ACADEMIA/FOCUS meets My Science

Scientific Communication

Few minutes to introduce you…

2) ACADEMIA - EURAC's popular science magazine

4) FOCUS – EURAC’s popular science online-magazine

http://www.eurac.edu/focus

5) Publication opportunity the editorial board offers to My Science

participants

Valentina Bergonzi 05.05.10

2
 Scientific Communication

ACADEMIA

Valentina Bergonzi 05.05.10

 Scientific Communication

Key Numbers about ACADEMIA

• 51 issues (born in 1994): from bulletin to magazine
• 8,000 copies
• 4,000 subscriptions
• 0 euro > free magazine
• 3 main languages: English, German, Italian
• About 25 articles per issue

Valentina Bergonzi 05.05.10

 Scientific Communication

Who reads ACADEMIA?

• non-expert readers (dentist's surgeries, public libraries, waiting
rooms, parents and grandparents)
• students
• research partners of the EURAC institutes

Valentina Bergonzi 05.05.10

5
Who edits ACADEMIA?
• 2 directors
• editorial board: 3 journalists
Peter Fabridge, Sigrid Hechensteiner, Valentina Bergonzi
• contributing writers: researchers, occasionally external
journalists (mainly for free)
• photo editor
• graphic designer
• contributing designers
What can you find in ACADEMIA?

EURAC’s scientific projects, events, publications, etc.

 
Topics developed in a wider perspective: interviews, reports,
reportages, and so on.
Article Structure
Mumiya mia! TITLE
We knocked our best heads together to come up with what could possibly be some of
the most incisive questions on mummy studies ever asked, and then put them to our
resident expert, Albert Zink, Head of the Institute for Mummies and the Iceman.
SUBTITLE

The most important question first: Have you

seen “The Mummy”?
Zink: I think so. Is that the movie about the
Egyptian mummy that comes back to life?
That’s the one. Would you describe it as scientifically
factual?
Zink: No. Mummies don’t come back to 6,000 / 3,000
life. But it is true that mummies are always
trying to tell us something. Mummies CHARACTERS
have secrets in their tissues that
are a resource for modern medicine. In
this way, perhaps, mummies are still very
much alive and kicking.
PHOTO
FOCUS
Key Numbers about FOCUS

• 2004: year of birth

• 3 main languages: English, German, Italian
• So far over 400 articles published
• On average 10.000 visits a month www.eurac.edu (250 FOCUS)
• Topic changes every 2-3 months

 By May 2010 EURAC website will be re-designed. The FOCUS

section will be turned into a blog allowing a closer interaction
with readers
Who edits FOCUS?
• editorial board: 4 journalists
Daniela Mezzena (coordinator), Peter Fabridge (English), Sigrid
Hechensteiner (German), Valentina Bergonzi (Italian)
• contributing writers: researchers, occasionally external
journalists (mainly for free)
• photo editor
• video editor
• web designer - IT
Publication opportunity
Focus (spring 2010) / ACADEMIA 52 (May 2010) will be the
product of a build-up process that involves all My Science
participants.

• FOUR of the best articles per workshop will be published in

ACADEMIA
• TWO of the best articles in FOCUS.

We are glad if you write for our media. It’s an additional

chance. That’s not compulsory!!!
Editing ACADEMIA 52 - FOCUS
Training session / Editorial meetings to be held during each
workshop: task assignment, guideline presentation, guidelines for
structuring an article, tips for a popular science article.

Review, evaluation and selection of the best articles by two

editors: Jan Dabkowski and the editor responsible for the workshop.

Personal coaching(via e-mail/phone/skype): first article draft,

processing, etc.
 Scientific Communication

Final Results - ACADEMIA

Special issue: within 15th May 2010

• general introduction about My Science (red sofa)

• 24 articles: scientific topics from the six workshops
• languages: mainly English, translations to be scheduled.
Italian and German as mother tongue.

Valentina Bergonzi 05.05.10

14
 Scientific Communication

Final Results – FOCUS

Special topic: current

• general introduction about My Science (red sofa)

• 12 articles: scientific topics from the six workshops
• languages: mainly English, translations to be scheduled.
Italian and German as mother tongue.

Valentina Bergonzi 05.05.10

 Scientific Communication

Sigrid Hechensteiner
Scientific Communication Dept. EURAC
Since 1995

Background
School for interpreters in Vienna

Other activities
Editor in chief of ACADEMIA since 1996
Scientific page in Dolomiten
Editorial board FOCUS

Valentina Bergonzi 05.05.10

 Scientific Communication

Daniela Mezzena
Scientific Communication Dept.

Background
Sociology in Trento

Other activities
Press officier (italian)
Coordinator FOCUS since 2008

Valentina Bergonzi 05.05.10

 Scientific Communication

Valentina Bergonzi
Scientific Communication Dept. EURAC

Background
History in Bologna/Graz
Master degree Web Journalism IED Milan

Other activities
Vice-editor in chief of ACADEMIA since 2005
EURAC science cafè
Radio programme RAI

Valentina Bergonzi 05.05.10

18
 Scientific Communication

WRITE WITH US!

Thank you

Valentina Bergonzi 05.05.10

19