HUGH A.

LAWRENCE
22436 East Birds Eye Drive Phone: (909) 861-0481
Diamond Bar, CA 91765 HughLaw@worldnet.att.net

PROFESSIONAL PROFILE

Entrepreneurial, results-driven Business Operations Management Professional with broad experience and
significant accomplishments in marketing, retailing, sales management, project management, engineering and
construction. Expertise in strategic planning, business development, operational and financial analysis, budgeting,
and cost control. Influential communicator with excellent management skills, strong negotiating, employee training
and coaching skills. MBA from Pepperdine University, Graziadio School of Business. MS in Mechanical
Engineering.

• P&L Responsibility • Operations Management

• Organizational Leadership • Sales Management
• Strategic Marketing • Managed $300m Budget

PROFESSIONAL EXPERIENCE

CITRUS COLLEGE, Glendora, CA (11/2008 – Present)

Adjunct Faculty, Testing Center Laboratory Supervisor – Language Arts Department
• Perform professional work involving independent judgment in the application of policies and procedures to the
offering of distance education testing, disabled students adaptive testing, and assessment programs which are
integrated into the academic divisions, community education, and enrollment management functions.
• Read, interpret, apply, and explain rules, regulations, policies and procedures.
• Plan, coordinate, supervise, and schedule Testing Center activities.
• Supervise testing center personnel and lab assistants.

STRATEGIC MARKETING CONSULTANCY, Diamond Bar, CA (2003 – 2008)

Founder of boutique consulting firm specializing in operations management, marketing, strategic planning, and
business development for small firms.
Principal/Founder

• Developed strategic, marketing and business development plans for service and retail businesses.
• Performed operational analyses to assess and inform asset allocation decisions and improve ROI.
• Increased client business an average of 22% per year.
• Created segmentation and target market identification plans and identified the key desired benefits to be
emphasized in marketing communications.
• Performed customer, product, and service-line profitability analyses to determine strategic direction for
clients.

GENERAL MOTORS CORPORATION, Los Angeles, CA (1996 – 2003)

Los Angeles and Orange County dealerships of Detroit-based auto manufacturer
Automotive Dealership Manager/Sales Manager

• Selected for inclusion in General Motors Dealer Candidate, owner/operator, training program.
• Directed development of highly successful leasing and commercial vehicle accounts.
• Generated sales growth of 10 % each year despite a nationwide declining in product market share.
• Performed business forecasting and operational and financial analyses of all dealership profit centers to assess and
improved their operating and financial performance, enhancing operational efficiency and ROI by 14%.
• Consistently developed and increased client base through strategic direct mail efforts.
• Managed relationships with key accounts including Costco and PHH Leasing.
• Developed and implemented inventory management and control system that reduced inventory cost by 16%,
raised inventory turns to industry standard and improved customer satisfaction.
HUGH LAWRENCE

LOS ANGELES DEPARTMENT OF WATER AND POWER, L.A., CA (1984 – 1996)

Assistant Group Supervisor – Power Design and Construction Division
• Generated more than $25 million dollars in external revenue by developing and executing strategic
marketing plans that leveraged a unique fit between the identified target market’s needs and available human
resources and professional talents.
• Managed $300 million power project, coming in on schedule and within budget.
• Led Total Quality Management change effort which refocused the division on improving quality while
lowering costs by 15%, leading to improved client satisfaction.
• Selected, and made considerable contribution, as a member of the division’s strategic planning committee.
• Averted imminent downsizing by redirecting the deployment of human capital. Managed financial, physical
and human resources in the acquisition and execution of revenue producing projects ($25 million) resulting
in significant reduction in division labor overhead and achieved target revenue generation and highly
satisfied clients.
• Chosen to represent DWP in city-wide public speakers forum.
• Negotiated 9% cost savings in the international purchase of complex machinery.
• Identified external business opportunities for innovative commercial photovoltaic project, light rail and
commercial property projects, and earthquake retrofit and rehabilitation projects.
• Developed and implemented feasibility studies to determine economic viability of numerous capital and
additions and betterments projects.

VIDEOPIX, LaVerne, CA (1979 – 1983)

Founder/Owner/Operator
• Identified viable market opportunity, launched and managed highly successful home electronics specialty
store.
• Grew a loyal and profitable base of satisfied customers through the sales lease, rental, installation and repair
of home electronics equipment and video rentals.
• Employed sound business management principals that resulted in rapid revenue growth of 17 % per year and
profits of more than 12 % per year.
• Executed successful exit strategy via sale of the company.

EDUCATION

Pepperdine University’s Graziadio School of Business and Management, Malibu, CA

Masters of Business Administration (MBA)

University of Southern California, Los Angeles

Certificate in Fast Track Entrepreneurial Business Development Program

National Automobile Dealers Association (NADA)

Dealer Academy Graduate
Coursework in Retail Operations, Leadership and Coaching Skills for Managers, Marketing and Advertising,
Finance and Insurance, and Employee Recruitment and Retention

California State University, Los Angeles

Master of Science – Mechanical Engineering (MSME)
Bachelor of Science – Mechanical Engineering (BSME)

PROFESSIONAL AFFILIATIONS
Power Engineers Organization (LADWP) – Past President
American Management Association - Past Vice President - Programs (CCI)
Los Angeles World Affairs Council - Member
Registered Professional Engineer - California and Utah
American Society of Mechanical Engineers (ASME)