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Business Plan
INSERT IMAGE/LOGO
OWNERS NAME
ADDRESS/CONTACT INFO
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by COMPANY NAME in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of COMPANY NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader may cause serious harm or damage to COMPANY NAME.
Upon request, this document is to be immediately returned to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
Table of Contents
Table of Contents
Chart: Milestones.................................................................................16
6.0 Management Summary.........................................................................16
6.1 Personnel Plan..................................................................................17
Table: Personnel..................................................................................17
7.0 Financial Plan......................................................................................17
7.1 Important Assumptions......................................................................17
7.2 Break-even Analysis...........................................................................17
Table: Break-even Analysis....................................................................18
Chart: Break-even Analysis....................................................................18
7.3 Projected Profit and Loss....................................................................18
Table: Profit and Loss............................................................................19
Chart: Profit Monthly............................................................................20
Chart: Profit Yearly...............................................................................20
Chart: Gross Margin Monthly..................................................................21
Chart: Gross Margin Yearly....................................................................21
7.4 Projected Cash Flow...........................................................................22
Table: Cash Flow..................................................................................22
Chart: Cash.........................................................................................23
7.5 Projected Balance Sheet.....................................................................23
Table: Balance Sheet............................................................................24
7.6 Business Ratios.................................................................................24
Table: Ratios.......................................................................................25
Table: Sales Forecast...................................................................................1
Table: Personnel..........................................................................................2
Table: Profit and Loss...................................................................................3
Table: Cash Flow.........................................................................................4
Table: Balance Sheet...................................................................................5
Page 2
COMPANY NAME
2012
The Market
COMPANY NAMEs primary client base is within a 60 mile radius of the city of [CITY], in [COUNTY]
County, [STATE] which includes cities and towns in [STATE] and [STATE]. The city of [CITY] is
considered an affluent suburb of [CITY], [STATE] and is part of the [CITY], [STATE] metropolitan
area. The [CITY] Metropolitan area has a strong mix of a vibrant business climate, a savvy labor
force, and superb quality of life.
Financial Considerations
The current financial plan for COMPANY NAME is to obtain grant funding in the amount of
$600,000. The grant will be used to re-locate the business to an area needing
revitalization, purchase land, build a new "green" energy efficient headquarters and expand
services.
COMPANY NAME
2012
Chart: Highlights
INCLUDEPICTURE "ooxWord://word/media/image1.emf" \* MERGEFORMATINET
COMPANY NAME
2012
1.1 Objectives
COMPANY NAME has the following objectives:
1. To become debt free
2. To expand and grow the business
3. Diversify our services
4. Add and train employees
5. Relocate the business to an area needing revitalization
6. Serving our community in revitalization efforts
1.2 Mission
Our mission is to bring honor to our employees and associates by partnering with them in serving
the community with a service with value. Growing number of employees and suppliers and
providing a superior product to the end user.
1.3 Keys to Success
COMPANY NAME's keys to success:
1. High standard of quality of service
2. Customer Satisfaction
3. Safe work place
4. To be a professional and ethical Business partner
2.0 Company Summary
COMPANY NAME is located in [COUNTY] County, [CITY] [STATE] and has been in the construction
business for over 20 years. The following is the Company's contact information:
The primary function of the Company is to provide the installation and finishing of Drywall for
residential homes and commercial businesses. The United States is the worlds leading consumer
of wallboard at over 30 billion square feet per year.
2.1 Company Ownership
COMPANY NAME was formed in 1990 in [COUNTY] County, [CITY], [STATE]. The Company is an
S-Corporation for tax purposes. The Company is owned 100% by OWNERS NAME.
Owner OWNERS NAME has over 30 years experience in residential and commercial building
remodeling. He believes in tutoring and training his staff to increase their worth within the
industry. OWNERS NAME is a talented drywall mechanic with a strong work ethic, exact
OWNERS NAME | INSERT NUMBER
COMPANY NAME
2012
craftsmanship and years of experience. Along with his Drywall business he also, has had a
monetary interest in two different automotive and mechanical garages.
2.2 Company History
COMPANY NAME was incorporated in the State of [STATE] in 1990. The Company is owned 100%
by OWNERS NAME. He is the owner and manager of the Company with over 30 years of
construction and remodeling experience.
