AdSense

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Not to be confused with Google AdWords.
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Google AdSense
Google Adsense logo.png
Developer(s)
Google
Initial release June 18, 2003; 12 years ago[1]
Operating system
Cross-platform (web-based application)
Type
Online advertising
Website www.google.com/adsense
Google AdSense is a program run by Google that allows publishers in the Google N
etwork of content sites to serve automatic text, image, video, or interactive me
dia advertisements, that are targeted to site content and audience. These advert
isements are administered, sorted, and maintained by Google. They can generate r
evenue on either a per-click or per-impression basis. Google beta-tested a costper-action service, but discontinued it in October 2008 in favor of a DoubleClic
k offering (also owned by Google).[2] In Q1 2014, Google earned US $3.4 billion
($13.6 billion annualized), or 22% of total revenue, through Google AdSense.[3]
AdSense is a participant in the AdChoices program, so AdSense ads typically incl
ude the triangle-shaped AdChoices icon.[4][5]
Contents
1
Overview
2
History
3
Types
3.1
AdSense for Content
3.2
AdSense for Search
3.3
AdSense for video
4
Discontinued types
4.1
AdSense for mobile content
4.2
AdSense for domains
4.3
AdSense for Feeds
5
How AdSense works
6
Abuse
7
Criticism
8
See also
9
References
10
External links
Overview[edit]
This section needs additional citations for verification. Please help improve th
is article by adding citations to reliable sources. Unsourced material may be ch
allenged and removed. (September 2010)
Google uses its technology to serve advertisements based on website content, the
user's geographical location, and other factors. Those wanting to advertise wit
h Google's targeted advertisement system may enroll through Google AdWords. AdSe
nse has become one of the popular programs that specializes in creating and plac
ing banner advertisements on a website or blog, because the advertisements are l
ess intrusive and the content of the advertisements is often relevant to the web
site.
Many websites use AdSense to monetize their content; it is the most popular adve
rtising network.[6] AdSense has been particularly important for delivering adver
tising revenue to small websites that do not have the resources for developing a

dvertising sales programs and sales people to generate revenue with. To display
contextually relevant advertisements on a website, webmasters place a brief Java
script code on the websites' pages. Websites that are content-rich have been ver
y successful with this advertising program, as noted in a number of publisher ca
se studies on the AdSense website. AdSense publishers may only place up to three
link units on a page, in addition to the three standard ad units, and two searc
h boxes.[7] This restriction is not applicable for premium publishers who work d
irectly with account managers at Google.
Some webmasters put significant effort into maximizing their own AdSense income.
They do this in three ways:[citation needed]
They use a wide range of traffic-generating techniques, including but not limite
d to online advertising.
They build valuable content on their websites that attracts AdSense advertisemen
ts, which pay out the most when they are clicked.
They use text content on their websites that encourages visitors to click on adv
ertisements. Note that Google prohibits webmasters from using phrases like "Clic
k on my AdSense ads" to increase click rates. The phrases accepted are "Sponsore
d Links" and "Advertisements".
The source of all AdSense income is the AdWords program, which in turn has a com
plex pricing model based on a Vickrey second price auction.AdSense commands an a
dvertiser to submit a sealed bid (i.e., a bid not observable by competitors). Ad
ditionally, for any given click received, advertisers only pay one bid increment
above the second-highest bid. Google currently shares 68% of revenue generated
by AdSense with content network partners, and 51% of revenue generated by AdSens
e with AdSense for Search partners.[8]
On June 18, 2015 Google announced rebranding of AdSense with a new Logo[9]
AdSense rebranded logo
History[edit]
Google launched its AdSense program, originally named content targeting advertis
ing in March 2003.[10] The AdSense name was originally used by Applied Semantics
, a competitive offering to AdSense and then adopted by Google after Google acqu
ired Applied Semantics in April 2003.[11] Applied Semantics was started in 1998
by Gilad Elbaz and Adam Weissman. Some advertisers complained that AdSense yield
ed worse results than AdWords, since it served ads that related contextually to
the content on a web page and that content was less likely to be related to a us
er's commercial desires than search results. For example, someone browsing a blo
g dedicated to flowers was less likely to be interested in ordering flowers than
someone searching for terms related to flowers. As a result, in 2004 Google all
owed its advertisers to opt out of the AdSense network.[12]
Paul Buchheit, the founder of Gmail, had the idea to run ads within Google's e-m
ail service. But he and others say it was Susan Wojcicki, with the backing of Se
rgey Brin, who organized the team that adapted that idea into an enormously succ
essful product.[13] By early 2005 AdSense accounted for an estimated 15 percent
of Google's total revenues.[12]
In 2009, Google AdSense announced that it would now be offering new features, in
cluding the ability to "enable multiple networks to display ads".
In February 2010, Google AdSense started using search history in contextual matc
hing to offer more relevant ads.[14]
On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publ
ishers may directly sell ads. This feature was retired on February 10, 2015.

