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DISSERTATION REPORT

ON
OPPORTUNITIES AND CHALLENGES FOR ONLINE MARKETING IN THE GLOBAL
E-RETAILING

SUBMITTED BY
(APURVA GAUTAM)

In Partial fulfillment for the award of the degree


Of
MASTER OF BUSINESS ADMINISTRATION

AMITY GLOBAL BUSINESS SCHOOL,


CHANDIGARH
AMITY UNIVERSITY , NOIDA
2014-16

ACKNOWLEDGEMENT

When I embarked on this journey, it seemed to meas onerous task. However


as I progressed , I realized that I was not alone after all.

I am deeply indebted to my professor shagan sidhu for not only his valuable
,incisive and constructive criticism, guidance but also for the freedom he
showed on me during his research work.

I also feel heartiest sense of obligation to my library staff members & seniors
, who helped me in collection of data & resource material & also in its
processing as well as in drafting manuscript. The project is dedicated to all
people, who helped me while doing this project.

CERTIFICATE

This is to certify that Ms. APURVA GAUTAM of Master


of Business Administration (2014-16) has
successfully completed the projectOPPORTUNITIES AND CHALLENGES FOR ONLINE
MARKETING IN THE GLOBAL E-RETAILING SPACE
under the guidance of
Prof. SHAGAN SIDHU

Table of content

INTRODUCTION
The increasing rate of lifestyle changes and urbanisation has led to
an immense growth in infrastructural development in the Indian
sub-continent as well as the world all over. This has increased the
demand of e-retailing space & online marketing in the recent time,
which is a major ingredient in the construction work. E-retailing
has also seen an emergence of a number of players over the years.
This has lead to an increased level competition in this sector.
This project looks into understanding the industry and the
competition. The main objective of the research project was to find
out the OPPORTUNITIES AND CHALLENGES FOR ONLINE
MARKETING IN THE GLOBAL E-RETAILING space

ONLINE MARKETING
Internet marketing , or online marketing, refers
to advertising and marketing efforts that use
the web & email to drive direct sales via
electronic commerce, in addition to sales leads
from website or emails .

Its obvious that social network affect our lives


in all the possible aspects (they serve to spread
ideas, personal photographs and personal data
in general, voluntary organization actions,
ideas toward a political party or sympathy
towards a charismatic political leader, etc.
This is a matter that is

ADVANTAGES

gaining strength lately , the moment when the


social networks hoard thousands of users with
social, economic, cultural and political
interests. Lets see what are the real
advantages and disadvantages of onlin
Its obvious that social networks affect our lives in all
the possible aspects (they serve to spread ideas,
personal photographs and personal data in general,
voluntary organization actions, ideas towards a
political party or sympathy towards a charismatic
political leader, etc.). This is a matter that is gaining
strength lately, the moment when the social networks
hoard thousands of users with different social,
economic, cultural and political interests. Lets see
what are the real advantages and disadvantages of
online marketing.
Advantages:
1. One of the most important advantages is
the fast availability of the information. The
clients/users can easily get information, by
navigating the internet, about the products
that they wish to purchase, and besides
that, they can check the information at
anytime of the day.
2. It allows the companies to save money, an
aspect that is really taken into account by
the companies since the online marketing

campaigns dont require a large amount of


investment.
3. The previous mentioned aspect, gives less
importance to the differences between large
and small companies in some way, thus
increasing the competition and giving that
way advantages to the customers.
4. Presence on the Internet can help the
expansion of the company from a local
market to national and international markets
at the same time, offering almost infinite
expanding possibilities.
5. On the internet everything can be
measured, thus its easier for the companies
to know almost instantly if their campaign is
working or not, what company or user is
interested in their products, from what cities
or countries are they, etc.
Disadvantages:
1. Slow internet connections can cause
difficulties. If the companies build too
complex or too large websites, it will take
too long for users to check them or
download them and they will get bored
eventually..
2. The e-commerce doesnt allow the user to
touch the merchandise before purchasing
it. Because of this, some salesmen are

starting to guarantee the possibility of


returning the product. In Germany, where a
law that regulates e-commerce and
guarantees the customers the total refund
of the money exists since 2000, the
electronic commerce is very popular.
3. Other factor is the payment: many users
still dont trust in the electronic methods of
paying and give up buying online because of
this.
4. One of the major disadvantages may be
the lack of trust of the users because of the
constant virtual promotions that appear to
be frauds. This is an aspect that deteriorates
the image and reputation of quality and
honest companies.
5. Other disadvantage is the cash on delivery
system, since it doesnt guarantee the 100%
purchase of the product. This is also the
case of thousands of users that dedicate
themselves to daily mock big companies by
ordering on the internet using false
identities

The Best Of Online


Marketing Lists

Accurately measuring results is one of the greatest


opportunities that we have access to through online
marketing. Analyzing and evaluating these
measurements allows us to observe which practices
yield the best results. We can organize these results
into lists as a visual way of representing the resources
that are performing the greatest for various topics.
This leads to many websites in the online marketing
industry producing "Best of Lists" throughout each
year.
So in that spirit we've put together a list of the 50
"Best Of" lists covering the online marketing space.
Note: The rankings are simply divided by categories,
not in order of importance. We are using the numbers
solely to prove that we did, in fact, get to 50.
- AMAZON

Ebay

Myntra

Snapdeal

Flipkart

Paytm

Quicker

Street stalk style

Amydus

voonik