The Company provides the installation and finishing of drywall for residential builders and
customers within a sixty mile radius of the [CITY] [STATE] Metropolitan area. The Company also
does steel stud framing, insulation, drywall, acoustical ceilings, doors and hardware
installation for commercial customers. Over the last 20 years they have built a loyal customer
base through trust, integrity, and quality work.
The Company had a decrease in sales during the 2008 and 2009 period due to the economic
downturn starting in September 2008. COMPANY NAME has maintained its customer base during
the economic recession. The Company will use the Grant Funding to expand their services and
aggressively attack the market hoping to increase sales by 25% - 40% per year for the next few
years.
COMPANY NAME
2012
Past Performance
Sales
Gross Margin
Gross Margin %
Operating Expenses
Collection Period (days)
2008
$2,206,368
$624,925
28.32%
$447,380
30
2009
$1,125,690
$298,812
26.54%
$320,858
54
2010
$958,000
$213,000
22.23%
$273,000
55
2008
2009
2010
Balance Sheet
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
$0
$54,400
$219,090
$273,490
$285
$46,304
$215,403
$261,992
$500
$40,000
$210,000
$250,500
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
$413,648
$337,085
$76,563
$418,458
$408,381
$10,077
$418,458
$413,420
$5,038
Total Assets
$350,054
$272,069
$255,538
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities (interest
free)
Total Current Liabilities
$12,937
$71,940
$15,773
$20,204
$83,356
$11,781
$15,000
$85,000
$12,000
$100,650
$115,342
$112,000
Long-term Liabilities
Total Liabilities
$78,276
$178,926
$42,560
$157,902
$40,000
$152,000
Paid-in Capital
Retained Earnings
Earnings
Total Capital
$500
($6,918)
$177,545
$171,128
$500
$135,713
($22,045)
$114,167
$500
$163,038
($60,000)
$103,538
$350,054
$272,069
$255,538
Other Inputs
Payment Days
Sales on Credit
Receivables Turnover
30
$662,000
12.17
30
$338,000
7.30
30
$288,000
7.20
COMPANY NAME
2012
3.0 Services
COMPANY NAME is considered one of the oldest and most trusted names in the area. The
Company provides the installation and finishing of drywall for residential builders and customers
within a sixty mile radius of the [CITY] [STATE] Metropolitan area. The Company also does steel
stud framing, insulation, drywall, acoustical ceilings, doors and hardware installation for
commercial customers. The Company works directly with homeowners and commercial property
owners besides working as a subcontractor on Construction jobs.
Although the Company provides various services for residential or commercial clients, the
Company plans on expanding to include three new services:
Decorative Drywall - With the purchase of a Magacon 3000 (portable cutting board) the company
will be able to provide specialty architectural components for their clients as well as other Drywall
companies
Construction Waste Recycling - With the purchase of a Packers 3000 (Grinder), dump truck, and a
skid steer the company will be able to do clean-up on construction sites, that would include
separation of building products & processing them to be recycled so that a high percentage of the
waste can be used on the site for drive way base, landscaping media, & soil additives; greatly
reducing landfill volume.
Stonemakers Concrete Hardscapes - Concrete contractors make retaining walls, waterfalls,
walkways, patios, and much more using solid concrete; an innovative alternative to real rock and
block construction.
OWNERS NAME | INSERT NUMBER
COMPANY NAME
2012
census
of
2000,
there
were 17,266
people,
[COUNTY] County, [STATE] - As of the census of 2000, there were 21,231 people, 7,970
households, and 8,916 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 199,775 people, 73,920
households, and 82,312 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 142,552 people, 55,587
households, and 61,987 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 11,211 people, 3,915
households, and 4,568 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 23,478 people, 9,021
households, and 10,191 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 24,595 people, 8,270
households, and 9,223 housing units
[COUNTY] County, [STATE] - As of the census of 2000, there were 9,958 people, 3,558
households, and 4,459 housing units
The city of [CITY] is considered an affluent suburb of [CITY], [STATE] and is part of the [CITY],
[STATE] metropolitan area. The population was 27,749 at the 2000 census. From the magnolias
to the great foliage at the Masters, the [CITY] Metropolitan area has a strong mix of a vibrant
business climate, a savvy labor force, and superb quality of life. Although thousands of visitors
flock to the Masters in the month of April, [CITY] is also focused on providing important operating
advantages to new and expanding businesses. Attracted by the areas low cost of living and a
ready labor force, the [CITY], [STATE] metropolitan area maintains a healthy growth in business
activity.
