RP Metrics Benchmark Report

The Hidden Metrics of
Email Deliverability
Industry Benchmarks for 7 Key Measurements
Table of Contents
Page 3 Introduction
Page 4
Spam Placement Rate
Page 6
Read Rate
Page 8
Deleted Before Reading Rate
Page 10
Reply Rate
Page 12
Forward Rate
Page 14
Complaint Rate
Page 16
This is Not Spam Rate
Page 18
Methodology
The Hidden Metrics of Email Deliverability
returnpath.com
Introduction
It goes without saying that todays email marketer needs to
make data-driven decisions to be successful. List size, open
rate, and click-through rate are just a sample of metrics that
email marketers track to measure success. But did you know
there are hidden engagement metrics that mailbox providers
use to determine whether an email campaign should be sent
to spam?
Messages read: A positive

indicator that subscribers want
to receive messages from a
particular sender
Messages forwarded: A positive
indicator that the recipient
desired the message and that
others may want it, too
Mailbox providers like Microsoft, Google, Yahoo!, and AOL have

turned to engagement based email filtering to increase their
chances of catching unwanted email before its delivered to the
inbox. Engagement based email filtering goes beyond sender
reputation metrics and looks at metrics to determine if mail
from a sender is wanted by its subscribers. They look at some
of the following data points:
Messages replied to: A positive

indicator that a message is desired,
and likely personal in nature
Messages marked as spam: A

negative signal that email is spam
and does not belong in the inbox
Messages marked as not spam:

Subscribers marking messages
in the spam folder as not spam
is a very strong signal to mailbox
providers that email should have
been delivered to the inbox
Messages deleted before

reading: A negative indicator
that your message wasnt
relevant or desired
You may be wondering why these arent available in your email

service providers (ESP) dashboard. These missing metrics are
measured on the mailbox provider side, and not the ESP side,
and havent been available to marketers until recently.
In this report we detail the missing metrics that every

marketer should be tracking; what they mean, why they are
important, as well as industry-specific benchmarks so you can
evaluate your email program against your competitors.
returnpath.com
Spam Placement Rate

At Return Path, our research often focuses on reporting the inbox placement ratethe number of emails delivered
to the inbox versus delivered to spam. For this report, we look instead at how many emails were delivered to spam,
a largely hidden metric, unless you have deep insight into the details of deliverability.
The spam placement rate is calculated as the number of emails delivered to the spam folder out of total emails sent.
Your spam placement rate shows the percentage of your emails that likely go unseen by subscribers.
We cover inbox and spam placement in more detail in our 2015 Deliverability Benchmark Report, which looks at inbox
placement rates globally at over 80 mailbox providers. For this report, placement was measured using consumer data
from more than 2.5 million inboxes belonging to actual Gmail, Outlook.com, Yahoo!, and AOL users.
Factors
The same elements that block you from the inbox will land you in the spam folder. The reasons can be content based (content triggers that flag
emails as spam), reputation based (sending patterns and behaviors), or engagement based (subscriber behaviors). Since engagement based
metrics are the focus of this report, well take a deep dive into some of these in the pages to come.
Significance
Spam placement rate is valuable in understanding how mailbox providers and their spam filters classify your emails. A low spam
placement rate signifies youre a trusted sender, and your emails are desired. A sudden increase in spam placement could indicate an
issue with a specific campaign, or your entire email program. To learn more about what prevents your emails from reaching the inbox,
download our Ultimate Guide to Deliverability.
Observations
In nearly every quarter in 2015, automotive, B2B, insurance, and social and dating companies underperformed other industries with spam
placement rates ranging between 16 and 36%. Companies in the apparel, household goods, child and baby products, office supplies, pet
products, craft and hobbies, travel, and utility industries were able to maintain a 10% or lower spam placement rate throughout the year.
returnpath.com
Spam Placement Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
11%
12%
12%
13%
12%
5%
6%
6%
8%
6%
Automotive Parts/Accessories
22%
28%
36%
26%
29%
Banking/Financial/Credit Cards
9%
8%
7%
10%
8%
Business/Marketing
24%
24%
20%
16%
22%
Computers/Electronics
13%
7%
7%
8%
9%
9%
9%
11%
14%
10%
Apparel/Accessories
Deals and Rewards

