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or You’re Fired!
Jason Grigsby
Slides: slideshare.com/grigs
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com
We’ve been here before...
and it wasn’t pretty.
Mobile is Disruptive Technology
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Opera Mini Traffic Increases
Usage up 200% year-over-year
http://www.opera.com/media/smw/
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
The Gold Rush is On!
http://www.flickr.com/photos/76074333@N00/317952268/ |
http://futuristmovie.com Creative Commons BY-NC-SA 2.0
DON’Ts
http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
DON’Ts
Source: http://www.getelastic.com/mobile-app-dos-donts/
DON’Ts
http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes
DOs
”
against threats like the Apple iPhone.
http://www.mobile-weblog.com/50226711/rim_releases_two_new_smartphones.php
http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
Blackberry Market Share Since iPhone Release
20
15
10
0
2007 2008 2009
U.S. Smartphone Platforms
http://www.comscore.com/Press_Events/Press_Releases/2010/4/
comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share
iPhone Only Part of World Wide Market
Symbian RIM iPhone Windows Mobile Linux
Android WebOS
90000
80878
67500
45000
34346
24889 22500
15027
8126
6798 0
1112
2009 Smartphone Sales — Thousands of Units
http://www.gartner.com/it/page.jsp?id=1306513
Android Shipping 60,000 Phones a Day
http://www.googleandblog.com/faq-about-google-android/
Know Your Demographics
40% 80%
global enterprise of worldwide
mobile market. MMS traffic.
Know Your Geography
37% 80%
Latin America of its phones in
smartphone market. Japan, leads market.
Source: http://bit.ly/dlpGt8
What are your customers using?
Ask Them
#4 Consistent Experience
Across Devices and Offline
Holistic Customer Experience
http://www.getelastic.com/mobile-app-dos-donts/
Drive Offline Sales with Mobile Apps
http://www.getelastic.com/offline-sales-mobile-apps/
DOs
http://bit.ly/b3oUtH | http://bit.ly/92TYAR
Google’s Three Mobile Behavior Groups
Repetitive now
Bored now
Urgent now
http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
CORE PRINCIPLE
Mobile
First
Mobile First at Google
Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf
Luke’s Take on Mobile First
Growth = Opportunity
Constraints = Focus
Capabilities = Innovation
http://www.lukew.com/ff/entry.asp?933
What is your mobile strategy?
Plan accordingly.