with the term hypo albuminemia
2. HIV/AIDS sufferers
3. Be consumed to complete the nutrition for growth toddler
4. Wound healing patients
5. Patients post operative or for people who finishes underwent surgery
6. The nutrition status of tuberculosis sufferers
7. The process of healing in a stroke
8.

To maintenance the levels of albumin, hemoglobin and the nutritional status of the elderly

9. As well as the healing process in people with burns, the amino acids and fats that are knowns
to be able to heal the wounds in the abdomen as well as treating the gastric disease, there are
snakehead fish. As for the snakehead fish the regulation should be living in the illegally and
not snakehead fish in keep them in farms or cultivated

Channa Striata or Snakehead fish consumption by as much as 2 kg /day within 8 days can
increase the levels of albumin in order to achieve ideal standards i.e., 3.5-5 g/dl. The other way is
to make the Snakehead fish into abon (Fish floss/ the shredded fish). But this way is need a long
time, also for most people is very difficult and elaborate sets. Then mince Snakehead fish that can
be utilized as a remedy can also be used as a side dish to a meal.

RESOURCES ANALYSIS:

Suprayitno (2007), Channa Striata or Snakehead fish has a high protein content and can
be used to speed up the healing of disease. Albumin that contained in filtrate fish Cork can be used
as an extra supplement for patients with indication of hipoalbuminemia (nefrotik syndrome), post
surgery, burns and diabetes mellitus with gangrene (Astuti, 2009). Thus fish Cork can be used as
an alternative on additional nutrition for burns patients.

PURPOSE OF ACTIVITIES:
The purpose of the establishment of Abon (Fish floss/ the shredded fish) effort are:
a) To earn an income that can be used to support the needs of daily living.
b) Provide practical and nutritious side dish for the consumer.
c) Foster an entrepreneurship.

BENEFITS OF ACTIVITIES:
Benefits of establishment of Abon (Fish floss/ the shredded fish) effort are:
a) Gain an advantage for ourself.
b) Giving motivation to other students for entrepreneurship.
c) Provide jobs for people who don't have jobs.

DESCRIPTION OF BUSINESS

RAW MATERIALS
The raw materials used are Channa Striata or Snakehead fish. Channa Striata or Snakehead
fish has thick flesh, have a rough fiber and do not contain a lot of spines. Physical characteristics
that should be owned the Channa Striata or Snakehead fish meat can be used as raw material for
the manufacture of mince fish is fresh, color of the flesh and the flesh feels springy, bright, and
not foul-smelling. Channa Striata or Snakehead fish can be cattle throughout the year, so that the
raw materials can be obtained easily.
The purchasing process of raw materials is usually done by way of booking in advance of
a number of Fish auction venue, then the supplier will deliver the raw materials directly to the
location of production and costs of shipping are fully borne by the supplier. The payment system
of raw materials usually with 50% paid at the time of the supply and 50% longer after fish abon
(shredded fish) products sold. The payment system of raw material like this can be done because
the length of the partnership undertaken between the manufacturers suppliers.
As in the process of making other processed foods products, manufacture any fish abon
(shredded fish) used as an auxiliary ingredients (Marinades). Auxiliary materials function as a
flavor enhancer and preservative substances natural for fish abon (shredded fish) products
produced. A number of auxiliary materials used in the manufacture of abon (shredded fish) is
spices, sugar, salt and flavor enhancer. Types of spices used are garlic, Lemongrass, galangal,
coriander and Bay leaves. Sugar that use it is a granulated sugar. Sugar can give a sense of gentle
so as to reduce the occurrence of hardening. And a seasoning, common salt also serves as a
preservative for its ability to draw the water out of the network. Garlic has anti-microbial activity.
Compound allicin in garlic acts giving its distinctive fragrance, as well as having the ability of
disease germ protein so that the germs off. Meanwhile, a flavor enhancer serves to add to the
pleasure of the taste of mince fish produced.

WORKFORCE
Types of technology used in the industry of fish abon (shredded fish) is generally simple
and very easy to control. Therefore, the industry dont need highly educated workforce is a
precondition demanding formal, but more emphasis on specific skills in the processing of fish

mince. Labor needs with these specifications can be met by a man or woman who has attended
training or internship in business units.
The labor involved in the production process must be assured of clean. The effort to do that
is to wash your hands before working, use an antiseptic skin, and using the headscarf. It was done
in order to avoid product contamination of workers.

