Shooting Industry May 2010

TARGET SHOOTING UP, SELF-DEFENSE DRIVES GUN BUYS
MAY 2010
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MAY 2010 • VOLUME 55 • NUMBER 05
Features
26 SHOT Show — L.E. & Tactical SI DIGITAL
VIDEO Suzi Huntington
Dealers Attending Mega Show Benefit In Education, Sales.
30 2010 L.E./Tactical New Products SI DIGITAL

Hot Link Roxanne Smith
Page 26 The Latest In Firearms And Gear.
40 Sparking Sales With Promotions J.K. Autry
NEW
2010
Manufacturers Roll Out Deals To Attract Consumers.
42 Full-Capacity Handgun Sales

PRODUCTS
John Morrison
They’re Not “Niche Guns” Anymore!
Law Enforcement/Tactical Gallery Industry News

Page 30
8 Target Shooting Up, Self-Defense Drives Gun Buys
10 Sports South Challenges Industry To Support DU
15 Newsmakers
Columns
18
SI DIGITAL
Lethal Force VIDEO Massad Ayoob
Defensive Long Guns: The 2010 Class.
20 Outdoor Marketplace J.K. Autry

Page 40 Dealers Honored For Sales, Promotions, Customer Service.
22 Arms And The Woman Lisa Parsons-Wraith

New Tactical Guns Are Great Self-Defense Options.
24 Back Blast & Other Hot Gases Commander Gilmore

Demand Registration Of Assault Trouser-Ferrets!
46 Industry Watch Russ Thurman

Industry Eyes Questionable Economy.
Departments
Page 42
6 Letters 45 Classifieds
45 Reader Service
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www.shootingindustry.com MAY 2010 5

Letters
Letters to the editor
Thanks, Ruger
As easy as it is to bemoan all that is
wrong with our industry, there are also
E-mail the Editor
russ@shootingindustry.com
Charter Arms .38 Special — a 30-year-

old, 2" stainless steel snubbie that has
gone many a mile in my ankle holster.
some really bright spots. One such ray of Carelessly, I let the mainspring seat go fly-
sunshine was a recent service rendered ing during a cleaning session. Of course, it
to my store by Ruger. If every company was nowhere to be found.
treated customers as well as Ruger does, I called two big-time providers of gun
this world would be a much more pleasant parts with no luck.
place indeed. Perplexed and disgruntled, I called
We should remember to pat the back Charter Arms directly and spoke with a
that does not turn away from us in times man who listened to my dilemma. He, of
of need, especially when we see so many course, told me to be careful of how I dis-
who seem to take the embattled storefront learn from. Plus, they make a great gun. mantled the mainspring in the future, but
retailer too much for granted. LtGen. (William) Keys has done a marvel- then told me he was going to mail me a
Thanks again, Sturm Ruger. ous job with the company. mainspring seat at no cost.
Jack C. Little, Owner Thanks so much for showing a photo I received it three days after our con-
Whetstone Surplus of Joyce (Rubino, Colt VP and COO), and versation, and my Charter Arms snubbie
High Point, N.C. featuring her in your article on the NAS- is now fully functional again.
GW. We are so happy to have them back. The folks at Charter Arms deserve a pat
American Story Susan Houde-Walter, CEO on the back for their quick service, and for
Many thanks for your coverage of Colt LaserMax taking my word of what went wrong, with
(“Doing Business, Making Sales,” Febru- Rochester, N.Y. no questions asked.
ary 2010). The Colt folks are terrific. They Mick Slater
have a fabulous, deep-to-the-roots Ameri- Quick Service From Charter Arms Elkhart, Ind.
can story, and one the industry can really Earlier this summer, I was cleaning my Via: GUNS Magazine 9

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Industry
Industry news 2010 Long Guns — pg. 18
Target Shooting Up, Self-Defense Drives Gun Buys

By Bill Brassard ing for? Make that invitation and share the purchase, 40 percent of respondents said
A
new NSSF poll conducted by Har- enjoyment of recreational shooting or hunt- “home protection,” followed by 36 percent
ris Interactive found more Ameri- ing with someone eager to go,” Sanetti said. citing “personal protection.” Target shooting
cans are target shooting now than Harris Interactive conducted the online (30%) and hunting (28%) came next.
six months ago, and “home and personal survey March 16-18. The questions were • The main barrier to people going target
defense” were the main reasons Americans asked of general population adults age 18 shooting more often? “Cost of ammunition”
recently purchased firearms. and over. Findings from the NSSF/Harris was cited by 50 percent of the respondents,
The poll also showed 43 percent of re- poll include: followed by “not enough free time” (43%).
spondents, which equates According to NSSF,
“
to nearly 98 million peo- the survey highlighted
ple, expressed some level the power of a personal
of interest in participat-
ing in the shooting sports
This poll suggests the desires invitation to motivate
an individual to go tar-
or hunting.
for personal security and recreation get shooting or hunting.
”
“Last year was a ban- Some 45 percent of re-
ner year for lawful fire-
arm sales, and the results were drivers of most of those purchases. spondents said an “in-
vitation from friend or
of this poll suggest the family” would most en-
desires for personal se- courage them to partici-
curity and recreation were drivers of • Some 18.4 million Americans “cur- pate, ranking this personal interaction
most of those purchases,” said Steve rently participate” in handgun target far ahead of all forms of advertising.
Sanetti, NSSF president. “The poll also shooting and 14.8 million participate in Once invited by a friend or fam-
reaffirms something we’ve known for rifle target shooting, an increase from the ily member, respondents said they would
a long time — that many millions of 16.8 million and 13.9 million, respective- want to:
Americans want to try target shooting ly, from an NSSF poll conducted by Harris • Shoot a handgun at the range (77%)
or hunting and are just waiting for an Interactive last September. • Shoot a rifle at the range (69%)
invitation from an experienced shooter • Participation in the shotgun sports of • Go plinking (55%)
to go to the range or afield.” “skeet/trap” and “sporting clays” was 4.2 • Fire shotguns at clay targets (54%)
The next move, Sanetti said, is up to million in each of those categories. • Take a self-protection class (54%)
those who already own guns and hunt. • In response to a question about why • Go hunting for various game (25%).
“So, firearms owners, what are you wait- Americans made their most recent firearm For more information, visit www.nssf.org.
Freedom Group To Relocate Marlin Firearms

T he Freedom Group announces it is closing its Marlin facil-
ity in North Haven, Conn., and relocating the manufacturing
operations. At press time, Freedom Group officials say they are
ing systems allows
us to provide Mar-
lin customers with
still evaluating several relocation options. the highest quality
The official announcement also indicated the transition of products at com-
Marlin firearm production to a future location will not affect cus- petitive prices,”
tomers’ shipments or the range of Marlin product offerings. said Ted Torbeck, Freedom Group’s CEO. “We are committed to
“As competition in today’s global marketplace remains in- the Marlin brand, its core product offerings and bringing innova-
tense, consolidation of our manufacturing processes and operat- tive new Marlin firearms to our customers.”
$500,000
Sports South To Match DU Donations
$25,000
“3-Gun Nation” Grand Prize
-3.35%
Drop In Background Checks
See page 10 See page 14 See page 46
Join Us On The Firing Line For The SHOOTING INDUSTRY MASTERS! Page 39
REFLECT WHO
YOU ARE
Rock river Arms / Entry tactical
6-position tactical stock / tactical carry handle /
16" chrome moly r-4 barrel, 1:9 twist /
two stage trigger / hogue rubber grip
two stage trigger / hogue rubber grip

16" chrome moly r-4 barrel, 1:9 twist /
6-position tactical stock / tactical carry handle /
Rock river Arms / Entry tactical
LE
Home
Hunt
Target
reflect who you are at www.rockriverarms.com

Industry news
Sports South Challenges Industry To Support Ducks Unlimited
S kipper Dickson, owner of Sports
South LLC, challenged the industry
at SHOT Show 2010 to support Ducks
Unlimited’s Rescue the Duck Fac-
tory campaign. Dickson said he would
match donations — up to $500,000 —
to the campaign.
“I have never seen a more pressing
time or a more direct solution than Ducks
Unlimited’s Rescue the Duck Factory
campaign. We are encouraging others to
donate, and we plan on matching up to
$500,000 to keep the ducks coming,”
Dickson said.
The Rescue the Duck Factory campaign
began a year ago in an effort to conserve
more than 300,000 acres in the U.S. Prairie Skipper Dickson issues his $500,000 challenge at SHOT Show. Joining him are (from left) Jean
Pothole Region. More than 600 landowners Hulbert, DU flyway senior vice president, and Philip Milburn, DU director of marketing.
lined up to put native grasslands under per-
petual easements, forever conserving the mitment from Sports South and the flyway senior vice president.
crucial breeding habitat of North America’s Dicksons regarding their challenge to For more information about the
waterfowl. As of today, Ducks Unlimited other companies to support Ducks Un- campaign, and to make a donation,
has conserved nearly 70,000 acres. limited’s RDF campaign and wetland visit the Sports South Web site: www.
“It’s excellent to see the
EllettMayAd2010_2:Layout com-
1 4/1/10 conservation,”
5:23 PM Pagesaid
1 Jean Hulbert, DU internetguncatalog.com/duckfactory.
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Industry news
SABRE Partners With NRA, Supports Cancer Research
S ecurity Equipment Corporation (SEC), makers of the SABRE
line of products, has announced a program to support the NRA
and its continued commitment to training, education and marks-
manship. SEC will donate a portion of the sale of SABRE NRA
pepper sprays to the National Rifle Association.
SEC’s SABRE products are used by military, enforcement
agencies and civilians worldwide.
Last year, SEC introduced a line of SABRE RED Pink Pepper
spray to support the National Breast Cancer Foundation (NBCF).
“We are very happy and proud to support the NBCF and its fight
against breast cancer. Fortunately, the NBCF chose our most prac-
tical and popular SABRE product, which maximizes SEC’s ability
to support this excellent charity and cause,” said David Nance, SEC vice president.
A portion of the sale of the Pink Pepper spray is being donated to the foundation.
“The NBCF reports that we have reached their Gold Level Sponsorship level and are
one of their top 50 sponsors,” Nance said.
For more information about SEC, visit www.sabrered.com.
U.S. Army Approves G96 Gun Oil

