FreeMedicalStaffingAgencyBusinessPlan

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ExcecutiveSummary
CompanyandFinancingSummary
ProductsandServicesOverview
StrategicAnalysiswithcurrentresearch!
MarketingPlan
PersonnelPlan
3YearAdvancedFinancialPlan
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1.0ExecutiveSummary
Thepurposeofthisbusinessplanistoraise$100,000forthedevelopmentofamedicalstaffingagency
whileshowcasingtheexpectedfinancialsandoperationsoverthenextthreeyears.TheMedical
StaffingAgency,Inc.(theCompany)isaNewYorkbasedcorporationthatwillprovideoutsourcedHR
managementandemploymentsolutionsforclinics,hospitals,andrelatedmedicalfacilitiesinits
targetedmarket.TheCompanywasfoundedin2009byJohnDoe.
1.1ProductsandServices
TheMedicalStaffingAgencyintendstobecomearegionalprovideroftemporaryandpermanent
employmentsolutionsfornurses/doctors/medicaltechniciansthatworkinclinics,hospitals,assisted
livingfacilities,andoutpatientcenters.TheCompanywillalsohavetheabilitytoeasilysourceother
medicalprofessionalsuchasphysicaltherapists,speechpathologists,Xraytechnicians,imaging
equipmentspecialists,andotheralliedhealthprofessionals.Thereareanumberofotherrelated
medicalstaffingservicesthatareinstrongdemandamongtheCompanyspotentialclients.Oncethe
MedicalStaffingAgencyestablishesisinitialrevenuestreams,thebusinesscouldeasilyexpandinto
otheraspectsofthelocalmedicalindustry.Thethirdsectionofthebusinessplanwillfurtherdescribe
theservicesofferedbytheMedicalStaffingAgency.
1.2TheFinancing
Mr.Doeisseekingtoraise$100,000fromasabankloan.Theinterestrateandloanagreementareto
befurtherdiscussedduringnegotiation.Thisbusinessplanassumesthatthebusinesswillreceivea10
yearloanwitha9%fixedinterestrate.
1.3MissionStatement
TheMedicalStaffingAgencysmissionistobecometherecognizedleaderinitstargetedmarketfor
outsourcedemploymentsolutionsformedicalservicesbusinesses.
1.4MangementTeam
TheCompanywasfoundedbyJohnDoe.Mr.Doehasmorethan10yearsofexperienceinthemedical
employmentandstaffingindustry.Throughhisexpertise,hewillbeabletobringtheoperationsofthe
businesstoprofitabilitywithinitsfirstyearofoperations.
1.5SalesForecasts
Mr.Doeexpectsastrongrateofgrowthatthestartofoperations.Belowaretheexpectedfinancials
overthenextthreeyears.

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1.6ExpansionPlan
TheFounderexpectsthatthebusinesswillaggressivelyexpandduringthefirstthreeyearsof
operation.Mr.Doeintendstoimplementmarketingcampaignsthatwilleffectivelytargethospitals,
clinics,andotherhealthcarefacilitieswithinthetargetmarket.
2.0CompanyandFinancingSummary
2.1RegisteredNameandCorporateStructure
MedicalStaffingAgency,Inc.TheCompanyisregisteredasacorporationintheStateofNewYork.
2.2RequiredFunds
Atthistime,theMedicalStaffingAgencyrequires$100,000ofdebtfunds.Belowisabreakdownof
howthesefundswillbeused:

2.3InvestorEquity
Mr.Doeisnotseekinganinvestmentfromathirdpartyatthistime.
2.4ManagementEquity
JohnDoeowns100%oftheMedicalStaffingAgency,Inc.
2.5ExitStrategy
Ifthebusinessisverysuccessful,Mr.Doemayseektosellthebusinesstoathirdpartyfora
significantearningsmultiple.Mostlikely,theCompanywillhireaqualifiedbusinessbrokertosellthe
businessonbehalfoftheMedicalStaffingAgency.Basedonhistoricalnumbers,thebusinesscould
fetchasalespremiumofupto4timesearnings.
3.0ProductsandServices
Asdiscussedintheexecutivesummary,MedicalStaffingAgency,Inc.willbecomearegionalprovider
ofpermanentandtemporaryemploymentpositionsfornurses,doctors,andassociatedmedicalstaff.
Belowisabriefoverviewoftheservicesprovidedbythebusiness.Theprimaryfocusofthe
Companysservicesisthenursingsegmentofthemarket.TheMedicalStaffingAgencywillbeableto
provideitsclientswithbothtraditionalregisterednursesaswellasseveralnursesthathaveobtained
specialtiessuchastheirnursepractitionerslicenseorspecifictraininginfieldssuchasneonatalcare,
surgery,emergencymedicine,psychiatriccare,andothermedicalspecialties.TheCompanywill
generatessubstantialgrossmarginsfromtheseservices.

4.0StrategicandMarketAnalysis
4.1EconomicOutlook
Thissectionoftheanalysiswilldetailtheeconomicclimate,themedicalstaffingindustry,thecustomer
profile,andthecompetitionthatthebusinesswillfaceasitprogressesthroughitsbusinessoperations.
Currently,theeconomicmarketconditionintheUnitedStatesisinrecession.Thisslowdowninthe
economyhasalsogreatlyimpactedrealestatesales,whichhashaltedtohistoricallows.Many
economistsexpectthatthisrecessionwillcontinueuntilmid2009,atwhichpointtheeconomywill
beginaprolongedrecoveryperiod.However,medicalstaffingcompaniesoperatewithgreateconomic
immunityasthereiscurrentlyashortageoflaborinthemedicalindustry.Additionally,peoplewill
continuetogetsickandrequiremedicalattentiondespitedeleteriouseconomicconditions,andthe
businesswillbeabletoremainprofitableinanyeconomicclimate.
4.2IndustryAnalysis
Asawhole,employmentleasingservicesintheUnitedStatesgenerateabout$55billiondollarswithof
revenueonayearlybasis.Approximately1/3oftheindustryisspecificallygearedtowardthe
healthcaresegmentofthemarket.Withstrongdemandamonghospitalsandphysiciansfortrained
nurses,technicians,andphysicians,theindustryhasgrowntoaccommodatethisneed.Theindustry
generates$44billiondollarsayearofpayrolls,andemploysalmost2millionpeople.Theindustryis
expectedtogrowtremendouslyoverthenexttwodecadesasmorepeople(especiallybabyboomers)
requiremedicalservices.Inthefuture,theMedicalStaffingAgencymaybeabletodevelopancillary
servicessuchasdirectinhomenursingasacomplementaryservicetothehealthcareemployment
servicescurrentlyofferedbythebusiness.Severalstudieshaveindicatedthattherearemorethan44
millionAmericansthatactivecareforanelderlyordevelopmentallydisabledperson.
4.3CustomerProfile
Inthissectionoftheanalysis,youshoulddescribethetypeofcustomeryouareseekingtoacquire.
Thesetraitsincludeincomesize,typeofbusiness/occupationhowfarawayfromyourbusinessisto
yourcustomer,andwhatthecustomerislookingfor.Inthissection,youcanalsoputdemographic
informationaboutyourtargetmarketincludingpopulationsize,incomedemographics,levelof
education,etc.
4.4CompetitiveAnalysis
Thisisoneofthesectionsofthebusinessplanthatyoumustwritecompletelyonyourown.Thekey
towritingastrongcompetitiveanalysisisthatyoudoyourresearchonthelocalcompetition.Findout
whoyourcompetitorsarebysearchingonlinedirectoriesandsearchinginyourlocalYellowPages.If
thereareanumberofcompetitorsinthesameindustry(meaningthatitisnotfeasibletodescribeeach
one)thenshowcasethenumberofbusinessesthatcompetewithyou,andwhyyourbusinesswill
providecustomerswithservice/productsthatareofbetterqualityorlessexpensivethanyour
competition.
5.0MarketingPlan
TheMedicalStaffingAgencyintendstomaintainanextensivemarketingcampaignthatwillensure
maximumvisibilityforthebusinessinitstargetedmarket.Belowisanoverviewofthemarketing
strategiesandobjectivesoftheMedicalStaffingAgency.
5.1MarketingObjectives
Establishrelationshipswithhospitals,assistedlivingfacilities,outpatientsurgicalcenters,
physicianspractices,andothermedicalfacilities.
DevelopanonlinepresencebydevelopingawebsiteandplacingtheCompanysnameand
contactinformationwithonlinedirectories.

