Consumer Awareness About Nandini Milk and Milk Products With Its Impact of Promotional Activities On Creating Awareness.

Study the consumer awareness about milk and milk products
EXECUTIVE SUMMARY
Title of the project:
TO STUDY THE CONSUMER AWARENESS ABOUT NANDINI MILK AND
MILK PRODUCTS, AND IMPACT OF PROMOTIONAL ACTIVITIES ON
CREATING AWARENESS.
Objective of the study:
1. To study the consumer awareness about Nandini Milk and Milk Products.
2. To study impact of promotional activities on creating consumer awareness.
Sub Objectives:
To study the whole product range of Nandini Milk and Milk products.
To study the customer expectations in Packaged Milk and Milk products.
To study the promotional activities adopted by the company.
To evaluate the impact of those activities on customers mind.
To search for the new areas on which the company can focus to create awareness.
Statement of the problem:
Milk is the regular need of any individual everywhere throughout the world. In
India the supply of Milk to the clients is done through the sloppy milkmen. After
the upheaval of the co-agent milk unions the milk India seen the bundled and
handled Milk and Milk items. For a long time the co-agent milk unions delighted
in syndication in the business. Anyway, after the section of private area in this
industry the opposition has expanded to most extreme degree. Each of the players
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in the business has numerous scopes of milk items under diverse brands. Also,
every last player wishes that his image of items must be on the highest point of
the brain of client.
With the expanding rivalry, KMF is not ready to raise the piece of the overall
industry of its Nandini marked Milk and Milk items. Also, the organization thinks
the lacking of consciousness of its items may be influencing its deal. With a
specific end goal to expand the purchaser mindfulness the organization began
numerous special exercises. Presently the organization needs to know the
amounts of clients are mindful about the item and what effect of special exercises
in making mindfulness.
Henceforth the principle reason for this study is to discover the "to study the
purchaser mindfulness about Nandini drain and milk items, and effect of special
exercises on making mindfulness."
Need for the study:
Dharwad Milk Union, a Subsidiary of Karnataka Milk Federation, is the most
seasoned organization in the North Karnataka district in the Packaged Milk and
Milk Products portion. The organization was the pioneer in this fragment with its
different items under the brand of NANDINI. Anyway, now with the expanding
contenders from private part in Packaged Milk and Milk Products industry the
organization has neglected to expand its market.
The organization has made the endeavor to build the deals through numerous
special exercises like commercials through different Medias, and Awareness
Campaigns. Through these limited time exercises the organization needed to recatch the clients who are moved from Nandini to other private marked items,
furthermore needs catch those purchasers who as yet relying upon the uncomposed suppliers like Dabba Milkmen and so on to serve their need of milk
and milk items.
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So now the organization needs to know the shopper mindfulness about Nandini
Milk and Milk items and effect of limited time exercises on making the
mindfulness in the brains of clients. Furthermore the organization needs to realize
what kind of exercises to be attempted to pull in the client.
RESEARCH METHODOLOGY
Sample Size - 100
1) DATA COLLECTION METHODS USED:
Essential and auxiliary information gathered to complete the exploration work.
Essential information:
Data was gathered specifically from the buyers for the undertaking work. The
information gathered amid the study incorporated the information gathered
through survey and eye to eye meeting with clients.
Optional information:
Optional information incorporates information gathering of data from daily
papers, magazine audits and Internet data about Processed Milk and Milk items
industry.
2) MEASUREMENT TECHNIQUE:
Survey:
Survey is a formalized instrument for gathering data specifically from the
respondents. Amid this examination survey was utilized as instrument for getting
data from the clients in the twin urban communities.
Examining Method:
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The specimen is chosen in light of non- likelihood examining strategy.