COMPANY NAME
2012
Growth
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1.00%
7,934
31,120
6,339
7,970
73,920
55,587
3,915
9,021
8,270
3,558
207,634
2012
8,013
31,431
6,402
8,050
74,659
56,143
3,954
9,111
8,353
3,594
209,710
2013
8,093
31,745
6,466
8,131
75,406
56,704
3,994
9,202
8,437
3,630
211,808
2014
8,174
32,062
6,531
8,212
76,160
57,271
4,034
9,294
8,521
3,666
213,925
2015
8,256
32,383
6,596
8,294
76,922
57,844
4,074
9,387
8,606
3,703
216,065
CAGR
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
1.00%
COMPANY NAME
2012
Internet Advertising
Advertise in Industry Journals
Billboard
Trade shows
Radio
Direct contact with General Contractors and builders in the area
These new services will allow the Company to increase market share in the [COUNTY] County,
[STATE] area while expanding into all of the surrounding counties in [STATE] and [STATE]. The
Company has the services and experience necessary to flourish within these markets. By
delivering superior customer service and maintaining an untarnished reputation, COMPANY
NAME's potential is excellent.
4.3 Service Business Analysis
Drywall, also known as plasterboard or gypsum board, is a panel made of gypsum plaster
pressed between two thick sheets of paper. It is used to make interior walls and ceilings. A
drywall mechanic is a carpenter who specializes in the installation of drywall.
COMPANY NAME is in the business of new residential home construction, remodeling residential
homes, commercial construction projects, and subcontracting with an emphasis on energy saving
and sustainable building materials and practices. The Company wants to expand there services to
Decorative Drywall,
Construction
Waste
Recycling, and
becoming
a
Stonemakers
Concrete contractor.
Decorative Drywall - If you want to texture your walls, you can choose from an enormous
spectrum of effects applied with an impressive variety of tools and methods. You can select the
mild texture of a sand finish all the way to a bold stucco effect. With the purchase and use of a
Magacon 3000, Atlantic Drywall can do a variety of Soffit Beams, Shadow Boxes, moldings and
other decorative components without framing and waste.
Waste Management Recycling - Techniques to grind and reduce the amount of on-site
construction waste being generated and reuse material on site for mulch or erosion control
material.
Stonemaker Concrete Contractor - StoneMakers is a superior outdoor hardscape specialist, world
renowned as an attractive yet cost effective alternative to natural stone, block and veneer. Taking
advantage of the high performance, low maintenance and long life offered by its proprietary trade
secreted concrete processes.
OWNERS NAME | INSERT NUMBER
COMPANY NAME
2012
In the United States, most remodeling work for residential homes is contracted on a local basis.
The Company distinguishes itself from the competition by offering the highest quality work within
budget and completed in a timely fashion. The owner has over 30 years of experience with a
strong work ethic and experience in all aspects of the industry.
4.3.1 Competition and Buying Patterns
COMPANY NAME is one of the oldest and reputable business names in the area. Their experience
and loyal customer base gives them an advantage over the competition. They also work with local
Construction Companies as a subcontractor as a trusted and honest business partner on projects.
Although other businesses offer the same services, they cannot compete with the Company's
work ethic and impeccable customer service skills. They have litigated insurance policies
protecting their employees. The Company is adamant about hiring only qualified, documented,
legal craftsman. COMPANY NAME will compete directly with these other companies by effectively
meeting their customer's needs. Their goal is to fulfill the client's demands because it will aid in
generating future business. Word of mouth is very important for the Company's type of business
and satisfied customers are a key ingredient to the Company's success. They have an immaculate
reputation for being the premiere company for quality and specialty application in the residential
market.
Craftsmanship and reputation will help set the Company apart from its competition.
5.0 Strategy and Implementation Summary
COMPANY NAME has clearly defined the target market and has differentiated itself by offering a
solid solution to fulfilling its customers' needs. Reasonable sales targets have been established
with an implementation plan designed to ensure the goals set forth below are achieved.