Types[edit]
AdSense for Content[edit]
The content-based adverts can be targeted for interest or context. The targeting
can be CPC (click) or CPM (impression) based. There's no significant difference
between CPC and CPM earnings, however CPC ads are more common. There are variou
s ad sizes available for content ads. The ads can be simple text, image, animate
d image, flash, video, or rich media ads. At most ad sizes, users can change whe
ther to show both text and multimedia ads or just one of them. As of November 20
12, a grey arrow appears beneath AdSense text ads for easier identification.
AdSense for Search[edit]
AdSense for search allows publisher to display ads relating to search terms on t
heir site and receive 51% of the revenue generated from those ads.[8] AdSense cu
stom search ads can be displayed either alongside the results from an AdSense Cu
stom Search Engine or alongside internal search results through the use of Custo
m Search Ads. Custom Search Ads are only available to white-listed publishers.
Although the revenue share from AdSense for Search (51%) is lower than from AdSe
nse for Content (68%) higher returns can be achieved due to the potential for hi
gher Click Through Rates.
AdSense for video[edit]
AdSense for video allows publishers with video content to generate revenue using
ad placements from Google's extensive advertising network. The publisher is abl
e to decide what type of ads are shown against their video inventory. Formats av
ailable include linear video ads (pre-roll or post-roll), overlay ads that displ
ay AdSense text and display ads over the video content, and the TrueView format.
[15] Publishers can also display companion ads - display ads that run alongside
video content outside the player. AdSense for video is for publishers running vi
deo content within a player and not for YouTube publishers.
Discontinued types[edit]
AdSense for mobile content[edit]
AdSense for mobile content allowed publishers to generate earnings from their mo
bile websites using targeted Google advertisements. Just like AdSense for conten
in this case, a mob
t, Google matches advertisements to the content of a website
ile website. Instead of traditional JavaScript code, technologies such as Java a
nd Objective-C are used. As of February 2012, AdSense for Mobile Content was rol
led into the core AdSense for Content offering to better reflect the lessening s
eparation between desktop and mobile content.[16]
AdSense for domains[edit]
AdSense for domains allows advertisements to be placed on domain names that have
not been developed. This offers domain name owners a way to monetize domain nam
es that are otherwise dormant or not in use. AdSense for domains is currently be
ing offered to all AdSense publishers, but it wasn't always available to all.
On December 12, 2008, TechCrunch reported that AdSense for Domains is available
for all US publishers.[17]
On February 22, 2012, Google announced that it was shutting down its Hosted AdSe
nse for Domains program.[18]
AdSense for Feeds[edit]
In May 2005, Google announced a limited-participation beta version of AdSense fo
r Feeds, a version of AdSense that runs on RSS and Atom feeds that have more tha
n 100 active subscribers. According to the Official Google Blog, "advertisers ha
ve their ads placed in the most appropriate feed articles; publishers are paid f
or their original content; readers see relevant advertising and in the long run, m
ore quality feeds to choose from."[19]

