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LIFESTYLES
Ten Ways To Survive the Recession
Best Turn the Volume Down
How to Decant a Wine
New Berlitz Cruise Guide
HEALTHY LIVING
Why is Breakfast Important
5 Days to a Simpler Life
Whats Behind My Hair Loss
Kids Feel Stress Too
BUSINESS DYNAMICS
Do, Dump, Delegate, Defer
Top 10 Ways to Coach Yourself to Success
The Tale of Two Men
How to Stop Markeng
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Absolute Contracng
PO Box 1204
Salmon Arm, BC V1E 4P3
Tel: 250.832.9654
hp://www.absolutecontracng.ca
Acon Coach
1422 Phoenix Ridge Lane
Vernon, BC V1B 4A1
Tel: 250.503.0208
hp://www.aconcoach.com/claytonbzdel
Agents in Moon
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CFUW - Kelowna
DaxAir Charters
Lisa Hobson
Execuve Director
Tel: 250.765.2661
hp://www.bigs.bc.ca
Blinds Plus
1546-A Harvey Avenue
Kelowna, BC V1Y 6G2
Tel: 250.868.0126
hp://www.blindsplus.ca
Frans Moving So
Kelowna, BC
Tel: 250.317.6857
hp://www.movingsolu
Fred Sarkari
Kelowna, BC
Tel: 250-575-0333
hp://www.fredsarkari
usiness ARTNERS
Salon & Spa
ve.
com
utlet
wna.org
rter.com
Baskets
ain
K3
oryoubaskets.ca
oluons
uonsforseniors.ca
i.com
Kelowna CleanPro
2405 Collingwood Rd
Kelowna, BC V1Z 2C3
Tel: 250.826.7896
hp://www.kelownacleanpro.com
PETA
hp://www.peta.org
Pose Events
Kelowna, BC
Tel: 250.767.3345
hp://www.poseevents.com
SweetLife Realty
1 - 415 Commonwealth Road
Kelowna, BC V4V 1P4
Tel: 250.766.4255
hp://www.sweetlife.com
Vata Health
#71 700 Tranquille Rd.
Kamloops, BC V2B 3H9
Tel: 877.914.8282
hp://www.vatahealth.com
Vital Waters
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Tel: 250.869.0083
hp://www.vitalwaters.ca
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avenstoke Alaska
reast Cancer
amily Mealtimes
hen We Eat Out
teps to Dealing
with a Bully
en Ways To Survive
the Recession
est Turn the
Volume Down
ravenstoke alaska
www.designsforyoubaskets.ca
Breast Cancer
RISK FACTORS
The following is a list
of the most common
risk factors. Note
that some are not
within your power to
control.
Age. Most women diagnosed with breast cancer are over the Obesity. Obesity after menopause is also a risk factor.
age of 50.
develop cancer.
Lisa Horvath,
Registered Professional
Counsellor and Psychotherapist.
www.hearttoheartcounselling.ca
Tel: 250.864.1135
LIFESTYLES
14
In Style
Bringing Back
Family
Mealtimes
Todays busy lifestyles make eating together
as a family a challenge. Family mealtime used
to be the foundation of the familys day. Now
however, only about 28 percent of families eat
together seven days a week, and 24 percent eat
together less than three times a week.
Studies show that families who eat together often choose
more healthful foods. It is the perfect time to teach children
about eating healthy. But children get more than nutritional
education and family time when they eat with their family.
They are more self-confident and get better grades, and they
are more active in school-based activities. They also are less
likely to abuse drugs as a result of spending time with their
family while they are young.
Here are some tips for putting tasty, healthful meals on the
table easily:
ground beef for tacos, or cook and cube chicken breasts for
chicken casserole. Then freeze the ground beef and chicken
in freezer-safe containers. On the day youre having tacos or
chicken and rice casserole, pull out the ground beef or chicken
and youre ready to go.
Set a food budget. Check grocery store flyers and
incorporate sale items into the menus.