5.1 SWOT Analysis
The SWOT analysis aids in displaying the internal strengths and weaknesses that COMPANY NAME
must address. It allows us to examine the opportunities presented to the Company as well as
potential threats. The Company's strength will help it to succeed. These strengths are:
completing projects on time and within budget, quality products and materials, the most
experienced staff available while guaranteeing all work, taking extra time to make sure the
customer is satisfied with the service provided, the experience of over 30 years in the
construction business and a loyal satisfied customer base built over the last 20 years. Strengths
are valuable, but it is also important to realize the weaknesses the Company must
address. COMPANY NAMEs main weakness is lacking the funds to grow the business.
The Companies strengths will help it capitalize on emerging opportunities. These opportunities
include, but are not limited to, a growing market with a significant percentage of our target
market still not knowing we exist, strategic alliances offering sources for referrals and joint
marketing activities to extend our reach, and expanding our services.
Threats that the company should be aware of include, the economy, market trends and lack of
funds to complete projected increases in sales.
10
COMPANY NAME
2012
5.1.1 Strengths
COMPANY NAMEs strengths include:
1. Completing projects on time and within budget.
2. Quality - The Company guarantees all of their work, using the highest quality products
available and the most experienced staff available.
3. Customer Care The Company takes extra time to make sure the customer is satisfied with
the service provided.
4. Experience - Over 30 years in the business, [NAME] is a talented Drywall Mechanic,
experienced craftsman, with a strong work ethic.
6. Base of loyal satisfied customers built over the last 20 years.
5.1.2 Weaknesses
COMPANY NAME weaknesses come from the lack of funding to grow the business. Grant money
will be used to aggressively advertise to their market segments. Additionally grant money will be
used to hire an additional craftsman and launch three new services Decorative Drywall,
Construction Waste Recycling, and Concrete Hardscape designs.
5.1.3 Opportunities
Opportunities for COMPANY NAME include:
Growing market with a significant percentage of our target market still not knowing we exist.
Strategic alliances offering sources for referrals and joint marketing activities to extend our
reach.
Expanding into Decorative Drywall. This will require additional equipment for approximately
$36,000.
Expanding into Construction Waste Recycling. This will require additional equipment for
approximately $180,000.
5.1.4 Threats
The only threats that could cause problems for COMPANY NAME is the economy, market trends
and lack of funds to complete projected increases in sales.
11
COMPANY NAME
2012
12
COMPANY NAME
2012
Sales Forecast
2011
Sales
Sales [STATE]
Sales [STATE]
Total Sales
Direct Cost of Sales
Labor
Materials
Other
Subtotal Direct Cost of Sales
$759,000
$506,000
$1,265,000
2011
$607,200
$284,625
$69,575
$961,400
2012
2013
$1,008,000
$672,000
$1,680,000
$1,038,240
$692,160
$1,730,400
2012
$806,400
$378,000
$92,400
$1,276,800
2013
$830,592
$389,340
$95,172
$1,315,104
13
COMPANY NAME
2012
14
COMPANY NAME
2012
5.5 Milestones
In order to achieve the growth and marketing goals that have been outlined in this business plan,
the Company has the following deadlines to meet and ideas to implement. Some of these are
outlined below:
1. Obtain Grant Funding
2. Purchase equipment for Decorative Drywall expansion. Magacon 3000- portable board cutting
table. On the spot mobility. Time saving & Cost efficient. The portable cutting can be
disassembled and transported easily. Will be used for Specialty Architectural components by
COMPANY NAME and other drywall companies.
3. Purchase Land to re-Locate the business to an area in need of revitalization.
4. Complete Building Construction using "Green" technologies and materials for energy efficiency
and future cost reductions
5. Purchase Office Furniture and Equipment
6. Become a Stonemakers Dealer - A concrete contractor whose services include but not limited
to retaining walls, waterfalls, walkways, patios, and much more using solid concrete. An
innovative alternative to real rock and block construction.
7. Construction Waste Recycling - clean-up on construction sites, that would include separation
of building products & processing them to be recycled so that a high percentage of the waste can
be used on the site for drive way base, landscaping media, & soil additives; greatly reducing
landfill volume. This would require purchasing a Packer 3000 (Grinder), dump truck, and Skid
Steer.
