Documente Academic
Documente Profesional
Documente Cultură
ON
OPPORTUNITIES AND CHALLENGES FOR ONLINE MARKETING IN THE GLOBAL
E-RETAILING
SUBMITTED BY
(APURVA GAUTAM)
ACKNOWLEDGEMENT
I am deeply indebted to my professor shagan sidhu for not only his valuable
,incisive and constructive criticism, guidance but also for the freedom he
showed on me during his research work.
I also feel heartiest sense of obligation to my library staff members & seniors
, who helped me in collection of data & resource material & also in its
processing as well as in drafting manuscript. The project is dedicated to all
people, who helped me while doing this project.
CERTIFICATE
Table of content
INTRODUCTION
The increasing rate of lifestyle changes and urbanisation has led to
an immense growth in infrastructural development in the Indian
sub-continent as well as the world all over. This has increased the
demand of e-retailing space & online marketing in the recent time,
which is a major ingredient in the construction work. E-retailing
has also seen an emergence of a number of players over the years.
This has lead to an increased level competition in this sector.
This project looks into understanding the industry and the
competition. The main objective of the research project was to find
out the OPPORTUNITIES AND CHALLENGES FOR ONLINE
MARKETING IN THE GLOBAL E-RETAILING space
ONLINE MARKETING
Internet marketing , or online marketing, refers
to advertising and marketing efforts that use
the web & email to drive direct sales via
electronic commerce, in addition to sales leads
from website or emails .
ADVANTAGES
Ebay
Myntra
Snapdeal
Flipkart
Paytm
Quicker
Amydus
voonik