Get your kids help prepare meals. The
kitchen is a perfect learning environment while providing a
bonding experience for you and your children.
healthy and fun snacks, or try starting a traditional or container garden with your child to promote vegetable eating. Serve
low-fat or fat-free milk with meals, and have water instead of
sweetened beverages to quench thirst throughout the day.
Have whole fruit more often than fruit juice.
LIFESTYLES
15
How to Thrive on
Three Suggestions
For Thriving On
Change
Maintain lots of personal bandwidth. That means taking superb care of yourself!
People who are happy, healthy and rested simply do
better than people who are tired, hungry, stressed
or worried. Practice extreme self-care. Maintain your
personal bandwidth.
LIFESTYLES
16
In Style
We Eat More
Binkley attributes
the fact fast-food
meals have fewer
calories on average
to the fact they are
usually ordered a
la carte. Customers
order precisely what
they want and eat it.
In contrast, at most
sit-down restaurants,
typical meals are accompanied by large side servings of lowcost, high-calorie foods such as rice and pasta,
he noted. Studies have shown that consumers tend to passively eat the entire portion of servings of various sizes.
But that doesnt mean dieters should rush off to the golden
arches. The research also finds that people who eat restaurant
meals tend to consume less food for the rest of the day, partially negating their excess caloric intake. This is far less true of
those who have eaten fast-food meals.
Due to this dynamic, fast food may ultimately result in
more calories, concludes the study, published in the Review
of Agricultural Economics.
Avoiding fast-food when dining out, he writes, is no assurance of avoiding extra calories.
LIFESTYLES
4 BULLY
Steps to
Dealing
with a
you can help your child learn more about dealing with a bully.
17
LIFESTYLES
20
Ten
Ways
To Survive the
Recession
There are things you can do to survive
recession and save a little at the same time.
1
2
LIFESTYLES
days expenses compared with each days takings. Never
spend more than you take. Compete with yourself on
the smallest weeks expenses and largest weeks takings.
5
6
Look, look, look all the time for LOWER prices on the items which you must buy. Check
the quality first; it is amazing the savings that
can be made.
8
9
10
21
22
LIFESTYLES
Volume
Down
LIFESTYLES
23
24
LIFESTYLES
Take proper
caution when using
personal stereo
systems as they
can cause damage
to your hearing.
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26
LIFESTYLES
How to Decant a
WINE
Natalie
MacLean
Wine
Column
Decanting a wine
means pouring it from
its bottle into some other
container.
LIFESTYLES
27
Even decanting
hardliners admit that
some wines just arent
made for airing out.
pinot noir, arent usually decanted because their subtle
aromas can quickly dissipate. The same goes for zesty
whites, such as rieslings and sauvignon blanc: they can lose
their crisp, refreshing edge. Others are borderline: fullbodied whites, such as oaky chardonnays and some sweet
wines, may benefit from decanting, depending on the style
you like.
are Best?
Wines are decanted to get rid of sediment, the organic matter that naturally precipitates from the wine as
it matures. The wines that throw the most sediment are
mature, full-bodied red wines and vintage port. The second reason to decant is to let the wine breathe so that it
helps to warm up a wine thats too cold, soften any harsh
tannins and open up its aromatics. This is especially true
of rough-and-not-ready reds, particularly young, full-bodied ones: cabernet sauvignon, zinfandel, brunello, barolo,
bordeaux, rioja, shiraz, syrah and Northern Rhone wines.
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The
Cruising and the cruise industry have undergone enormous changes in the past 25 years, and in the 2011 edion of
the Berlitz Guide to Cruising and Cruise Ships, editor Douglas
Ward quanes the growth.
Throughout that period the cruise industry has maintained a global growth rate of seven percent each year, says
Ward. And there has been a dramac increase in the size of
cruise ships. When Carnival introduced its rst 100,000-ton
plus ship, Carnival Desny, in 1996, the marketplace was
mesmerized by this giant. But in 2011, says the guide, some
42 ships with a gross tonnage of 100,000 and more will be in
service, including the two largest of all, the 5,400-guest Oasis
of the Seas and Allure of the Seas.