T he U.S. Army Research, Development and Engineering Command
has approved G96 Synthetic Gun Oil for use in Army weapons.
The synthetic lubricant, which is 85-percent biodegradable and con-
tains no VOCs (volatile organic compounds), passed Military Specifica-
tion (Mil Spec) PRF-63460E, one of just three products to pass the rigid re-
quirements through laboratory as well as live-firing tests.
“This is the culmination of a long, three-year review process. While we’re
obviously thrilled to meet this Mil Spec, it only highlights our commitment to
providing gun owners with the very best lubricants and cleaning supplies avail-
able today. It’s especially satisfying that we are helping to support our dedi-
cated soldiers in a small way,” said Alan Goldman, G96 president and CEO.
For more information, visit www.g96.com.
Winchester Ammunition Receives Honors

B ig Rock Sports has honored Winchester
Ammunition with its 2009 Hunting/
Shooting Vendor of the Year Award. The
from Big Rock’s Ed Small, Randy Moeller
of Cabela’s Inc., and Bud Pidgeon, U.S.
Sportsmen’s Alliance (USSA) president.
award was presented at the first Big Rock “It is truly an honor to be recognized
East distributor show in January. for our efforts and support of wildlife
“At Big Rock Sports, we value our part- conservation,” Hammett said. “It’s impor-
nerships with companies like Winchester tant that Winchester and other companies
Ammunition. They earned the Hunting/ within our industry support conservation
Shooting Vendor of the Year Award with and other groups at the grassroots level
excellent service and support for our orga- that are working to improve habitat, and
nization,” said Ed Small, Big Rock Sports’ to protect our rights as hunters and anglers
president and CEO. and our hunting heritage.”
“The relationship Winchester has with The USSA and its Outdoor Business
Big Rock Sports is essential to our suc- Council created the award in 2006 to hon-
cess; they bring tremendous value and ser- or the Cabela family’s dedication to pro-
vice to the independent dealer base along tecting outdoor sports, including hunting,
with unique marketing concepts,” said fishing and trapping.
Brett Flaugher, vice president of sales and “This is our way of honoring the Cabela
marketing for Winchester Ammunition. family and other leaders
Additionally, Winchester Ammunition has in the outdoor busi-
received the 2010 Cabela’s Lifetime Business ness community, like
Achievement Award. The presentation was Winchester, for their
made in January during the SHOT Show. efforts to defend
Dick Hammett, president of Win- our rights,” Pid-
chester Ammunition, accepted the award geon said.

ALABAMA M O N TA N A
Bangers L.P. AcuSport Corporation
(Birmingham), 800-226-4377 (Billings), 800-543-3150
MT Sports LLC (Billings),
ALASKA 800-243-1610
V.F. Grace, Inc.
(Anchorage), NORTH CAROLINA
907-272-6431 Henry’s Tackle LLC
(Morehead City),
ARIZONA 800-545-5654
Davidson’s
(Prescott), 800-367-4867 OHIO
AcuSport Corporation
CALIFORNIA (Bellefontaine),
AcuSport Corporation 800-543-3150
(Roseville),
800-543-3150 Ellett Brothers LLC
(Lakeview), 800-845-3711
CONNECTICUT Outdoor Sports Hdqtrs., Inc.
Jerry’s Sport Center, NE (Dayton), 800-444-6744
(Newington),
800-456-5595 W. L. Baumler
(Lorain), 800-321-2501
GEORGIA
AcuSport Corporation P E N N S Y LV A N I A
(Duluth), 800-543-3150 AcuSport Corporation
(Morgantown),
ILLINOIS 800-543-3150
Williams Shooters Supply, Inc. Bonitz Brothers, Inc.
(Quincy), 217-222-4195 (Harrisburg), 800-825-7060
Zanders Sporting Goods Ellett Brothers LLC
(Baldwin), 800-851-4373 (Downingtown),
800-845-3711
KANSAS Jerry’s Sport Center
Simmons Gun Specialties, Inc. (Forest City),
(Spring Hill), 800-444-0220 800-234-2612
LOUISIANA SOUTH CAROLINA
Lipsey’s LLC Ellett Brothers LLC
(Baton Rouge), (Chapin), 800-845-3711
800-666-1333
Sports South, Inc. TEXAS
(Shreveport), L.M. Burney Distributors LLC
800-388-3845 (Waco), 800-737-3006
Hill Country Wholesale, Inc
MASSACHUSETTS (Pflugerville), 800-777-2666
Camfour, Inc. (Westfield),
800-347-3276 AcuSport Corporation
(Arlington), 800-543-3150
M I N N E S O TA
CSI Sports LLC
(Sauk Rapids), 800-328-7087
AcuSport Corporation
(Waite Park), 800-543-3150
Bill Hick’s & Co., Ltd.
(Plymouth), 800-223-0702
FOR MORE INFORMATION, CALL YOUR RUGER DISTRIBUTOR TODAY.
©2010 Sturm, Ruger & Co., Inc.

040210
Industry news
Buck Knives Honors Top Sales Reps
B uck Knives honored top performanc-
es by their sales reps during a recep-
tion at the 2010 SHOT Show.
agency, headquartered in Laval, Quebec,
serves Buck dealers in Eastern Canadian
provinces. Serving the smallest of Buck’s
their energized focus on programming and
face-to-face meetings with all levels of cus-
tomers in their territory,” said John Weaver,
Named Buck Sales Representative sales territories, the Gadbois sales team Buck’s director of sales and marketing.
Agency of the Year was the Gadbois grew more than 300 percent in 2009. The individual Sales Representative of
Agency, headed by Pierre Gadbois. The “This dramatic increase was based on the Year Award went to Deb Garvick of
Richardson, Texas-based Tackett Brothers
Agency, which covers 11 states. Garvick
was cited by Weaver for “her efforts, at-
titude and willingness to ‘get it done,’ and
for territory growth at every distribution
channel in a difficult retail environment.”
Buck Knives chairman Chuck Buck presents
the Agency of the Year Award (left) to Pierre
Gadbois, Gadbois Agency, and the Sales
Representative of the Year Award to Deb
Garvick, of Tackett Brothers Agency.
FNH USA Sponsors “3-Gun Nation”

F NH USA is the title sponsor of “3-
Gun Nation,” a series of three-gun
shooting events set for broadcast on Ver-
the excitement and drama each amateur
and professional shooter experiences, as
well as show off the coolest guns, gear
3-Gun Association, cul-
minate in a champion-
ship, with one winner
sus. Beginning in July, the show will air and lifestyle that defines the sport,” said receiving a $25,000
Mondays at 7:30 a.m. (EST) and Thurs- Ken Pfau, FNH USA vice president of law cash grand prize.
days at 3 p.m. (EST). enforcement and commercial sales. Visit www.fnhusa.com
“The ‘3-Gun Nation’ series will bring The matches, run by the National for more information.

Newsmakers
Industry newsmakers
ATTENTION:
AIRGUNNERS
Davidson’s
Announces Retirement, New Manager
Senior account executive Phil Hoffman
has retired from Davidson’s Inc. Hoffman
served on the Davidson’s team for 19
years, with nearly all of them as one of its
top salesmen.
Hoffman, a Notre Dame University
graduate, is considered a “walking ency-
clopedia of classic rifles and shotguns,”
according to a company statement. He was
known even to quote serial number ranges
on some historical rifles. He will retire in
Prescott, Ariz.
Davidson’s has hired Matt Nicholson
as sales manager. His duties will include
updating and revitalizing sales training
programs and providing coaching, educa-
tion and support to account executives.
Prior to joining Davidson’s, Nicholson
worked in reservation sales with North-
west Airlines. He
previously served as
sales manager with
both FireTap Com-
munications and Di-
rect Alliance Corp.,
and was partner sales
manager with iLinc
Communications.
M. Nicholson
Introducing the PST1! Lipsey’s LLC

