Internal Test-1 [Batch 2013]

BI- ANSWER KEY

PART A (1 X 10= 10 Marks) (Compulsory Question / Case)
1. Attached pdf.
PART B (5 X 2= 10 Marks)
2.
The processes, technologies, and tools needed to turn data into information,
information into knowledge, and knowledge into plans that drive profitable
business action. Business intelligence encompasses data warehousing, business
analytic tools, and content/knowledge management.
3. BI - Querying, reporting, OLAPs, alerts. Set of tasks and techniques used to
work as a liaison among stakeholders in order to understand the structure,
policies, and operations of an organization, and to recommend solutions
BA - Continuous iterative exploration of past business performance to gain insight
and drive business planning.BI + additional level of functionality (forecasting,
regression, and modeling)
4. Data storage & management; Information delivery; Query, reporting &
analysis
5. (Financial performance improvement, support process, accurate information,
well informed decisions)
Improve Management Processes

planning, controlling, measuring and/or changing resulting in

increased revenues and reduced costs

Improve Operational Processes

fraud detection, order processing, purchasing.. resulting in

increased revenues and reduced costs

Predict the Future

6. (Converts data into information , information into knowledge and knowledge
into action plans)

Data Quality & Accuracy

Data Consistency

Data Timeliness

Get the right information to the right people at the right time
PART C (3X 10= 30 Marks) (Internal Choice)
7.a.
The importance and the significance of business intelligence is to be
briefed on the lines of Functional perspective , cross functional perspective,

enterprise perspective, financial value, productivity value, risk value and thrust
value.

7.b.
The detailed explanation has to be given on Data integration, data warehouse,
visualization and business intelligence delivery. Also the components involved
have to be explained

8.a.
Organizational preparedness for business intelligence, initial steps in
starting a business intelligence program, establishing goals and setting
expectations, partnering, establishing a vision, developing a plan, bridging the
gaps between IT and users.
8.b.
The phases include initial, discovery, baseline and gap analysis, plan, business
analysis, modeling, design develop and deploy data warehouse, data quality,
data integration, design, implement, deploy, design, implement, review , repeat.
These phases have to be explained in detail
9.a.

 Data mart and data warehousing are tools to assist management to come up
with relevant information about the organization at any point of time
While data marts are limited for use of a department only, data warehousing
applies to an entire organization
Data marts are easy to design and use while data warehousing is complex and
difficult to manage
Data warehousing is more useful as it can come up with information from any
department
9.b.
Online analytical processing is different from the typical operational or
transaction processing systems. There are many proposed definitions of OLAP,
most of which describe what OLAP is used for. The most frequently used terms
are multidimensional and slice-and-dice. Online analytical processing tools
provide a means for presenting data sourced from a data warehouse or data mart
in a way that allows the data consumer to view comparative metrics across
multiple dimensions. In addition, Data Warehouses these metrics are summarized
in a way that allows the data consumer to drill down (which means to expose
greater detail) on any particular aspect of the set of facts.
Metadata management is probably one of the most critical tasks associated with
a successful BI program, for a number of reasons, including these: n Metadata
encapsulates the conceptual, logical, and physical information required to
transform disparate data sets into a coherent set of models for analysis. n
Metadata captures the structure of the data that is being used for data
warehousing and BI. The recording of operational metadata provides a road map
for deriving an information audit trail. Metadata management processes provide
a way to segregate the different meanings associated with source data and
provide methods for the analyst to ensure coherence once data has been made
available for reporting and analytics. We can capture differences associated with
how data is manipulated over time (as well as the corresponding business rules),
which is critical with data warehouses whose historical data spans large periods
of time. Metadata provides the means for tracing the evolution of information as
a way to validate and verify results derived from an analytical process.