Big is not necessarily beer, of course, but its noceable that even the small ship luxury lines like Seabourn and
Silversea have introduced new ships that are much bigger
than those with which they introduced the world to small
ship luxury.
And some of the smallest of them all, the ships that ply
the rivers of Europe, Russia, the Far East and elsewhere, have
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tory of Bottled
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ack Pain
listers
hy is Breakfast
Important
Days to a
Simpler Life
hats Behind
My Hair Loss
IVAN SAYERS
WAISTED EFFORTS
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Screen Doors
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Kelowna
Vernon
Pentiction
1
2
Ways to
RELAX
3
4
5
6
7
8
9
Listen to beautiful music. Mozart and many other classical composers, calms the restless spirit.
10
38
HEALTHY LIVING
Health Matters
There are several
ways to relieve back
pain depending on
the cause and how
long the pain lasts.
If the pain is severe,
rst seek the help of
a doctor to properly
diagnose the cause.
Here are some quick
ways to treat lower
back pain.
Fast
BACK PAIN
Relieve
Hot or cold patches Hot and ice patches or pads can relieve back pain quickly. Its best to alternate hot
and cold to the affected area.
Rest Rest in a comfortable position to relax the muscles. Release the tension in your back by placing pillows
on your chair. A proper sleeping position with a pillow under the knees can also help fix backache.
Simple exercises Simple exercises like walking, running or swimming will flex the muscles.
And release tension and stress in the back part of the body. Other exercises include the cat stretch, leg and back
stretches and treadmill exercises.
HEALTHY LIVING
Massage Massage relaxes the muscles and the spine. A massage therapist can be
a great help. Rubbing creams like capsaicin,
ginger and other mentholated topical creams
can also be used to enhance the massaging.
39
BLISTERS
Acupuncture
Acupuncture is a non
surgical method used to treat the imbalanced
energy flow in the body treating the aching
back.
Heat, friction and moisture are the cause for blisters on your feet.
A loose shoe creates friction when the foot moves around in it.
When shopping for shoes, wear or bring with you the type of sock
that you are actually going to wear with your new shoes. The ideal
time to shop for your shoes is in the afternoon when your feet are
most swollen, this will ensure that your shoes are not too tight for
your afternoon feet.
Spinal manipulation A
When you are trying your new shoes, stand up and make sure
that there is a thumb-width between your big toe and the end of
your shoe.
When you exercise, make sure that you are wearing the right
socks to prevent blisters. A mixture of synthetic material and wool is
ideal. The synthetic material will keep your feet dry by drawing the
moisture out, and the wool will protect your feet from the shoe. You
could also wear two pairs of socks. A thin synthetic material to wick
moisture away from the feet and the outer pair should be thick to
absorb friction.
40
HEALTHY LIVING
Health Matters
After a nights rest, your blood sugar or
glucose levels are very low since youve been
asleep without a meal for 6-10 hours. Your
body is basically running on empty in the
morning. Eating a good meal at breakfast time
will break the fast and replenish those glucose
levels. Glucose is your bodys source of energy.
Your brain feeds on glucose, but does not store glucose.
Youll be sharper and have better concentration when youve
had a big breakfast. If you havet important work to do in the
morning, be sure to eat well so your brain isnt running on
fumes.
Glucose also feeds your muscles, so youll feel less tired and
have more energy overall by eating a big breakfast. Consuming
donuts and sugary products will give you a quick spike in glu-
Why is BREAKFAST
so IMPORTANT?
42
HEALTHY LIVING
5 Days to a
Simpler Life
by Philip E. Humbert
HEALTHY LIVING
f all the Attraction Principles, the most popular class I teach is Simplify Your Life - Yes, You
CAN! Based on class attendance, articles in the
press, and requests from clients, its clear that
there is tremendous desire to live more simply, be more productive, and have greater peace of mind. While the details are
different for each of us, the central theme is:I want less stress,
more time and more integrity, and I havent been able to get
it!