5.2MarketingStrategies
TheCompanyintendstodevelopareferralnetworkfromdoctors,surgeons,hospitals,andpost
operativeclinicswithinthetargetmarket.SincetheCompanyismarketingdirectlytomedical
professionalsandestablishments,thecostsassociatedwithadvertisingareminimal.TheCompany
willalsousetraditionalformsofmarketingthataretargetedtowardsmedicalprofessionalsinthetarget
marketcommunity.Managementintendstomarketdirectlywithinlocallybasedmedicaljournalsforthe
medicalprofession.Inregardstolargerclients,likehospitalsandoutpatientfacilities,theMedical
StaffingAgencywilldirectlycontactthesebusinessestoestablishongoingbusinessrelationships.
Registerednurse,technician,andphysicianoutsourcingisthemostprofitableaspectofthisbusiness,
andtheCompany.shouldrapidlyestablishtheserelationshipssothatthebusinesscanimmediately
generaterevenuefromthesesources.Finally,theMedicalStaffingAgencywilldevelopitsownwebsite
thatwillfeatureinformationaboutthebusiness,contactinformation,andpreliminarypricingschedules
fortemporaryandpermanentmedicalstaffingsolutionsthattheCompanyoffers.
5.3Pricing
Inthissection,describethepricingofyourservicesandproducts.Youshouldprovideasmuch
informationaspossibleaboutyourpricingaspossibleinthissection.However,ifyouhavehundredsof
items,condenseyourproductlistcategorically.Thissectionofthebusinessplanshouldnotspanmore
than1page.
6.0OrganizationalPlanandPersonnelSummary
6.1CorporateOrganization

6.2OrganizationalBudget

6.3ManagementBiographies
Inthissectionofthebusinessplan,youshouldwriteatwotofourparagraphbiographyaboutyourwork
experience,youreducation,andyourskillset.Foreachownerorkeyemployee,youshouldprovidea
briefbiographyinthissection.
7.0FinancialPlan
7.1UnderlyingAssumptions
TheMedicalStaffingAgencywillhaveanannualrevenuegrowthrateof16%peryear.
TheOwnerwillacquire$100,000ofdebtfundstodevelopthebusiness.
Theloanwillhavea10yeartermwitha9%interestrate.
7.2SensitivityAnalysis
TheCompanysrevenuesarenotsensitivetochangesintheeconomy.Thedemandfornursesand
associatedmedicalprofessionalshascontinuedtorise,andwillcontinuetodosoregardlessofthe
stateoftheeconomy.Medicalbusinessesarefullyinsulatedfromchangesinthegeneraleconomyas
peoplewillcontinuetorequiremedicalcare.Assuch,thereisverylittleriskthattheCompanywill
haveanyissueswithgeneration.
7.3SourceofFunds

7.4GeneralAssumptions

7.5ProfitandLossStatements

7.6CashFlowAnalysis


7.7BalanceSheet

.
7.8GeneralAssumptions

7.9BusinessRatios

ExpandedProfitandLossStatements

ExpandedCashFlowAnalysis

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