8. Hire an additional Craftsman the expense flows through the cost of sales
9. Aggressive Advertising / Marketing Campaign
10. Create a Website with Social media tie-ins
11. Working Capital
15
COMPANY NAME
2012
Table: Milestones
Milestones
Milestone
Magacon 3000
-Decorative Drywall
Land
Building / Fixtures "Green"
Office Furniture /
Equipment
Stonemakers Concrete Hardscapes
Construction Waste
Recycling
1 additional Employee
Advertising / Marketing
Website
Working Capital
Totals
Start Date
5/1/2011
End Date
5/31/2011
Budget
$36,000
Manager
Department
Operations
5/1/2011
5/1/2011
5/31/2011
6/30/2011
$60,000
$220,000
Operations
Operations
5/1/2011
6/30/2011
$9,000
Operations
5/1/2011
6/30/2011
$25,000
Operations
5/1/2011
6/30/2011
$180,000
Operations
6/1/2011
6/1/2011
5/1/2011
6/1/2011
5/30/2012
5/30/2012
6/30/2011
5/30/2012
$35,000
$15,000
$5,000
$15,000
$600,000
Operations
Operations
Operations
Operations
Chart: Milestones
INCLUDEPICTURE "ooxWord://word/media/image6.emf" \* MERGEFORMATINET
16
COMPANY NAME
2012
2011
$88,400
$35,000
$0
7
$123,400
2012
$90,168
$35,700
$0
7
$125,868
2013
$91,971
$36,414
$0
7
$128,385
17
COMPANY NAME
2012
18
COMPANY NAME
2012
$114,770
76%
$27,545
19
COMPANY NAME
2012
2011
$1,265,000
$961,400
$0
$961,400
2012
$1,680,000
$1,276,800
$0
$1,276,800
2013
$1,730,400
$1,315,104
$0
$1,315,104
Gross Margin
Gross Margin %
$303,600
24.00%
$403,200
24.00%
$415,296
24.00%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Office Supplies
Repair / Maintenance
Web Design
Travel
Auto / Truck Expense
Dues & Subscriptions
Payroll Taxes
Other
$123,400
$9,250
$20,808
$14,000
$6,960
$60,760
$6,480
$4,740
$5,600
$12,000
$16,800
$1,400
$12,340
$36,000
$125,868
$15,000
$31,541
$14,420
$7,169
$62,583
$6,674
$4,882
$1,200
$12,360
$17,304
$1,442
$12,587
$37,080
$128,385
$15,450
$31,541
$14,853
$7,384
$64,460
$6,875
$5,029
$1,236
$12,731
$17,823
$1,485
$12,839
$38,192
$330,538
$350,110
$358,283
($26,938)
($6,130)
$9,094
$0
$53,090
$84,631
$8,200
$11,222
$57,013
$88,554
$7,267
$12,437
Net Profit
Net Profit/Sales
($36,033)
-2.85%
$33,667
2.00%
$37,310
2.16%
20
COMPANY NAME
2012
21
COMPANY NAME
2012
22
COMPANY NAME
2012
2012
2013
Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
$948,750
$302,518
$1,251,268
$1,260,000
$402,372
$1,662,372
$1,297,800
$430,459
$1,728,259
$0
$0
$0
$0
$0
$0
$600,000
$1,851,268
$0
$0
$0
$0
$0
$0
$0
$1,662,372
$0
$0
$0
$0
$0
$0
$0
$1,728,259
Expenditures
2011
2012
2013
$123,400
$1,076,847
$1,200,247
$125,868
$1,461,524
$1,587,392
$128,385
$1,529,527
$1,657,913
$0
$0
$0
$13,332
$0
$550,000
$60,000
$1,823,579
$0
$0
$0
$13,332
$0
$0
$60,000
$1,660,724
$0
$0
$0
$13,336
$0
$0
$60,000
$1,731,249
$27,689
$28,189
$1,648
$29,837
($2,990)
$26,848
23
COMPANY NAME
2012
Chart: Cash
INCLUDEPICTURE "ooxWord://word/media/image12.emf" \* MERGEFORMATINET
24
COMPANY NAME
2012
2012
2013
Assets
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
$28,189
$53,732
$210,000
$291,921
$29,837
$71,360
$210,000
$311,197
$26,848
$73,500
$210,000
$310,348
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
$968,458
$434,228
$534,230
$826,151
$968,458
$465,769
$502,689
$813,886
$968,458
$497,310
$471,148
$781,496
2011
2012
2013
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$94,978
$85,000
$12,000
$191,978
$122,377
$85,000
$12,000
$219,377
$126,013
$85,000
$12,000