COMPETITION
In the middle of the huge variety of processed fish products, abon (shredded fish/ floss
fish) is one good product to be developed. The competition between abon (shredded fish/ floss
fish) entrepreneurs have yet to be perceived constraints. Moreover, in the area around the location
where the business plan we have not that establish venture shredded fish. And there is no obstacles
in this business competition.

BUSINESS OPPORTUNITIES
Because there are no major obstacles in this business competition, then mince abon
(shredded fish/ floss fish) market opportunities could be said still large. Therefore, this condition
is a good chance, added by the presence of many consumers liked the abon (shredded fish/ floss
fish) and supported by the locations it was support the smooth of this production process. Aside
from that an effort it still is relatively simple and does not require a large capital.

BUSINESS RISK
The change of the income of fishermen against snakehead fish/ Channa Striata that could
decline due to the change of climate could reduced of the results of production abon (shredded
fish/ floss fish). Moreover, snakehead fish/ Channa Striata that we use is to snakehead fish/
Channa Striata that comes from nature, not the result of cultivation in ponds so guaranteed original
content of Protein.

EFFORTS TO ADDRESS BUSINESS RISK

We will always pay attention to the income of the fishermen fish against snakehead fish
and in collaboration with fish entrepreneur around the site to always be able to provide or prepare

a snakehead fish that fits the amount we require in the processing of abon (shredded fish/ floss
fish). So that there are no obstacles on the way of production.

PRODUCTION CAPACITY
The average of the production capacity is 50 kg per day in accordance to market demand.

LICENSING OF PRODUCTION
In spite of running the licensing business that we must-have. So it takes some licence
include: Business License (SIUP), P-the IRT from the Ministry of health, the number of tax Payer
(TAX ID), legal entities, KUB and Halal certificate. The term of each licences are varies. The total
cost of the required permissions is approximately IDR 3.000.000.-

PRODUCTION EQUIPMENT
Abon (shredded fish/ fish floss) can be produced with simple tools or with mechanical
spring equipment. Supplies-the simple equipment can be used for the manufacture of Abon fish is:

a) A Large Pot
This tool is used as a container in the process of boiling meat fish.
b) Wok
This tool is used in the process of frying fish and mince the onion.
c) Furnace
use for burning firewood during the process of boiling meat fish and frying fish mince and
onion.
d) Knife
This tool is used to weed out and cut out fish, as well as peeling and slicing onions.
e) Tampah
This tool is used as a seasoning mix with meat fish that have been ripped apart.
f) Big Fork
This instrument is used to shred and abon smooths who has fried and boiled.
g) Large plastic Basin
This instrument is used as a container for washing fish.

h) Small plastic Basin

This tool is used as Marinades which will be mixed.
i) Plastic bucket
This tool is used as a container to bring the water to boil the flesh of fish.
j) Coconut Sieve
This tool is used to filter the coconut milk.
k) Blong (plastic big bags).
This tool is used as a temporary place to store a container of shredded fish before it is
packaged and marketed.
l) Plastic Packaging (size 100 g and 250 g)
Used to pack the abon fish (shredded fish/fish floss) products ready to sell.
m) Sitting Scales
This tool is used to measure the ingredients to support abon fish (shredded fish/fish floss)
that should be packed.
n) Tray
This tool is used to drop sweet fish flesh that has been boiled.
o) Cabinet (Storefront).
This tool is used as a place to store shredded fish that have been packaged.

PRODUCTION MACHINE
Meanwhile, a number of semi-mechanical equipment used in the process of making abon
(shredded fish/ floss fish), among others are:
a) Sealer Machine
This machine is used to remove the water in the fish meat that has been stewed (presses I),
as well as dispose of cooking oil from abon (shredded fish) has been fried (presses II).
b) The grated machine
This machine is used for the grate coconut and galangal.
c) Sealer (packaging instrument).
This instrument is used in the process of packaging products abon fish.

CAPITAL
On making business abon (shredded fish/ fish floss), capital used to buy raw materials,
instruments of production, machinery manufacturing, financing the production process, as well as
the payment of labor. Big nothingness of capital that is required depends on the production of at
least many do.

THE LOCATION OF THE BUSINESS

An important stage in starting a business is the selection of the location where the venture
will be established. Consideration of the location determination of the business based on the
proximity of the location to the source of raw materials, market access of product produced, the
availability of labor, clean water, transportation and telecommunications. The location of the fish
products processing should occur in areas near work areas fishing port, especially the fish auction
Place. These conditions will ease the process of provision of raw fish, considering the nature of
the fish that are easily damaged, and can reduce transport costs in the provision of raw materials.

