2

Our line of work

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 Everything has a beginning

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The day begins in a small village
where the smell of fish,
salt and sea fills the air.
Throughout their history Icelanders have
depended on the ocean to provide food for
their families and income from export.

Today’s expertise in the fishing industry is

a reflection of this tradition, which Icelandic
Group proudly reflects in all its operations.

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 From the shores of Iceland
the ocean stretches to every
corner of the world.
The Group’s gross sourcing is over
300,000 tons of seafood at present.

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Icelandic Group
stands for quality
seafood, whatever
it’s source. Arctic Char
Salvelinus alpinus

It is about widely sourced seafood

that meets the most stringent
requirements of the Icelandic
Group’s operation.

It is about global sourcing.

Tilapia
Oreochromis placidus

Basa
Pangasius bocourti

The map shows the variety of our seafood sources.

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 Icelandic Group connects fishing-
grounds around the world to fish markets
and consumers in numerous countries.
Icelandic Group is an international network In addition the Group owns companies in
of independent companies. Iceland, Norway, China and Thailand that
operate in primary processing or provide
The Group’s companies in the United States, various services.
United Kingdom, Germany, France, Spain, and
Japan are involved in the marketing of a wide
range of seafood, while the US, UK, French
and German firms also operate large-scale,
value-added processing plants.

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Our goal is to ensure that
Icelandic Group enjoys trust
and respect in all its markets.
To achieve our goal we take great care to
ensure at all times that our products meet the
customer’s expectations of quality and safety.
Icelandic Group employs about 3,700 people,
including experts in the field of fishing and
primary processing, product innovation and
value-added processing, as well as worldwide
marketing of seafood products.
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10
Coldwater Icelandic Boulogne sur Mer ICELANDIC USA Pickenpack H&H Seachill
Country: England Country: France Country: USA Country: Germany Country: England
Town: Grimsby City: Boulogne sur Mer City: Newport News, Virginia City: Lüneburg City: Grimsby
Name of operation: Coldwater Seafood Name of operation: Name of Operation: Icelandic® USA, Inc. Name of operation: Name of operation: Seachill
Business: Chilled & Frozen Added-Value Icelandic Boulogne sur Mer SAS Business: Leader in the seafood Pickenpack-Hussmann & Hahn Seafood GmbH Business: Primary Whitefish and Salmon
Seafood Manufacturer Business: Breaded, battered, natural portion industry in the production Business: Frozen Fish Products processing for UK chilled retail markets
Established: 1982 by Icelandic Freezing of seafood product and distribution of frozen fish fillets. Established: 1906 Established: 1998
Plants 1996 re-branded “Coldwater Seafood” Established: 1995 Established: 1947 Number of employees: 640 Number of employees: 520
Number of Employees: 650 Number of employees: 280 Number of Employees: 460 Sold tons 2009: 65,000 Sold tons 2009: 17,000
Sold tons 2009: 16,000 tons per year Sold tons 2009: 13,000 Sold tons 2009: 36,741 Certification: IFS, BRC, MSC
Certification: IFS, BRC, MSC
Icelandic group hf Icelandic UK
Country: Iceland Country: England
City: Reykjavik City: Grimsby
Operation: Holding company Name of operation: Icelandic UK
Established: 1942 Business: Sourcing and supply
Sold tons 2009: 260,000 of frozen fish & seafood
Established: 1998
Number of employees: 14
Sold tons 2009: 8,000
Icelandic Norway Fiskval
Country: Norway Country: Iceland
City: Trondheim City: Keflavik
Name of operation: Icelandic Norway AS Name of operation: Fiskval ehf.
Business: Trading Business: Production and
Established: 1997 distribution of seafood
Number of employees: 6 Established: 1985
Sold tons 2009: 15,000 Number of employees: 25
Sold tons 2009: 1,000
Icelandic France SAS Icelandic Iberica Icelandic Japan
Country: France Country: Spain Country: Japan
City: Paris City: Barcelona City: Tokyo
Name of operation: Icelandic France SAS Name of operation: Icelandic Iberica S.A. Name of operation: Icelandic Japan KK
Business: Trading Business: Marketing, sales Business: Marketing and Trading
Established: 1993 and distiribution of seafood Established: 1990
Sold tons 2009: 5.200 Established: 1996 Number of employees: 9
Number of employees: 95 Sold tons 2009: 26,000
Sold tons 2009: 16,000
Marinus Sirius ehf Sjóvík
Country: Iceland Country: Iceland Country: China, Thailand
City: Reykjavik City: Reykjavik City: Dalian, Beihai, Qingdao
Name of operation: Marinus Name of operation: Siris Name of operation: Dalian Three Star,
Business: Trading Business: Trading saltfish Elite Seafood, Icelandic China
Established: 2001 Established: 2004 Business: Frozen block and IQF productions
Number of employees: 11 Sold tons 2009: 2,500 Tilapia farming and trading
Sold tons 2009: 22,000 Established: 1996
Number of employees: 650
Sold tons 2009: 20,000
Icelandic Group
around the world.
Icelandic Group coordinates and
synchronizes everything from fishing,
processing and transportation to
marketing of the product in the most
practical way possible.

Icelandic Group is a supplier of fresh and

frozen seafood. The product range varies from
raw material to complicated meal solutions.

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 Icelandic Group is one of the
leading companies in sourcing,
processing and distributing
seafood products.
By embracing seasoned Icelandic traditions,
while keeping an open mind to new and
innovative ideas, Icelandic Group is a leading
company within its field of expertise.