Test size:
Test size is 100 clients.
Utilizing SPSS programming:
It includes a recorded perception into scatter articulation. The estimation and
assessment of information is done utilizing SPSS 11.0 rendition programming and
Microsoft Excel for the graphical representations.
Discoveries of the study:
There is 100% of the respondents are mindful of Nandini brand
Nandini Standard milk conveys most elevated of 60% of mindfulness, the
following is Shubham Milk which conveys the 58% of mindfulness. Conditioned
milk is additionally in the line with 46% of mindfulness and the Double Toned
Milk is indicating extremely poor mindfulness with just 15% of respondents are
mindful of it
Curd, Ghee, Pedha and Butter are having the more prominent mindfulness
i.e.76%, 62%, 55% and 54% of mindfulness individually. The Pot curd, Masala
lassi and Sweet lassi convey minimal less mindfulness when contrasted with the
initial 4 items with a reaction of 43%,48% and 44%. Among all items Khoa and
Paneer are the 2 items with less reaction of 33% and 29%.
Quality was given more significance with 74%, then the following significance is
given for taste with 52% reaction. Accessibility thickness and value comes next
with 31%, 26% and 26% where as the fat substance conveys less significance
with just 17% looking while acquiring drain and milk items
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The finding out about the items is happened to the colossal degree by Television
55% and divider canvases 42%. The standards and merchants additionally
contributed in learning process by 36% and 30% individually. 22% and 21%
individuals came to think about the item s through magazines and radio
promotions, and just 9% of respondents find out about the items through battles
96 % of the respondents have watched the promotions of Nandini Milk and Milk
items.
Among 96 respondents who have watched the promotions, 77 respondents (80%)
vibe that the notices were informatory.
Among 77 respondents who felt the promotions were informatory 58% felt TV,
34% says Banners, 30% felt commercial sheets, and 29% felt divider
compositions were more informatory. Radio advertisements, magazines, and
battles were felt less informatory to around 15%,16% and 10% separately.
Just 11 persons out of 100 have gone to mindfulness crusades
Out of 11 clients who went to the crusades, freshness of the item was learnt by 7
individuals, dependability of the Nandini brand was learnt by 5 individuals,
cleanliness underway by 4 and no debasement in Milk and its items by 2
respondents.
Out of 100 respondents 72% buy Nandini Milk and Milk items.
Out of 72 respondents who buy Nandini Milk and Milk items 74% feels quality is
extraordinary it is the fundamental component which impact them for dreary buy.
At that point 27% says taste, 23 % feels accessibility, 17% says thickness, 16%
feels cost which impact them in settling on buy choice. Less significance was
given by the clients to fat substance (15%) and special exercises (6%)
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Out of 28 respondents who don't buy Nandini Milk and Milk items cost was said
as the main consideration with 64% reaction which impact their buy choice.
Second and third significance was given to accessibility and taste by 32% and
29%. Quality 07%, Fat substance (11%), thickness (07%) and limited time
exercises (11%) are not main considerations which anticipates them for not being
the clients
Recommendations:
As there is less mindfulness about Double conditioned milk the organization
ought to attempt to advance this item.
The items like pot curd, Masala lassi, Sweet lassi has an incredible potential to
develop in the business sector however the mindfulness is minimal less. So the
organization must make proper strides so as to build the mindfulness. Also, much
exertion is expected to advance Khoa and Paneer.
Amid the study I came to realize that the accessibility of the milk items other than
milk is less. So the other milk items likewise made accessible to client any place
the milk is accessible. That unquestionably builds the business volume of milk
items
Purchasers say they learnt in regards to the item for the most part through
Television, divider works of art and pennants. Also, feels TV advertisements,
flags, promotion sheets were more informatory. So the endeavors of the
organization are going in a right course. However, just proposal is to expand the
recurrence TV promotions and notice sheets
The clients expect Quality, taste and accessibility while acquiring the milk and
milk items and the organization has come to the desire if there should arise an
occurrence of value and taste yet a little exertion is expected to build the
accessibility.
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The non clients of Nandini says cost is the real purpose behind not being. So the
organization ought to make an endeavor to make them comprehend the worth for
cash what they get from Nandini as far as quality, and strength of the items.
Mindfulness battles have neglected to achieve larger part of clients. So the
quantity of crusades to be expanded and to be made in such a spot, to the point
that the greatest number of clients are secured.
Conclusion:
In the wake of breaking down the information of the study I infer that the Toned
milk is likewise in the line with 46% of mindfulness and the Double Toned Milk
is demonstrating extremely poor mindfulness with just 15% of respondents are
mindful of it 29% felt divider depictions were more informatory. Radio
promotions, magazines, and battles were felt less informatory to around 15%,
16% and 10% individually. Second and third significance was given to
accessibility and taste by 32% and 29%. Quality 07%, Fat substance (11%),
thickness (07%) and special exercises (11%) are not main considerations which
forestalls them for not being the clients.
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INDUSTRY PROFILE
Brief History
India has a rich custom in dairying subsequent to the season of Lord Krishna.
Dairying has been natural in Indian society, for a considerable length of time.
Drain and milk items have dependably been a necessary piece of our utilization
propensities. In the immense field of creature farming, the commitment of
dairying has been most critical, regarding work, and additionally pay era. In postautonomy India, co-agent dairying has been one of our real examples of
overcoming adversity, having a significant effect on financial improvement of
provincial ranges.
Today, India is the biggest milk maker on the planet with record creation of 91.5
million tons. India stands first in world milk generation with an offer of around
14 for every penny in world milk creation. Milk has accomplished novel status as
far as its yield quality surpassing Rs. 1,00,000 crores and has made quick walks
both regarding number of milk makers and amount of milk created.
In India, dairying is the second vital backup occupation in rustic zones, beside the
principle control of agribusiness. Animals sub-division alone added to 25 for
every penny of the aggregate estimation of rural GDP. The improvement of dairy
industry in India is surely understood everywhere throughout the world as a
standout amongst the best advancement program in the globe. Dairy cultivating is
imagined by the ranchers in India as a component of a coordinated agrarian
framework where dairy and horticulture supplement one another.
The milk generation in India was 17 million tons in 1950-51. This could meet just
25 for each penny of the household request, the remaining 75 for every penny of
the interest was met by importing the milk solids. The creation was stagnant for
two decades till 1970, with yearly development rate of milk generation of one for
every penny. On account of the vision and prescience of Dr. Kurien, in 1970,
NDDB dispatched "Operation Flood Program" with goal of consummation milk
starvation in the nation and turning ranchers co-agents into capable impetus for
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changing India into real drain maker on the planet. Further, by giving milk
makers gainful costs round the year, milk creation in India touched 74 million
tons since 1997. By the year 2000, India tops to rise as the biggest milk maker
by surpassing the USA with an expected generation of 86 million tons. This is
as a consequence of India's "White Revolution" in milk creation.
The main period of "Operation Flood Program" was somewhere around 1970 and
1981 and it established the framework for cutting edge dairy industry in India.
There was an at risk self-supporting development of makers controlled dairy coagents. The second stage was in real life amid 1981 to 1985, which built up 136
milk sheds and caught showcases in 290 urban areas and gave 4.9 billion fund.
The operation surge has finished third stage on 31 walk, 1994 by catching 500
urban areas with populace focus of 300 million clients and at present fourth stage
is in operation. At the point when the third stage was over, the accompanying
advantages had come to the little dairy ranchers.
1. Sustained increment underway (4-5% development/annum) raising the per
capita accessibility of milk to almost 220 grams
2. Dependence on business imports of milk powder finished
3. Marketing instrument enhanced and giving guaranteed business sector outlet
to drain makers and quality milk for purchasers
4. The nature of milch creatures moved forward.
Toward the end of Operation Flood-II, 72,744 dairy co-agent social orders in 170
milk sheds of the nation having aggregate participation of 93.14 lakhs has been
composed.
The Operation Flood Program propelled another gigantic system called
"Innovation Mission on Dairy Development (TMDD)" in June 1989. The target
of TMDD was same as that of Operation Flood Program's destinations.
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Karnataka has constantly stayed in the prescience of all agrarian advancement