Distribution/Manufacturing
9%
16%
7%
13%
11%
Education/NonProfit/Government
14%
16%
16%
18%
16%
Flowers/Gifts
10%
8%
8%
10%
9%
Food/Drug
12%
11%
11%
10%
11%
General Merchandise
7%
6%
7%
10%
7%
Health/Beauty
7%
8%
10%
12%
9%
Household/Home Improvement
4%
4%
5%
7%
5%
Insurance
29%
25%
21%
28%
26%
Jobs
15%
15%
17%
19%
16%
4%
4%
4%
8%
5%
Kids and Babies

Media/Entertainment
12%
13%
13%
15%
13%
Office Supplies
5%
5%
6%
7%
6%
Pets
3%
3%
4%
6%
4%
12%
9%
9%
12%
10%
9%
10%
9%
8%
9%
20%
19%
21%
19%
20%
6%
12%
6%
9%
8%
Technology/Software/Internet
11%
28%
29%
17%
22%
Real Estate
Service
Social/Dating
Sporting Goods
Telecommunication
21%
18%
29%
32%
24%
Toys/Hobbies/Crafts
7%
6%
6%
8%
6%
Travel
8%
5%
5%
6%
6%
Utilities
0%
3%
1%
5%
2%
returnpath.com
Read Rate
The read rate is calculated as the number of emails marked as read out of all emails sent. Read rate
is similar to open rate, but is far more accurate because it accounts for all emails viewed, regardless of
image rendering.
Factors
Various factors can have an impact on read rate. The quality of your subject lines and timing typically have the greatest
influence, but deliverability issues can also be the culprit behind a sudden decline in emails being read.
Significance
By monitoring read rate, you can tell a winning campaign from a dud. Read rate also has an effect on your deliverability, as
poor engagement has a significant impact on how mailbox providers deliver your email. If your read rates are consistently
low, mailbox providers will begin to view your email as unwanted and start delivering your messages to the spam folder.
Observations
Not surprisingly, industries that consumers hold accounts with (banking, insurance, utilities, telecommunications, service)
maintained high read rates throughout the year. Meanwhile, social and dating, B2B, and nonprofit industries fell below the
average read rate.
returnpath.com
Read Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
14%
14%
14%
13%
14%
Apparel/Accessories
16%
16%
15%
14%
16%
16%
15%
13%
14%
15%
24%
24%
23%
22%
24%
9%
9%
9%
9%
9%
Business/Marketing
17%
19%
19%
18%
18%
Deals and Rewards
13%
12%
12%
12%
12%
28%
29%
35%
36%
32%
11%
11%
11%
10%
11%
Flowers/Gifts
17%
17%
17%
15%
17%
Food/Drug
14%
14%
14%
13%
14%
General Merchandise
16%
17%
17%
16%
16%
Health/Beauty
14%
14%
14%
12%
14%
17%
17%
17%
16%
17%
Insurance
23%
25%
26%
23%
24%
Jobs
12%
12%
12%
12%
12%
Kids and Babies
16%
17%
16%
13%
16%
Media/Entertainment
12%
12%
12%
11%
12%
Office Supplies
19%
19%
18%
16%
18%
Pets
17%
16%
16%
14%
16%
Real Estate
15%
16%
16%
14%
15%
Service
21%
20%
21%
19%
20%
9%
9%
9%
10%
9%
Sporting Goods
Social/Dating
19%
17%
19%
16%
18%
13%
10%
9%
11%
11%
Telecommunication
29%
27%
23%
21%
26%
Toys/Hobbies/Crafts
14%
15%
15%
14%
14%
Travel
15%
15%
16%
15%
15%
Utilities
53%
43%
52%
38%
47%
returnpath.com
Deleted Before Reading Rate

A proper term for this would be the ignore rate. As the name indicates, the deleted before reading rate
measures how often a recipient deletes email without reading it, calculated as the total number of unread
emails deleted out of total emails sent.
Factors
An unread email sent to the trash may signal a disinterested subscriber. A high deleted before reading rate is a sign of a failed
campaign. But a consistently high deleted without reading rate is an indication of permission issues or a lack of satisfaction
with your overall email.
Significance
From a marketing perspective, an open or read is the first step in getting the desired action from a subscriber. From the
mailbox provider perspective, the read rate is an important metric to determine your inbox desirability which can impact
your inbox deliverability. A high deleted before reading rate, therefore, can indicate low desire for your emails, and can result
in future emails being filtered to the spam folder.
Observations
In line with their high read rate, companies in the insurance, utilities, and telecommunications industries received a low
deleted before reading rate. Surprisingly, social and dating companies managed a low deleted before reading rate, despite
their below average read rate. Pet products, office supplies, and flower and gift companies had the worst deleted before
reading rates in 2015, well above the 9% average.
returnpath.com
Deleted Before Reading Rate by Quarter

