Documente Academic
Documente Profesional
Documente Cultură
(Source)
The UPS (United Parcel Service) image is an excellent example of how a single color
communicates meaning. Brown symbolizes dependability and solidity. (It is not a
snobby color; it is not high technology; brown is grounded in the earth.)
(Source)
Dr.
Gemma Calvert discovered that when people viewed images associated with the strong
brands the iPod, the Harley-Davidson, the Ferrari, and others their brains registered
the exact same patterns of activity as they did when they viewed the religious images.
Research has reinforced that 60% of the time people will decide if they are attracted or
not to a message - based on color alone!
Color increases brand recognition by up to 80 percent.
study)
FedEx's two different color schemes are the best examples of the "universal" symbolism
of colors. Green communicates ground services; orange communicates the high energy
and speed of air transportation.