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Product development combined
with quality control is the key
to serving customers and
entering new markets.
Efficient product development To hold our position in existing markets,
and strict quality control enable us our products need to fulfill strict demands
to meet customers’ standards of high including innovativeness, high quality
quality products. and convenience.

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 We transport seafood products
by sea, air and land to markets
around the globe.

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15
 Distributors and grocery stores
in every country are an important
milestone on the way to
the customer’s plate.

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This story is of importance
to the customer.
Icelandic Group’s emphasis on sustainability
in all areas of its production and its
system of traceability through all stages
of production, ensure our interests
go hand in hand with customer needs.

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 The final verdict on
Icelandic Group is taken
by the consumer.
The quality of Icelandic Group’s end product
is under the microscope each time it is served,
whether it be at a restaurant, hospital,
in a school cafeteria or in one’s own home
where the family gathers together to enjoy
a delicious fish dish. That is where the final
verdict is taken. We are indeed proud
to be the customers’ choice.

…at the end of the day it’s all about seafood

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 ICELANDIC GROUP HF. ICELANDIC CHINA TRADING CO. LTD. ICELANDIC NORWAY AS MARINUS EHF
Borgartún 27, 105 Reykjavík, Iceland Room 708, building 2, Plage Mansion Beddingen 14, 7014 Trondheim, Norway Korngörðum 2, 104 Reykjavik, Iceland
Tel: +354 560 7800 230 Shenzhen Road, 266101 Qingdao China Tel: +47 7387 9200 Tel: +354 540 7750
Fax: +354 562 1252 Tel: +0532-8192 7866 Fax: +47 7387 9201 Fax: +354 540 7755
E-mail: info@icelandic.is Fax: +0532-8192 7868 E-mail: icelandic@icelandic.no E-mail: icelandic@icelandic.is
E-mail: icelandic@icelandic.cn
BEIHAI BEILIAN FOODS INDUSTRIAL CO., LTD. ICELANDIC SERVICES EHF. PICKENPACK - HUSSMANN & HAHN SEAFOOD GmbH
No. 1, Chuangye Avenue, Guangxi Hepu Industry Zone, ICELANDIC FRANCE SAS Korngörðum 2, 104 Reykjavik, Iceland Lüner Rennbahn 9, 21339 Lüneburg, Germany
Hepu City 536000, Guangxi Province, China 11 Boulevard Malesherbes, 75008 Paris, France Tel: +354 540 7700 Tel: +49 4131 987 0
Tel: +86 779 206 3378 Tel: +33 155 270 500 Fax: +354 552 7613 Fax: +49 4131 987 111
Fax: +86 779 206 3379 Fax: +33 155 270 501 E-mail: icelandic@icelandic.is E-mail: info@phhs.de
Email: blueice@blueice.is info@icelandic.fr
ICELANDIC UK LTD. SEACHILL LTD
BLUE ICE LTD / SJÓVÍK EHF. ICELANDIC IBERICA SA Estate Road, No.2, South Humberside Industrial Estate, Laforey Road, Great Grimsby Business Park, Grimsby,
Borgartún 27, 105 Reykjavík, Iceland C/Bergueda, Prima Muntadas, Grimsby DN31 2TG, England NE Lincolnshire DN37 9TG, England
Tel: +354 590 0870 08820 El Prat de Llobregat, Barcelona, Spain Tel: +44 1472 582 900 Tel: +44 1472 502 300
Fax: +354 590 0866 Tel: +34 93 478 80 00 Fax: +44 1472 582 920 Fax: +44 1472 502 346
Email: blueice@blueice.is Fax Barcelona: +34 93 478 80 01 E-mail: iuk@icelandic.is E-mail: Sales@seachill.co.uk / buyer@searchill.co.uk
/ Fax Vigo: +34 986 45 35 25
COLDWATER SEAFOOD (UK) LTD. E-mail: iberica@icelandic.is ICELANDIC USA INC SIRIUS EHF
Main office: Estate Road, No. 2, South Humberside, 190 Enterprise Drive, Newport News, Korngörðum 2, 104 Reykjavik, Iceland
Industrial Estate, Grimsby DN31 2TG, England ICELANDIC JAPAN KK Virginia 23603, USA Tel: +354 540 7770
Tel: +44 1472 321 100 Landic Toranomon Bldg. 6F, 3-7-10 Toranomon, Tel: +1 757 820 4000 Fax: +354 552 7613
Fax: +44 1472 321 220 Minato-ku, Tokyo 105-0001, Japan Fax: +1 757 888 6250 E-mail: icelandic@icelandic.is
E-mail: sales@coldwater.co.uk Tel: +81 3 5472 0450 E-mail: icelandic@icelandic.com
Fax: +81 3 5472 0451
FISKVAL EHF E-mail: •ifp.japan@icelandic.is ICELANDIC BOULOGNE SUR MAR SAS
Idavellir 13, 230 Keflavík, Iceland Z.l de la Trésorerie, Rue Jean Gutenberg,
Tel: +354 421 4815 ICELANDIC NORTHWEST INC B.P. 49, F-62126 Wimille, France
Fax: +354 421 7815 14615 NE North Woodinville Way, Suite 207, Tel: +33 321 87 95 00,
E-mail: fiskval@fiskval.is P.O. Box 611, Woodinville, WA 98072, USA Fax: +33 321 87 95 09
Tel: +1 425 398 9246 E-mail: info@icelandic.fr
E-mail: ptrost@icelandic.com
IGR 49055 Icelandic Ad Agency

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