Harley Rodin

Ontario, Canada
Tel: 416-526-5155
email: hrodin@rogers.com

WORK EXPERIENCE SUMMARY

Over twenty-five years experience as a Business Development leader in health care strategy and service
delivery and as a Subject Matter Expert in eHealth integration solutions.
Medical provider associations, pharmacy organizations, funding agencies, government programs, and
insurers (Canada and U.S.) engage Harley as a strategic advisor to design and manage implementations of
ground breaking healthcare applications. He is well recognized for translating healthcare stakeholders
value propositions into business process improvements and technology solutions that generate new
revenue and streamline providers workflow into significant practice management cost savings.
Harley is passionate to share his know-how and experience to mentor team members and leverages his
wealth of influential contacts to develop strategic alliances.
He is experienced with public sector procurements, both leading large tenders and working with
organizations to build strategic alliances to bid and win new business.
Harley engages with healthcare provider organizations to attract significant federal and provincial funds
used to purchase products and services from organizations that he represents.
Harley is an evangelist for Electronic Medical Records (EMR) which he spent countless hours and effort
attracting significant funds and developed programs to grow Primary Care Physician adoption to over 85%
in Ontario. He advised provincial officials on their EMR funding programs.
Harley conducted extensive research and stakeholder consultations resulting in business cases he
developed and delivered to secure provincial funding for integrated EMR solutions for:

Electronic report delivery connecting over 190 Ontario hospitals HIS system to physicians EMRs
eConsultations demonstrating provider collaboration reducing patient referrals by 40%
eNotifications advising Primary Care Physicians to enable them to comply with government
commitment to follow-up with their high needs patients

He created business cases with supporting architectures to define national opportunities for ePrescribing
and eReferrals that generated significant marketplace interest and readiness.
Harley participates on provincial and national healthcare standards councils representing clinical
organizations that draw on his expertise to conduct due diligence and endorse industry standards for use.

WORK EXPERIENCE

RODIN SOLUTIONS GROUP INC., Nov. 2015 Present

Consultant, Health Care Insurance Services
Achievements:

Strategically defined the business process outsourcing requirements for a provincial insurance
solution. Created a partnership for a large Canadian stakeholder to deliver these services.
Initiated the ePrescribing solution for Canada pursued by influential clinical stakeholder organizations

eHEALTH ONTARIO, Dec. 2013 Dec. 2015

Consultant, eHealth Subject Matter Expert & EMR, Business Solutions Lead
Achievements:
Led a large cross-functional team within eHealth Ontario to architect and transition delivery of the
provincial solution for clinical report delivery to EMRs from all Ontario based hospitals.
Leveraged provincial investments in electronic information delivery to EMRs and regional Electronic
Health Records systems (EHRs) to achieve over $20M savings and position eHealth Ontario as the
provincial integrator.
Worked on several business and technical advisory committees to provide the Architecture and
Standards program with detailed messaging and terminology standards in support of eReferral,
eConsult, eNotifications and Discharge Summaries.
Developed the Canadian value proposition including a solution for ePrescribing that contributed to
new funding established to move this opportunity forward.

ONTARIOMD (OMD), Mar. 2003 Nov. 2014

Positions: Vice President, Product Development; Business Strategy Advisor to CEO;
Business Architect
Achievements:
Worked with the Ontario Medical Association CEO and Board to initially raise $150M from the
Ministry of Health for physicians to adopt certified EMRs. This investment seeded OntarioMD
business programs and accelerated Primary Care EMR adoption from 15% to achieve over 85% and
dramatically increased EMR adoption by Medical Specialists. Additional government investments
exceeding $256M resulted from the success of this program.
Created and led the business to deliver Ontarios, Hospital Report Manager (HRM) solution that
integrates over 190 Hospital systems, sending millions of reports sent to physicians EMRs. This
solution positioned OntarioMD to reinvent them self as the provincial integrator for clinical
information delivery between providers EMRs and healthcare stakeholders that exchange many
other forms of clinical information.
Engaged the EMR vendor community and accreditation organizations to create the provincial EMR
specification and certification requirements to enable funding and meaningful use.
Gained provincial funding and support for delivering: Patient medical records access by Emergency
Departments; eReferrals; and eConsultation.
Renewed OntarioMDs practice management consulting business by recruiting and training
experienced team members to OntarioMD.
Managed business relationships with clinician accreditation bodies, government and agencies to
address policy, regulatory and standards of practice requirements for eHealth initiatives undertaken
by OntarioMD.
Represented OntarioMD and the OMA as the Standards Lead on MoHLTCs, Ontario Health
Informatics Standards Council (OHISC). Worked on business and technical working groups as Subject
Expert to design, review and approve health informatics and terminology standards.

PHYSICIAN OFFICE SYSTEMS PROGRAM (POSP), Alberta, Feb. 2008 Dec. 2008
Consultant, EMR Interoperability and Standards Lead
Achievements:
Authored messaging and terminology specifications for EMR interfaces with laboratories for results
reporting; access to diagnostic reports and images; and access to Albertas Pharmacy Information
Network.
Conducted end-user workshops and studies to identify approaches to improve data quality of
information generated and received by clinicians using EMRs. Defined the process to bring SNOMEDCT and LOINC nomenclature coding into practice to standardize physician documentation of patient
encounters to support population health and best practices aligned with provincial health quality
clinical guidelines.
Conducted an international research study to investigate the readiness of natural language
processing to support clinicians EMR use and the exchange of core data between EMRs to support
providers tacit knowledge.

