Works Cited

Burnett, Ken. Relationship Fundraising: A Donor-Based Approach to the Business of Raising

Money. San Francisco: Jossey-Bass, 2002. This is an essential source because it deals

with the sensitive topic of fundraising. Raising money can be a difficult task; however, it

is necessary to the success of a non-profit organization. Therefore, this book will provide

information on the best ways to approach people to donate money and other strategies for

fundraising. It will also be used to learn how to develop relationships with donors so they

will return to give more money. This is a source relevant to the letter writing in this

campaign, but it could also be used by Intercambio in the future as the program begins to

develop a donor list or perhaps launch other campaigns.

Foster, John. New Master of Poster Design: Poster Design for the Next Century. Gloucester:

Rockport, 2006. Since this project includes creating a poster, this book will aid in helping

design the layout of the poster. It will give tips on how to make the information stand out,

yet at the same appear attractive to those walking by. The book is also useful in that it

will describe the latest and most affordable technology available to create posters.

"Fundraising Letter Writing 101." Fundraiser Insight. 24 May 2009

<http://www.fundraiserinsight.org/articles/fundraisingletterwriting101.html>. This article

serves the purpose of how to approach a letter that asks for donations. It gives several

strategies to convince the reader. Also, the article mentions specific benefits of donating

to include in the letter. This is a useful source in formatting a letter to send to the

University of Denver parents and alumni. With this letter writing guide, the letter from
 Intercambio will hopefully draw in a substantial amount of the donation goal set at

$5000.

McClatchy. "Community Service Volunteers More Important Now Than Ever." 8 Apr. 2009.

ProQuest. Tribune Business News. Penrose Library, Denver. 19 May 2009

<http://www.proquest.umi.com>. This editorial will serve as model for the editorial that

will be written for the Clarion and The University of Denver Magazine. It provides a

convincing argument that inspires readers to volunteer in the community. For example, it

gives several benefits of getting involved in the community. The use of this editorial as a

model will hopefully result in drawing in more volunteers from the University of Denver,

especially students. It will also encourage donations as a necessity to the survival of the

non-profit organization.