Monday: Clutter
This Monday, take 10 minutes and clear out 10 items
that bug you. That junk mail on your desk? In the wastebasket. Those old magazines on the coffee table? Trash them!
The plant thats almost dead in your office? Water it or trash
it. Dont worry about it, dont debate, just deal with these
things! In a quick 10 minutes, sweep through your home or office and clean out, throw out, put away or fix 10 small annoyances and make your environment a cleaner, healthier place.
You deserve the best.
Dont put up with clutter!
43
Tuesday: Tolerations
Tolerations are slightly different than clutter, although they
over-lap. Tolerations are things like putting up with a dirty carpet, a car that needs repairs, or a favorite shirt you cant wear
because its missing a button. Choose 10 items, list them, and
make commitments to get them fixed or replaced. You may
not resolve them on Tuesday, but in 10 minutes take steps so
you never have to tolerate these 10 items again. Clutter and
Tolerations undermine our enthusiasm, waste our time, they
create doubt and they discourage us. Get rid of them!
If your life is stressed and hectic, my bet is that youre running errands and doing things you dont need to do. Take 10
minutes and choose 10 tasks you will stop doing!
44
HEALTHY LIVING
other experts you can call when you need them, you are not
prepared for the inevitable surprises of life. Take 10 minutes
to run through your address book and remove obsolete or
unneeded entries. Clean them out! Then, get the phone book
and jot down the names and phone numbers of 10 experts for
your support staff. If appropriate, schedule a meeting to get
acquainted. Simplify your life - have your team in place before
you need them!
you should do. Make sure you say NO! at least 10 times
today! It could change your life!
And A BONUS:
Say YES! to peace and quiet. Whether you prefer to call it
mediation, prayer, quiet time, or whatever, the principle is to
nurture and renew yourself with 10 minutes of peace and
quiet every day. Get up a few minutes early and walk slowly
around the block. Read for 10 minutes after the kids are in
bed. Write in a journal or sip a cup of tea. If you are serious
about simplifying your life, slow down and be quiet for 10
minutes at least once a day. You deserve it!
Have a wonder-FILLED week! Slow down, watch a sunrise,
do something nice for yourself and for someone else. Above
all, be true to yourself!
Resource:
2003 by Philip E. Humbert. http://www.philiphumbert.com.
Tel: 250.869.0083
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HEALTHY LIVING
Whats Behind My
Hair
LO
S S?
A
Hair Growing
At any given time, approximately 10% of the hair in the
scalp is in a resting phrase. Two to three months later the
resting hair will fall out and new hair will begin growing in its
place. This growing phase can last between two to six years.
During this phase, each hair strand grows on average one centimeter per month.
So, how long does any individual scalp hair last? In general, its about four years. This translates into, based on having approx. 80,000 to 100,000 hairs, about 50-100 hairs
are falling out daily and the same number is coming in. But
naturally, we only notice those falling out but not those new
hairs coming in this cycle. It is important to know that such a
replacement exists, so we dont worry when we see this natural
rate of hair fall, which may vary. Some people however may
lose hair at a higher than normal rate.
Some people
may lose hair at a
higher than normal
rate and this can
affect men, women
and children at any
stage in their life.
HEALTHY LIVING
49
Another aspect of this hair loss is that many people will also
begin to lose pigment from the hair that is already in place.
One may notice that as they age, that their hair may not only
fall out and not be replaced, but may also result in hair strands
being smaller and thinner.
Hair loss will affect men and women differently when it
begins to happen. With women, hair loss will mean that the
hair will simply become thinner as it is not producing as much
pigmentation. In men this hair will be lost from the front of the
scalp to the back. It is not only attributed with the changes in
protein and pigment, but also to the hormone of testosterone.