Announces CEO
The PST1 is a new electronic Lipsey’s LLC has named Laurie Lipsey
target system that uses a two-inch- Aronson as its CEO, in addition to her cur-
diameter flexible polymer target. rent position as president. Aronson began
her career with Lipsey’s in 1993 as credit
When you hit the target, the PST1 manager, becoming COO in 2000 and
produces a “BEEEP” sound president in 2002.
providing INSTANT gratification Aronson is very active in local civic
for your efforts! and charitable organizations, as well as be-
ing a board member of the Congressional
The PST1 is fun to shoot, a Sportsman’s Foun-
great training device for new dation. In addition
shooters and challenging even to her leadership role
for experienced shooters. at Lipsey’s, Aronson
is president/CEO
Additional or replacement targets of Haspel LLC and
are available in white, green and Lipsey’s Distribution
yellow.The PST1 operates using LLC. She is married
a nine-volt battery, included. to Mark Aronson
and they have two L. Aronson
PST1 assembly $34.95 each daughters.
Target three-pack $19.95 each
Bushnell Outdoor Products
Selects Military Sales Manager
Tom Fuller is the new national sales
manager for Bushnell’s military division.
6925 West Frye Road A retired U.S. Army sergeant major
Chandler, AZ 85226
Ph. 480-940-1806 • FAX 480-940-2461 Continued on page 16
gsiinternational.com
Industry newsmakers Continued from page 15
who served in Iraq and Afghanistan, Fuller ter 20 years of service with the National Willingham is tasked with driving op-
also was a member of the Army’s marks- Wild Turkey Federation as senior vice erational excellence objectives across the
manship unit. Under his leadership, the president of sales and marketing. Over the organization, and will be closely involved
unit won two Olympic gold medals, cap- past two years, he has been involved with in developing and executing USR’s stra-
tured world and national handgun cham- hunter advocacy and wildlife conservation tegic plans in both the domestic and the
pionships, and set numerous national and through Safari Club International. emerging international markets.
world records. “Dick’s experi- Willingham joins USR with over 18
“Bushnell has identified the military as ence and vast knowl- years of management experience in phys-
a key growth area for us over the next few edge of the shooting ical security, safety and construction. His
years,” said Mark and hunting sports, most recent position was vice president
Welch, executive vice along with his lead- of security and specified products at
president of sales. ership abilities, will Ameristar Fence Products. He previously
“Tom will be respon- make a great contri- held a number of positions in product
sible for establishing bution to our com- development, sales and marketing with
our sales strategies pany,” said Hewitt Hilti Corp.
and key initiatives Grant, Ellett Brothers D. Rosenlieb “We are excited about Barry’s ad-
that will develop and president and CEO. dition to the team. His capabilities in-
ensure our long-term clude operations management and other
success in this area.” T. Fuller Smith & Wesson key areas that are critical to our future
Names USR COO growth, including product development,
Ellett Brothers Smith & Wesson Holding Corp. has marketing, strategic planning and cus-
Appoints Merchandising Director named Barry Willingham to the newly tomer development,” said Matthew Gel-
Ellett Brothers has named Dick Rosen- created post of chief operating officer fand, USR president.
lieb as director of merchandising for the for Universal Safety Response (USR), Willingham earned his bachelor’s de-
Shooting Division. the company’s facility perimeter secu- gree in business administration from the
Rosenlieb joins Ellett Brothers af- rity subsidiary. University of Memphis. 9

Lethal
Lethal force Massad Ayoob
Defensive Long Guns: The 2010 Class
M
ore than ever, we’re seeing magazine. It has the same superior er-
concerned Americans arm gonomics as an FN FAL. Also consider
their homes with shotguns the Del-Ton, a quality AR-15 with a re-
and carbines designed expressly for markably low entry-level price-point.
personal defense. You’ve seen it in Don’t neglect Remington’s R-15.
your shop, and the industry has seen This is a “bridge” product between fans
that same message in record sales. of modern military rifle design and the
There was no shortage of new entries traditionalists. Remington is a maker
in the defensive long-gun market at the the latter trust, and the guns are built
2010 SHOT Show in Las Vegas. by Bushmaster and DPMS, both sister
companies with Remington in the Free-
Rifles & Carbines dom Group. The general perception is
ARs are flowing into inventory again that the R-15 Remington, heavily ad-
from their many makers, including more vertised as a hunting/sporting arm, has
piston guns than ever. The AR-15 is so done much to “legitimize” the AR-15 in
popular that even HK and SIG, famous certain quarters of the firearms world.
for their own classic military auto rifle Speaking of the Remington ARs,
designs, have introduced AR clones. the .30 Remington round they an-
Do you ever notice when you’re nounced at last year’s SHOT Show in
showing a first-time AR-15 buyer how Orlando — built around the AR plat-
to operate the gun, they often find the form, geared to duplicate .300 Savage
T-handle charger in the back to be awk- ballistics — is getting off to a slow
ward? American Spirit Arms’ American start because of the extraordinary de-
Spirit is an AR-15 with a conventional American Spirit Arms’ American Spirit AR-15 features mands on ammo production facilities
charging handle that protrudes from the an actuating lever on the left side — ideal for first-time for more established calibers, accord-
left side of the receiver just above the AR customers. Optic is by EOTech. ing to a Remington spokesman.
Shotguns — Reintroductions And New Models

B eretta introduces a semiautomatic shotgun for home de-
fense, the Tx4 Storm, which holds five 12-gauge shells in
its tubular magazine and a sixth in the firing chamber. It comes
grows into the gun. This should make the 510 Mini-Bantam
an ideal crossover gun for young hunters and claybird shoot-
ers, as well.
with Picatinny rails for accessories, and emerges from the box
mounting a ghost ring rear sight and high-visibility front sight.
The stock, of course, is tactical in style. Quality is high, as is
price-point, but if your customers drool over it the way the deal-
ers did in Vegas, it’ll sell.
Mossberg isn’t letting go of its substantial corner of this
market. The Model 510 Mini-Bantam, one revolutionary new
entry, features an all-new action scaled down for the smaller
shooter, weighs barely 5 lbs. and is available in 20-gauge and
.410. At SHOT, I asked a 5-foot-tall woman to handle the shot-
gun — and it was love at first touch. She decided to order one
on the spot.
Twenty-gauge ammo might get a little snappy on recoil in a
gun this light. In .410, it should be a pussycat. The slide action
on the prototype on display was rougher than on a Mossberg 500
or 590, but a spokesman assures me it will be smoother on the
production guns. Brian Lasbey (left) and Mike Streeter, both of Remington, show off the
The Mini will come with handsome spacers that fit almost affordable new Model 887 in Tactical (read: home defense) configura-
seamlessly, allowing stocks to be lengthened as a person tion, chambered for the mighty 3.5" 12-gauge Magnum.

Lethal force faster than a .410 pump.
A “blast shield” at the front of the cyl-
inder protects the arm and wrist of the
and to newbies, due to its simplicity.
Additionally, the established popularity
of the Judge series of handguns will sell it
shooter using a conventional rifle/shotgun to those who’ve bought a Judge and want
Latest Evolution Of grasp of the forestock. Firmly held against a companion long gun that works identi-
Taurus Judge the shoulder, I found its high-visibility fi-
ber optic front and rear sights didn’t move
cally. Dealers around the nation are telling
SI the Judge revolver is their single best-
W hen was the last time you

saw a revolving carbine with
a legal-length shotgun or rifle bar-
off target no matter how fast I “double-
actioned” the trigger in dry fire.
It’s a very light, well-balanced arm.
selling handgun, and in some months their
single best-selling firearm — which bodes
well for the sales success of the “revolving
rel, in a double-action format with This will sell well to the small in stature carbine” Circuit Judge. 9
swing-out cylinder, chambered for
modern ammunition?
Meet the latest evolution of the
hugely popular Taurus Judge in .45
Colt/.410 dual chambering. It’s
called the Circuit Judge, and is
made in their affiliated Rossi fac-
tory. It can be ordered with a rifled
barrel geared toward the .45 Colt
zeRo in on HigHeR SAleS.
round or smoothbore. The latter will
give real .410 shotgun patterns, not
the doughnut patterns caused by
birdshot or buckshot being spun
by a revolver’s rifling. In .410,
it will make a neat little “farm
and field” gun for close-
range pests. Simple to load
and unload and fired double SAF-S30
Mount RK-M4
action, I’d expect it to run FoRe end
Mount
The Taurus Circuit Judge
handles .410 and .45 Colt.
SI Digital readers, click the
video logo to view a report
on all the Judges at
SHOT, or visit the “Web RlS
ligHt
SI DIGITAL Blast” section of www. SySteM
VIDEO
shootingindustry.com.
Remington is reintroducing more of 4016

Sling
their shotgun models in classic blue steel
and walnut, which is sure to please tra- 7742
ditionalist customers. And for the burly MAgAzine
doubleR
shotgunner who wants buckets of buck-
shot when it comes time to defend home
and hearth, they introduced a Tactical
version of their exciting Model 887 slide
action. Polymer stock and forend, and an
aluminum magazine extender, allow this CHeCK out ouR entiRe
high-capacity gun to fire the awesome From the novice to the expert, your customers neW geAR bAg line
3 1/2", 12-gauge Magnum shell. This have a lot invested in their rifles. So when they
Remington is light, affordable and the need accessories Safariland can give them the
retail price-point is very attractive. best of everything. We offer a full line up of long
gun accessories that meet your customers’ and
Savage now has an Ithaca 37 clone, a your needs. Take aim at higher profits. Check out
trim, short-barreled, home-defense shot- Safariland accessories today.
gun, branded under their traditional econ-
©2010 Safariland
omy line, Stevens. Stamped “made in Chi- safariland.com/dutygear

na,” this 12-gauge pump has a reputable (800) 347.1200
American gunmaker’s warranty behind 4552 duAl RiFle CASe
it. That, along with its good handling and
low price-point, should help dealers move A PRoduCt oF tHe CoMPAny
a lot of them.