$223,013
Long-term Liabilities
Total Liabilities
$26,668
$218,646
$13,336
$232,713
$0
$223,013
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$600,500
$43,038
($36,033)
$607,505
$826,151
$600,500
($52,995)
$33,667
$581,173
$813,886
$600,500
($79,327)
$37,310
$558,483
$781,496
Net Worth
$607,505
$581,173
$558,483
25
COMPANY NAME
2012
Table: Ratios
Ratio Analysis
2011
Sales Growth
2012
2013
Industry
Profile
-17.68%
32.05%
32.81%
3.00%
6.50%
25.42%
35.34%
64.66%
100.00%
8.77%
25.80%
38.24%
61.76%
100.00%
9.41%
26.87%
39.71%
60.29%
100.00%
44.93%
30.62%
81.77%
18.23%
100.00%
23.24%
3.23%
26.47%
73.53%
26.95%
1.64%
28.59%
71.41%
28.54%
0.00%
28.54%
71.46%
45.99%
19.70%
65.68%
34.32%
100.00%
24.00%
26.85%
100.00%
24.00%
22.00%
100.00%
24.00%
21.84%
100.00%
28.80%
10.07%
0.73%
-2.13%
0.89%
3.16%
0.89%
3.29%
0.36%
5.07%
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
1.52
1.52
26.47%
-5.93%
-4.36%
1.42
1.42
28.59%
7.72%
5.52%
1.39
1.39
28.54%
8.91%
6.37%
1.61
1.48
65.68%
43.60%
14.96%
Additional Ratios
Net Profit Margin
Return on Equity
2011
-2.85%
-5.93%
2012
2.00%
5.79%
2013
2.16%
6.68%
n.a
n.a
5.89
59
12.18
28
1.53
5.89
54
12.17
27
2.06
5.89
61
12.17
30
2.21
n.a
n.a
n.a
n.a
n.a
0.36
0.88
0.40
0.94
0.40
1.00
n.a
n.a
$99,943
-2.96
$91,820
6.47
$87,335
7.85
n.a
n.a
0.65
0.48
0.45
n.a
Activity Ratios
Accounts Receivable Turnover
Collection Days
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
26
COMPANY NAME
23%
1.24
2.08
0.00
27%
1.09
2.89
1.78
2012
29%
1.06
3.10
1.61
n.a
n.a
n.a
n.a
27
Appendix
Table: Sales Forecast
Sales
Forecast
Sales
Sales Sales Total
Sales
Direct
Cost of
Sales
Labor
Materials
Other
Subtotal
Direct
Cost of
Sales
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$60,000
$40,000
$100,000
$60,000
$40,000
$100,000
$60,000
$40,000
$100,000
$60,000
$40,000
$100,000
$60,000
$40,000
$100,000
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
$65,571
$43,714
$109,286
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$48,000
$22,500
$5,500
$76,000
$48,000
$22,500
$5,500
$76,000
$48,000
$22,500
$5,500
$76,000
$48,000
$22,500
$5,500
$76,000
$48,000
$22,500
$5,500
$76,000
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
$52,457
$24,589
$6,011
$83,057
Page 1
Appendix
Table: Personnel
Personnel Plan
[NAME] Owner
Office Administrative
Craftsmen Part of COS
Total People
Total Payroll
Jan
$7,367
$2,917
Feb
$7,367
$2,917
Mar
$7,367
$2,917
Apr
$7,367
$2,917
May
$7,367
$2,917
Jun
$7,367
$2,917
Jul
$7,367
$2,917
Aug
$7,367
$2,917
Sep
$7,367
$2,917
Oct
$7,367
$2,917
Nov
$7,367
$2,917
Dec
$7,367
$2,917
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and
Loss
Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales
Jan
$100,000
$76,000
$0
$76,000
Feb
$100,000
$76,000
$0
$76,000
Mar
$100,000
$76,000
$0
$76,000
Apr
$100,000
$76,000
$0
$76,000
May
$100,000
$76,000
$0
$76,000
Jun
$109,286
$83,057
$0
$83,057
Jul
$109,286
$83,057
$0
$83,057
Aug
$109,286
$83,057
$0
$83,057
Sep
$109,286
$83,057
$0
$83,057
Oct
$109,286
$83,057
$0
$83,057
Nov
$109,286
$83,057
$0
$83,057
Dec
$109,286
$83,057
$0
$83,057
Gross Margin
Gross Margin %
$24,000
24.00%
$24,000
24.00%
$24,000
24.00%
$24,000
24.00%
$24,000
24.00%
$26,229
24.00%
$26,229
24.00%
$26,229
24.00%
$26,229
24.00%
$26,229
24.00%
$26,229
24.00%
$26,229
24.00%
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Office Supplies