AdSense for Feeds works by inserting images into a feed. When the image is displ
ayed by a RSS reader or Web browser, Google writes the advertising content into
the image that it returns. The advertisement content is chosen based on the cont
ent of the feed surrounding the image. When the user clicks the image, he or she
is redirected to the advertiser's website in the same way as regular AdSense ad
vertisements.
AdSense for Feeds remained in its beta state until August 15, 2008, when it beca
me available to all AdSense users. On December 3, 2012, Google discontinued AdSe
nse For Feeds program.[20]
How AdSense works[edit]
The webmaster inserts the AdSense JavaScript code into a webpage.
Each time this page is visited, the JavaScript code uses inlined JSON to display
content fetched from Google's servers.
For contextual advertisements, Google's servers use a cache of the page created
by its Mediabot crawler to determine a set of high-value keywords. If keywords h
ave been cached already, advertisements are served for those keywords based on t
he AdWords bidding system. (More details are described in the AdSense patent.)
For site-targeted advertisements, the advertiser chooses the page(s) on which to
display advertisements, and pays based on cost per mille (CPM), or the price ad
vertisers choose to pay for every thousand advertisements displayed.[21][22]
For referrals, Google adds money to the advertiser's account when visitors eithe
r download the referred software or subscribe to the referred service.[23] The r
eferral program was retired in August 2008.[24]
Search advertisements are added to the list of results after the visitor perform
s a search.
Because the JavaScript is sent to the Web browser when the page is requested, it
is possible for other website owners to copy the JavaScript code into their own
webpages. To protect against this type of fraud, AdSense publishers can specify
the pages on which advertisements should be shown. AdSense then ignores clicks
from pages other than those specified.
Abuse[edit]
Some webmasters create websites tailored to lure searchers from Google and other
engines onto their AdSense website to make money from clicks. Such websites oft
en contain nothing but a large amount of interconnected, automated content (e.g.
, a directory with content from the Open Directory Project, or scraper websites
relying on RSS feeds for content). Possibly the most popular form of such "AdSen
se farms" are splogs (spam blogs), which are centered around known high-paying k
eywords. Many of these websites use content from other websites, such as Wikiped
ia, to attract visitors. These and related approaches are considered to be searc
h engine spam and can be reported to Google.[25]
A Made for AdSense (MFA) website or webpage has little or no content, but is fil
led with advertisements so that users have no choice but to click on advertiseme
nts. Such pages were tolerated in the past, but due to complaints, Google now di
sables such accounts.
There have also been reports of Trojan horses engineered to produce counterfeit
Google advertisements that are formatted looking like legitimate ones. The Troja
n uploads itself onto an unsuspecting user's computer through a webpage and then
replaces the original advertisements with its own set of malicious advertisemen
ts.[26]
Criticism[edit]
This section needs additional citations for verification. Please help improve th
is article by adding citations to reliable sources. Unsourced material may be ch
allenged and removed. (June 2012)

Many website owners complain that their AdSense accounts have been disabled just
before they were supposed to receive their first paycheck from Google.[27] Goog
le claims accounts have been disabled due to click fraud or forbidden content, b
ut have offered no proof of this.[citation needed] An automated email is sent to
the publisher's owner which contains a link to file an appeal.[citation needed]
In the email, Google states that "Because we have a responsibility to protect o
ur AdWords advertisers from inflated costs due to invalid activity, we've found
it necessary to disable your AdSense account. Your outstanding balance and Googl
e's share of the revenue will both be fully refunded back to the affected advert
isers."[citation needed] The revenue generated - whether legitimate or not - is
taken, and all complaints are deferred.[28][not in citation given] In May 2014,
Hagens Berman law firm filed a national class-action lawsuit against Google, cla
iming the company unlawfully denies payments to thousands of website owners and
operators who place ads on their sites sold through Google AdWords.[29]
There were numerous complaints at least in online discussion forums about a differen
ce in treatment for publishers from China and India, namely that sites from thos
e locations are required to be active for six months before being eligible for A
dSense.[30][31][32] Due to alleged concerns about click fraud, Google AdSense ha
s been criticized by some search engine optimization firms as a large source of
what Google calls "invalid clicks", in which one company clicks on a rival's sea
rch engine advertisements to drive up the other company's costs.[33]
The payment terms for webmasters have also been criticized.[34][dead link] Googl
e withholds payment until an account reaches US$100,[35] but many micro content
providers[citation needed] require a long time years in some cases to build up this
much AdSense revenue. However, Google will pay all earned revenue greater than U
S$10 when an AdSense account is closed and not disabled. On the other side Googl
e bills its customers (API users for example) monthly, in increments as low as a
few cents.[citation needed]
Google came under fire when the official Google AdSense Blog showcased the Frenc
h video website Imineo.com. This website violated Google's AdSense Program Polic
ies by displaying AdSense alongside sexually explicit material. Typically, websi
tes displaying AdSense have been banned from showing such content.[36]
It has been reported that using both AdSense and AdWords may cause a website to
pay Google a commission when the website advertises itself.[37]
In some cases, AdSense displays inappropriate or offensive ads. For example, in
a news story about a terrorist attack in India, an advert was generated for a (p
resumably non-existent) educational qualification in terrorism.[38]
AdSense uses tracking cookies that are viewed by some users as a threat to priva
cy.[39] AdSense terms of service require that sites using AdSense explain the us
e of these cookies in their privacy policy.[40]
See also[edit]
AdWords
List of Google products
Pay per play
Doubleclick
References[edit]
^ Google Expands Advertising Monetization Program for Websites, June 18, 2003, P
ress Release, Google
^ [1]
^ "Google Announces First Quarter 2014 Results". Google. Retrieved July 9, 2014.
^ "About Google Ads". Retrieved January 20, 2015.
^ Parker, Pamela (March 22, 2011). "Goodbye "Ads By Google" & Hello "AdChoices"
As Google s Backs Industry Label Effort". Search Engine Land. Retrieved January 20