Outdoor
Outdoor marketplace J.K. Autry
Dealers Honored For Sales, Promotions, Customer Service
W
inchester Ammunition recog- Kittery Trading Post and the Adams fami- tery Trading Post.
nized Kittery Trading Post as ly are honored to be awarded Winchester’s Since 1938, Kittery Trading Post has
its 2009 Dealer of the Year at Dealer of the Year award,” said Kim Ad- served as a destination store that attracts
the 2010 SHOT Show in Las Vegas, prais- ams, co-owner and vice president of Kit- customers from throughout the Northeast.
ing the Maine-based business From hunting and shooting
for its high standards in sales gear to name-brand apparel,
and promotions. the store seeks to offer the
Dealers who achieve finest goods and services to
this recognition, Winchester enhance its customers’ ex-
points out, maintain top- perience. Winchester Am-
notch criteria for customer munition has played a part
service and product knowl- in the store’s success, ac-
edge, and promote the Win- cording to Adams.
chester brand through adver- “Winchester is a powerful
tising, sales promotion and and prestigious brand, and
merchandising has always been a valuable
“These retailers carry a partner throughout our 72-
complete line of Winchester year history,” Adams said.
products, conduct retail For more informa-
events, support industry pro- tion about Kittery Trad-
grams and actively support ing Post, visit www.kit-
local efforts in conservation, terytradingpost.com. For
safety and hunter education,” Kim Adams (center), of Kittery Trading Post, accepts the Winchester information about Win-
Winchester officials said. Ammunition of the Year Award from (l to r) Winchester’s Brett Flaugher; chester Ammunition, visit
“The entire staff here at Dick Hammett, president; and Greg Kosteck. www.winchester.com.
Carter’s Country Receives Award From ATK

A TK Commercial Products awarded Carter’s Country its
2009 ATK Dealer of the Year award. Recognized for its
leadership, dedication to customers and perseverance, the Hous-
wicz, a senior buyer and 27-year Carter’s Country veteran.
Known as a high-quality supplier of reloading equipment,
Carter’s Country holds annual handloading seminars in its stores
ton dealer was honored during a ceremony at the Nation’s Best and maintains a strong presence in the community.
Sports show in February. Carter’s “absolutely has the best reloading area of any
“We’re a shooting sports store; our motto is ‘guns, ammo and store I have seen,” said Jason Vanderbrink, ATK regional
huntin’.’ We’re focused on guns — target, hunting and home-pro- sales manager.
tection guns. We’re big into reloading, too,” said Tommy Zdunke- Carter’s Country capitalized on stocking ammunition during
shortage periods, according to Vanderbrink and Zdunkewicz.
They said the company didn’t develop an overarching plan to
increase sales or change its business style; rather, “Carter’s just
kept buying, advertising and selling,” and it worked — Carter’s
more than doubled its business from 2008.
“We looked to distributors and factories. If our customers
were asking for it, we got it. It didn’t matter if it was from manu-
facturers or wholesalers,” Zdunkewicz said.
Carter’s Country operates four stores in the greater Houston
area. One of the stores includes a gun range and skeet fields.
ATK has a network of more than 3,000 independent dealers
Carter’s Country buyers Tommy Zdunkewicz (left) and Jason Krezinski

(right) accept the 2009 ATK Dealer of the Year award from Janell
Renfro, ATK’s customer service rep.

Outdoor marketplace
NSSF Honors Dealer
N SSF named The Gun Store in Las
Vegas, Nev., the 2009 Don’t Lie for
the Other Guy Retailer of the Year. Bob Ir-
win, owner of The Gun Store, accepted the
award from Randy Clark, NSSF managing
director of business development, at the
2010 SHOT Show.
“For their implementation and support
of the Don’t Lie for the Other Guy anti-
straw purchasing program — helping to
curb the criminal acquisition and misuse
of firearms — NSSF is proud to recognize
the outstanding work of The Gun Store,”
said Lawrence G. Keane, NSSF senior
vice president and general counsel.
For more information on Don’t Lie
For The Other Guy, visit www.nssf.
org/retailers. 9
Bob Irwin (right), The Gun Store owner, accepts

the 2009 Don’t Lie for the Other Guy Retailer of
the Year award from NSSF’s Randy Clark.
who buy and sell a significant amount of

ATK product, including 400 dealers who
have achieved the highest level of Premi-
um Partners.
“This group of Premium Partners has
been essential to the success of flagship
brand Federal Premium and others under
the ATK umbrella,” ATK says.
Each year, ATK has a large group of
dealers who achieve outstanding success,
and 2009 was no different.
“We are forced to pick one dealer a
year to bestow with our top honors,” said
Bart Biedinger, dealer services manager.
“But in reality, this could be any number
of stores. Our independent dealers are a
key factor to our overall success, and we
continue to be amazed by the support we
receive from this group.”
For more information about Carter’s
Country, visit www.carterscountry.net.
For more information about ATK Premi-
um Partners, visit www.premiumpartners.
atk.com.

Arms
Arms and the woman Lisa Parsons-Wraith
New Tactical Guns Are Great Self-Defense Options
T
he quest for the ultimate ladies’ Wilson Combat’s
gun is a constant one. But as manu- shortest aluminum
facturers focus on self-defense and frame, which is
concealment guns, women are getting half an inch shorter
more of what they want. than their compact
Gun makers are creating lighter guns model. Also, all
with rounded edges that are highly con- the sharp edges
cealable, making them easier to hide on have been rounded
the body in women’s clothing. These off for maximum
slimline guns are also easier to tuck into comfort and con-
a small purse — rather than being forced cealment. Other
to conceal a gun in something that could features on the Ms.
double as hand luggage. Sentinel are Wil-
Women are also benefiting from new son’s Concealment
technology that allows venerable guns like Bullet Proof bea-
the Glock to be redesigned for less felt re- vertail grip safety The Ms. Sentinel is the smallest and lightest 9mm pistol offered by
coil. Recently introduced stock gun models and hammer. Wilson Combat.
offer everything from integral lasers to cus- This is a slim-
tom styling, giving women some of the best line firearm with and a Trigger Guard Lock. The Ms. Sentinel
self-defense choices they’ve had in years. cocobolo starburst stocks that are refresh- is an attractive gun with plenty of features
ing on a ladies’ gun. Tritium night sights your female customers will appreciate.
Wilson Combat round out this self-defense package. For more information, visit www.shoot-
Wilson Combat recently introduced Each Ms. Sentinel ships with the stan- ingindustry.com/wilsoncombat.html.
the Ms. Sentinel chambered in 9mm. In dard Wilson Combat package of accesso-
order to create a lightweight, easily con- ries, including two eight-round magazines, Glock
cealed gun, the Ms. Sentinel is built on a pistol rug, silicone cleaning cloth, manuals Glocks are beloved by men and women
Smith & Wesson’s Bodyguards Incorporate Lasers

L aser sights are hugely popular with women as they are easy
to use and offer a possible deterrent to crime. Smith & Wes-
son has capitalized on this popularity by introducing the Bodyguard
3/4" barrel. Capacity on this hideout gun is 6+1.
The slimline Bodyguard should fit nicely in a woman’s hand,
and women are sure to appreciate the integral Insight laser, which
line. These guns come in a .380 semiautomatic pistol version and is easily operated by left- and right-handed shooters. When the la-
in a .38 revolver, and were designed in conjunction with Insight ser sights are not in use, shooters can use the Bodyguard’s black
Technology. The results are uniquely engineered, lightweight self- Melonite-coated, stainless steel, drift-adjustable dovetail sights.
defense firearms with built-in laser sights. Women who like the simplicity of a revolver will also be very
Built with state-of-the-art manufacturing techniques, the .380 pleased with the .38 S&W Special +P Bodyguard. It is also a light-
ACP features a high-strength polymer frame with a black Mel- weight gun, weighing 14.3 ounces, and features a hammerless de-
onite-coated sign, which is perfect for carrying in a purse. The five-shot revolver
stainless steel sports a short 1.9" barrel and an overall length of 6.6".
slide and barrel. The integral Insight laser is on the right side of the frame. The
This Bodyguard revolver also has a notch-style rear sight and a pinned black blade
weighs in at a front sight for when the laser is not in use. The Bodyguard sports
mere 11.85 ounc- a one-piece aluminum alloy upper frame, along with a steel rein-
es, has an overall forced polymer lower frame.
length of 5 1/4" The barrel and cylinder on the revolver are both stainless
and a standard 2 steel. The stainless steel cylinder is coated with a durable, non-
reflective matte black finish for long-term carrying and low-light
The Smith & Wesson Bodyguard line includes a .380 presentation. An ambidextrous cylinder release on the top of the
semiautomatic pistol and a .38 revolver (seen here), frame, ergonomic one-piece rubber grip and a smooth trigger pull
designed in conjunction with Insight Technology. round out this revolver package.

4.375 in.
Arms and the woman

alike, and the recently introduced Genera-
tion 4 Glock 22 and 17 are sure to be no
exception. Like the ever-evolving iPods,
the Gen4 Glocks have cool new features
that are sure to have many women clam-
oring for the latest incarnation of their
faithful friend.
The Gen4 design has a multiple back-
strap system that allows women to change
the circumference of the grip to fit their in-
dividual hand size. The grip has three op-
tions — short, medium or large frame —
that are easily changed and secured with
a single pin.
7.0 in.
Another notable difference is the maga-