INDUSTRY
ALL
Q1
Q2
9%
Apparel/Accessories
10%
9%
10%
Q3
9%
10%
Q4
9%
10%
Annual
9%
10%
10%
9%
8%
9%
9%
7%
7%
8%
8%
7%
Business/Marketing
8%
8%
8%
8%
8%
10%
11%
10%
10%
10%
Deals and Rewards
9%
9%
9%
9%
9%
5%
5%
5%
5%
5%
8%
8%
8%
7%
8%
13%
13%
13%
13%
13%
Flowers/Gifts
Food/Drug
10%
10%
10%
11%
10%
General Merchandise
10%
10%
10%
10%
10%
Health/Beauty
10%
10%
10%
10%
10%
12%
11%
11%
12%
11%
6%
6%
6%
6%
6%
Insurance
Jobs
Kids and Babies
Media/Entertainment
7%
7%
7%
7%
7%
11%
11%
11%
11%
11%
8%
8%
8%
8%
8%
Office Supplies
14%
14%
14%
13%
14%
Pets
14%
13%
13%
13%
13%
Real Estate
7%
7%
7%
7%
7%
Service
7%
8%
8%
8%
8%
Social/Dating
Sporting Goods
5%
5%
5%
5%
5%
12%
11%
12%
12%
12%
7%
5%
5%
6%
6%
Telecommunication
6%
7%
6%
6%
6%
Toys/Hobbies/Crafts
10%
10%
9%
9%
9%
Travel
10%
10%
10%
10%
10%
7%
6%
4%
5%
6%
Utilities
returnpath.com
Reply Rate
The reply rate is calculated as the number of replies to your email out of the total of email sent.
Factors
A high reply rate could mean one of two things: an engaged subscriber list or subscribers trying to unsubscribe. Truthfully,
there isnt a target reply rate your email marketing program should try to achieve. Having a low (or no) reply rate wont
necessarily hurt your deliverability, but having a high reply rate can help.
Significance
A reply to an email message is a very strong positive signal of engagement showing mailbox providers that a message was
likely desired, and improves the senders chance of being delivered to the inbox for any future campaigns sent to a particular
subscriber.
Observations
Similar to read rate, industries that saw the highest reply rates were insurance, service, telecommunications, and utility
industries. We dont suggest email marketers try anything gimmicky to increase their reply rate, but it does make the case to
stop using noreply@ as the from: addresses.
10
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Reply Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
0.05%
0.05%
0.05%
0.05%
0.05%
Apparel/Accessories
0.03%
0.03%
0.03%
0.03%
0.03%
0.08%
0.08%
0.07%
0.08%
0.08%
0.16%
0.16%
0.15%
0.15%
0.15%
Business/Marketing
0.01%
0.01%
0.02%
0.02%
0.02%
0.09%
0.09%
0.09%
0.08%
0.09%
Deals and Rewards
0.01%
0.01%
0.01%
0.01%
0.01%
0.23%
0.27%
0.32%
0.27%
0.27%
0.02%
0.02%
0.02%
0.02%
0.02%
Flowers/Gifts
0.08%
0.07%
0.08%
0.07%
0.07%
Food/Drug
0.03%
0.03%
0.03%
0.03%
0.03%
General Merchandise
0.05%
0.05%
0.06%
0.06%
0.05%
Health/Beauty
0.02%
0.02%
0.02%
0.03%
0.02%
0.06%
0.06%
0.05%
0.05%
0.06%
Insurance
0.83%
0.97%
1.01%
0.80%
0.92%
Jobs
0.02%
0.02%
0.02%
0.02%
0.02%
Kids and Babies
0.01%
0.01%
0.01%
0.02%
0.01%
Media/Entertainment
0.02%
0.02%
0.02%
0.03%
0.02%
Office Supplies
0.10%
0.10%
0.09%
0.09%
0.10%
Pets
0.01%
0.01%
0.01%
0.02%
0.01%
Real Estate
0.09%
0.09%
0.09%
0.08%
0.09%
Service
0.67%
0.57%
0.56%
0.48%
0.57%
Social/Dating
0.01%
0.01%
0.01%
0.01%
0.01%
Sporting Goods
0.06%
0.05%
0.05%
0.04%
0.05%
0.12%
0.10%
0.11%
0.12%
0.11%
Telecommunication
1.63%
1.60%
1.36%
1.28%
1.49%
Toys/Hobbies/Crafts
0.01%
0.01%
0.01%
0.01%
0.01%
Travel
0.05%
0.06%
0.06%
0.09%
0.06%
Utilities
0.48%
0.76%
0.30%
0.45%
0.52%
11
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Forward Rate
Forward rate is calculated as the number of your emails that are forwarded on to others out of total emails sent.
Factors
Forwards are generated when subscribers find an email interesting enough that they want to pass on to others.
Significance
A high forward rate shows strong subscriber engagement and indicates the content youre sending is relevant to not only
your subscribers, but also their networks.
Observations
Insurance, telecommunication, and utility industries once again lead the pack with the highest forward rates in 2015.
Theres probably no secret marketing trick theyre following to achieve such high rates. These industries rely on email for
important things like invoices and announcements that often need to be shared with others.
12
returnpath.com
Forward Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
0.02%
0.02%
0.02%
0.01%
0.02%
Apparel/Accessories