activities in India and dairy improvement is no special case. Dairy cultivating in
Karnataka, similar to in somewhere else in the nation, is to a great extent
described by the pervasiveness of dairy undertakings that are for the most part
backup occupations close by the primary farming movement of the agriculturist.
Specific dairy undertakings do exist however not just is their number wretchedly
low when contrasted with customary sorts, additionally are confined generally to
urban ranges and their environment.
Karnataka stands 6th in milk creation in the nation and it involves third position
as for milk generation under co-agent division in the nation. The milk generation
was around 45 lakh tons amid the year 2001-02. The KMF is covering 27 regions,
with 7000 dairy co-agent social orders; around 17000 towns including 1.5 million
agriculturists gathers around 20 lakh liters of milk every day.
According to World Bank Experts Report, for a starting speculation of Rs. 200
crores in Operation Flood III, the net returns every year to the provincial
economy had been Rs. 24,000 crores. No other significant advancement program
everywhere throughout the world, has coordinated this info yield proportion.
The fundamental elements of any dairy endeavor are acquirement, preparing and
advertising. This sort of operation is known as "Anand example of dairying". The
administration of dairy endeavor ought to be extremely watchful in these
exercises. The acquisition of milk incorporate milk gathering focuses (dairy coagent social orders). The other essential choice in milk acquisition is evaluating
of milk. The two pivot arrangement of milk estimating is generally utilized i.e., in
light of Fat and SNF substance of milk. Regular vacillation is the another vital
viewpoint which require sufficient consideration regarding guarantee standard
and adequate drain as the year progressed.
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Since, milk is perishable ware, it must be prepared (chilling or sanitizing)
instantly after obtainment, else, it gets ruined. The preparing action can't be
ignored as it make the milk in consumable structure with more esteem expansion.
The advertising incorporates item blend, estimating strategy, dissemination
courses and deals advancement and so forth. The milk items are advertised by
both Karnataka Milk Federation and Private Milk Units.
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COMPANY PROFILE
KARNATAKA MILK FEDERATION
The primary dairy in Karnataka was begun in Kudige in Kodagu region in 1955.
Further in June 1974; a coordinated venture was dispatched in Karnataka to
rebuild and revamp the dairy business on the co-agent rule and to establish
framework for another course in dairy advancement.
In 1975, the World Bank helped dairy improvement was started. The present
Karnataka Milk Federation (KMF) started to be in 1984-as an aftereffect of
converging of Karnataka Dairy Development Co-operation, little co-agents and
Karnataka Milk Production Development and free merchants.
Toward the end of the March 1998, the system of 8023 Diary Co-agent Societies
(DCS) have been built up which are spread more than 166 taluks of the aggregate
175 taluks in every one of the 27 regions of Karnataka. There are 13 Milk Unions
and Dharwad Milk Union (DMU) is one among them.
There are 35 Chilling focuses, 3 Farm coolers, 15 Liquid milk plants and 2
Product dairies for chilling, handling, protection and advertising of milk. To
supply steers encourage there are 4 cows food plants.
To guarantee supply of value germ plasma, bull reproducing homestead and
solidified semen bank are additionally accessible.
Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the summit
Body in Karnataka speaking to Dairy Cooperatives. It is the third biggest dairy
co-agent amongst the dairy cooperatives in the nation.
To give preparing, establishments at Bangalore and local preparing organizations
at Dharwad and Gulbarga are working. Three nitrogen plants (2 plants of 25 CPM
and 1 plant of 5 CPM) are been situated up to supply nitrogen, which is utilized
for refrigeration reason. Three symptomatic focuses have been set-up for
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checking illnesses, three grain ranches at Rajkunte, Kuttanahalli and Kodagu have
been set-up to supply great nature of grub and seed generation ranch at Shahpur
has been set-up.
The alliance giving subtle elements of the most recent innovation in dairy
industry and so forth is distributed "Ksheer Sagar" magazine month to monthly.
SWOT ANALYSIS OF INDIAN DAIRY INDUSTRY
Strengths:
Demand profile: Absolutely optimistic.
Margins: Quite reasonable, even on packed liquid milk.
Flexibility of product mix: Tremendous. With balancing equipment, you can keep
on adding to your product line.
Availability of raw material: Abundant. Presently, more than 80 per cent of milk
produced is flowing into the unorganized sector, which requires proper
channelization.
Technical manpower: Professionally-trained, technical human resource pool, built

over last 30 years.
Weaknesses:
Perishability: Pasteurization has overcome this weakness partially. UHT gives

milk long life. Surely, many new processes will follow to improve milk quality
and extend its shelf life.
Lack of control over yield: Theoretically, there is little control over milk yield.
However, increased awareness of developments like embryo transplant, artificial
insemination and properly managed animal husbandry practices, coupled with
higher income to rural milk producers should automatically lead to improvement
in milk yields.
Logistics of procurement: Woes of bad roads and inadequate transportation

facility make milk procurement problematic. But with the overall economic
improvement in India, these problems would also get solved.
Problematic distribution: Yes, all is not well with distribution. But then if ice
creams can be sold virtually at every nook and corner, why cant we sell other
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dairy products too? Moreover, it is only a matter of time before we see the
emergence of a cold chain linking the producer to the refrigerator at the
consumers home!
Competition: With so many newcomers entering this industry, competition is

becoming tougher day by day. But then competition has to be faced as a ground
reality. The market is large enough for many to carve out their niche.
Opportunities:
"Failure is never final, and success never ending. Dr Kurien bears out this
statement perfectly. He entered the industry when there were only threats. He met
failure head-on, and now he clearly is an example of never ending successes! If
dairy entrepreneurs are looking for opportunities in India, the following areas
must be tapped:
Value addition:
There is a phenomenal scope for innovations in product development, packaging

and presentation. Given below are potential areas of value addition:
Steps should be taken to introduce value-added products like shrikhand, ice

creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater
presence and flexibility in the market place along with opportunities in the field
of brand building.
Addition of cultured products like yoghurt and cheese lend further strength - both
in terms of utilization of resources and presence in the market place.
A lateral view opens up opportunities in milk proteins through casein, caseinates

and other dietary proteins, further opening up export opportunities
Yet another aspect can be the addition of infant foods, geriatric foods and
nutritional.
Export potential:
Efforts to exploit export potential are already on. Amul is exporting to

Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT
treaty, opportunities will increase tremendously for the export of agri-products in
general and dairy products in particular.
Threats:
Milk vendors, the un-organized sector:
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Today milk vendors are occupying the pride of place in the industry. Organized
dissemination of information about the harm that they are doing to producers and
consumers should see a steady decline in their importance.
The study of this SWOT analysis shows that the strengths and opportunities
far outweigh weaknesses and threats. Strengths and opportunities are
fundamental and weaknesses and threats are transitory. Any investment idea can
do well only when you have three essential ingredients: entrepreneurship (the
ability to take risks), innovative approach (in product lines and marketing) and
values (of quality/ethics).
The Indian dairy industry, following its delicensing, has been attracting a large
number of entrepreneurs. Their success in dairying depends on factors such as an
efficient yet economical procurement network, hygienic and cost-effective
processing facilities and innovativeness in the market place. All that needs to be
done is: to innovate, convert products into commercially exploitable ideas. All the
time keep reminding yourself: Benjamin Franklin discovered electricity, but it
was the man who invented the meter that really made the money!
INTRODUCTION TO DMU
VISION AND MISSION DHARWAD MILK UNION
VISION STATEMENT OF DMU:
o
Total quality
Honesty
Discipline
Cleanliness
Transparency
Sincerity and dedication
Co-operation free of politics
Sovereignty
Respecting each other's, opinions, ideas & feelings.

