EXECUTIVE SUMMARY

The threads of trust, faith, efficacy and respect tie every element of life. Tufropes
have spent the last 20 years understanding the beauty of this relationship and
engineering these qualities into our products.
Since 1993, we have consistently grown to reach over 77 countries through our
undying passion towards quality. Our continuous effort is to create highest quality
synthetic rope and netting for a wide array of applications. Our manufacturing
strength spread across 6 locations in India and Vietnam. Our team of more than 2000
people produce over 34000 MT of rope and netting per year.
The report forecasts and analyzes the aquaculture (i.e. New Product for our company)
market on a global and regional level on basis of volume (kilo tons) and revenue
(USD million). The market production has been analyzed and forecasted for the
period ranging from 2013 to 2019. The study consists of drivers and restraints of the
market and their impact on growth of the market during the mentioned time period. In
addition, the study highlights opportunities available for the market on a regional and
global level.
An in-depth study of the international market was done to know about the aquaculture
industry. Secondary research was done using through the internet. Product range
related to aquaculture was studied. The potential demand of aquaculture in the
domestic markets was found out which could be helpful for the company for their
setup. The global production of fishing all over the world was studied and the
aquaculture production all over the world.

OBJECTIVE & SCOPE OF THE PROJECT

1.1 TITLE
To study aquaculture in international market
1.2 OBJECTIVES OF STUDY
To study the fishing industry
To study the product range related to the fishing industry
To study aquaculture market

1.3 SCOPE
The scope of project is to study the existing market of aquaculture before launching
the product. The study only covers competitor product study and it calculates the
percentage share of competitors in the market. The project only covers international
market. The research is helpful for the company to decide to launch the complete set
up of aquaculture into the market.

2 ORGANIZATION PROFILE
2

2.1 OUR STORY

As an ISO 9001:2008 company, each and every yarn, we make is thoroughly
inspected and checked for breaking strength, stability under UV radiation, resistance
to abrasion, linear density, elongation and any other characteristics specified by our
client. All our rope and netting meet international standards
We are the manufacturer of PP ropes , synthetic ropes, Agri-shade nets , sports nets
,commercial & industrial netting, and also provide customization of ropes and nets as
per customer requirement. We have in all 5 Manufacturing locations in India and1
location in Vietnam

(Ho Chi Minh city),and providing our Servicing across 6

continents

Certifications

BUSINESS TYPE Manufacturer

2.2 MISSION STATEMENT
To serve our clients with outstanding service and solutions through dedication and
excellence, and to be the most preferred partner assisting in profitable growth of our
clients.
2.3 TAGLINE
Designed to outperform

2.4 LOCATION-Mumbai Maharashtra India

Tufropes Pvt ltd. is well established in manufacturing and exports of high quality
synthetic ropes. With a steady growth over the years we strive for highest quality and
try maximizing the customer satisfaction and making the same our mission statement
so that the value becomes intrinsic in the company. Over the years we have expanded
our market and at present we are exporting to 45 countries. Tufropes also provide
third party certification from Bureau Veritas, Germanischer Lloyd. We have also been
recognized by Government of India with the Second Best Exporter of Ropes
consistently.
With the same quality consistency and commitment to customer.

4 locations in India and1 location in Vietnam

OUR GLOBAL PRESENCE

Servicing across 6 continents

Tufropes ability to market almost all countries on the planet. Since 1993, we have
consistently grown to reach over 77 countries through our undying passion towards
quality With extensive reach, the need for a firm's product or services is established.
Our global firm retains the capability, reach, knowledge, staff, skills, insights, and
expertise to deliver value to customers worldwide. Our firm understands the
requirement to service customers locally with global standard solutions or products,
and localizes that product as required to maintain an optimal balance of cost,
efficiency, customization and localization in a control-customization continuum to
best meet local, national and global requirements.