ASPECTS OF MARKETING

A. Marketing Policy
In accordance with the concept of marketing, the marketing policy which we will perform
include pricing, promotions and services system. The policy that we will do is as follows:
1. The price
As a new entrepreneur, I set two prices that is there that cost IDR 20.000.-/package with a
weight of 100gram (1onz), and IDR.40.000.-/package with a weight of 200gram (2 onz).
So, price of 1 Kg is IDR 200.000.-/kilo (not including postage within the booking)

2. Promotion
Promotion was carried out at the beginning of the business i.e. the installation opened
banners, adverts booking through the internet, distribute flyers, brochures and promotion
directly to the merchant's site and with other means.

3. System Services
The policy which we will wear is a good service system and profitable. Good service can
be either a booking can be via telephone, internet and direct delivery to the place (a special
distribution or retail traders). Advantageous in the sense among consumers and
manufacturers of mutual benefit.
We hope with this marketing policy can make my business develops further.

B. Distribution System
Distribution system that we run at large through big traders and retail. While consument
are close to the factory can purchase directly. As for the order is the consumer can immediately
come to our Office, ordering by phone or by internet. If the business is growing forward then
laboured to establish branches of a particular region to facilitate customer service, and an
expansion of the area of distribution of the production.

C. Payment System
Consumers can pay directly through the Office, through the bank or 50% of payment as a
down payment and the rest after the stuff up. Payment may also be appropriate when the arrival
of the goods as well as monthly according an agreed treaty. especialy for our party sales we
give discounts according to agreement.

D. Consumer Targets
This production is generally marketed to consumers wholesalers and retail merchants.
While consumers are close to the factory can purchase directly.

E. The Marketing Areas

The entire region of South Kalimantan province in particular and others in General as well
as trying to establish its own distribution branches in accordance with the development and
progress of the business going forward.

F. Market Mastery
With the presence of no competitors yet in this business, then market can be controlled by
maintaining good service and profitable.

G. Market Segmentation
1. Geographic Segmentation
The region of Banjarmasin in particular and other place around Banjarmasin in General

2. Demographic Segmentation
All people are good tradesmen and the general consumer.

3. Psycograpic Segmentation
Efforts to meet the lifestyle and personality

4. Behavior Segmentation
- Benefits, make it easier to get side dishes complement the meal.
- Loyalty, to always provide products consumers needs in the field of consumption per
day.

THE AVERAGE PROFIT FROM SALES

Fish abon product sales is IDR 25.000.-with a heavy 100gram and 50,000.-with 200gram.
So the result of the weight of products in 1 kilo is 250,000.-whereas production per day is 50
kg or reached IDR 12,500,000.-reduced by the cost of raw materials and employee salaries
amounting to IDR 696 ,000+140,000 Sallary of employees is us IDR 836,000. So made an
average of sales was the result of the production minus with cost of raw materials and
supplementary materials IDR 12,500,000 IDR 836,000 = IDR 11,664,000.-/day (not
including the decrease of machinery cost and transportation as well as others).

PLAN COSTS

The needs of Production equipment and supplies

As for the equipment needs as follows:
No.

Description

The total

Unit Price

number of

(IDR)
IDR

Total Cost (IDR)

Gas stove

1 piece

IDR 1,300,000

A Large Pot

3 pieces

IDR 30000

IDR 90000

Skillet

4 pieces

IDR 20000

IDR 80000

Refrigerator

1 piece

Machine Pengepres

1 piece

The Machine Grated

1 piece

Sealer (Packaging Tool) 1 piece

1,300,000

IDR
2,400,000
IDR
1,200,000
IDR
1,500,000
IDR
1,250,000

IDR 2,400,000

IDR 1,200,000

IDR 1,500,000

IDR 1,250,000
IDR 6,695,000

Total

As for the needs of the equipment as follows:

The total
No. Description

number
of

Unit

Price

(IDR)

Total Cost (IDR)