zine release catch of the Gen4 is reversible
and enlarged. The reversible magazine
catch allows shooters to switch access of
the catch to the left or right side of the pis-
tol with no additional parts.
Women shooters will truly appreciate the
fact that the original recoil spring has been
replaced with a dual recoil spring assembly,
reducing felt recoil, while simultaneously
increasing the life cycle of the pistol.
Finally, the Gen4 has a new Rough
Textured Frame surface designed to en-
hance grip traction, and it is present on
the frame, as well as on the interchange-
able backstraps.
Like all Glocks, the Gen4s have the B E T H E R E S I S TA N C E
Glock “Safe Action” system, durable exte-
rior finish and cold hammer forged barrel.
Visit www.shootingindustry.com/
glock.html for more information. THERE’S MORE TO LIFE
THAN WHAT’S ON THE SHELF.
With 1.5 billion possible configurations, the DPMS AR is possibly the most versatile
and customizable AR platform in the world. From buttstocks and handguards to
Lasering In barrels and receivers, a DPMS AR can be configured virtually any way imaginable.
In offering the Bodyguard with a built- Resist convention. Resist the norm. Be the resistance. And be one of those who
in laser, S&W is, in essence, creating a have resisted conformity and have made the DPMS AR their rifle of choice.
“bundle” that could be value priced for Visit dpmsinc.com to learn more.
customers, thus giving more shooters ac- dpmsinc.com 1-800-578-3767
cess to laser technology.
They also made the system easy to use.
To activate the laser, shooters simply push
the button located on top of the laser sight
for the revolver and on the sides of the for-
ward frame for the .380. The laser sight
features three modes: one push is constant
on, a second push is pulse mode and a Tactical firearms are hot sellers, and
third press turns the laser off. major manufacturers have capitalized on
To help the batteries last longer, the In- this trend10RTQ0009_C
with new firearms sporting the
sight laser has an automatic five-minute auto- features women want. Ladies looking Contract Laser
Required proof:
off timer. In constant-on mode, the laser pro- for lightweight carry guns have never Quick Print Mock-up
vides three hours of continuous run time. The had more Title:
choices — Creative
2010 DPMS whichDev
means
Print deal-
Bill to: 10RTQ0009 Executive CD:
laser sight can be adjusted for both windage ers have more
Market:options than ever to meetREQ 99682 Creative Director: J. Stewart
and elevation and no assembly is required. women’s needs. 9 04/07/2010
Run/Disk Date: 04/07/10 20:04 Art Director: J. Fetterman
Two Energizer 357 or equivalent batteries Color/Space: 4C Magazine CE: 1/0 Writer: M. O’Connel
power the laser on the Bodyguard handguns. In designing the4.375"
Live: Bodyguard
(w) x 7" (h)line with a built-in
Production Artist: GH Account Executive: J. Hayes
Visit www.shootingindustry.com/ laser, S&WTrim:gives
0" (w) more
x 0" (h) women accessTask: to New Production Supervisor: S. Osterrout
smithwesson.html for more information. laser technology.
Bleed: 0" (w) x 0" (h) Spell checked Coordinator: G. Cummings Ext. 6525
Notes: Page 1 of 1
Back Blast
Back Blast & other hot gases Commander Gilmore
Demand Registration Of Assault Trouser-Ferrets!
F
orget registering firearms! Something has to be done about
the proliferation of “assault trouser-ferrets”!
OK, so maybe they’re not proliferating
— not yet, anyway. But since the relatively gun-
friendly state of Florida considers them “special
weapons” and presumably deadly, shouldn’t we
take action now?
This saga began when 38-year-old Rodney Bol-
ton allegedly picked up a $129 ferret in a pet shop in
Jacksonville Beach, stuffed it down his pants and tried
to sneak out without paying for it. When Bolton was
confronted by a witness in the parking lot, he is said to
have reached down, pulled out the ferret and shoved it
into the witness’s face. Perhaps not surprisingly, the fer-
ret promptly bit the witness right in the chops.
Now, technically, under Florida law, since injury re-
sulted from using this “other-than-otherwise-listed” de-
vice to commit an assault, the trouser-ferret becomes a
“special weapon,” jackin’ up the criminal battery charge
to a higher level. Yeah, kinda like smackin’ your fian-
cée upside the head with an endangered tortoise you’re
swinging by one foot. That one happened in Florida, too.
If Bolton is convicted, we suggest he be sentenced to having
the ferret repeatedly jammed down the front of his trousers until,
well, until something punitive happens.
Illustration by Nick Petrosino
If You’re Gonna Compete, on bond, but failed to appear in court. She Bogota tailor, is now ballistic clothier to
Be The Best! was busy — drinkin’. the rich and famous, including dozens
We’re not sure if Marguerite Engle, Shortly thereafter, she was contacted of South American business tycoons,
45, was actually trying for some kinda again by law enforcement. This time she politicians and their wives, and he’s
state or national record, but can you was passed out behind the wheel of anoth- rakin’ in the big pesos. It’s an ego thing,
imagine the strength and determination er stolen vehicle, found in a ditch off State OK? Wearing an “armored Armani”
necessary to keep lifting a bottle to your Highway 34 near Fort Meade. suit means “Lookit me! I’m important
lips until you’ve achieved a blood-alco- We’re thinkin’ that instead of test- enough to shoot!”
hol level twice the amount required to ing for a blood-alcohol level, the second Demand for Caballero’s work is ex-
kill most people? time they shoulda tested for an “alcohol- panding so fast he doesn’t have to ad-
After being found passed out behind blood” level. We’re pretty sure her alco- vertise or seek business, but he says he
the wheel of a delivery truck reported hol was tainted by traces of blood — and expects “the hip-hop people” — the over-
stolen in Rapid City, the Sturgis, S.D., wondering: does anybody call this woman night multimillionaire rappers and such
woman tested at .708 percent, which is al- “Momma”? — “maybe will be a big market.” Consid-
most nine times the state’s legal limit for ering the number of shootings — purpose-
driving under the influence. For about half Ballistic Clothing Industry Is Bustling! ful and accidental — they’re involved in,
the population, hitting .40 percent means a Lookin’ good is nice, but lookin’ we’re guessing he’s right. And bailed-out
one-way trip to the morgue. Of course, de- good and being bulletproof — now bankers and Wall Street “stimulus-money”
pending on how long she had been uncon- that’s even better! If the trend is be- suck-ups should be right behind ’em.
scious, her BA may have actually dropped ing set right now in Bogota, Colom- Caballero is becoming a big employer
from an even higher level. bia, smart dealers in the U.S. should be too, but there’s one problem with working
State chemists were amazed she was looking for sources of quality, fashion- for him. When he finishes development of
not only still among the living, but even- able formal and casual wear, rated about a design, he tests it by having an employee
tually came out of it semi-sorta-okay, and NIJ III-A for ballistic protection. wear it — and then he shoots them. Noth-
ready to resume partying. She was freed Miguel Caballero, once a struggling in’ beats “real-world testing,” does it? 9

STANDARD
ISSUE.
the tactical P229
Dedicated to protect and serve. Just like the
officers who carry it. It’s not just a Classic,
it’s a SIG. www.sigsauer.com/classic

By Suzi Huntington
2010 Law Enforcement

Law Enforcement && Tactical
Tactical
Dealers Attending Mega Show Benefit In Education, Sales
T
he law enforcement presence at SHOT has grown remarkably over the past few
years. From a modest beginning, the Law Enforcement & Tactical Gear section is
now a critical part of the SHOT Show.
A major reason for the section’s customers, dealers are reaching out for of the industry attended, all anxious to
growth is it introduces dealers to the L.E. more information. learn more about this burgeoning market,
market. Many dealers haven’t thought A few years ago, FMG Publications and the possibilities of growth for their re-
about branching into this segment of the hosted a “Selling to Law Enforcement” spective companies.
marketplace. But once exposed to the seminar at the SHOT Show. After the two- That eagerness to learn about the mar-
possibilities, the new and exciting prod- day event, NSSF reported it was the most- ket, and how to tap into L.E. sales, drives
ucts, and the important crossover market attended seminar of that show. Dealers — the crowds that pack L.E. booths at the
of selling L.E.-related products to regular and manufacturers — from all segments SHOT Show.
Russ Thurman
Pitfalls & Positives

The Sands Convention Center, this
year’s SHOT Show venue, had its share of
inconveniences due to the somewhat clut-
tered layout. Much of the L.E. section was
spread out in several display areas, some
difficult to find. While there were indeed
some grumblings on the part of show at-
tendees and exhibitors, in the same breath,
they were also quick to comment on the
positive nature of things.
“Our presence in the L.E. section makes
perfect sense,” said Ernest Emerson, of
Emerson Knives. “Cops are a significant
part of our user group and they came by
in droves. Dealers also stopped by to ex-
plore stocking Emerson knives, and I was
surprised to note many new faces — their
first time exploring the law enforcement
section of SHOT.”
Our own American COP booth was
situated in the center of the main display
area of the L.E. section. We were able to
A dealer receives details on Aimpoint’s sight options for law-enforcement applications. gauge the feel of the show, and monitor

Mike Zimmerman
Law enforcement booths attract heavy traffic at SHOT Show 2010, with buyers — and L.E. officers — seeking the newest products.
who was shopping — and for what. Many (Auto-Regulating-Gas-Operated) system, said Paul Pluff, S&W marketing director.
officers stopped by our booth to tell us the same system developed by Benelli for “Law enforcement agencies are either al-
how American COP’s “equipment-heavy” the M1014 combat shotgun. ready using these .22 LR rifles for training,
editorial content had actually helped drive The new Sabre Defence M4 and M5 or are exploring the possibilities. We get
them to seek exhibitors to get their hands Tactical Piston Carbines have 14 1/2" or inquires constantly from both individual
on the products they had seen featured in 16" chrome-moly vanadium alloy barrels, officers and agencies. The M&P15-22 is
the pages of COP. free-float, quad-rail handguards and Mag- operated virtually identically to a standard
And, “equipment heavy” is where most pul CTR six-position buttstocks. AR-style rifle, so the match is obvious.”
of the sales are for dealers. AR platform .22 conversion units and In shotguns, for 2010, Remington of-
dedicated AR-style rifles in .22 LR are fers the 870 Express Tactical with full
Equipment Focus gaining attention in the L.E. market. With coverage of ATACS Camo.
At the SHOT Show, the AR platform today’s increasing ammo costs, some Duty-type handguns are a critical part
continued to reign supreme for L.E. appli- agencies — especially smaller, local agen- of a cop’s life, and all the major makers
cations. Virtually all the major players like cies — are actively exploring ways to continue to cater to the concept. Spring-
DPMS, ArmaLite, Rock River, Les Baer, maintain training while saving money. field Armory’s latest offering in their XD
Ruger, SIG, S&W, Remington, Colt and “We’ve found our M&P15-22 to be series, the XD(M) 3.8, is virtually a shoo-
more have solidly constructed AR styles a strong seller in the consumer market,” in for the police market.
to meet virtually any market need. And, if
you’re wise enough to stock police-related
AR platforms (think: shorter barrels, light-
er weights, with accessory rails and flattop
receivers), your consumer-customers will
respond: “Hey, are these the same guns the
cops use?”
At the ArmaLite booth, the company
highlighted the forend features of its new
SPR Mod 1. The rifle’s 3-o’clock, 6-o’clock
and 9-o’clock rails are detachable, offering
quick changing of accessories.
Bushmaster’s new ACR is a collabora-
tion of Bushmaster, Magpul and Reming-
ton. Operators can change calibers, barrel
lengths and stock configurations quickly
without the use of tools.
The Rock River RRA LAR-15 Elite
Operator has RRA’s Operator CAR Stock,
Half Quad Free Float Handguard with mid-
length gas system, Tactical Brake and two-
stage trigger, with Winter Trigger Guard. New for 2010, the Glock 22 Gen4 and Glock 17 Gen4 feature a multiple backstrap system,
The new Benelli MR 1 rifle, cham- larger and reversible magazine release catches, dual recoil spring assemblies and a new Rough
bered in 5.56mm, features the ARGO Textured Frame (RTF) surface. Visit www.shootingindustry.com/glock.html.