2.5 PRODUCT RANGE

1) Nets

2)
3)
4)
5)
6)

Fishing nets
Sports nets
Shade net & Thermal nets
Safety nets
Aquaculture nets

COMPETITORS

Garware wall ropes(India)

Tuflex (India)

Nirmala (India)

Aqua systems (UK)

Fibras Industries (Peru)

Vonins

Eurofilet (Morocco)

Tehniceski net (Turkey)

Akva Group

Siang may ( Singapore)

Soladome (Australia)

Universal nets Pvt Ltd(Australia)

HEAD OFFICE
Corporate office
Tufropes / India Nets
507, Embassy Center,
Nariman Point,
Mumbai 400 021 India
Tel:+91-22-40502600
Fax:+91-22-22844167
email: tufropes@vsnl.com

INTERNATIONAL MARKETING
International marketing is the export, franchising, joint venture or full direct entry of a
marketing organization into another country. This can be achieved by exporting a
company's product into another location, entry through a joint venture with another
firm in the target country, or foreign direct investment into the target country. The
development of the marketing mix for that country is then required - international
marketing. It can be as straightforward as using existing marketing strategies, mix and
tools for export on the one side, to a highly complex relationship strategy including
localization, local product offerings, pricing, production and distribution with
customized

promotions,

offers,

website,

social

media

and

leadership.

Internationalization and international marketing meets the needs of selected foreign

countries where a company's value can be exported and there is inter-firm and firm
learning, optimization and efficiency in economies of scale and scope. The firm does
not need to export or enter all world markets to be considered an international
marketer.

3 THEORETICAL BACKGROUND
3.1 BUSINESS ENVIROMENT
Aquaculture involves the farming of fish and other aquatic species. It deals with
cultivating marine water, brackish water and freshwater populations such as carps,
mollusks, crustaceans and salmon under controlled climatic conditions.
The report forecasts and analyzes the aquaculture market on a global and regional
level on basis of volume and revenue. The market production has been analyzed and
forecasted for the period ranging from 2013 to 2019. The study consists of drivers and
restraints of the market and their impact on growth of the market during the
mentioned time period. In addition, the study highlights opportunities available for the
market

on

regional

and

global

level.

For an in-depth understanding of the aquaculture market, I have given a detailed

analysis of the value chain. Further more, the study includes a market attractiveness
8

analysis, where the products have been benchmarked based on their market size,
growth rate and general attractiveness.
The aquaculture market has been segmented based on culture environment, product
segment and geography. Culture environment segments product segments have been
analyzed and forecast by taking into account current trends on a global and regional
level Geographically, the market has been segmented into North America, Europe,
Asia Pacific (excluding China), China and Rest of the World (RoW). Analysis and
forecast is based on current trends and covers the period from 2013 to 2019.
Detailed profiles of certain leading companies are covered in this report, including
companies such as Blue Ridge Aquaculture, Cermaq ASA, Cooke Aquaculture.
among others. The company profile covers attributes such as company overview,
financial overview, product portfolio, SWOT analysis, business strategies and recent
developments.

3.2 INDUSTRIAL ANALYSIS

Aquaculture includes different kinds of activities such as fish farming, oyster farming
and shrimp farming among others. Aquaculture can be practiced in brackish water,
freshwater and marine water depending on the culture environment where diverse
range of species such as fishes, mollusks and crustaceans are farmed. The aquaculture
industry accounted for 50% of world's fish food in 2012. Increasing consumer
awareness regarding health benefits offered by consumption of fish and fish products
is expected to be one of the primary factors driving aquaculture production. In
addition, reduction in global catch of fishes is another key parameter which is
expected to boost aquaculture production within the next few years. However, the
aquaculture market is vulnerable to adverse climatic conditions which led to outbreak
of several diseases hampering the production. Increasing adoption of poly-culture
systems such as rice and fish farming is expected to open new opportunities for the
growth of the market by providing additional food and income by diversifying farm
activities. Presently, the market share of aquaculture in the world fisheries industry is
less than the captured fish market. According to Organization of Economic Cooperation Development (OECD), the capture fisheries' output is expected to rise by
5% by 2022 whereas aquaculture is expected to increase by 35%. The aquaculture
9