Repair / Maintenance
Web Design
Travel
Auto / Truck Expense
Dues & Subscriptions
Payroll Taxes
Other
$10,283
$100
$420
$1,750
$580
$5,063
$540
$395
$0
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$100
$420
$1,750
$580
$5,063
$540
$395
$0
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$100
$420
$1,750
$580
$5,063
$540
$395
$0
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$100
$420
$1,750
$580
$5,063
$540
$395
$0
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$100
$420
$1,750
$580
$5,063
$540
$395
$2,500
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$420
$1,750
$580
$5,063
$540
$395
$2,500
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$1,750
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$1,750
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$0
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$0
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$0
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
$10,283
$1,250
$3,048
$0
$580
$5,063
$540
$395
$100
$1,000
$1,400
$117
$1,028
$3,000
Total Operating
Expenses
$25,677
$25,677
$25,677
$25,677
$28,177
$29,327
$29,555
$29,555
$27,805
$27,805
$27,805
$27,805
($1,677)
($1,677)
($1,677)
($1,677)
($4,177)
($3,098)
($3,326)
($3,326)
($1,576)
($1,576)
($1,576)
($1,576)
($1,257)
$794
$0
($1,257)
$787
$0
($1,257)
$781
$0
($1,257)
$774
$0
($3,757)
$768
$0
($2,678)
$761
$0
($278)
$755
$0
($278)
$748
$0
$1,472
$742
$0
$1,472
$735
$0
$1,472
$729
$0
$1,472
$722
$0
Net Profit
Net Profit/Sales
($2,470)
-2.47%
($2,464)
-2.46%
($2,457)
-2.46%
($2,451)
-2.45%
($4,944)
-4.94%
($3,859)
-3.53%
($4,081)
-3.73%
($4,074)
-3.73%
($2,318)
-2.12%
($2,311)
-2.11%
($2,305)
-2.11%
($2,298)
-2.10%
10%
Page 3
Appendix
Table: Cash Flow
Pro Forma
Cash Flow
Jan
Cash
Received
Cash from
Operations
Cash Sales
Cash from
Receivables
Subtotal
Cash from
Operations
Additional
Cash
Received
Sales Tax,
VAT,
HST/GST
New Current
Borrowing
New Other
Liabilities
(interestfree)
New Longterm
Liabilities
Sales of
Other
Current
Assets
Sales of
Long-term
Assets
New
Investment
Received
Subtotal
Cash
Received
0.00%
Feb
Mar
Apr
$75,000
$20,000
$75,000
$20,833
$75,000
$25,000
$75,000
$25,000
$95,000
$95,833
$100,000
$100,000
$0
$0
$0
$0
$0
$0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$75,000
$25,000
$81,964
$25,000
$100,000
$106,964
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$600,000
$0
$0
$0
$0
$0
$0
$0
$95,000
$95,833
$700,000
$106,964
$100,000
$100,000
$81,964
$25,077
$81,964
$27,321
$81,964
$27,321
$81,964
$27,321
$81,964
$27,321
$81,964
$27,321
$107,042
$109,286
$109,286
$109,286
$109,286
$109,286
$107,042
$109,286
$109,286
$109,286
$109,286
$109,286
Page 4
Appendix
Expenditures
Expenditures
from
Operations
Cash
Spending
Bill
Payments
Subtotal
Spent on
Operations
Additional
Cash Spent
Sales Tax,
VAT,
HST/GST
Principal
Repayment
of Current
Borrowing
Other
Liabilities
Principal
Repayment
Long-term
Liabilities
Principal
Repayment
Purchase
Other
Current
Assets
Purchase
Long-term
Assets
Dividends
Subtotal
Cash Spent
Net Cash
Flow
Cash
Balance
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$10,283
$18,059
$91,767
$91,760
$91,754
$91,831
$94,514
$102,361
$100,035
$99,970
$98,272
$98,265
$98,259
$28,342
$102,050
$102,043
$102,037
$102,114
$104,798
$112,645
$110,318
$110,253
$108,555
