ANALYSIS REPORT

Website: http://ezyparking.com.au/
Date: 22th September 2015

Website Status

1- Google Index Page: Total 76 Pages has been indexed by Google

search engine i.e.

2- Google Back links: Website having no Back links so far in Google, we

need to improve this.

3- Page Rank: Website Page Rank is 0.

4- Google Sitemap: Google sitemap is not available on the website i.e.

http://ezyparking.com.au/sitemap.xml

5- Yahoo Sitemap: Yahoo sitemap is not available on the website i.e.

http://ezyparking.com.au/urllist.txt

6- Robots File: Robots file is available on the website i.e.

http://ezyparking.com.au/robots.txt

7- Page Title: Closest Gold Coast Airport Parking

Character Count: 34 Characterss
Comment: We need to optimize the Title properly so that targeted niche
keywords placed within in the optimal character count and crawler track
the same so that website is shown up in searches.

8- Page Description: Gold Coast Airport Parking, short and long term
secure carparking facilities, secure undercover parking, free airport
shuttle just 2 minutes from the airport
Character Count: 157 Characters

Comment: The description attribute provide a concise explanation of a

Web page's content. Also, the description is displayed on search engine
results and can affect page ranking. Description should be relevant to the
theme of website and the services which you provided including the
targeted keywords. Once keywords are finalized, we develop a SEO
friendly description for the pages as per the targeted keywords

9- Keywords Tag: gold coast airport parking, closest airport parking,

ezyparking, secure airport parking, gold coast, airport, car park, parking,
free airport shuttle
Character Count: 149 Characters

In current scenario, Google crawler gives the preference to Meta (Title,

Description). But, we will use keywords in this tag which belongs to the
same targeted page.

10- Internal Links: Total 25 internal links were found on the page.
11- External Links: 2 external link was found on the page.
12- Headings Tag: Heading tags are available on the website.

13- Text/HTML Ratio: This page's ratio of text to HTML code is 35.54%
14- External Do Follow Link: If the website is having followed external
links then the activities and the advantage of link juice is being shared
with the other website as well. As when the crawlers visit the page and if
they found followed links then they redirect to the same page leaving the
current page.

Comment: We will fix this issue

15- Alexa Traffic: Websites Alexa ranking is available. We should try to
get in fewer than 100,000, which would be good from business point of
view.

16- Dmoz Listing: Website is not listed in Dmoz directory.

Comment: DMOZ the Open Directory Project is the most comprehensive

human edited directory of the Web, compiled by a vast global community
of volunteer editors.

17- Custom 404 page detected: Website is not optimized with the
custom 404 Error page.

A well customized 404 Error page helps both crawler and users to
navigate back to the website once they enters a broken or non-existing
page.
Comment: Client needs to fix this issue

18-Favicon: Favicon is not available on the website.

Comment: Client needs to fix this issue

19- URL Canonicalization Issue: No,http://www.ezyparking.com.au/ and

http://ezyparking.com.au/ resolve to the same URL.

20- Google Analytics: Website is optimized with the Google Analytics

setup. It helps you to track the exact traffic in your website.

21- Mobile Friendly Website: Your website is not friendly with mobile
platforms. In most of the cases users wants to access the website in their
ipad as well as uses their Smartphone to visits the website and Google
emphasis on mobile friendly sites accordingly.

22- Image Tag: Few images are not properly optimized so we need to put
specific Alt tags on the images.

23- Dedicated IP Check: Your Domain has no dedicated IP as 9 domains

are hosted on same IP along with braeburnestate.co.nz

Comment: A reverse IP domain check takes a domain name or IP address

pointing to a web server and searches for other sites known to be hosted
on that same web server.
24- Social Media Impact:
Facebook mention 37
Linkedln mentions - 0
Twitter Backlinks - 18
Delicious bookmarks - 0
Stumbleupon view - 0
Google+ mentions - 0
Pinterest Mentions -1
Reddit Mentions - 0

Comment: Website is not much popular on Social Networks .You should

increase your more efforts for involve more people in your network.