0.01%
0.01%
0.01%
0.01%
0.01%
0.05%
0.04%
0.04%
0.02%
0.04%
0.08%
0.07%
0.07%
0.04%
0.07%
Business/Marketing
0.00%
0.01%
0.01%
0.00%
0.00%
0.04%
0.04%
0.04%
0.02%
0.03%
Deals and Rewards
0.01%
0.01%
0.00%
0.00%
0.01%
0.16%
0.17%
0.22%
0.11%
0.17%
0.02%
0.01%
0.01%
0.01%
0.01%
Flowers/Gifts
0.03%
0.03%
0.02%
0.02%
0.02%
Food/Drug
0.02%
0.02%
0.02%
0.01%
0.02%
General Merchandise
0.03%
0.03%
0.03%
0.02%
0.03%
Health/Beauty
0.01%
0.01%
0.01%
0.01%
0.01%
0.03%
0.02%
0.02%
0.02%
0.02%
Insurance
0.20%
0.22%
0.22%
0.12%
0.20%
Jobs
0.01%
0.01%
0.01%
0.01%
0.01%
Kids and Babies
0.02%
0.02%
0.02%
0.01%
0.02%
Media/Entertainment
0.02%
0.02%
0.01%
0.01%
0.01%
Office Supplies
0.05%
0.04%
0.04%
0.03%
0.04%
Pets
0.01%
0.01%
0.01%
0.01%
0.01%
Real Estate
0.05%
0.05%
0.04%
0.02%
0.05%
Service
0.12%
0.10%
0.10%
0.05%
0.10%
Social/Dating
0.00%
0.00%
0.00%
0.00%
0.00%
Sporting Goods
0.03%
0.02%
0.02%
0.01%
0.02%
0.03%
0.02%
0.02%
0.01%
0.02%
Telecommunication
0.39%
0.30%
0.24%
0.16%
0.29%
Toys/Hobbies/Crafts
0.01%
0.01%
0.01%
0.01%
0.01%
Travel
0.10%
0.09%
0.09%
0.06%
0.09%
Utilities
0.36%
0.30%
1.08%
0.00%
0.47%
13
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Complaint Rate
Your complaint rate is the rate at which subscribers report your messages as spam. It is calculated as the
number of report spam/junk complaints out of emails sent.
Factors
There are various reasons why a subscriber would mark your messages as spam. The key to finding out why they happen is
uncovering where they occur. For more information about why complaints occur at different stages of an email relationship,
download the Marketers Guide to Subscriber Complaints.
Significance
Spam complaints are a direct signal from subscribers to mailbox providers that your content is unwanted. As such, mailbox
providers heavily factor spam complaints into their filtering decisions. Last year, the complaint rate had a significant impact on
deliverability as 21% of deliverability issues were caused by high spam complaints.
Observations
Complaint rates for all industries at the beginning of the year were relatively low. However, many industries saw a spike
in complaints during the holiday season. The complaint rate topped out at more than 1% for the banking, manufacturing,
gifts, food and drug, health and beauty, child and baby products, media, and sporting goods industries. While a rise in
complaints is normal for the fourth quarter, it also demonstrates that subscribers dont always tolerate an increase in the
frequency of email promotions. In 2016, successful email marketers will overcome this challenge through personalized
frequency profiles.
14
returnpath.com
Complaint Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
0.050%
0.158%
0.342%
0.760%
0.18%
Apparel/Accessories
0.049%
0.110%
0.295%
0.879%
0.18%
0.199%
0.167%
0.189%
0.613%
0.23%
0.032%
0.173%
0.086%
1.276%
0.21%
Business/Marketing
0.055%
0.201%
1.486%
0.438%
0.24%
0.111%
0.133%
0.434%
0.698%
0.19%
Deals and Rewards
0.037%
0.126%
0.266%
0.372%
0.11%
0.093%
0.663%
0.009%
1.605%
0.64%
0.024%
0.115%
0.253%
0.984%
0.29%
Flowers/Gifts
0.067%
0.122%
0.217%
1.164%
0.24%
Food/Drug
0.053%
0.346%
0.953%
1.503%
0.35%
General Merchandise
0.016%
0.037%
0.021%
0.226%
0.05%
Health/Beauty
0.076%
0.217%
1.090%
1.062%
0.28%
0.038%
0.091%
0.128%
0.982%
0.15%
Insurance
0.039%
0.186%
0.127%
0.465%
0.13%
Jobs
0.021%
0.362%
0.155%
0.497%
0.16%
Kids and Babies
0.042%
0.159%
0.089%
1.156%
0.20%
Media/Entertainment
0.045%
0.223%
0.394%
1.078%
0.25%
Office Supplies
0.090%
0.178%
0.215%
0.914%
0.20%
Pets
0.010%
0.055%
0.137%
0.506%
0.09%
Real Estate
0.012%
0.050%
0.189%
0.922%
0.15%
Service
0.044%
0.141%
0.340%
0.924%
0.23%
Social/Dating
0.021%
0.052%
0.044%
0.250%
0.05%
Sporting Goods
0.045%
0.103%
0.133%
1.757%
0.28%
0.050%
0.121%
0.163%
0.753%
0.17%
Telecommunication
1.635%
0.449%
0.457%
0.344%
0.98%
Toys/Hobbies/Crafts
0.081%
0.163%
0.208%
0.884%
0.31%
Travel
0.023%
0.061%
0.241%
0.555%
0.10%
Utilities
0.000%
0.000%
0.000%
0.000%
0.00%
15
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This is Not Spam Rate