Tampah

3 pieces

IDR 1.0000

IDR 30.000

Knife

4 pieces

IDR 10.000

IDR 40.000

Small Plastic Basin 4 pieces

IDR 10000

IDR 40000

Plastic Bucket

2 pieces

IDR 17000

IDR 34000

1 piece

IDR 500.000

IDR 500.000

The

Scales

Sitting

Are

A Washcloth

4 pieces

IDR 3000

IDR 12000

Plastic Packaging

10 pieces IDR 15000

IDR 150.000

Big fork

5 pieces

IDR 5.000

IDR 25.000

Large Plastic Basin 4 pieces

IDR 15000

IDR 60000

10

Coconut Sieve

4 pieces

IDR 5.000

IDR 20.000

11

Blong

10 pieces IDR 12000

IDR 120.000

12

Sieve

5 pieces

IDR 6000

IDR 6000

13

Showcase Cabinet

1 piece

IDR 1.000.000

IDR 1.000.000
IDR 1.587.000

Total

Licensing of Production = IDR 2.000.000,-

The Main

The Total

Unit Price

Number of

(IDR)

Snakehead fish

10 Kg

40,000

Auxiliary Raw

The Total

Unit Price

Materials

Number of

(IDR)

Onion

1 Kg

24,000

24,000

Garlic

1 Kg

30,000

30,000

1 Kg

15,000

15,000

No.

Raw
Materials

No.

Granulated
Sugar

Total Cost (IDR)

IDR 400,000

Total Cost (IDR)

Salt

1 Kg

10,000

10,000

Coriander

1 Kg

40,000

40,000

Coconut

25 grains

3,500

87,500

Lemongrass

1 bunch

2,500

2,500

Laos

1 Kg

15,000

15,000

Ginger

1 Kg

20,000

20,000

10

Oil

2 Lt

26,000

52,000

TOTAL

No. Labor

Labor
Personel
Administration

IDR 296.000

The Total

Unit Price

Number of

(IDR)

6 persons

1 person

600,000

600,000

TOTAL

The Total

Unit Price

Administration

Number of

(IDR)

Advertising costs

1 unit

Vehicle rental

1 unit

Fuel Oil

1 month

Cellphone

1 month

Other expenses

1 month
TOTAL

3,600,000

600,000
IDR 4,200,000

Public

No.

Total Cost (IDR)

1,000,000

3,000,000

256,000

200,000

1,000,000

Total Cost (IDR)

1,000,000

3,000,000

256,000

200,000

1,000,000
IDR 5,456,000

Classification of
No.

Investment and Working

Capital

The Total

Unit Price

Number of

(IDR)

Total Cost (IDR)

Investment
1

Production machine

6,695,000

6,695,000

Production Equipment

2,037,000

2,037,000

Licensing Effort

2,000,000

2,000,000

TOTAL

No.

Working Capital

10,732,000

The Total

Unit Price

Number of

(IDR)

Total Cost (IDR)

Main Raw Materials

400,000

400,000

Auxiliary Raw Materials

296,000

296,000

Labor

4,200,000

4,200,000

Public Administration

5,456,000

5,456,000

TOTAL

IDR 10,352,000

Total Cost

No.

Venture Capital

Unit Price (IDR)

Private Equity

10,000,000

10,000,000

Capital Investors Family

20,000,000

20,000,000

TOTAL

INVESTMENT

IDR 10,732,000

(IDR)

30,000,000

WORKING
CAPITAL
IDR 10,352,000

TOTAL
(VENTURE
CAPITAL)
IDR 21,084,000

PLAN PROFIT/ LOSS

To know the design of income from sales and profits can be seen on the table plan profit
loss as follows.

Description

Per Month

Sales Revenue

IDR

349,920,000

Spending On Raw Materials

IDR

20,880,000

Salary Employee

IDR

4,200,000

The Cost of Public Administration

IDR

5,456,000

Profit (Loss)

IDR

319,384,000

BENEFIT/COST RATIO

To know revenue in compare cost of production, it can be seen in the table Benefit/Cost
Ratio as follows.

=IDR/IDR349,920,000/
20,880,000

Benefit/Cost

= 16,7

BUSINESS DEVELOPMENT PLAN

Our next Venture development plans are:
1. Improve the quality of taste and embellish wrap packaging.
2. Make the kinds of latest consumer tastes adjusting abon (shredded fish/ floss fish).
3. Multiply the production and allows the branch sale.
4. Add to the partners.

Saint Paul University Philippines

Tuguegarao City
GRADUATE SCHOOL

BUSINESS PLAN
(IVA ABON CHATTA)

In partial fulfillment of the requirements for the course

ADVANCED HEALTH CARE ECONOMIC WITH

ENTREPRENEURSHIP

Presented to:

ROBERT DEUS UMOSO Jr, I., RN., RM., MAN

Presented by:

EIRENE EUNIKE MEIDIANA GAGHAUNA

RIFAATUL MAHMUDAH