market is expected to surpass capture fisheries market as the main source for human
consumption by the end of 2015.Aquaculture practiced in freshwater was the largest
culture environment segment accounting for over 60% of the overall aquaculture
production in 2012. Majority of the aquaculture from freshwater throughout the world
is carried out in ponds made from concrete and other materials. Fish population in
natural water bodies such as oceans and rivers has reduced on account of over fishing.
Owing to this factor, freshwater aquaculture has served as an alternative since the past
few decades and is expected to follow a similar trend into the forecast period.
Aquaculture practiced in marine water is expected to grow at an above average rate.
Increasing consumer demand for sea water species is expected to drive the market for
marine water aquaculture over the next few years.Carps were the major product
segment present within the industry and accounted for over 35% of the market share
in 2012. They have been one of the fastest growing fish species which dominated the
aquaculture production owing to their compatibility in less than ideal environmental
conditions and increasing use in poly culture systems such as rice and fish farming.
There is a growing demand for mollusks, particularly mussels and clams, due to rising
consumer awareness regarding several health benefits associated with their
consumption. In addition, the presence of mollusks in tanks and water bodies help in
maintaining good water quality by filtering nutrients, sediments and contaminants
from the water. Thus, they are being increasingly used in poly-culture systems to
improve the quality of the surrounding environment. Mollusks are expected to witness
the fastest growth among the aquaculture species at a CAGR of 2.6% from 2013 to
2019.China alone contributed to 60% of the worldwide aquaculture production in
2012. Asia Pacific (excluding China) was the second largest contributor to the
aquaculture market due to presence of favorable environmental conditions in this
region. China is expected to witness the fastest growth within the forecast period on
account of ease of availability of resources, ideal climatic conditions for aqua
farming, and availability of cheap labor. Some of the leading aquaculture
manufacturers include Blue Ridge Aquaculture, Cermaq ASA, Cooke Aquaculture
Inc., Nireus Aquaculture S.A., Selonda Aquaculture S.A. and Tassal Group Ltd.
among others. The aquaculture market is fragmented in nature due to the presence of
several small and medium companies.
3.3 SWOT ANALYSIS

10

The indian fisheries sector which is 50 years ago produced only 600000 tonnes of fish
,today produces 8.67 million tinnes now india is second largest producer of fish in the
world with the share of 5.43% of the total world fish production
This section identifies and prioritizes the strengths, weaknesses, opportunities
Vast fisheries resources in india

2nd largest fish producer in the world

Ranks second in aquaculture production
3.41% of marine and 9.42% of inland world fish production
Source of livelihood for 14.48million
contribution of nearly 0.8% of the GDP of the country
Potential source of food and nutritional security
Tool for poverty alleviation and women empowerment
Seafood export reaches a record high of rs 18856 crore ($3.5 billion) in fiscal

year 2012-13
Contributing about 17% of national agriculture export

Weakness

Yield gap in fisheries resources particularly in reservoir fisheries . Average

yields reduced to 1000kg/ha where as potential is 3-4 thousand kgd/hectare

Fish stock in Indias territorial deep-sea water also remain untapped owing to

the dearth of suitable fishing vessels

Post harvest losses are estimated worth over rs 15000cr (both marine &
inland) which is about 25% of the total Indian marine and inland industry

which is worth of over Rs 61000Cr

Low value addition & fish processing .there are no organized & coherent
efforts in the country to formulate and implement policies for the processed
fish/fishery products for domestic markets

Opportunities

The potential yield of the Indian Exclusive Economic Zone (EEZ) has been

revalidated as 4.41 million tonnes

Fisheries and aqua-culture provide for diversification as well as value addition
in farming provide for diversification as well as value addition in farming
practices. Due to value addition, fish farmers and fishermen across the country

will recive remunerative prices for their produce

In case of aqua-culture, scope exists for bringing more fish species with a

11

focus on food fish, ornamental species and those with potentials for sport and

tourism.
Growing demanded for domestic fresh water fish. About 35% of Indian
population is fish eaters and the per capita consumption is 9.8 Kg where as the

recommended intake is 13 Kg
Over 250 million economically strong potential consumer of food and the
domestic demand for the fish and processed fish food is increasing very
rapidly. The Prices are more than doubled in the decade.

Threats

The marine fish catch is stagnating due to uncontrolled fishing & over

exploitation of coastal resources

The climate change and other factors are leading to decrease in marine fish

catches & the climate change is also having the impact on inland fishes.
The Indian retail departmental stores is already having ready to eat imported
processed fishery products such as canned Tuna ,Salmon etc.If India is not
geared to meet the International competition there is increased threat frm such

products flooding the Indian market.