Direct From The SHOT Show
SI DIGITAL
Video reports by Shari LeGate.
VIDEO SI Digital readers, click here or visit
the “Web Blast” section of www.shootingindustry.com.
At the Glock booth, the company un- and a good-quality backup, too. And once
veiled the new Glock 22 Gen4 and Glock again, those same lights are always strong
17 Gen4. They feature a multiple back- sellers to your “non-sworn” customers.
strap system, larger and reversible maga- “I’m always amazed at who buys our
zine release catches, dual recoil spring lights,” said Dick Williams of SureFire.
assemblies and a new Rough Textured “You’re so used to thinking of tactical
Frame (RTF) surface. lights as being a part of the L.E. industry
New offerings from Colt — a DA-only that it’s still amazing to see the legions of
5" Government Model 1911 with no external campers, cavers, outdoorsmen, homeown-
safety — and Taurus, S&W and others have ers, mechanics and others who rely on
kept police armorers busy exploring options. rugged lights every day.”
Dealers can reach the market by stock- Other brands that are just as good and
ing new models and making them avail- offer a wide variety of price-points are
able to local agencies. Plus, that important ASP, Insight Tech-Gear, Night Stick, No-
general consumer crossover market is vatac, Leupold and Bluestone.
ready to buy “what the cops use.” Virtually all holster manufacturers
make a duty line of products. BLACK-
More Than Guns HAWK! has their SERPA holsters, Bianchi
Optics, eyewear, tactical clothing, safes and Safariland have an excellent selection
and security items, rugged police duty-type of duty rigs, as do Gould & Goodrich and
field gloves, cleaning products, gear bags, Uncle Mike’s, to name a few. Stock a good
uniform items, leather and nylon-based cross section in various price-points. Re-
duty belts and accessories, lights, lasers, member to address the issue of plain ver-
handcuffs, citation book holders, portable sus basketweave; leather versus leather-
notepads — the list is endless — are all like or nylon web gear — whatever the
part of a working cop’s daily “kit.” Dealers agencies in your area authorize.
who are not catering to their important lo- At the SHOT Show, BLACKHAWK!
cal market are losing what can be a signifi- introduced two lines of duty gear. Made
cant share of their profit margin. of Nytek, the gear is available in plain and
Take lights, for instance. While the basketweave finishes.
top-shelf brands like SureFire, Stream- “We have seen rapid adoption of our SER-
light, Pelican and others are considered de- PA holster technology in the law enforcement
rigueur, there is a burgeoning market for community. With the extension of both plain
tactical and duty flashlights that are a bit and basketweave finishes to our nylon duty
easier on the budget. When you stock both, gear lines, officers will now be able to have
you encourage a cop to buy a “main” light a complete duty belt system available from
At SHOT, ARs, like these from ArmaLite, continue to be the reigning L.E. rifle. Visit www.shoot-
ingindustry.com/armalite.html.

USA
©2 010
BLACKHAWK!, regardless of their choice ular Vertical Foregrip (MVF-515) Green,
0 B E N C H MA D E KN I F E CO. OR E GON C I TY, OR , US A . B E N C H MA D E . C O M

of finish,” said Terry Naughton, BLACK- which features a green laser and a white PROUD
HAWK! vice president of marketing. light in one unit.
BLACKHAWK! also unveiled the Er- LaserMax announced its guide rod la-
gonomic Duty Belt Harness, which shifts ser for the full-size .40 caliber Smith &
the weight of equipment-laden duty belts Wesson M&P at the show.
from the hip to the shoulders. At the Viridian booth, the company un-
The new A.S.R. (Active Shooter Re- veiled the C5 Subcompact Green Laser. It is
sponse) Bag from Uncle Mike’s Law En- so small, it tucks between a handgun’s trig-
forcement provides patrol and other law gerguard and muzzle, with no overhang.
enforcement with a quick response bag. At the Leupold booth, the company
At the Safariland booth, the company announced a new commitment to tacti-
announced the debut of the new Safariland cal optics.
Training Group, which offers courses in “In launching the new Tactical Optics
Covert Searching, Tactical Breaching, Ad- Division, we’ve added new overall leader-
vanced Less Lethal, Patrol Shield for First ship, and expertise in engineering, prod-
Responders, Armored Vehicle Tactics and uct development and service at all levels,”
Hostage Rescue. said Tom Fruechtel, Leupold president.
Safariland also has added two body ar- New products from the division will
mor models. The SM01 Type II and Type include Mark 4 Close Quarters/Tactical
IIIA are part of the Second Chance, Sum- (CQ/T), Mid Range/Tactical (MR/T),
mit Series for concealable armor. PRO- Long Range/Tactical (LR/T) and Extend-
TECH Tactical also will be featuring the ed Range/Tactical (ER/T) riflescopes;
SM01 Type IIIA as the primary armor Mark 4 Prismatic 1x14mm riflescope;
model available across its full range of Mark 4 Tactical Spotting Scope; and tac-
side opening–style tactical vests. tical binoculars.
“Many officers search to find the per- The new Weaver AR Quad Rail Forend
fect balance between comfort and perfor- has full-length Picatinny quad rails and
mance. The combination of these product two-piece, interlocking design.
attributes makes the SM01 II and IIIA two
of the most suitable armor models avail- Plan On Attending
able for law enforcement today,” said The SHOT Show, for gun dealers, is
Scott O’Brien, Safariland president. more than a place to learn about new prod-
At the XS Sights booth, the Glass As- ucts that are selling in the L.E. market. It
sault Tool (GAT) grabbed a lot of officers’ also is a research center for learning what
attention. The GAT attaches to the end cops are interested in and what motivates
of an AR barrel, permitting operators to them to make purchases.
breach glass, while maintaining full con- So, plan on attending next year’s SHOT
trol of the weapon. Show to see firsthand how active the L.E.
Also in the equipment-heavy world of law industry is, and to let manufacturers, dis-
enforcement are optics, lasers and weapon- tributors and end-users help you develop
mounted lights. Crimson Trace, LaserMax, the L.E. section in your store.
Insight and Viridian are four top-sellers in Mark your calendars. Next year’s
lasers, and the newest versions are available SHOT Show will be held at the Las Vegas
in green. You can bet cops are going to be Sands Expo & Convention Center, Jan.
antsy to try the latest laser technology. 18-21, 2011. Visit www. nssf.org and www.
Crimson Trace displayed its new Mod- shotshow.org for more information. 9
Your Marketing Research Center 7 4 1 O N S L A U G H T™

A merican COP is a marketing research tool for your business.
Our all-digital editions — where entire issues are available
online — offer searchable articles, hot links to company Web
sites and insight into gear, training, trends and concerns from all
facets of law enforcement.
And, this powerful tool is free. You just need to use it! Go
to www.americancopmagazine.com, click on the page-turning a thing of beauty
magazine and check it out. Consider it your backup in the field.
The Author
Suzi Huntington is the editor of FMG’s American COP magazine. She retired from C O N TO U R E D G1 0 H A N D L E
the San Diego Police Department after more than 22 years working in a variety of as- A X I S® LO CK
signments. She may be reached at suzi@americancopmagazine.com.