BEFORE
AFTER
250-826-7896
2405 Collingwood Rd
Kelowna, BC , V1Z2C3
www.kelownacleanpro.com
The
Kids
Feel
Stress
Too
Let your child know he does not need to worry about adult
problems, such as money. Be clear that some problems are
not his to worry about.
Teach your child to relax when she is feeling stressed. Have
her listen to some music, breathe deeply, perhaps release her
tensions physically through playing outside or just laughing
with you.
Give words to your childs feelings. Somemes children do
not know that they are stressed. I heard you had another ght
in school today. I am wondering if you are worried about my
losing my job?
Listen when your child talks about his concerns. Give him
your full aenon and listen for what he is feeling as well as
the actual problems he is talking about.
Spend some fun me with your child. This will
help reduce her stress as well as yours.
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SENIORS
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A
Told You So
hy Pet Keep Us
Young at Heart
ood Nutrition
ars of 40 and
50
ime! There is
never enough!
he Importance of
Grieving Loss
n Old Ladys
Poem
i told you so
Download this FREE ebook, and discover useful moneysaving insider tips compiled by a couple of cruise travelers
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Keep Us
t
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P
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Y o un g
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5. Be a hero. If you adopted your pet from an animal shelter, you rescued your friend from an almost
certain death. You can take pride in being an animal
rescuer.
60
AS
ctive
eniors
GOOD
NUTRITION
is Essential as We Age
As we age, our nutritional needs also change. Several factors come into play that
affects our nutritional intake. For example, a deficiency in proper nutrition can
result from a decreased appetite resulting in smaller meals and less intake of essential vitamins and minerals. The lack of healthy teeth or proper dentures may
affect the type of food we selected, so we avoid foods that require chewing, such
as meats and vegetables. This can also lead to a deficiency in proteins, vitamins and
minerals.
AS
ctive
eniors
61
Ways To Lower
Your Blood
Pressures
Eat lots of fruits, vegetables and whole
grains
Replace salt with different seasonings.
Reduce your fat intake
Increase your calcium
Eat less meat and dairy products
Eat garlic
Increase your intake of potassium. Bananas are an excellent source
Increase your intake of fiber and magnesium
Exercise regularly
Quit smoking
Lose weight. A small weight loss can make
a big difference.
AS
ctive
eniors
62
Cars of 40 and 50
They were regarded as old friends during the
1940s and 1950s. We coveted them. Sometimes we even owned one or two. Theyre all
gone now. How many can you remember?
Which auto models belong with what builders?
BUILDER
1. Ambassador
A. Cadillac
2. Biscayne
B. Chevrolet
3. Clipper
C. DeSoto
4. Commander
D. Ford
5. Fairlane
E. Hudson
6. Firedome
F. Lincoln
7. LaSalle
G. Nash
8. Pacemaker
H. Oldsmobile
9. Rocket 88
I. Packard
10. Zephyr
J. Studebaker
Answers: 1-G; 2-B; 3-I; 4-J; 5-D; 6-C; 7-A; 8-E; 9-H; 10-F
MODEL
AS
ctive
eniors
63
TIME
64
AS
ctive
eniors
The Importance of
GRIEVING LOSS
by Katherine MacLeod
AS
ctive
eniors
65
the stages of grief descend upon the patient and the caregiver(s).
When cancer does take a life, the survivor has probably already moved
through at least one or two grief stages. However, when the loss occurs
unexpectedly and suddenly, the grieving person may spend more time in
denial, bargaining, and anger.
Another difficult loss thrusting a person into the grief process is
Alzheimers (or dementia). As someone dealing with a mother
who has advanced dementia, I can tell you I have
oscillated among all the stages of the grief process.
66
AS
ctive
eniors
The
ANONYMOUS
When an old lady died in the geriatric ward of a small hospital near Dundee, Scotland, it
was felt that she had nothing le of any value. Later, when the nurses were going through
her meager possessions, they found this poem. Its quality and content so impressed the
sta that copies were made and distributed to every nurse in the hospital.