MISSION STATEMENT OF DMU:
Dharwad Milk Union is committed to provide maximum possible price for the
milk supplied by its members and provide necessary inputs to enhance milk
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production while ensuring economic viability of the Union and is also committed
to provide quality milk products to consumers and emerge as one of the top most
milk union of the co-operative dairy industry in the country.
DHARWAD MILK UNION
A group of experienced officers, appointed by the Karnataka Milk Federation
surveyed the whole of Dharwad districts (includes two newly formed district
Gadag and Haveri) and Uttara Karnataka. Further they found out there as a need
for a Milk Dairy. They traveled the surrounding villages, educated the villagers
about Milk and Milk Products and the benefits they would get from the Milk
Dairy.
Dharwad Milk Union (DMU) came into existence on 3-3-1986 DMU was
established under co-operative act on 3-3-1986 at Dharwad. And Gadag, Haveri,
Uttar Canara and Dharwad come under its operation.
Further in 1988, the Riapur Dairy and Chilling Center, setup in 1968, also came
under the union. In 1989, the training center, which was controlled by KMF, came
under Dharwad Milk Union.
DMU was Rs.7 crore Projects of which Government has Rs.2Crore of share
capital and authorized capital of DMU is Rs.5crore.
DMU formed 551 milk producer's co-operative societies in Dharwad, Gadag,
Haveri and Uttar Kannada districts.
The production capacity of DMU is 2 lack litres of milk per day and also has the
capacity to produce 12tones of milk powder, 10tones of butter, and 6tones of ghee
per day.
DMU is collecting 70 thousand liters of milk per day from its societies and sells
60 thousand liters of milk per day and the remaining milk is used for producing
milk products.
ESTABLISHMENT:
The Dharwad Milk Union is one Co-operative society among the 13
establishments, under KMF: The Dharwad Milk Union (DMU) is one of the most
modern plants in the country. It is located in the spacious 25 acres of land, located
in Lakamanahalli Industrial Area; adjacent to the National Highway-4. It is
patterned the AMUL Milk Dairy, Anand, Gujarat.
NATURE OF BUSINESS CARRIED:
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The Nature of Dharwad Milk Union is that procuring the Milk from societies.
And that milk will be brought through tankers for various chilling centers those,
which are near and convenient to various societies.
The Union processes the milk and market in urban area through various agents.
The Union is providing services to milk producers with technical inputs like
veterinary services, seeds, fodder etc. and also by giving training to farmer and
induction program.
The Union also owns and operates the dairy plant cattle feed plant; fodder and
bull mother forms, semen collection station, and herd quarter center for animal
husbandry activities.
The Union also takes research, development and also other promotional
activities for the overall benefit of the farmer.
The Union providing various product to market like toned milk, standard milk,
full creamed milk, double toned milk, homogeneous standard milk, along with
cheese curd, ghee, pedha.
FUNCTIONS OF DMU:
1. The main function of DMU is to procure milk from villagers and pay them the
right price.
2. To educate the villagers about milk and its quality.
3. To make 'Nandini' as a part of daily life.
4. To provide good quality of cattle feed, fodder, veterinary aid seeds, etc., to the
villagers.
5. To see that the DCS's are carrying out their activities properly and in an efficient
manner.
6. To see that the milk is brought from DCS's to the chilling centers in the
prescribed time.
7. To look the accounts of the DCS's supervise the purchase process and market the
milk and milk products.
OBJECTIVES OF DMU:
1. Providing hygienic and good quality of milk to the consumers.
2. To build the economic strength of the milk producers in villagers.
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3. To eliminate middlemen's in the business so that the milk producers receive their
appropriate share of bread.
4. To educate the villagers about the adulteration of milk and its harmful effect on
the body.
5. To see that every citizen becomes healthy by consuming good quality of milk.
6. To make villagers self-viable and build self image
Status
A co-operative society registered under the
Nature of Business
Co-operative act 1959

Procuring and Marketing of Milk Production
Share Capital
Plant Capacity
and Sale of Milk Products

3 crores Approx.
2 Lakhs Liters / day
Milk Powder 12 MT /Day
Butter 6 MT / Day
Milk Chilling Centres and Capacity
Ghee 6 MT / Day
Gagad
20000 LPD
Haveri
20000 LPD
Hirekerur 20000 LPD

Naragund
Ron
Karwar packing unit
8000 LPD
10000 LPD
Sirsi
20000 LPD
The milk in bulk is sent for packing and
distribution at Karwar
Which
supplies
and
need
of
Karwar,
Gokama, Honnavar, Bhatkal, Murdeshwar

Area of Operation
and Goa
Dharwad, Haveri, Gadag, Uttar Karnataka,
Board of Directors
Goa Parts of Maharashtra

Elected Member
8
Ex-Officers
Total Workers
Location
Department
Brand Name
Products
By Govt.
3
383 Workers
Lakamanahalli Industrial Area, Dharwad
8
Nandini
Milk
Toned Milk, Standard Milk, Shubham Milk
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Milk Products
Butter, Ghee, Pedha, Curd, Lassi, Paneer,
Milk Powder
Co-operative Societies at Village 460 Societies
Level
Presidents
Director
(Elected-8)
Directors
Director
(Ex-officer-5)
(Nominated-3)
Managing director
P&I
Production
Finance
Admin
Security
Dy
Manager
Dy
Manager
Dy
Manager
Sr.
Supervisor
Dy
Manager
Marketing
Dy
Manager
ORGANIZATION CHART
Extension
Officer
Helper
Q.C
Officer
A/cs
Assistant
Assistant
Helper
Assistant
Helper
Jr.Supervisor
Guards
Assistant
Helper
34
PES-IUP 2015
Workers
PRODUCT MIX OF KMF
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Sl
Product Name
No
Maximum Price of
Sale
.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Toned Milk / Liter

