USER PERSONA | ELECTIONS

I read the top stories...

gives deeper sense of whats
going on.

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FRUSTRATIONS

PAIGE, 43

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Media Buyer
Online Shopper, Crafter
Lives in Charlottesville, VA
Married | 2 Kids

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MONTHS
AGO

Started looking at
elections converage

HOURS

Average time
Browsing

HABITS & BEHAVIOR

NEWS ENGAGEMENT

Paige graduated from UVA and pursued a career at a branding agenecy in

Charlottesville, VA. When she comes home from work you can find Paige attending
her sons baseball games, whipping up a quick family meal, and spending the

SOCIAL MEDIA ENGAGEMENT

remaining hour or two relaxing with her husband. She likes to check her USA Today
app on her iPad and usually browses the handful of headlines that catch her interest.
She hasnt gone out of her way to seek political news, but will click on articles she

NEWS DAILY HABITS

sees on her Facebook timeline. Paige ends her evenings pinning new recipes and
home ideas to her Pinterest before bed.
AM

NOON

PM

NIGHT

USER PERSONA |

I like to catch a show several

times a week, the more friends,
the merrier.

LOCAL MUSIC SCENE | DEALS

SOCIAL EVENTS | IN THE KNOW
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FRUSTRATIONS

CHRIS, 22

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Student
Music Fan, Foodie
Single
Doesnt Own Car

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TIMES
A WEEK

Goes to shows
on average

PEOPLE

Minimum friends
sees shows with

HABITS AND BEHAVIOR

MUSIC DISCOVERY

Bacon ipsum dolor amet tenderloin picanha brisket cupim sausage frankfurter ham
sirloin swine leberkas pork chop tail venison salami. Ribeye turkey pork loin landjaeger
pork chop. Ball tip boudin ham tenderloin venison turkey short loin brisket pork loin,

IMPORTANCE OF SOCIAL EVENTS

porchetta kevin. Short loin strip steak fatback pork chop, shankle kevin t-bone tail
beef pork pancetta bresaola shoulder beef ribs. Meatball beef ribs doner, ham hock
spare. Ham tenderloin venison turkey short loin brisket pork loin, porchetta kevin.

SOCIAL MEDIA ENGAGEMENT

Short loin strip steak fatback pork chop, shankle kevin t-bone tail beef pork pancetta
bresaola shoulder beef ribs. Meatball beef ribs doner, ham hock. Bacon ipsum dolor
amet tenderloin brisket cupim swine tail venison salami.

MUSIC KNOWLEDGE

USER PERSONA |

PRESTO

Only kings, presidents, editors, and

people with tapeworms have the
right to use the editorial we.

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PAIN POINTS

ANTON, 49

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Edito-In-Chief
Bachelor of Science
Masters of Arts

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TIMES
A WEEK

Presto usage frequency

15%

RESPONSIBILITIES

Bacon ipsum dolor amet. Tenderloin picanha brisket cupim sausage frankfurter
ham sirloin swine leberkas pork chop tail venison salami.

Ribeye turkey pork. Loin landjaeger pork chop.

Ball tip boudin ham tenderloin venison. Turkey short loin brisket pork loin,
porchetta kevin.

OF PRESTO
USERS

TECH ADAPTABLITY

CMS EXPERIENCE

NEWSROOM EXPERIENCE

Short loin strip steak fatback pork chop. Shankle kevin t-bone tail beef pork
pancetta bresaola shoulder beef ribs.

Meatball beef ribs doner, ham hock spare.

Bacon ipsum dolor amet. Tenderloin picanha brisket cupim sausage frankfurter

SIZE OF MARKET

ham sirloin swine leberkas pork chop tail venison salami.

Ribeye turkey pork. Loin landjaeger pork chop.

SMALL

MEDIUM

LARGE

USER PERSONA | ELECTIONS

favorite feature is the tracker

My
of whos ahead.

LEADERBOARDS | GRAPHICS
SUMMARY VIDEOS | VIDEOS
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ADAM, 35

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Engineer
Traveller
Lives in Seattle, WA
Married | No Kids

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12

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MONTHS
AGO

Started looking at
elections converage

HOURS

Average time
Browsing

HABITS & BEHAVIOR

NEWS ENGAGEMENT

Adam grew up on the beaches of California and continues to spend his free time
outdoors. On the weekends, Adam will go for hikes with his wife, find new running
trails with his dogs, or meet up with friends for an outdoor BBQ. Since he doesnt

SOCIAL MEDIA ENGAGEMENT

spend much time in front of the screen, Adam consumes news content in short
snippets. He regularly checks Twitter in the morning and browses for a few short
minutes on lunch breaks. In the evenings, he will turn on the TV to hear national news

NEWS DAILY HABITS

and check apps on his phone to see big picture stories of the day. He really likes
chatter on articles and graphics that are easy to browse. Adam is invested in politics
and has been following the primaries with the USA Today delegate leaderboard.

AM

NOON

PM

NIGHT