What do you see, nurses, what do you see?
What are you thinking when youre looking at me?
A crabby old woman, not very wise,
Uncertain of habit, with faraway eyes?
Who dribbles her food and makes no reply
When you say in a loud voice, I do wish youd try!
Who seems not to noce the things that you do,
And forever is losing a stocking or shoe.....
Who, resisng or not, lets you do as you will,
With bathing and feeding, the long day to ll....
Is that what youre thinking? Is that what you see?
Then open your eyes, nurse; youre not looking at me.
Ill tell you who I am as I sit here so sll,
As I do at your bidding, as I eat at your will.
Im a small child of ten ...with a father and mother,
Brothers and sisters, who love one another.
A young girl of sixteen, with wings on her feet,
Dreaming that soon now a lover shell meet.
A bride soon at twenty -- my heart gives a leap,
Remembering the vows that I promised to keep.
At twenty-ve now, I have young of my own,
Who need me to guide and a secure happy home.
A woman of thirty, my young now grown fast,
Bound to each other with es that should last.
At forty, my young sons have grown and are gone,
But my mans beside me to see I dont mourn.
At y once more, babies play round my knee,
Again we know children, my loved one and me.
Dark days are upon me, my husband is dead;
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tairs vs
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rganize a Closet
uture-Proof Your
Home
ow To Store the
Vino?
sing a Bubble
Graph
itchen Gadgets
pring Cleaning!
stairs vs escalators
Your house is the most expensive and biggest physical asset you
will ever own. It has many moving parts that must work together
and something you will have a long-term relationship with.
But when you bought your house, did you get an owners manual? If you are like most of us, all you got (besides your mortgage)
was a key and maybe some manuals for your appliances.
6400
For Information please call 250-803-6400
www.greenblockicf.ca
Ideas to
Organize a
Closet
6. Shelve It
Design closet shelves to fit
the various items you have to
store.
7. Include a Mirror
If your closet is also your
dressing area, make it more
functional by hanging a large
mirror on a wall or door. Floorlength mirrors are preferable,
especially for women.
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Future-Proof
Your Home
79
to
e
c
a
l
P
Need a
ino?
V
e
h
t
e
Stor
Using a
Bubble Graph
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Spring Cleaning!
Im in the process of getting ready for
spring cleaning! I have decided that if we
havent used it much then its out of my
house! Its amazing how much we accumulated over the year!
On my list other then the basic spring cleaning is
Get all my photos on a memory stick I have been saying
this for years now and never did it, but today while cleaning I found a picture that my daughter had colored on and
cant be replaced.
Donate my old cell phones. We have so many cells
laying around that we no longer use! So donate it to some
worthy cause or re-cycling depot rather than it sitting
around collecting dust.
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Hot Lighting,
Cool Lighting
When it comes to lighting, and specifically kitchen lighting, then were really cooking (so to speak) because this is an
environment where you can choose between hot lighting that
looks seriously cool and cool lighting that looks red hot. And
the difference between the two? Well that would be cost. Lets
explain
While there is no question that recessed halogen lamps and
artfully angled spotlights lend any kitchen a really contemporary look, they also cost a fortune to run for the simple reason
that they waste so much of their input electricity as heat and
need frequent replacement. And additional heat is also pretty
much the last thing you want in a kitchen anyway.
So thats physically hot lighting that looks cool stylish but
high maintenance but what about the other way round? Well
if, instead of using conventional halogen lamps for spotlighting, you install LED spot lights you can still make your kitchen
look like the hottest place in town but without the added heat
problem in tow.
Modern 5 to 6 watt LED spot lights are easily as powerful
as regular 50 watt halogen lamps, but as you can deduce from
the figures they consume barely ten percent of the electricity
to produce the same amount of light. And the reason is very
simple: whereas an ordinary incandescent light bulb converts
only about ten percent of its input energy into light and the
rest is lost as heat, an LED works the other way round and
converts almost all its energy into light with very little ending
up as heat.