Standard Milk
Subham Milk
Subham Milk 5 liter in pack
Standard Milk 200 Ml pack
Double Toned Milk
Curd 200 gm
Curd 500 gm
Pot Curb 250 gm
Bulk Curd
Sweet Lassi
Masala Lassi
F.M. 200ml
SMP per kg
SMP per ltr
17.00
19.00
20.00
100.00
4.00
16.00
5.00
10.00
7.00
16.00
5.00
4.00
4.00
145.00
140.00
16.
17.
18.
19.
20.
21.
22.
Pedha per kg
Khoa per kg
Paneer 200 gm pack / kg
Paneer Bulk
Ghee 200 Ml Pack / Liter
108.00
100.00
120.00
114.00
195.00
189.00
185.00
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23.
24.
25.
26.
Ghee 15 kg tin/Kg
Butter 100 gm Pack / Kg
Butter 500 gm Pack / Kg
Butter 50 gm (WDC) Pack / Kg
180.00
160.00
154.00
138.00
OTHER PRODUCTS
Sl
Product Name
No.
1. Badam Powder 200 gm Tin/Kg
Badam Powder 200 gm Tin/Kg
Maximum Price of
Sale
210.00
42.00
Badam Powder 10 gm Tin/Kg

2. Mysore Pak 250 gm/Kg
250.00
220.00
Mysore Pak 250 gm pack

3. Jamoon Mix 200 gm / Kg
55.00
160.00
Jamoon Mix 200 gm / pack

4. SFM Bottles
32.00
12.00
5. Milk 200 Ml Pack (Tetra Pack)
10.00
The marketing bureau of DMU is extensively broad which covers an Area viz.,
North Goa, Uttar Kannada locale, Haveri, Gadag, Hubli and Dharwad.
Advertising of milk and items is done under brand name "Nandini". But free
drain different items are advertised by KMF, the promoting organization.
Because of perishable nature of items the best obligation is over promoting office
to all the items before losing its quality.
Before preliberalization (July 21st 1991) the DMU appreciated a restraining
infrastructure because of co-agent association and different advantages got from
the state government. Yet, after July 21st 1991 the situation completely changed,
new private journals began establishing like mushrooms with passage of private
journals the DMU confronting an extreme rivalry coming about into significant
loss of piece of the pie steadily over the course of the years. Today DMU has just
PES-IUP 2015
34

23 % of aggregate piece of the pie. DMU works in 17 urban areas/ towns having
an aggregate populace of 1.05 million.
The nearest contenders with respect to piece of the pie nature of milk, cost and
goodwill are,
I.
Local vendor
II.
Arokya
III.
Sphurti
IV.
Datta
V.
VI.
Sri Krishna
Gopal
PRINCIPAL FUNCTIONS OF MARKETING DEPARTMENT AT DMU:
I.
To prepare the marketing plan at the beginning of every year, taking into
consideration the demand, sales, production capacity.
II.
To undertake promotional activities in order to create awareness and to generate

sales.
III.
To ensure proper supply chain management.
IV.
To study competitors products and their strategies.

Dharwad Co-operative milk producers union Ltd., Dharwad
Month and Year wise average milk sales statement
(without bulk sales)
Month
April
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
PES-IUP 2015
2000-
2001-
2002-
2003-
2004-
2005-
2006-
2007-
01
58360
58909
58943
58784
60793
60014
58468
58024
58810
59054
55936
02
56366
56548
54391
54147
54213
52686
50894
50658
52720
51534
53605
03
55187
54514
52118
52055
52002
52806
52530
53030
54879
53712
56155
04
58049
59435
58075
56347
56459
54571
54291
55833
54258
52485
51597
05
53814
52823
50731
49622
49633
50030
48660
51343
51133
51646
51933
06
55256
56312
54357
53314
52602
52670
51884
52895
51689
51602
54221
07
52127
53386
51621
51390
52414
52520
52981
51976
52182
53547
54501
08
58719
59363
57642
57356
58024
57777
58596
59966
NA
NA
NA
34

March
56353 54191
Avg/Sales
58537 53521
Note: NANot Available
56333
53777
52884
55357
53209
51315
55315
53510
55342
52832
NA
58480
PROMOTIONAL ACTIVITIES CARRIED OVER BY KMF:

Promotional activities are the activities conducted by the company which
helps the company to keep its customers informed about the product, any
developments, and advancement in the products. The promotional activities help
the company to place its brand or product on the top of the mind of the customers.
These activities depend on the nature of the product, the target customers, the
message that the company wants to convey to its customers etc
KMF found the need for adopting the promotional activities in order to create
awareness about the product which intern lead to increase in sales and help the
company to increase its market share. The company has undertaken various
promotional activities in order to increase the market share of its Milk and Milk
products.
The following are the major promotional activities carried over by KMF:
Advertisements
1.
Magazines
2.
Hoardings
3.
Ad boards
4.
Banners
5.
Dealer displays
6.
Television
7.
Radio
etc
Awareness campaigns
1.
Door to door
2.
Mass campaigns
ADVERTISEMENTS:
PES-IUP 2015
34

Presently a day's ad is the no doubt understood, best, and basic method for limited
time movement. Commercial is an intricate type of correspondence that works
with targets and methods prompting different sorts of effect on purchaser
musings, sentiments and activities. It is the most ideal approach to keep your
client redesigned and give a prologue to the new clients. Additionally it helps the
organization in keeping its brands or items on the highest point of the psyches of
the clients.
KMF is making broad utilization of ad in making the clients mindful about its
drain and milk items. It is utilizing all the media vehicles in a proportionate way.
The organization is making utilization of distinctive media vehicles like Print
media, electronic media, and others too
The accompanying are the media vehicles utilized by the organization for
promoting its items.
MAGAZINES:
All the leading Kannada magazines are used by the company for advertising.
Especially the weekly and monthly magazines are used to a greater extent. The
special edition magazines like Deepawali edition, New year edition are also used.
The main advantage of this print media is we can give bit detailed information
about the products.
PES-IUP 2015
34
PES-IUP 2015
34
HOARDINGS:
These are also very effective ads, where in the large hoardings with the ad
message are put in the much clustered areas or on the sides of the roads. These are
designed in such a way that just to remind about the brands. Usually this doesnt
give the detailed information about the brand but to remind about the brand and to
show the availability.
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34
NEWS PAPER INSERTIONS:
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34
These types of advertisements are made by inserting the printed pamphlets in the
leading local newspapers. The target customers from a particular geographical
area are selected and the printed insertions will be given to the newspaper agents.
The agents insert those pamphlets in the said newspapers. From this the company
can reach to the majority of customers who purchase that particular newspaper in
the whole area. This is a very economical means of advertisement.
BANNERS:
Banners are also play important role in creating awareness. They are the one
which carry the message of the product or brand and catches the eye of
consumers very easily. They are so compatible in nature that you can use them at
any place. For ex, the banners can be used at dealers or outlets, can be tied in a
crowded area, can be used in a promotional campaigns etc
DEALER DISPLAYS:
The dealer displays are the display boards given by the company for
displaying the product information. They are exclusively given to dealers only
which contain lighting facility which make them clearly visible at the night also.
These boards displays the products that are available and also to make separate
identity for the dealers.
TELEVISION AND RADIO:
The company also making the publicity through the most popular media i.e.:
electronics media. We can see and hear the advertisement of Nandini in radio
channels and in various television channels also. At the same time KMF is doing
some kitchen programs like NANDINI ADUGE MANE in private Kannada
channels which are exclusively sponsored by KMF, which are also creating
awareness about NANDINI products and increasing the brand image of
NANDINI.
PES-IUP 2015
34
AD BOARDS:
These are the tin boards and hard plastic boards which carry the information
about individual products and of all products. There are two types of ad boards,
namely Rectangle boards, cone boards. Usually these are used to advertise on
public transport systems (back of city bus) and to display at the dealer outlets.
These are more informatory compared to the hoardings.
PES-IUP 2015
34