Unsustainable capture inland fishery activities in the past led to habitat
degradation,multiple use of inland water bodies with least priority to fishery

wealth
Quality of the fish seed is the most important problem and there is no

organized brood stock production activity

Lack of infrastructure and skilled man power in disease diagnostic labs in the
state

3.4 SIGNIFICANCE OF PROJECT IN MARKETING

The project was a part of the marketing department in the company. Market research
was to be carried out in the department. Marketing research is "the process or set of
processes that links the consumers, customers, and end users to the marketer through
information information used to identify and define marketing opportunities and
problems; generate, refine, and evaluate marketing actions; monitor marketing
performance; and improve understanding of marketing as a process. Marketing
research specifies the information required to address these issues, designs the method

12

for collecting information, manages and implements the data collection process,
analyses the results, and communicates the findings and their implications.
Application of Market Research was done in the project. The techniques was market
research was applied so as to study the market. This market research was carried out
so as to analyses the market conditions before launching the company enters a new
segment i.e aquaculture. The research helped the company to know the prominent
competitors of the market and the existing market conditions of aquaculture industry.

Outline of the Task undertaken

13

Market research on Aquaculture

What is Aquaculture?
Common Definition: Aquaculture is the farming of aquatic organisms such as fish,
shellfish and even plants. The term aquaculture refers to the cultivation of both marine
and freshwater species and can range from land-based to open-ocean production. The
jurisdiction of The Maine Department of Marine Resources (DMR), and the focus of
is the farming of marine species within the coastal waters of Maine. Mari culture is
another term used for the farming of marine organisms in their natural habitats. Legal
Definition: The culture or husbandry of marine organisms by any person. Storage or
any other form of impounding or holding of wild marine organisms, without more,
shall not qualify as aquaculture. In order to qualify as aquaculture a project must
involve affirmative action by the lessee to improve the growth rate or quality of the
marine organism.
Introduction to all the Tufropes products
Types of Ropes-PP ropes , high tenacity PP ropes, nylon ropes, polyester
ropes, PP+ polyester ropes
We manufacture -3strand,4 strand,8 strand of ropes & also provide
customization according to the requirement of customer
Ropes packaging-coil , plastic &wooden spool

Aquaculture contribution

Aquaculture contributes about 40.1% of the world total fish production

We need to basically focus on the American and the European countries

Because European Aquaculture carries about 20% of the fish production and
directly involves about 70,000 people engaged in it.

14

4.1 Targeted European market for aquaculture

Norway , Sweden, Finland , Denmark , Iceland , Ireland , The Netherlands ,

Luxembourg , Belgium , Croatia , Albania , Greece , Poland , Malta
( Iceland) , Bulgaria , Switzerland

15

4.2 Countries to be targeted in America

Mexico, Ecuador, Peru, Colombia, Argentina, Chile, Costa Rica Houston

Havana

16

4.3 World Fish capture and culture Industries

17

5 Research Methodology
5.1 To study Aquaculture market in the international market

5.2 Literature Review

Aquaculture includes different kinds of activities such as fish farming, oyster farming
and shrimp farming among others. Aquaculture can be practiced in brackish water,
freshwater and marine water depending on the culture environment where diverse
range of species such as fishes, mollusks and crustaceans are farmed. The aquaculture
industry accounted for 50% of world's fish food in 2012. Increasing consumer
awareness regarding health benefits offered by consumption of fish and fish products
is expected to be one of the primary factors driving aquaculture production. In
addition, reduction in global catch of fishes is another key parameter which is
expected to boost aquaculture production within the next few years. However, the
aquaculture market is vulnerable to adverse climatic conditions which led to outbreak
of several diseases hampering the production. Increasing adoption of poly-culture
systems such as rice and fish farming is expected to open new opportunities for the
growth of the market by providing additional food and income by diversifying farm
activities. Presently, the market share of aquaculture in the world fisheries industry is
less than the captured fish market. According to Organization of Economic Cooperation Development (OECD), the capture fisheries' output is expected to rise by
5% by 2022 whereas aquaculture is expected to increase by 35%. The aquaculture
market is expected to surpass capture fisheries market as the main source for human
consumption by the end of 2015.Aquaculture practiced in freshwater was the largest
culture environment segment accounting for over 60% of the overall aquaculture
production in 2012. Majority of the aquaculture from freshwater throughout the world
is carried out in ponds made from concrete and other materials. Fish population in
natural water bodies such as oceans and rivers has reduced on account of over fishing.
Owing to this factor, freshwater aquaculture has served as an alternative since the past
few decades and is expected to follow a similar trend into the forecast period.
Aquaculture practiced in marine water is expected to grow at an above average rate.
Increasing consumer demand for sea water species is expected to drive the market for
marine water aquaculture over the next few years.Carps were the major product
segment present within the industry and accounted for over 35% of the market share
18