$108,549
$108,542
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$1,111
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$300,000
$250,000
$0
$0
$0
$0
$0
$0
$5,000
$34,453
$5,000
$108,161
$5,000
$108,154
$5,000
$108,148
$5,000
$408,225
$5,000
$360,909
$5,000
$118,756
$5,000
$116,429
$5,000
$116,364
$5,000
$114,666
$5,000
$114,660
$5,000
$114,653
$60,547
($12,328)
($8,154)
($8,148)
$291,775
($253,944)
($11,714)
($7,144)
($7,079)
($5,381)
($5,374)
($5,368)
$61,047
$48,719
$40,565
$32,417
$324,192
$70,247
$58,533
$51,390
$44,311
$38,931
$33,556
$28,189
Page 5
Appendix
Table: Balance Sheet
Pro Forma
Balance
Sheet
Jan
Assets
Current
Assets
Cash
Accounts
Receivable
Other
Current
Assets
Total
Current
Assets
Long-term
Assets
Long-term
Assets
Accumulated
Depreciation
Total Longterm Assets
Total Assets
$500
$40,000
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$61,047
$45,000
$48,719
$49,167
$40,565
$49,167
$32,417
$49,167
$324,192
$49,167
$70,247
$51,488
$58,533
$53,732
$51,390
$53,732
$44,311
$53,732
$38,931
$53,732
$33,556
$53,732
$28,189
$53,732
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$210,000
$250,500
$316,047
$307,886
$299,731
$291,583
$583,358
$331,736
$322,265
$315,122
$308,043
$302,663
$297,289
$291,921
$418,458
$418,458
$418,458
$418,458
$418,458
$718,458
$968,458
$968,458
$968,458
$968,458
$968,458
$968,458
$968,458
$413,420
$413,840
$414,260
$414,680
$415,100
$415,520
$415,940
$418,988
$422,036
$425,084
$428,132
$431,180
$434,228
$4,618
$4,198
$3,778
$3,358
$302,938
$552,518
$549,470
$546,422
$543,374
$540,326
$537,278
$534,230
$320,665
$312,084
$303,509
$294,941
$886,296
$884,254
$871,735
$861,544
$851,417
$842,989
$834,567
$826,151
Jan
Feb
Mar
Apr
$5,038
$255,538
Liabilities
and Capital
Current
Liabilities
Accounts
Payable
Current
Borrowing
Other
Current
Liabilities
Subtotal
Current
Liabilities
Feb
Starting
Balances
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$15,000
$88,708
$88,702
$88,695
$88,689
$91,100
$99,027
$96,701
$96,694
$94,996
$94,990
$94,984
$94,978
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$85,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$12,000
$185,708
$185,702
$185,695
$185,689
$188,100
$196,027
$193,701
$193,694
$191,996
$191,990
$191,984
$191,978
$112,000
Page 6
Appendix
Long-term
Liabilities
Total
Liabilities
Paid-in
Capital
Retained
Earnings
Earnings
Total Capital
Total
Liabilities
and Capital
Net Worth
$40,000
$152,000
$38,889
$37,778
$36,667
$35,556
$224,597
$223,480
$222,362
$221,245
$34,445
$33,334
$32,223
$31,112
$30,001
$28,890
$27,779
$26,668
$222,545
$229,361
$225,924
$224,806
$221,997
$220,880
$219,763
$218,646
$500
$500
$500
$500
$500
$600,500
$600,500
$600,500
$600,500
$600,500
$600,500
$600,500
$600,500
$163,038
$98,038
$93,038
$88,038
$83,038
$78,038
$73,038
$68,038
$63,038
$58,038
$53,038
$48,038
$43,038
($60,000)
$103,538
$255,538
($2,470)
$96,068
$320,665
($4,934)
$88,604
$312,084
($7,391)
$81,147
$303,509
($9,842)
$73,696
$294,941
($14,786)
$663,752
$886,296
($18,645)
$654,893
$884,254
($22,726)
$645,812
$871,735
($26,800)
$636,738
$861,544
($29,118)
$629,420
$851,417
($31,430)
$622,108
$842,989
($33,734)
$614,804
$834,567
($36,033)
$607,505
$826,151
$103,538
$96,068
$88,604
$81,147
$73,696
$663,752
$654,893
$645,812
$636,738
$629,420
$622,108
$614,804
$607,505
Page 7