So in summary, kitchen lights based on LED technology cost
a fraction as much to run because they waste very little heat
and thus run cool to the touch, yet still look hot (or cool if
you prefer). Hopefully thats cleared that up.
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LOOK BIG
Tips to Make a Small
Space Look Larger
hen trying to make your room appear larger, the rule for choosing wall colors is simple. Choose light
colors. White, yellow, and pastels of your favorite colors will be the best choice for your room. These
lighter shades will reflect light and make the room appear to be larger.
Patterns in fabric, wallpaper, and upholstery help to keep the room more interesting. However, large-scale patterns can shrink the size
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Furniture placement is
also important. Pushing everything against the wall might help, but
it will make the room uninteresting.
Instead, try putting furniture on an
angle in the corners and using just
one piece of furniture against the
walls (like a banquette table).
You will want to choose window treatments that allow you to see outside the
room. This invites the outside into the room. In addition,
84
KITCHEN
Des
When selecting
kitchen cabinets it is
a good idea to start
by dening your
style.
CABINET
sign
et design is important
he most use of your
orage space.
85
250.469.9379, ext. 1
www.gtrenovations.com
The
Memories of a
Porch
Swing
SUBSCRIBE
FOR
FREE.
NO STRINGS. JUST GOOD READING.
CLICK HERE!
S T REE
MAI
business
dynamics
.COM
.COM
D
S
D
A
S
T
T
id you know?
tay Motivated
o, Dump, Delegate,
Defer
Minute
Coaching
Session...FREE
Ways to
Stay Motivated
in Sales
Get Inspired Everyday
I CAN
DO IT!
You should focus on writing about what you got done that
day and how you felt about the things you did or did not do.
Get Competitive
Think Positive
98
AS
business
ctive
eniors
dynamics
Business Briefs
Do, Dump,
Delegate, Defer
Avoid These
in Your Ad
Quality
Service
Value
Caring
Integrity
AS
ctive
eniors
business
dynamics
e Five Words
dvertising
99
Ten Proven
Words That
Pull In Readers
Every marketer has their idea of what
words are more impactful. These words
seem to have received general agreement
of their power:
Thank you - Giving sincere appreciation, and campaigns that use these words, and offer something to
loyal customers, do well.
Free - The old standby still works. Use it carefully,
though, so you dont sound like a scam.
Immediate - We want it now, dont we?
Bonus - Yes! Yes! A bonus!
New - An old standby that still works, especially
when its new and improved.
Money - How to get it or save it always appeals.
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Business Briefs
Why Not Just
What should you phase out? How much time and energy will you need to seize the opportunities that come
your way? The cost of working too hard, of spending all
your time making money is extremely high. Leave plenty
of time around the margins for creativity, and never
hesitate to stop doing whatever isnt working anymore.
AS
ctive
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business
dynamics
As a business coach, I get to talk to lots of business owners about the nitty-gritty of their business
success. Lately Ive been observing the I wont phenomenon killing off many
small businesses.
What happens is that the business owner is too tired and
worn out, too bored or too scared to take the next set of steps
that will really move the business forward. In some cases,
they have made so many decisions and put so many limitations on how the business runs that there is no room for
creativity, innovation or taking any of the risks.
Take a pen and paper and write down the one thing
you would most like to achieve in your business over
the next three months. Now write a list of everything
that is stopping you from achieving this. When you
look at that list of limitations, how many of them are
self-imposed? How many of them could be solved by
talking to a coach or getting some additional expertise or by taking a different point of view?
Take steps to reduce or dissolve every possible limitation on your list. When we overcome
our limitations, we can expand our businesses
in ways which were unimaginable.