in 2012. They have been one of the fastest growing fish species which dominated the
aquaculture production owing to their compatibility in less than ideal environmental
conditions and increasing use in poly culture systems such as rice and fish farming.
There is a growing demand for mollusks, particularly mussels and clams, due to rising
consumer awareness regarding several health benefits associated with their
consumption. In addition, the presence of mollusks in tanks and water bodies help in
maintaining good water quality by filtering nutrients, sediments and contaminants
from the water. Thus, they are being increasingly used in poly-culture systems to
improve the quality of the surrounding environment. Mollusks are expected to witness
the fastest growth among the aquaculture species at a CAGR of 2.6% from 2013 to
2019.China alone contributed to 60% of the worldwide aquaculture production in
2012. Asia Pacific (excluding China) was the second largest contributor to the
aquaculture market due to presence of favorable environmental conditions in this
region. China is expected to witness the fastest growth within the forecast period on
account of ease of availability of resources, ideal climatic conditions for aqua
farming, and availability of cheap labor. Some of the leading aquaculture
manufacturers include Blue Ridge Aquaculture, Cermaq ASA, Cooke Aquaculture
Inc., Nireus Aquaculture S.A., Selonda Aquaculture S.A. and Tassal Group Ltd.
among others. The aquaculture market is fragmented in nature due to the presence of
several small and medium companies.
5.3 Data collection method
Primary research consists of a collection of original primary data collected by the
researcher. It is often undertaken after the researcher has gained some insight into the
issue by reviewing secondary research or by analyzing previously collected primary
data. It can be accomplished through various methods, including questionnaires and
telephone interviews in market research, or experiments and direct observations in the
physical sciences, amongst others.
Primary research was done to know the domestic market of the fishing industry.
Fieldwork was carried out where visits were made to the Khatiya bazaar (Majid
Bandar), Mumbai.
Collecting primary data through face to face conversations where vendors were
enquired about the current market conditions, market demand for fishing goods.
Secondary research uses outside information assembled by government agencies,
19

industry and trade associations, labor unions, media sources, chambers of commerce,
and so on. Secondary research was carried out by information from other sources
from the Internet. Published data was collected about aquaculture.

Type of data collection

Quantitative research Your research will take an objective position, and your
approach will be to treat phenomena as hard and real. You may favor methods such as
surveys and experiments, and will attempt to test hypotheses or statements with a
view to generalizing from the specific data that you collect. This approach typically
concentrates on measuring or counting and involves collecting and analyzing
numerical data and applying statistical tests.
Qualitative research Your view of the phenomena to be investigated should be more
personal. You will use methods such as personal accounts, unstructured interviews
and participant observation to gain an understanding of the underlying reasons and
motivations for peoples attitudes, preferences or behaviors. With this approach, the
emphasis is more on generating hypotheses from the data collection rather than testing
a hypothesis.
Qualitative and quantitative research methods are not clear-cut nor mutually exclusive
most research draws on both methods. Both approaches can generate quantitative
and qualitative data.
5.4 Data collection tools
Data was collected through a checklist format and observation
Checklist method is where several questions are asked over the same topic and similar
responses are noted down.
Information was also collected through records.
Record refers to all the numbers and statistics that institutions, organizations and
people keep as a record of their activates.
A survey approach was performed where non-experimental type in which the
researcher investigates a community or a group of people.
Another name is formulate or exploratory research. In this case the fishing vendor
community was surveyed to find out about the Aquaculture.
Questions asked during the survey.
20

