Business plan coffee shop and a mini library

GROUP.

1. Free WIFI.
2. AND MINI LIBRARY.
3. Background We inspires a business concept for homes that are not occupied to be used as a
place of business that is profitable. Produce.
4. PURPOSE a. Creating Jobs
b. Creating Jobs
c. Providing a comfortable place to relax
d. Provide space for the students and the general public at the same time enjoying the new
atmosphere.
e. Getting a big profit.
5. MARKETING ASPECT SEGMENTATION POSITIONING targetting.
6. SEGMENTATION Invite all walks of life to visit this place from the bottom layer,
middle, and upper.
7. POSITIONING By creating a good image in the eyes of consumers as the place most
convenient, quality at the right price.
8. targetting Provides a convenient place for people ranging from students, students,
employees, employers, and others.
9. ANALYSIS S.W.O.T Strengthen (Strength) Weakness (Weakness) Opportunity
(Opportunity) Threat (Threat).
10. Strength (Strength) cuctomer Satisfaction - by providing a convenient facility with an
attractive design and unique interior or exterior
11. Weakness (Weakness) Covering weakness which is owned by providing fast service,
room facility for smokers, room book for lovers read with a cozy and quiet atmosphere, and
internet facilities - Customer Satisfaction.
12. Opportunity (Opportunity) The many enthusiasts and lovers of coffee and internet
needs of the growing community provides an excellent opportunity to attract customers and
get a big profit.
13. Threat (Threat) Competitors who increasingly make we must think more creatively and
create new opportunities by being the only place that provides complete facilities, convenient
and secure.
14. ANALYSIS 4P Product Place Price Promotion.
15. Product Coffee and other beverages with coffee base material Serving food menu,
cake, bread, and other similar foods sell books new releases and best sellers or in
accordance with the request of the customer.
16. Price The sale price is competitive with similar competitors The price of coffee will
be separated into two members namely price and the regular price. Giving special prices on

specific books that differ from the prices in other bookstores The existence of the facility
by making the member discount card.
17. Promotion Advertise both print and other media that are in the surrounding area Add
banner on every corner located in the surrounding region Add a banner at the entrance to
the cafe Hold a discount on a grand openning board Add wreath at the grand openning
Creating group accounts on social media such as Facebook, Twitter, g +, Path, Instagram, and
others.
18. Place the Strategic Easy Being in town in a range Close to public facilities and
offices Close to campus or school Being around a mall or crowded center A beautiful,
comfortable and safe.
19. OPERATIONAL Enterprise Operational Process Operational Requirement
Maintenance (Maintenance).
20. Process of Business Operations Sales Plan Customer Service Provisioning Product
Quality Supervision .
21. Operational Requirement Supply and demand - supply and provide all the needs that
business operations run smoothly Provides well trained personnel are professional Giving
a good impression in terms of service so that customer satisfaction can be achieved
Creating a comfortable atmosphere.
22. Maintenance (Maintenance) Perform regular maintenance to prevent prolonged
troubleshooting Maintain operational use of tools by training existing personnel to be able
to run / operate and maintain all types of equipment Caring, maintaining and protecting all
aspects of operations and businesses Train personnel are there to be able to love the job so
that the impression that they are the portion of the business unit.
23. FINANCIAL Capital Fund Pre-Operational Operational Fund Capital The value
of investments that should be provided as follows: Rp. 160,000,000.
24. Pre-Operational Funds Improvement & Remodeling Rp. The furniture Rp 80,000,000.
Equipment Operations 40,000,000 USD. 3,000,000 Operating Supplies Rp. 10,000,000
Advertising and Promotion Rp. 7,000,000 USD Product Material Supply. 10,000,000
Total Rp. 150,000,000
25. Operational Fund While the rest of the remaining funds into the treasury as the main
capital in the amount of: Rp. 10,000,000.