IBM GLOBAL SERVICES, BUSINESS CONSULTING SERVICES, Sep. 1999 Feb. 2003
Principal Healthcare Consulting, Strategy & Change
Achievements:
Led IBM Global Services, Health Consulting Practice with P&L accountability, managing the current
annual book of consulting services of $115M.
Developed new business opportunities for IBM Canada and US in Health and Life Sciences to support
annual revenue growth exceeding 15%. Established new partnerships with GE Health to deliver
workflow optimization services to deploy GE radiology solutions. Created a global partnership for IBM
with MEDITECH to provide applications management and systems integration services.
Developed a winning proposal for Fraser Health Authority to acquire $11.4M funding from Canada
Health Infoway for the first Regional Diagnostic Imaging Network in Canada. Positioned IBM as the
prime contractor and leveraged partnerships with GE Health and MEDITECH to deliver integration
services funded by this investment.
Raised $12M new business for IBM from Health Canada based on the delivery of ebusiness solutions
and led delivery of services to modernize Canadian Pharmacists Association (CPhA) publications
enabling them to support both print and digital properties of their acclaimed Therapeutic Choices and
Compendium for Pharmaceuticals and Specialties.
Engaged by Canada Health Infoway (CHI) to author a detailed report to address pharmacy industry
and prescribers readiness for ePrescribing.
Developed new eBusiness consulting services for IBM with the Ontario Medical Association in
collaboration with the Ontario Ministry of Health to specify an interactive portal strategy for
providers.

MDS INC., DIAGNOSTIC SECTOR,

Director, Business Development, 1995 Sep. 1999
Achievements:
Created electronic laboratory results delivery branded solutions to Increased new physician business
for MDS laboratory division exceeding 5% in a competitive market. Managed the deployment of
these products utilizing MDS sales force.
Created PRAXIS as a new business program for MDS delivering medical practice change management,
technology consulting and staff augmentation services to retain and attract new physician business.
Advised MDS Capital Corp. on $30M new Health and Life Sciences technology investment decisions
leading a team of subject experts to perform due diligence. Achieved over 40% ROI within 5 years.

MDS EXECUTIVE SECONDMENT to the ONTARIO, MINISTRY OF HEALTH & LONG-TERM CARE,
PROVIDER SERVICES BRANCH, 1997 (one year)
Senior Project Manager of the Primary Care Reform Project
Achievements:
Managed a large cross-functional team within the Ontario Ministry of Health (MoH) to specify
business and technology requirements to support the provision of legislated, Primary Care Reform
services and physician reimbursement. Systems interfaces between EMRs and back-end MoH was an
imperative with a deadline of 6 months that was achieved. This project included reengineering
Ministry of Health billing and payment systems and working closely with Electronic Medical Records
(EMR) system vendors to certify their interfaces.
Used Agile business architecture techniques and SDLC methods to manage the Primary Care Reform
informatics project. Routinely provided reports to Assistant Deputy Ministers and the steering
committee to ensure their understanding, demonstrate fiscal accountability and outcomes. This
work laid the groundwork for the Ministry of Health to broadly fund physicians with eligible EMRs.
Participated with the Ontario Ministry of Health Legal Branch to provide input on the role and use of
EMRs to align with the emerging Ontario, Personal Health Information Privacy Act.

SHOPPERS DRUG MART, 1988 1995

Healthwatch Pharmacy Systems, Director
Achievements:
Managed a team of pharmacists, pharmacy operations and marketing experts to create the
Healthwatch business model and supporting technology requirements used by over 850 Associated
Shoppers Drug Mart (SDM) stores across Canada.
Designed the Healthwatch application and supporting change management program to realign the
dispensary workflow to improve the productivity and utilization of dispensary staff. The Healthwatch
system enabled pharmacists to improve patient safety and spend more customer face-time,
delivering new programs within their expanded scope of practice.
Participated on standards committees in Canada and U.S. to create pharmacy benefit management
systems interfaces i.e. HL7, CPhA ver. 2 through PECS v.4, NCPDP and CeRx.
Led the design and delivery of all on-line drug adjudication services, as an integrated Healthwatch
solution to address the unique needs of private and public sector prescription benefit management
plans in each province.
Developed the business case for chain pharmacy retailers to form Rx Canada providing member
pharmacies with information management services to increase patient loyalty and drug compliance.
Managed relations with provincial drug programs, accreditation bodies, private and public insurers,
and vendors. Negotiated transaction fees with adjudicators generating significant new revenue for
Shoppers Drug Mart.

EDUCATION
IBM Corporate

Control Data Institute

York University

Certifications:
Negotiations
Employee Management
Project Management Professional (PMP)
Consulting Issues Based Approach; Agile and Scrum
Methodologies; Systems Design, and Delivery Life Cycle
Change Management and Business Transformation
Organization Design Specialty in Governance
eBusiness
Diplomas in Computer Engineering and Computer Sciences
Honours, BA Finance and Administration

1987
1983