AWARENESS CAMPAIGNS:
Awareness campaigns are the campaigns organized by the KMF for promoting
the Nandini Milk and Milk products. The awareness campaigns are organized by
the marketing department of the company in which the company officials try to
make the consumers aware about all the products available at Nandini counter.
Also the officials try to convey the parameters which have to be looked while
purchasing the milk and milk products. The consumers are given knowledge of
the steps taken by KMF in order to provide them the healthier products which are
processed with hygiene.
The company officials also give knowledge to the consumers that how they
are cheated by the private suppliers by doing adulteration and how that will affect
their and their childrens health.
In total the awareness campaigns never force the consumer to purchase the
Nandini products but help them in decision making by comparing Nandini
products with that of other private branded products.
Usually this kind of awareness campaigns are organized in developing market
and in the areas where the sales is less, and in the area where comparatively less
educated people are there. Because the less educated consumers are week in
decision making so these campaigns gives them a platform to think and decide.
There are two types of awareness campaigns practiced by the company. They are:
DOOR TO DOOR CAMPAIGNS:
The door to door awareness campaigns are done in the area where there are less
existing customers are there and more potential customers are observed. Here the
company officials personally visit every house and provide the information to the
individual households. Generally it is carried over in such place where the
customers need detailed knowledge about the products.
PES-IUP 2015
34
These door to door campaigns are too much time consuming and also need to
incur more expenses. But the results are more favorable.
MASS CAMPAIGNS:
Mass campaigns are carried over where there is a crowd. In such areas the
officials take opportunity to make the crowd understand about the quality of the
product, the factors to be looked after while purchasing the milk products. And
also educate the crowd about the product mix of Nandini.
These types of campaigns are organized in Melas, Fairs, and in sponsored
programs like Mahila Mandal programs, functions in school and colleges etc...
Compared to door to door campaigns the mass campaigns are less expensive and
less time consuming. But the results of mass campaigns are not as favorable as of
door to door campaigns.
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34
INTERPRETATION AND ANALYSIS

Keeping in view of the objectives, the data so collected from various sources and
were analyzed with the help of appropriate techniques. The results of the study
are presented in this chapter under the following headings.
Table 1: Number of respondents aware about NANDINI Brand of Milk and
Milk products
Yes
Frequency
Percent
Valid
Percent
Cumulative
Percent
100
100.0
100.0
100.0
Figure 1: Number of respondents aware about NANDINI Brand of Milk and

Milk products
From the above table and graph we can observe that there is 100% brand
awareness of Nandini. Out of 100 respondents surveyed all the 100 says they are
PES-IUP 2015
34

aware of Nandini brand of milk and milk products. This shows only brand
awareness but not about products in depth.
Table 2: Extent of awareness about the Nandini milk brands

Product
Toned milk
Standard milk
Shubham milk
Dle toned milk
Yes
46
60
58
15
(46%)
(60%)
(58%)
(15%)
No
54
40
42
85
(54%)
(40%)
(42%)
(85%)
Total
100
100
100
100
(100%)
(100%)
(100%)
(100%)
Note: Figures in the parenthesis indicate % to the total

Figure 2: Extent of awareness about the Nandini milk brands
PES-IUP 2015
34
As the graph depicts among the milk brands of Nandini Standard milk carries
highest of 60% of awareness, the next is Shubham Milk which carries the 58% of
awareness. Toned milk is also in the queue with 46% of awareness and the
Double Toned Milk is showing very poor awareness with only 15% of
respondents are aware of it.
Table 3: extent of awareness about the Nandini milk products
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34

Product
Yes
Total
No
Curd
76
(76%)
24
(24%) 100
(100%)
Pot curd
43
(43%)
57
(57%) 100
(100%)
Sweet lassi
48
(48%)
52
(52%) 100
(100%)
Masala
lassi
44
(44%)
66
(66%) 100
(100%)
55
(55%)
45
(45%) 100
(100%)
33
(33%)
67
(67%) 100
(100%)
29
(29%) 71
(71%) 100
(100%)
54
(54%) 46
(46%) 100
(100%)
62
(62%) 38
(38%) 100
(100%)
Pedha
Khoa
Paneer
Butter
Ghee

Figure 3: Extent of awareness about the Nandini milk products
PES-IUP 2015
34
From this chart we can understand curd, ghee, pedha and butter are the products
with greater awareness having 76%, 62%, 55% and 54% of awareness
respectively. The pot curd, masala lassi and sweet lassi carry little less awareness
as compared to the first 4 products with a response of 43%, 48% and 44%.
Among all products Khoa and Paneer are the 2 products with very less response
of 33% and 29%.
Table 4: factors looked while purchasing the Milk and Milk Products
Paramete
rs
PES-IUP 2015
Yes
Total
No
34

Quality
74
(74%)
26
(26%) 100
(100%)
Thickness
26
(26%)
74
(74%) 100
(100%)
Fat
content
17
(17%)
83
(83%) 100
(100%)
26
(26%) 74
(74%) 100
(100%)
52
(52%) 48
(48%) 100
(100%)
31
(31%) 69
(69%) 100
(100%)
Price
Taste
Availability

Fig 4: factors looked while purchasing the Milk and Milk Products
When we tried to know what are the parameters which are looked while
purchasing the milk and milk products the overall quality was given more
importance with 74% then the next importance is given for taste with 52%
response. Availability thickness and price comes next with 31%, 26% and 26%
whereas the fat content carries very less importance with only 17% looking for
that.
Table 5: Sources of knowing about NANDINI products
Yes
No
Total
Dealers
30
(30%)
70
(70%)
100
(100%)
Campaigns
09
(09%)
91
(91%)
100
(100%)
PES-IUP 2015
34

