Company Profile

Along with the business growth, on November 27, 2004, PT SINAR SOSRO and PT GUNUNG
SLAMAT were made subsidiaries of a holding company, namely PT ANGGADA PUTRA REKSO
MULIA (Rekso Group), headquartered at:
Gedung Graha Rekso
Jl. Boulevard Artha Gading Kav A1
Sentra Bisnis Artha Gading
Kelapa Gading - Jakarta Utara, 14240
PT. SINAR SOSRO
Founded in 1970, PT SINAR SOSRO is the first bottled ready-to-drink tea in Indonesia and the
world.
The basic value or philosophy of PT. Sinar Sosro is
care for 3 aspects and environment (Indonesian: 3K
and RL):
Care for Quality (KUALITAS)
Care for Safety (KEAMANAN)
Care for Health (KESEHATAN)
and be Eco-Friendly (RAMAH LINGKUNGAN)
PT. SINAR SOSRO product category :
1. Ready To Drink Tea, Tehbotol Sosro, Fruit Tea Sosro
and S-Tee
2. Carbonated Drink, TEBS and Creso
3. Juice, Country Choice and Happy Jus
4. Mineral Water, Prim-a

The ingredients for these products of PT. SINAR SOSRO are supplied by PT. GUNUNG SLAMAT
whilst tea plantation is managed by PT. AGRO PANGAN as a sister company. The tea
ingredient for PT. Sinar Sosro comes from:
Perkebunan PT. Agropangan Putra
Mandiri
Location

Plantation
Gunung Manik

Cianjur

Gunung Rosa
Gunung Cempaka

Pangalengan
Tasikmalaya
Garut

Cukul
Gunung Satria
Sambawa
Neglasari

Product freshness, taste, and hygiene are the focus of PT. SINAR SOSRO in producing quality
products.
PT. SINAR SOSRO has a head office at:
Gedung Graha SOSRO
Jl. Sultan Agung Km. 28 Kelurahan Medan Satria Bekasi 17132
SOSRO is the pioneer of packaged ready-to-drink tea in Indonesia. The name SOSRO is taken
from the name of the founding family, namely SOSRODJOJO.
In 1940, Sosrodjojo family started their business in a small city in Central Java called Slawi.
At the time, the product sold is dried tea with the brand of Teh Cap Botol and it was
distributed only around Central Java.
In 1953, Sosrodjojo family started to expand their business to enter the capital city Jakarta to
introduce Teh Cap Botol products that were already very popular in Central Java.
The journey to introduce the Teh Cap Botol product was started by doing CICIP RASA
(product tasting) promotions to several markets in Jakarta.
The promotion was conducted by entering the markets and brewing
the Teh Cap Botol tea product on the spot. When the tea was ready,
it was distributed to people in situ. This promotion was not too
successful as the distributed tea was too hot to drink whilst the
brewing process took too long, making those who would like to taste
it impatient to wait.
The second method was used: tea was not brewed on the spot, but carried already brewed
in big pans to the markets using open trucks. Again, this was successful because some of
the tea spilled on the way to the market, mostly to the bad, pockmarked road condition in
Jakarta at the time.
Then, an idea sprang up to carry the brewed tea in cleaned bottles. It turned out that this
method was quite interesting for the customers because it was practical and ready to
consume without the need to wait for the tea to be brewed.

Then, in 1969, the idea to sell ready to drink tea in bottle was
f0rmulated, and in 1970, a bottled tea plant of PT SINAR SOSRO was
established, the first ever of bottled ready-to-drink tea plant in
Indonesia and the world.
The bottle design for Tehbotol Sosro has changed three times:

1. First Version
Released in 1970 with the brand of TEHCAP BOTOL SOFT DRINK SOSRODJOJO
2. Second Version
Released in 1972 with the brand of TEH CAP BOTOL (with smaller size for CAP so
that people would see more of TEH BOTOL). The phrase SOFT DRINK was taken
out, while TEH BOTOL was written in red and white to symbolize that it was a
product of Indonesia. The name SOSRODJOJO was shortened into SOSRO within
red circle logo.
3. Third Version
In 1974, the third change took place. The bottle design was not like the first and
second version. Bottle design got new shape and brand name was changed into
TEHBOTOL SOSRO. The third design was launched in the wake of the
establishment of PT. SINAR SOSROs first plant in Cakung, Jakarta.
SOSRO business has so far been run by three SOSRODJOJO generations, namely:

Founder fo PT Sinar Sosro :

Mr. Soemarsono Sosrodjojo

Mr. Soegiharto Sosrodjojo

Mr. Soetjipto Sosrodjojo

Mr. Surjanto Sosrodjojo