6 Relevant charts, Tables, graphs and diagrams-

Global harvest of aquatic organisms in million tonnes, 19502010, as reported by the

FAO

6.1 Leading fish producing states in India, 20102013

Rank
State
Total production (metric tones)
1

Andhra Pradesh

1,010,830

Gujarat

721,910

Kerala

667,330

Tamil Nadu

559,360

Maharashtra

556,450

West Bengal

349,480

Uttar Pradesh

325,950

Bihar

319,100

Karnataka

297,690

21

 6.2 Various countries and their fishing percentage.

COUNTRIES
China
Indonesia
India
Vietnam
Philippines
Republic of Korea
Bangladesh
Thailand
Japan
Other

FISHING PERCENTAGE
61%
8%
6%
3%
3%
2%
2%
2%
1%
12%

FISHING PERCENTAGE
China
Indonesia
1%
2% 12%
2%
2%
3%
3%
6%

India
Vietnam
Philippines
Republic of Korea
Bangladesh
61%

8%

Thailand
Japan
Other

InterpretationChina leads all over the world in the fishing industry. The fishing industry holds 61%
in the international market.

6.3 Various countries and their Aquaculture percentage.

22

COUNTRY
China
India
Japan
Indonesia
Thailand
Usa
Phillipines
Korea
Taiwan
France
Others

AQUACULTURE PERCENTAGE
56%
9%
4%
4%
3%
2%
2%
2%
2%
2%
14%

AQUACULTURE PERCENTAGE
China
India
Japan
2%
2%

Indonesia

2% 14%

Thailand
Usa

2%
2%
3%
4% 9%
4%

Phillipines
56%

Korea
Taiwan
France
Others

InterpretationChina ranks in aquaculture also leading with a percentage of 56% all over India.

6.4 World fish production chart

23

 6.5 Types of verities of fish capture.

24

Production Percentage
37.4
15.2
6.5
4.6
2.2
0.86

Freshwater fishes
Molluscs
Crustaceans
Diadromous fishes
Marine fishes
Misc. aquatic animals

Production Percentage

7%

Freshwater fishes

3% 1%

Molluscs
Crustaceans

10%

Diadromous fishes
23%

Marine fishes

56%

Misc. aquatic animals

InterpretationFreshwater fishes are the maximum which are captured for aquaculture.

6.6 Contribution of the fishing industry to the GDP

Agriculture, livestock, forestry and

Percentage contribution in the industry

27%

fishing
Mining and quarrying

0%

25

Manufacturing
Construction
Trade, hotel and restaurants
Transport, storage and communication
Finance, business services and real estate
Government services
Other services

16%
6%
15%
24%
2%
5%
5%

Percentage contribution in the industry

5% 5%
2%
24%
15% 6%

27%

16%

Agriculture, livestock,
forestry and fishing

Mining and quarrying

Manufacturing

Construction

Trade, hotel and

restaurants

Transport, storage and

communication

Finance, business services

and real estate

Government services

Other services

Interpretation:
Fishing industry contributes 27% to the GDP on the Indian economy.

7 Learnings from the SIP

26

27

7.1 Calculation of prizing of nets

Types 1) Mono
2) Tape
3) mono+tape

Calculation of prize of the net- GSM *Rate (per.Kg)

1000
Calculation of the weight of the net- Width*length*GSM
1000

7.2 Necessary equipment for aquaculture

28

1)
2)
3)
4)
5)

Cages
Predator netting
Anti-bird netting
Knotless netting
Mooring ropes

7.3 Specification required for manufacturing Aquaculture nettings

Netting
1. Should have good elongation & shock absorption property
2. High mesh breaking strength
3. Special super knot construction
4. Should be manufactured from high tenacity nylon yarn
5. Minimal shrinkage
6. Good dimensional stability
7. Less algae formation
8. Innovative solution for algae attack protection and sea lice treatment
7.4 Predator nets specification
1. Unique blend of polymer and metal
2. High cut and bite resistance
29

3. Good knot tightness

4. Good mesh stability
7.5 Bird nets specification
1. Should me made from HDPE twisted/ braided
2. Should be of 25% less in weight for the same strength
7.6 Specification of mooring ropes used in aquaculture
1. Should have 25% more strength than convential PP ropes
2. Unaffected by acids and alkalis
3. Should float in water & not absorb the water
4. Higher abrasion resistance than normal Polypropylene
5. Special thimble design so that the rope does not slip out even in extreme
circumstance
Aquaculture nets and assembly

Nets

i.