Banners
36
(36%)
64
(64%)
100
(100%)
Wall
42
(42%)
58
(58%)
100
(100%)
55
(55%)
58
(58%)
100
(100%)
Radio ads
21
(21%)
79
(79%)
100
(100%)
Magazines
22
(22%)
78
(78%)
100
(100%)
paintings
T V ads
Note : Figures in the parenthesis indicate % to the total

Fig 5: Sources of knowing about NANDINI products
The learning about the products is happened to the great extent by

Television 55% and wall paintings 42%. The banners and dealers also contributed
in learning process by 36% and 30% respectively. 22% and 21% people came to
know about the product s through magazines and radio ads, and only 9% of
respondents learn about the products through campaigns which is the least.
Table 6: Extent of observation of advertisements of NANDINI products
Frequenc
y
Percent
Valid
Percent
Yes
96
96.0
96.0
No
Total
4
100
4.0
100.0
4.0
100.0
PES-IUP 2015
Cumulati
ve
Percent
96.0
100.0
34
Fig 6: Extent of observation of advertisements of NANDINI products
96 % of the respondents have observed the advertisements of Nandini Milk and

Milk products. Its a very good indicator that the efforts of the company are
reaching the public.
Table 7: Were they informatory
Frequency
Percent
Valid Percent
Cumulative
Percent
Yes
77
80.0
80.0
80.0
No
19
20.0
20.0
100.0
Total
96
100.0
100.0
Fig 7: Were they informatory
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34
Among 96 respondents who have observed the advertisements 77

respondents(80%) feel that the ads were informatory. Only 20% feels they were
not so informatory.
Table 8: efficiency of media vehicles used
Yes
No
Total
Banners
34
(44%)
43
(56%)
77
(100%)
Ad boards
Campaigns
Wall paintings
30
10
29
(39%)
(12%)
(38%)
47
67
48
(61%)
(88%)
(62%)
77
77
77
(100%)
(100%)
(100%)
T V ads
58
(75%)
19
(25%)
77
(100%)
Radio ads
15
(19.5%)
62
(80.5%)
77
(100%)
Magazines
16
(21%)
61
(79%)
77
(100%)
Fig 8: efficiency of media vehicles used
PES-IUP 2015
34
When we asked which of the ads were more informatory 58% felt television, 34%
says Banners, 30% felt ad boards, and 29% felt wall paintings were more
informatory. Radio ads, magazines, and campaigns were felt less informatory
with 15%,16% and 10% response.
77
19
Table 9: Number of awareness campaigns attended by the respondents
PES-IUP 2015
Frequency
Percent
Valid Percent
Cumulative
Percent
Yes
11
11.0
11.0
11.0
No
89
89.0
89.0
100.0
Total
100
100.0
100.0
34

Fig 9: Number of awareness campaigns attended by the respondents
Only 11 persons out of 100 have attended awareness campaigns which show the
company has failed to reach to maximum number of customers through
campaigns.
Table 10: information got from NANDINI products in Awareness Campaigns
Freshness
Hygiene in prodn
Reliability of brand
No adulteration
Yes
07 (64%)
04 (36%)
05 (45%)
02 (18%)
No
04 (36%)
07 (64%)
06 (55%)
09 (82%)
11
11
11
11
Total
(100%)
(100%)
(100%)
(100%)
Fig 10: information got from NANDINI products in Awareness Campaigns
PES-IUP 2015
34
Out of 11 customers who attended the campaigns, freshness of the product was
learnt by 7 people, reliability of the Nandini brand was learnt by 5 people,
hygiene in production by 4 and no adulteration in Milk and its products by 2
respondents.
Table 11: Do you purchase NANDINI Milk and Milk Products
PES-IUP 2015
Frequency
Percent
Valid Percent
Cumulative
Percent
Yes
72
72.0
72.0
72.0
No
28
28.0
28.0
100.0
Total
100
100.0
100.0
34

Fig 11: Do you purchase NANDINI Milk and Milk Products
Out of 100 respondents 72% purchase Nandini Milk and Milk products. And 28%
do not purchase Nandini Milk and Milk products.
Table12: Factors influencing for repetitive purchase NANDINI Milk and Milk
Products
Parameters
Quality
Thickness
Fat content
Price
Taste
Availability
Promotional activity
Yes
53
17
11
16
27
23
04
(74%)
(24%)
(15%)
(26%)
(22%)
(32%)
(06%)
No
19
55
61
56
45
49
68
(26%)
(76%)
(85%)
(74%)
(78%)
(68%)
(94%)
Total
72
72
72
72
72
72
72
(100%)
(100%)
(100%)
(100%)
(100%)
(100%)
(100%)
Note : Figures in the parenthesis indicate % to the total
Fig 12: Factors influencing for repetitive purchase NANDINI Milk and Milk Products
PES-IUP 2015
34
Out of 72 respondents who purchase Nandini Milk and Milk products 74% feels
quality is great it is the main factor which influence them for repetitive purchase.
Then 27% says taste, 23 % feels availability, 17% says thickness, 16% feels price
which influence them in making purchase decision. Very less importance was
given by the customers to fat content (15%) and promotional activities (6%).
Fig13: Reasons which forces for not purchasing NANDINI Milk and Milk
Products
Out of 28 respondents who do not purchase Nandini Milk and Milk products
price was said as the major factor with 64% response which influence their
purchase decision. Second and third importance was given to availability and
PES-IUP 2015
34

taste by 32% and 29%. Quality 07%, Fat content 11%, thickness 07% and
promotional activities 11% are not major factors which prevents them for not
being the customers.
SUGGESTIONS:
PES-IUP 2015
34
Out of 28 respondents who do not purchase Nandini Milk and Milk products
price was said as the major factor with 64% response which influence their
purchase decision. Second and third importance was given to availability and
taste by 32% and 29%. Quality 07%, Fat content 11%, thickness 07% and
promotional activities 11% are not major factors which prevents them for not
being the customers.
As there is less mindfulness about Double conditioned milk the organization

ought to attempt to advance this item.
The items like pot curd, Masala lassi, Sweet lassi has an extraordinary potential to
develop in the business sector however the mindfulness is minimal less. So the
organization must make suitable strides so as to build the mindfulness. What's
more, much exertion is expected to advance Khoa and Paneer.
Amid the study I came to realize that the accessibility of the milk items other than
milk is less. So the other milk items additionally made accessible to client any
place the milk is accessible. That surely builds the business volume of milk items
Purchasers say they learnt in regards to the item primarily through Television,
divider compositions and pennants. Furthermore, feels TV promotions, pennants,
promotion sheets were more informatory. So the endeavors of the organization
are going in a right course. Anyway, just recommendation is to build the
recurrence TV advertisements and commercial sheets
The clients expect Quality, taste and accessibility while acquiring the milk and
milk items and the organization has come to the desire if there should be an
occurrence of value and taste however a little exertion is expected to expand the
accessibility.
The non-clients of Nandini say cost is the real explanation behind not being. So
the organization ought to make an endeavor to make them comprehend the
PES-IUP 2015
34

quality for cash what they get from Nandini regarding quality, and fitness of the
items.
Mindfulness crusades have neglected to achieve lion's share of clients. So the

quantity of battles to be expanded and to be made in such a spot, to the point that
the greatest number of clients are secured.
CONCLUSION
PES-IUP 2015
34

