HISTORIA

En 1849 se funda la empresa qumica Charles Pfizer and Company por Charles
Pfizery Charles Erhart.

En 1880 comienza la fabricacin del cido ctrico.

A partir del ao 1936 empieza la produccin y comercializacin de vitaminas.

En 1945 la compaa se convierte en el primer productor de penicilina.

Los investigadores de Pfizer descubren en 1949 la terramicina, primer medicamento de

Pfizer en EEUU.

Pfizer Espaa nace en 1952.

En 1982 Feldene se convierte en el medicamento antiinflamatorio de prescripcin ms

vendido en el mundo y diez aos ms tarde se lanzan Besitrn, Norvas yZitromax.

En 1998 se ponen a disposicin de los pacientes Viagra, Cardyl y Zarator.

En el ao 2000 Warner Lambert se incorpora a la compaa, lo que convirti a Pfizer en la

farmacutica mundial con ms valor y de ms rpido crecimiento.

Con Warner Lambert se suman a la cartera de medicamentos de la

compaaCardyl y Zarator y Viracept.

En el 2002, Pharmacia se integra en Pfizer, lo que supuso un impulso en la investigacin y

el desarrollo de nuevos medicamentos en las reas de endocrinologa, oftalmologa y
oncologa.

En 2009 Wyeth se une a Pfizer, aportando una cartera de medicamentos ms diversificada,

con liderazgo en prcticamente todas las reas teraputicas. La compaa ha reforzado sus
posibilidades en biotecnologa, vacunas, productos de consumo, nutricin y salud
animal.

1. Logo colors: preferredPreferred logosWe have seven (7) logo versions, so be sure to
usethe proper logo for the right application.Use the 2-color positive logo whenever
possible. Usethe preferred CMYK positive logo when only CMYKprinting is
available.These versions of the logo are provided as scalablevector artwork (EPS).EPS
format allows high-quality print reproduction.EPS files can be scaled to any size without
sacrificingimage quality. You may use these files in pagelayout and graphics programs
for print projects.Additionally, EPS format files may also be used tocreate files in any of
the other image formats atexactly the sizes required.Please note that the letters of the
logo aretransparent. They should reveal the background onwhich the logo is placed
while maintaining legibility.2-color (positive)Use this version for premium print
applications. The 2-color (positive) logo consists of Cyan and PMS Reflex Blue. Please
note: The 2-color file is built with overprintinggradients. It is recommended to use the AI
file inAdobeCreative Suiteversion 3 and later for thebest appearance on-screen, in
composite printingand in PDF files. Using the EPS file and/or othersoftware may cause
the logo to appear incorrect,although the logo will color separate correctly.CMYK
(positive)Use this version when only CMYK printing is available.Pfizer Branding
Guidelines / Visual Identity / Section 1: The masterbrand / The Pfizer logoGeneral
Users Communications Professionals Design Agencies
2. 20. 20Version 1.2 December 11, 2009 Logo colors: alternatePfizer Branding Guidelines
/ Visual Identity / Section 1: The masterbrand / The Pfizer logo1-color alternate
logosUse these logos when 2-color and CMYK logoscannot be used. They are
designed to providelegibility for specific application types.These versions of the logo
are provided as scalablevector artwork (EPS).EPS format allows high-quality print
reproduction.EPS files can be scaled to any size without sacrificingimage quality. You
may use these files in pagelayout and graphics programs for print projects.Additionally,
EPS format files may also be used tocreate files in any of the other image formats
atexactly the sizes required.Please note that the letters of the logo aretransparent. They
should reveal the background onwhich the logo is placed while maintaining legibility.
WhiteUse this version when the application requires asimplified mark in white and the
background is toodark to allow use of the preferred mark or the 1-coloralternate version
(e.g., reverse applications, premiumitems, small sizes, silkscreen, etc.).1-color BlueUse
this version when the application requires a1-color or simplified mark (e.g., stationery,
premiumitems, small sizes, silkscreen, etc.). The logo prints inPMS Process
Blue.BlackUse this version when the application requires asimplified mark in black
(e.g., fax sheet, premiumitems, small sizes, silkscreen, etc.).General Users
Communications Professionals Design Agencies
3. 21. 21Version 1.2 December 11, 2009 Logo formats: on-screenPfizer Branding
Guidelines / Visual Identity / Section 1: The masterbrand / The Pfizer logoOn-screen
logosThese versions are used for all desktop and on-screen applications.RGB logo
files are provided in JPG and PNG fileformats in 2 sizes. These versions are also
providedas scalable vector artwork (EPS). Additionally, EPS format files may also be

used to create files in any of the other image formats at exactly thesizes required.Use
JPG format logos for PowerPointpresentations,MicrosoftWorddocuments, and
other officeapplications. You may use JPG files for printingon low-resolution printers
such as laser or ink-jetprinters. JPG format logos are never used for high-resolution
printing, and they are never scaled tolarger sizes.Use PNG format logos for higherquality laser printreproduction (MicrosoftWord and PowerPoint),screen and web
applications where a higher-quality logo may be needed. They can be scaleddown in
size, but they are never scaled to largersizes. Additionally, use PNG files when
transparentbackgrounds are required, such as websites andwhen placing the logo on a
background that isnot white.Please note that the letters of the logo aretransparent in
EPS and PNG files. They should revealthe background on which the logo is placed
whilemaintaining legibility.RGB (positive)This is the preferred version for internet, video,
TV,email signatures, Microsoft applications, etc.RGB (reverse)Use this version when
the application requires asimplified mark in white and the background is toodark to
allow use of the preferred mark.General Users Communications Professionals Design
Agencies
4. 22. 22Version 1.2 December 11, 2009 Logo: clear spacePfizer Branding Guidelines /
Visual Identity / Section 1: The masterbrand / The Pfizer logoAlways surround the
Pfizer logo with the amount ofclear space shown to ensure that the logo is
easilyidentifiable as well as visible and legible whereverit appears.Clear space is the
minimum breathing roommaintained around our logo. It also defines theminimum
distance between the logo and the edgeof a printed piece. The clear space around our
logois equal to the height of the Pfizer logo. Do notposition any text, graphic elements,
or other visualmarks inside the recommended clear space.Please note that this
distance may sometimesbe adjusted for select online or exterior signageapplications
where space is limited.General Users Communications Professionals Design Agencies