2010 NEW
PRODUCTS
Law Enforcement/
Law Enforcement/
Tactical
Tactical
GALLERY
E
ach year, the Law Enforcement/Tactical section at SHOT Show grows, along with the number
of new L.E.-specific products introduced. Distributors, dealers and other industry buyers at
the 2010 show were eager to get their hands on the latest in L.E. firearms and gear. Here we
present a sampling of some of the L.E./Tactical offerings that grabbed their attention.
We’d like to know what new products you think are surefire sellers in 2010. Let us know by e-
mailing: editor@shootingindustry.com.
Bushmaster
Adaptive Combat Rifle
The Adaptive Combat Rifle (ACR) — a collaboration
among Magpul, Bushmaster and Remington — features
16 1/2", cold hammer-forged barrel system, with quick-
change 10 1/2", 14 1/2" and 18" barrel length options in
Bushmaster multiple calibers; A2 “birdcage-type” suppressor; adjust-
1-800-998-7928 able, two-position gas-piston system; bolt carrier assem-
Revision Eyewear
www.shootingindustry.com/ blies for 223.5.56mm NATO to 6.8mm Rem. SPC; and
bushmaster.html ambidextrous controls for magazine release, bolt catch Wolf Spider
and release, fire selector and non-reciprocating charging
SI DIGITAL handle. Available in Basic and Enhanced configurations Revision Eyewear introduces the Wolf
Hot Link in non-reflective, black finish and Coyote Brown. Spider Goggle System, which provides
an uncompromised field-of-view, best-in-
class ballistic protection and dual frame-
material technology for comfortable,
extended wearability. Goggles feature
SIG SAUER OcuMax-coated interchangeable lenses
for fog-free vision, and are UV-AB-C pro-
SIG516 Tactical Rifle tective for military, tactical and recreation-
al performance.
All models in the SIG516 Tactical Rifle line
are gas-piston operated with a three-position
gas regulator, and are available in semiauto
and select fire variants. SIG516s feature free-
floating, aluminum quad rail forends with four
M1913 Picatinny rails, and chrome-lined and
SIG SAUER cold-hammer forged barrels with a Nitride finish. Revision Eyewear
(603) 772-2302 Models include the SIG516 7" Personal Defense (514) 849-1874
www.shootingindustry.com/sigsauer.html Weapon (PDW); the SIG516 10" Close Quarters www.shootingindustry.com/revisioneyewear.html
Battle (CQB); the SIG516 14.5" Tactical Patrol;
SI DIGITAL the SIG516 16" Patrol; the SIG516 18" Precision SI DIGITAL
Hot Link Sniper; and the SIG516 20" Precision Sniper. Hot Link

ArmaLite
SPR Mod 1
The ArmaLite SPR Mod 1 in .223/5.56 NATO has a
forged, one-piece upper receiver/rail system with detach-
able side and bottom rails at 3-, 6- and 9 o’clock. Each
SPR Mod 1 comes with three extra rails. The SPR Mod
1 features a 16" chrome-lined, chrome moly vanadium
steel barrel; two-stage tactical trigger; steel bolt assem-
bly; one-piece construction and hard-coated finish. American Tactical Imports
ArmaLite AT92
SI DIGITAL 1-800-336-0184 American Tactical’s AT92 handgun is
Hot Link www.shootingindustry.com/armalite.html available in full-size and compact models,
with semiautomatic and double-action op-
erations. Caliber is 9x19 Parabellum with
fixed-blade, notched-bar sights. Features
include a steel guide rod, left-side steel
slide safety and steel trigger.
Rock River Arms

LAR-15 Elite Operator
The RRA LAR-15 Elite Operator,
chambered in 5.56mm/.223, features
RRA’s Operator CAR Stock, Half Quad American Tactical Imports
Rock River Arms Free Float Handguard with mid-length
1-800-290-0065
gas system, Tactical Brake and two-stage
1-866-980-7625 trigger, with Winter Trigger Guard. It has www.shootingindustry.com/
www.shootingindustry.com/rockriver.html a 15" chrome moly barrel with 1:9 twist. It americantacticalimports.html
weighs 8 lbs., and is 37" long. Options and
SI DIGITAL SI DIGITAL
upgrades are available.
Hot Link Hot Link
FULLY-LOADED
ARSENAL
To shoot with accuracy,
> WEAPONS CASES
OVER 10 SIZES • watERtIght • duStpROOf
sight alignment is crucial.

A Pelican hard case keeps
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dropped, whether from a > MICRO CASES • pIStOl CASES
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OVER 10 SIZES • watERtIght • duStpROOf
Our lights are just as tough.
With the latest in LED and
battery technology, they will > TACTICAL LIGHTS
allow you to stay outside
6 StYLES • LEd tEchNOLOgY • duaL SwItch tEchNOLOgY
from dusk to dawn.
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Pelican Products, Inc. 23215 Early Avenue, Torrance, CA 90505 • 866.838.9160 (TOLL FREE)
•Tel 310.326.4700 • Fax 310.326.3311 • www.pelican.com\si Follow Us On
All trademarks and logos displayed herein are registered and unregistered trademarks of Pelican Products.

DPMS
Panther REPR
The Panther REPR (Rapid Engagement
Precision Rifle) is chambered in 7.62 NATO
with a 1x10 twist. The sub-MOA capable REPR
DPMS features an 18" contoured chrome molybdenum
Streamlight (320) 345-9223 steel barrel with Remonite coating, and 7.62x51
Advanced Armament Corporation (AAC) Flash
Strion LED HP www.shootingindustry.com/dpms.html Hider. The rifle features a black Hogue rubber
grip with finger grooves and Magpul PRS stock
The Strion LED HP provides 400 per- SI DIGITAL
in coyote brown.
cent greater peak beam intensity than the Hot Link
Strion LED using C4 power LED technol-
ogy. The Strion LED HP features three
microprocessor-controlled variable light-
intensity modes, plus strobe function
and a long-range targeting beam; and
r
Absolute strength308 Calibe
provides 38,000 candela peak beam in-
tensity and 160 lumens. A multi-function,
push-button tactical tail button switch al-
lows for one-handed operation. The Stri-
on LED HP has a 50,000-hour lifetime. .
Machining, Fitting and FInish are excellent
Streamlight
1-800-523-7488
The competition can stop trying
www.shootingindustry.com/streamlight.html
SI DIGITAL
Hot Link
Knock down, stop your

assailant right now power
Unmatched strength and durability

Lewis Machine & Tool Co. is to
supply the UK Ministry of Defence…
By far the best AR platform I have ever owned or operated
LaserMax
M&P Guide Rod Laser
L O U D E R t h a n w o r ds,
The full-size, .40 caliber Smith &
Actions Speak r y o u r s e lf!
Wesson M&P guide rod laser has been
added to LaserMax’s family of guide rod
laser-aiming systems. The M&P guide
so shoo t o n e f o
rod is user installed accurate, with factory
alignment and no gunsmithing required. It
adds no weight to the firearm, is designed
for use in existing holsters, and does not
occupy Picatinny rail space or change the
weapon’s ergonomic grip design. The la-
ser produces 10 pulses per second. the new LM308MWS FROM Lewis Machine & Tool
After nearly a decade in development, the Lewis Machine
& Tool LM308MWS has arrived and taken the shooting
community by storm. Designed by the LMT team,
the LM308MWS is the latest evolution of the LMT
LaserMax Monolithic Rail Platform. The .308 caliber monolithic
1-800-LASER03 rail model was developed to give its operators B e c au s e Fa i l u r e i s n ot a n o p t i o n
www.shootingindustry.com/lasermax.html greater accuracy, power and extended range,
SI DIGITAL Because Failure Is Not An Option. www.LMTdefense.com 309.732.9527
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Product Safety Notice –
WarNiNg
Do not use Remington 17 HmR ammunition in semi-automatic fiReaRms.
Do not use tHe Remington moDel 597 17 HmR semi-automatic Rifle.
Remington has been notified by its supplier of 17 HMR ammunition that 17 HMR ammunition is not suitable
for use in semi-automatic firearms. The use of this ammunition in a semi-automatic firearm could result in
property damage or serious personal injury.
If you have a semi-automatic firearm chambered for 17 HMR ammunition, immediately discontinue use of Trijicon
Remington 17 HMR ammunition. If you have any Remington 17 HMR ammunition that you wish to return to
Remington contact the Remington Consumer Service at the number below. Do not return the ammunition to
RX34 Reflex Sight
the dealer. Remington will provide you with a $10.00 mail-in coupon for each complete box of 50 rounds of
Remington branded 17 HMR ammunition you return to Remington. This coupon will be good for the purchase Trijicon introduces the RX34 Reflex
of any Remington ammunition at your local dealer. sight with smaller 4.5 MOA amber dot.
Dual-illuminated and parallax free, the
In light of the ammunition manufacturer’s notice, it is very important that you immediately stop using your
Trijicon Reflex offers increased field-of-
Remington Model 597 17 HMR semi-automatic rifle. If you own a Remington Model 597 17 HMR semi-automatic
rifle and wish to return it to Remington please contact the below Remington Consumer Service Number. In view capabilities that provide fast, both-
return for your Remington Model 597 17 HMR synthetic stock semi-automatic rifle, Remington will provide you eyes-open target acquisition. The RX30
a mail-in coupon valued at $200.00 good for the purchase of a replacement ,New, Remington firearm. If you Reflex series features a 42mm aperture
have a laminate stock Remington Model 597 17 HMR semi-automatic rifle, Remington will provide you with lens, and a glowing tritium lamp ensures
a mail-in coupon valued at $250.00 good for the purchase of a new, Remington firearm. Remington will also a bright amber reticle at night or in low-
provide free shipping labels for the return your Model 597 17 HMR semi-automatic rifle to Remington. light conditions. The RX30 Reflex fea-
Please allow up to 6 weeks after Remington receives your Model 597 17 HMR semi-automatic rifle or your tures military-grade housing cast from
Remington branded 17 HMR ammunition for the appropriate coupons to arrive. Instructions for redemption of aircraft aluminum alloy and hard-coat
the coupons will be contained on the coupon. anodized finish.
For any consumer questions or instructions on how to return your Model 597 17 HMR semi-automatic rifle or
your Remington branded 17 HMR ammunition, please contact the Remington Consumer Service Department
at 1-800-243-9700, Prompt #3.
Trijicon
We apologize for any inconvenience this may cause. (248) 960-7700
safety first. Always observe the ten commandments www.shootingindustry.com/trijicon.html
of safe gun handling and wear approved eye and ear
protection anytime you are shooting. SI DIGITAL
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XS Sight Systems
Glass Assault Tool
DISTRIBUTOR
CATALOG
The Glass Assault Tool (GAT) was
developed by Paul Howe, a 20-year U.S.
Army veteran. It attaches to the end of an
AR barrel, permitting operators to breach
glass while maintaining full control of the
weapon. It is designed to penetrate a
car’s side and back window glass and will
also defeat most cosmetic glass.
- Distributor Product & Inventory Link