, 2015.
^ "Usage of advertising networks for websites". W3Techs. 2012-08-25.
^ "AdSense Ad limit per page". Support.google.com. Retrieved 13 October 2014.
^ a b "Google Form 10-Q, Q2 2010". 2010-07-15. Archived from the original on 30
September 2010. Retrieved 2010-09-08.
^ Adsense rebrands with new logo, Preview Tech, June 19, 2015.
^ Matt, Cutts. "Google Guy". Web Master World.
^ "Google Acquires Applied Semantics". News from Google. April 23, 2003. Retriev
ed July 12, 2014.
^ a b Battelle, John (2005). The Search. New York: Penguin. pp. 151 2. ISBN 978-185788-361-9.
^ Swift, Mike (February 7, 2011). "Susan Wojcicki: The most important Googler yo
u've never heard of". San Jose Mercury News. Retrieved July 12, 2014.
^ Pepitone, Julianne (2011-02-12). "Google expands ad targeting methods". CNNMon
ey.com. Retrieved 2012-07-26.
^ https://support.google.com/adsense/answer/1705822
^ "Inside AdSense: Mobile becomes a core component of AdSense". Inside AdSense.
Retrieved 13 October 2014.
^ AdSense For Domains Now Available For All US Publishers, Robin Wauters, Dec 12
, 2008, TechCrunch
^ Google kills hosted Adsense for Domains program , Andrew Allemann, February 22,
2012, Domain Name Wire
^ Shuman Ghosemajumder (2005-05-17). "Official Google Blog: Feed me". Retrieved
2007-12-29.
^ Tony John. "AdSense For Feeds going away". Techulator.com. Retrieved 13 Octobe
r 2014.
^ "Google AdSense Help Center: What are CPM ads?". 2007-12-29.
^ "Google AdWords: All About Site-Targeted Ads". 2007-12-29.
^ "Google AdSense Help Center: What is the referrals feature?". 2007-12-29.
^ "Google yanks AdSense referral program, offers shoddy surrogate". blog.anta.ne
t. 2008-07-01. ISSN 1797-1993. Retrieved 2008-07-01.
^ "Google Webmaster Guidelines". Retrieved 2012-02-02. If you believe that anoth
er site is abusing Google's quality guidelines, please report that site at https
://www.google.com/webmasters/tools/spamreport. delete character in |quote= at po
sition 101 (help)
^ Benaifer Jah (2005-12-27). "Trojan Horse program that targets Google AdSense a
ds". TechShout.
^ TONY CHOU (Mar 23, 2011). "Google Adsense Scammed Me And Will Probably Get You
Next".
^ "Disabled Account FAQ - AdSense Help". 2010-11-08.
^ "Google Adsense Class Action Lawsuit". hbsslaw.com. Retrieved 1 January 2016.
^ "Eligibility to participate in AdSense". Retrieved 7 December 2011. (Google po
licy)
^ Discussion forum example: complaint about treatment India vs. Pakistan, 2009
^ Mahesh Jawahar (20 February 2012). "Google Adsense and its adventure in India:
The real story of Google adsense scam in India!!". (blog blames Indians for the
ir click fraud scams, does not blame Google)
^ Charles C. Mann (January 2006). "How click fraud could swallow the internet".
Wired.
^ Lem Bingley (2007-02-01). "Google keeps on coining it in". IT Week.
^ "When do I get paid?". Google AdSense Help Center.
^ "Adult content". Google AdSense Help Center.
^ "BE CAREFUL when using both AdSense + AdWords by Google". 2009-02-19.
^ "Google's Worst Ads Ever (GOOG)". 2009-08-20.
^ "Privacy Concerns adsense". Allaboutcookies.org. Retrieved 13 October 2014.
^ "Google AdSense terms". Google.com. Retrieved 13 October 2014.
External links[edit]
Google AdSense
Google AdSense patent application
Inside AdSense Google's official weblog on AdSense

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