Knotless &Knotted salmon /tuna fish cage

ii.

Circular cages

iii.

Square cages

iv.

Hexagonal cages

v.

Hex conical cage

vi.

Predator protection netting in PE & Nylon

vii.

Partially assembled PE twisted bird protection netting

7.7 New technology in nets of aquaculture

Braided sapphire cod cages to replace traditional nylon cages

Pre-braided netting with copper & steel wire to reduce alga growth and
protection from predator

World aquaculture production of food fish(million tones) year 2012

Africa 2.2 %
America- 4.7 %
Asia 88.5 %
Europe 4.3 %

30

 Oceania -0.3 %
Aquaculture contribution

Aquaculture contributes about 40.1% of the world total fish production

We need to basically focus on the American and the European countries

Because European Aquaculture carries about 20% of the fish production and
directly involves about 70,000 people engaged in it.

7.8 Our competitors for aquaculture

Garware wall ropes(India)

Tuflex (India)

Nirmala (India)

Aqua systems (UK)

Fibras Industries (Peru)

Vonins

Eurofilet (Morocco)

Tehniceski net (Turkey)

Akva Group

Siang may ( Singapore)

Soladome (Australia)

Universal nets Pvt Ltd(Australia)

31

Our existing clients

Hvalpsund net (Denmark)

Fischernet (Denmark)

Nofi (Norway)

Morenot (Norway)

Egersund (Norway)

Bandinotti (Chile)

Prodalam (Chile)

Net fishing (Italy)

Gael force marine equipment's (UK)

Costal nets (UK)

Pacific netting products (USA)

Jose Moscuzza Ycia (Argentina)

Universal Nets (Australia)

7.9 Export documentation

Purchase order

Proforma invoice

Letter of credit

Invoice

Packing list

Fumigation certificate

ISF form order (not mandatory in all country)

Certificate of origin (by chamber of commerce)

Bill of lading

32

8 Contribution to the host organisation

I worked in the organisation as a market researcher and carried out a market study in
Aquaculture. I contributed my technical skills in Microsoft powerpoint to help prepare
reports. I also shared my creative skills successfully towards the development of the
companys new webiste.

33

9 Conclusion
According to the study, I would like to conclude that we have very less competitors in
the fishing net industry, and the market of the Asian countries is already doing well.
We need to be more focused on the European countries and American market to
achieve maximum market share. There is also a lot of scope in the African market too
which would turn out to be beneficial for the company after a good market research.
The company has scope of improvement if they provide infrastructural set up for
Aquaculture to other companies. This will help to grow Aquaculture business.

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10 BIBILIOGRAPHY
NATIONAL AQUACULTURE RESEARCH & DEVELOPMENT
STRATEGIC PLAN
NORTH AMERICAN UNIVERSITY OF FISHING SCIENCE
A HANDBOOK FOR SUSTAINABLE AQUACULTURE-BY SUSTAIN
AQUA
WORLD FISH CENTER
WWW.WAS.COM
SEAFOOD INTERNATIONAL-BY QUANTUM PUBLISHING FROM
SURREY OF UNITED KINGDOM
AQUACULTURE MARKETING HANDBOOK Pg-233

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11 ANNEXURE
1. Finding percentage of fishing across the world
2. Preference of Aquaculture over fishing
3. Countries where maximum fishing takes place
4. Business opportunities in fishing industry
5. Income contributed by fishing industry to the GDP
6. Across the world fish consumption
7. Employment generated with fishing industry
8. Theoretical international aquaculture market
9. Maximum aquaculture taking countries in European market
10. Maximum aquaculture taking countries in American market
11. Any new technology in aquaculture.

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