The this is not spam rate is calculated as the number of times a subscriber marks your message this is not
spam or not junk out of the number of emails delivered to the spam folder.
Factors
There are a number of reasons for a low this is not spam rate. Only email that lands in the spam folder can generate a this
not spam vote; therefore, a low this is not spam rate may not be a problem at all and could indicate that few of your emails
are being sent to the spam folder. But if you have a high percentage of mail being sent to spam and your this is not spam rate
is still low, the causes could be a lack of permission, lack of awareness, or simply a lack of interest from your subscribers.
Significance
The this is not spam metric is a strong and positive indicator to mailbox providers that your emails are desired. More
importantly, it indicates a false positive with the spam filter.
Observations
Similar to the complaint rate, the fourth quarter saw an increase in this is not spam votes as people became more active in
the inbox during the holiday season. Contrary to their high complaint rate, manufacturing and gifts brands also experienced
a high this is not spam rate, as did deals, household goods, insurance, office supplies, pet products, social and dating, and
telecommunications companies. This disparity between complaint and this is not spam rates could indicate that a one size
fits all approach to email campaigns isnt working, and shows a need for better segmentation and personalized content.
16
returnpath.com
This is Not Spam Rate by Quarter

INDUSTRY
Q1
Q2
Q3
Q4
Annual
ALL
0.012%
0.045%
0.057%
0.088%
0.03%
Apparel/Accessories
0.011%
0.040%
0.056%
0.094%
0.03%
0.008%
0.021%
0.037%
0.060%
0.02%
0.012%
0.032%
0.046%
0.087%
0.03%
Business/Marketing
0.010%
0.042%
0.060%
0.087%
0.04%
0.028%
0.038%
0.056%
0.086%
0.03%
Deals and Rewards
0.018%
0.063%
0.103%
0.114%
0.04%
0.014%
0.039%
0.009%
0.120%
0.05%
0.009%
0.039%
0.041%
0.076%
0.04%
Flowers/Gifts
0.012%
0.046%
0.065%
0.119%
0.04%
Food/Drug
0.010%
0.036%
0.035%
0.066%
0.02%
General Merchandise
0.010%
0.036%
0.043%
0.078%
0.02%
Health/Beauty
0.011%
0.040%
0.047%
0.095%
0.03%
0.012%
0.042%
0.062%
0.112%
0.03%
Insurance
0.032%
0.154%
0.073%
0.328%
0.10%
Jobs
0.013%
0.046%
0.049%
0.091%
0.03%
Kids and Babies
0.008%
0.023%
0.046%
0.059%
0.02%
Media/Entertainment
0.012%
0.047%
0.036%
0.085%
0.03%
Office Supplies
0.013%
0.039%
0.015%
0.100%
0.03%
Pets
0.011%
0.045%
0.029%
0.120%
0.03%
Real Estate
0.007%
0.034%
0.023%
0.075%
0.03%
Service
0.013%
0.049%
0.047%
0.074%
0.03%
Social/Dating
0.017%
0.065%
0.106%
0.100%
0.04%
Sporting Goods
0.011%
0.070%
0.027%
0.097%
0.04%
0.013%
0.049%
0.058%
0.051%
0.03%
Telecommunication
0.026%
0.087%
0.059%
0.162%
0.05%
Toys/Hobbies/Crafts
0.008%
0.023%
0.069%
0.073%
0.03%
Travel
0.007%
0.026%
0.043%
0.077%
0.02%
Utilities
0.000%
0.000%
0.000%
0.000%
0.00%
17
returnpath.com
Methodology
Return Path conducted this study using global consumer data captured from the Data Cloud.
These metrics are calculated based on the activity of over 2.5 million consumer panelists and over
3.5 billion commercial email messages received between January 1, 2015 and December 31, 2015.
Defining consumer data:
Information captured from monitored email accounts controlled by real subscribers to sample
user-initiated and engagement based filtering decisions by mailbox providers. Consumer data can
uncover behavior-based factors and thresholds that influence inbox placement at large mailbox
providers, and cant be identified by non-interactive seeds.
18
returnpath.com
Contact us to discover what your hidden