Subsequent to examining the information of the study I presume that the Toned
milk is additionally in the line with 46% of mindfulness and the Double Toned
Milk is indicating exceptionally poor mindfulness with just 15% of respondents
are mindful of it 29% felt divider painted creations were more informatory. Radio
advertisements, magazines, and battles were felt less informatory to around 15%,
16% and 10% separately. Second and third significance was given to accessibility
and taste by 32% and 29%. Quality 07%, Fat substance (11%), thickness (07%)
and limited time exercises (11%) are not main considerations which anticipate
them for not being the clients.
Questionnaire
Dear Sir/ Madam,
Name: ____________________________________________
Address: ___________________________________________
Age:
a. [15-20]
b. [20-25]
c. [25-30]
d. [30 & above]
1. Do you know NANDINI Brand of Milk and Milk products?

a. Yes
b. No
2. Which of the following Milk brands of NANDINI are known to you?

a. Toned Milk
b. Standard Milk
c. Shubham Milk
d. Double Toned Milk
PES-IUP 2015
34

3. Do you know any of these NANDINI milk products?
a. Curd
b.Pot curd
c.Sweet lassy
d. Masala lassy
e. Pedha
f. Khoa
g. Paneer
h. Butter
i. Ghee
4. What factors you look while purchasing the Milk and Milk Products?
a. Quality
b. Thickness
c. Fat content
d. Price
e. Taste
f. Availability
5. How did you come to know about these NANDINI products?

a. Dealers
b. Campaigns
c. Banners
d. Wall paintings
e. T.V advertisements
f. Radio Advertisements
g. Magazines
h. Others
PES-IUP 2015
34
6. Have you observed the advertisements of NANDINI products?

a. Yes
b. No
7. Were they informatory?

a. Yes
b. No
8. Which of the advertisements were more informatory?

a. Banners
b. Ad Boards
c. Campaigns
d. Wall paintings
e. T.V advertisements
f. Radio Advertisements
g. Magazines
h. Others
9. Have you attended any Awareness Campaigns organized by KMF?
a. Yes
b. No
10. What you came to know about the NANDINI products in Awareness Campaigns?
a. Freshness of the product
b. Hygeinity in production
c. Reliability of the Brand
d. No contamination of milk like in Private sector
e. Others, If specify, ______________________________.
PES-IUP 2015
34
11. Do you purchase NANDINI Milk and Milk Products?

a. Yes
b. No
If Yes
12. Which of the following factors made you to repetitive purchase NANDINI Milk
and Milk Products :
a. Quality
b. Thickness
c. Fat content
d. Price
e. Taste
f. Availability
g. Promotional activities
If No
13. Select the following reasons due to which you are not purchasing NANDINI Milk
and Milk Products :
a. Quality
b. Thickness
c. Fat content
d. Price
e. Taste
f. Availability
g. Promotional activities
THANK U
BIBLIOGRAPHY
PES-IUP 2015
34

REFERENCE BOOKS:
Marketing research: Tull and Hawkins
Economic efficiency on milk products co-operative union in North Bihar. Indian CoOperative Review
Annual Report, National Dairy Development Board, Anand, Gujarat, India
Principles of Marketing by Philip Kotler.
Marketing research by Parashuraman.
Consumer Behaviour by Paul Samuel.
WEBSITES:
WWW.Kmfnandini.com
WWW.NDDB.com
PES-IUP 2015
34

Consumer Awareness About Nandini Milk and Milk Products With Its Impact of Promotional Activities On Creating Awareness.

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Study the consumer awareness about milk and milk products

To study the customer expectations in Packaged Milk and Milk products.

To study the promotional activities adopted by the company.

To evaluate the impact of those activities on customers mind.

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

The specimen is chosen in light of non- likelihood examining strategy.

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Karnataka has constantly stayed in the prescience of all agrarian advancement

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Demand profile: Absolutely optimistic.

Margins: Quite reasonable, even on packed liquid milk.

Technical manpower: Professionally-trained, technical human resource pool, built

Perishability: Pasteurization has overcome this weakness partially. UHT gives

Logistics of procurement: Woes of bad roads and inadequate transportation

Study the consumer awareness about milk and milk products

Competition: With so many newcomers entering this industry, competition is

There is a phenomenal scope for innovations in product development, packaging

Steps should be taken to introduce value-added products like shrikhand, ice

A lateral view opens up opportunities in milk proteins through casein, caseinates

Efforts to exploit export potential are already on. Amul is exporting to

Study the consumer awareness about milk and milk products

Sincerity and dedication

Co-operation free of politics

Respecting each other's, opinions, ideas & feelings.

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

A co-operative society registered under the

Co-operative act 1959

and Sale of Milk Products

Milk Chilling Centres and Capacity

Hirekerur 20000 LPD

Gokama, Honnavar, Bhatkal, Murdeshwar

Goa Parts of Maharashtra

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

PRODUCT MIX OF KMF

Study the consumer awareness about milk and milk products

Toned Milk / Liter

Study the consumer awareness about milk and milk products

Badam Powder 10 gm Tin/Kg

Mysore Pak 250 gm pack

Jamoon Mix 200 gm / pack

5. Milk 200 Ml Pack (Tetra Pack)

Study the consumer awareness about milk and milk products

To undertake promotional activities in order to create awareness and to generate

To ensure proper supply chain management.

To study competitors products and their strategies.

Study the consumer awareness about milk and milk products

PROMOTIONAL ACTIVITIES CARRIED OVER BY KMF:

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products

Study the consumer awareness about milk and milk products