Wherever you are unwilling to do or
change something, you have set (sometimes unconscious) limitations upon
yourself and your business. I recently
undertook this exercise and it opened
up a whole new perspective on my
business. What can it do for yours? The
more willing you are to perceive a new
perspective, the more successful your
business will be!
Resource: www.revivecoaching.com.au
101
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Top 10 Ways to
Coach Yourself to
SUCCESS
by Philip E. Humbert
oaching is about being your best. Its about performance, about staying the course and creating
and living the life you really want.
Many people use coaches to make more money, win the gold prize or do something
dramatic. Thats fun, and when its right, its wonderful! But most importantly, coaching is about living up to
your own standards. It is, in Henry Thoreaus famous words, about marching to the beat of your own drum,
no matter how faint or far away. So, do I recommend you have a personal coach? Well, duh! But if you cant
afford one, or arent ready for one, why not be your own coach? Here are a few suggestions:
1. Write down your goals. Review and re-write them once a week. This is old advice, but there is power and
magic in writing your goals on paper! Write them down, then review them, think about them and up-date them
every week. It may only take 20 minutes, but it will double your rate of success, I guarantee it!
2. Show up! Many of lifes most important achievements simply require that we show up, pay attention, tell
the truth, work hard, go the extra mile, and do our best! Superior performance is not about the future, or the
past. Its about doing a superior job right now, on the work that lies right in front of you.
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THE TALE OF
What is Positioning?
Now, of course, there were several things at play here for
one, most of those people who rushed past were on their way
to work, and undoubtedly distracted. And although Joshua
clearly knows how to perform to a sold-out auditorium, he
probably doesnt know much about being a successful street
performer thats a different skill set.
But there was another HUGE factor at play here and thats
what we call positioningPositioning is creating an image or
an identity in the minds of the people in your target market.
Its how you are viewed by your market.
When Joshua Bell performs in a sold out auditorium, he is
positioned as the star of the show. Hes dressed like the star,
and people know that they should expect a star performance.
They have an idea what a star performance sounds like. And
they likely know much of the music that the star is going to
perform. They expect a lot from the star, and theyre usually
rooting for the star to come through with a big performance.
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107
F TWO MEN
by Jeff Walker
Its part science and part art. But the first thing you need to
understand is that expert status is not something that anyone
GIVES you. You dont sit around and wait for someone to
magically declare that youre an expert in your field.
What you have to do is go out and GET that expert positioning and the good news is that its all very doable and repeatable.
IMPORTANT: Shifting your brain from thinking that someone else is going to GIVE you expert status to realizing that
expert status is something that you actually CREATE is the first
critical step in your evolution.
Im telling you this from personal experience Ive personally achieved expert status in multiple markets with multiple
businesses when I had no official background in those
fields.
And the benefits of expert or guru positioning are huge
First, you make a lot more money its easier to sell stuff,
and its easier to charge higher prices. And you can make a
much bigger impact on people and the world.
The bottom line is this: if you want greater success in your
business go get that expert positioning. It makes everything a
whole lot easier.
Resource: http://jeffwalker.com/tale-of-two-men. (You can read
the original Washington Post article about Joshua Bells experiment here.)
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Boost
Your Business?
1994
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3. Websites with
frequently added content do
better in Google and Yahoo searches. Make sure
that you add an RSS feed and the ability for your target audience to subscribe to your blog via email. Websites that are
visited more frequently have improved search engine results.
Link your blog to your Twitter, LinkedIn and other social
media locations. More traffic = improved search results. Better search results means that people have a greater chance of
finding you on the internet.
Take time this week to examine your relationship with
your website. It is true that many business blogs go nowhere
and help no one. Poor strategy and not understanding the
audience are key factors when a blog fails. However, using
the internet to build sales is not just for Amazon and eBay take advantage of the opportunity to demonstrate expertise,
keep em returning, and boost your ratings and youll have
champion results.
Kimberly Parker is an author and partner in Red Giraffe, a
Kelowna-based sales and marketing company. Her new eBook
is called Understanding Business Blogging.
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