email metrics are saying about you.
Visit our website. Theres

no better place to find out
about Return Path! Browse
our resource library, check
out our customer success
stories, and learn more about
our products and services at
returnpath.com.
Request a demo. See Return

Paths data powered solutions
in action. Visit returnpath.
com/request-a-demo to get
started.
Browse our blog. Every day,

we publish new content on
the topics that matter to
email marketers and security
professionals. Bookmark
blog.returnpath.com, or
subscribe to have fresh
content delivered straight to
your inbox.
Or give us a call at
1-866-362-4577.

RP Metrics Benchmark Report

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The Hidden Metrics of

Spam Placement Rate

Deleted Before Reading Rate

This is Not Spam Rate

The Hidden Metrics of Email Deliverability

Messages read: A positive

Mailbox providers like Microsoft, Google, Yahoo!, and AOL have

Messages replied to: A positive

Messages marked as spam: A

Messages marked as not spam:

Messages deleted before

You may be wondering why these arent available in your email

The Hidden Metrics of Email Deliverability

In this report we detail the missing metrics that every

Spam Placement Rate

The Hidden Metrics of Email Deliverability

Spam Placement Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

The Hidden Metrics of Email Deliverability

Read Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

Deleted Before Reading Rate

The Hidden Metrics of Email Deliverability

Deleted Before Reading Rate by Quarter

Deals and Rewards

The Hidden Metrics of Email Deliverability

Reply Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

The Hidden Metrics of Email Deliverability

Forward Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

The Hidden Metrics of Email Deliverability

Complaint Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

This is Not Spam Rate

The Hidden Metrics of Email Deliverability

This is Not Spam Rate by Quarter

Deals and Rewards

Kids and Babies

The Hidden Metrics of Email Deliverability

The Hidden Metrics of Email Deliverability

Contact us to discover what your hidden

Visit our website. Theres

Request a demo. See Return

Browse our blog. Every day,

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