- One-Click-To-Ship
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Call Today for a Free Consultation and Online Demo 1-888-744-4880
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Stag Arms
Model 8, Model 8L
The Model 8 and Model 8L gas-piston
rifles from Stag Arms feature a 5.56 NATO
chambered 1/9 twist, 16" chrome-lined
barrel, front flip sight and gas piston sys-
Stag Arms tem, with adjustable short-stroke piston
Tuff Products (860) 229-9994 and one-piece nickel Teflon-coated bolt
Quick Strips www.shootingindustry.com/stagarms.html
carrier. Also included are Midwest Indus-
tries’ low-profile, flip-up rear sight and ad-
Quick Strips help speed reload for SI DIGITAL justable stock. The Model 8L is designed
shotguns and are useful for storage. Hot Link for left-handed shooters.
Quick Strips fit six rounds of 12 gauge,
fit in most pouches and trouser or shirt
pockets, and are injection molded from
a flexible urethane material. Quick Strips
load two at a time. Sold in a two-pack.
Tuff Products
1-877-883-3776
www.shootingindustry.com/tuffproducts.html
SI DIGITAL
Hot Link
BLACKHAWK!
Products Group
Duty Gear Lines
BLACKHAWK!’s two new duty gear
lines are produced from Nytek and
offer a traditional look, with reduced
weight, professional appearance,
breathability and durability. The line in-
cludes belts and pouches in plain and
basketweave finishes.
BLACKHAWK! Products Group

1-800-694-5263
www.shootingindustry.com/blackhawk.html
SI DIGITAL
Hot Link

Benelli USA
MR 1 Rifle
Benelli’s MR 1 rifle, chambered in 5.56mm,
features the ARGO (Auto-Regulating-Gas-Op-
erated) system. The sights are a military-style
aperture, adjustable for windage and elevation.
A Picatinny rail allows mounting of conventional
Benelli USA and night-vision sights, while retaining metallic-
1-800-264-4962 sight capability. All steel parts are black phos- FNH USA
phated and aluminum parts are hard anodized
www.shootingindustry.com/benelliusa.html
in a matte finish. The MR 1 carbine comes stan-
FNP-45 Tactical
SI DIGITAL dard with a five-round magazine, and can ac-
Originally developed for the U.S. Joint
Hot Link cept standard M16 magazines.
Combat Pistol Program and intended
for field operations, the FNP-45 Tactical
offers the standard FNP-45 ACP per-
formance, plus additional features. The
5.3" stainless steel barrel has a threaded
muzzle to accept a sound suppressor
or compensator. The new FDE stainless
steel slide is fitted with high-profile com-
bat night sights and includes two mount-
ing bases to accept an optional red dot
electronic sight. Each FNP-45 Tactical
Your Source For comes with three 15-round magazines
and an exclusive Eagle tactical soft case.
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Glock
22 Gen4, 17 Gen4
The Glock 22 Gen4 (Generation 4) in
.40 caliber and Glock 17 Gen4 in 9x19
feature a multiple backstrap system with
three grip options: short frame, medium
frame and large frame. Additional fea-
tures are reversible and enlarged maga-
zine release catch; dual recoil spring
assembly; and Rough Textured Frame
(RTF) surface.
Glock
(770) 432-1202
www.shootingindustry.com/glock.html
SI DIGITAL
Hot Link
New Long Adapter Works

For Air Rifles
Universal mounts enabling scopes
to be interchanged easily onto a
variety of receivers.
Satin smooth finish available
in brite black, silver, and black
matte, all at the same price.
Sets the standard for looks in the NiteScout
industry. Micron 30
If you can’t find our bases at your The Micron 30 weapon light is 2.1"
long and weighs 1.3 oz. The “N” battery
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JOIN US! JULY 23-24, 2010 (2-day event!)
SU PPORTI NG
Eighth Annual
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MASTERS Heartland Shooting Park
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SPONSORED BY:
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Sponsored by the Grand Island Eco- *Free ad cannot replace any currently scheduled ad and must be reserved by December 31, 2010.
nomic Development Corporation &
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This is a new reception for the Shooting
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Please RSVP to Elizabeth O’Neill at
2010 MATCH ENTRY FORM
elizabeth@shootingindustry.com by June 1. EARLY BIRD BONUS: Enter your team, with payment by April 25, 2010
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at The Heartland Shooting Park Early Bird Four-Man Team Entry $1,250 After April 25th, Four-Man Team Entry $1,500
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team events & lunch Company:
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e-mail: elizabeth@shootingindustry.com Exp. Date: Initial:

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ATTN: Elizabeth O’Neill, FMG Publications Match Ammunition, Shooter’s Goody Bag, Match Lunch and Awards Dinner
12345 World Trade Dr., San Diego,
www.shootingindustry.com CA 92128 MAY 2010 39
FAX 888.651.7568 ALL Included with your Entry Fee!
SPARKING
SALES
J.K. Autry
WITH
PROMOTIONS
Manufacturers Roll Out Deals To Attract Consumers
T
o boost sales this spring, during the be shipped to their lo-
summer and into the holiday buying cal dealer.
season, manufacturers are rolling out Orders will be pro-
special promotions and limited-time offers cessed on a first-come,
to attract consumers. From mail-in rebates first-served basis. The
to free gear, industry companies are offering Z Sport is available in
sweet deals to stimulate sales during eco- 12-, 20- and 28-gauge
nomic times that are, at best, questionable. with 28", 30" or 32"
barrels. Right- and left-
Zoli Offers Stimulus Package hand stocks are avail-
Zoli’s Dealer Economic Stimulus Pack- able, as well as adjustable combs. Combo edge-to-edge clarity, reduced glare and
age gives American shotgun enthusiasts a sets of 20/28-gauge also are available. incredible image brightness.
$1,000 discount off the price of a new Z This special promotion is a limited- The Grand Slam binoculars offer nitro-
Sport competition shotgun with the trade- time offer. gen-purged tubes, rugged body armor and
in of any working firearm. Visit www.shootingindustry.com/ high-quality lenses, while the Super Slam
Any firearms dealer can participate to antoniozoli.html. binos have an open bridge design, magne-
receive a $200 transfer fee, plus dealers can sium body and roof prism system with SK
keep all firearms brought in for trade. Any Browning Offers $500 In Gear and BaK-4 glass.
working firearm will be accepted regard- Browning continues to offer $500 in Visit www.shootingindustry.com/
less of make, model or year. Zoli will ship free gear to consumers who buy a new weaver.html.
to any legitimate FFL dealer in the U.S. Cynergy. The gear, as part of the Cyn-
Customers can place an order directly ergy Club, includes a $100 check, shoot- Shooters Ridge Rebate, Hats
with Zoli North America by calling (585) ing cap, custom gun hard case, soft zipper Shooters Ridge customers can receive
394-1271. The new Z Sport shotgun will case, limited-edition range bag and five- a $10 mail-in rebate when purchasing $50
year limited warranty. The promotion ends worth of Shooters Ridge products before
Dec. 31, 2010. Dec. 31, 2010.
Browning also is offering a special pro- In promoting breast cancer awareness,
motion for parents or legal guardians of Shooters Ridge is offering a free Cham-
4-H and Scholastic Clay Target Program pion hot pink hat with the purchase of
members. The shotguns purchased through Champion pink shooting glasses, electron-
the promotion and the rebate offered are: ic muffs or trapshooting shell pouch.
Cynergy, $200; Citori, $200; BT-99, $100; Customers who purchase a Shooters
Silver, $75; and BPS, $50. Ridge pink stock will receive a free Federal
The promotion ends Dec. 31, 2010. Premium pink hat and a Champion hot pink
Visit www.shootingindustry.com/ hat. The promotion ends Dec. 31, 2010.
browning.html. Visit www.shootingindustry.com/
shootersridge.html.
Gear Up With Weaver
Weaver is offering a free Weaver Premi- Leupold HD Rebates
um Canvas Gear Bag, valued at $125, with Leupold is offering a $100 rebate on
the purchase of any Weaver Super Slam or Leupold Golden Ring 8x42mm HD or
Grand Slam riflescope or binoculars. The 10x42mm HD binoculars through Dec.
promotion, which began in January, runs 31, 2010.
through Dec. 31, 2010. The Golden Ring binoculars boast calci-
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features fully multicoated Japanese glass coated prisms to eliminate diffraction and
yielding 94-percent light transmission, ensure peak clarity; and Leupold’s exclusive

Primed For success
Ruag Sintox® non-toxic primers, there’s only one that succeeds. in fact, they are the first and only
non-toxic primers authorized for use in nato qualified ammunition — ask for them by name. For more
information visit www.rws-usa.com or call 888 393-0694.
Sintox® Passed All otherS Failed

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RUAG Ammotec USA, Inc.

*Sintox Primers are in service with the German Army. www.rws-usa.com
DiamondCoat and Index Matched Lens Sys- The promotion ends Dec. 31, 2010. boxes of Winchester Supreme turkey
tem for superior performance and optimal Visit www.shootingindustry.com/ loads, will receive a $10 Winchester Gear
light management. hornady.html. Gift Card redeemable for Winchester mer-
Visit www.shootingindustry.com/ chandise at the Winchester online store.
leupoldstevens.html. Best Shot With Winchester The promotion runs through June
For Winchester Ammunition’s current 30, 2010.
Cash Back On Marlins promotion, customers who purchase one Visit www.shootingindustry.com/
Marlin Firearms is offering $25 cash box of Winchester Supreme Elite Xtended winchesterammo.html.
back on select Marlin 795 Auto-Loading Range Hi-Density turkey loads, or two
Rifles (blued only). McMillan Tactical Training
This rugged .22 autoloader features McMillan Group International is de-
an 18" barrel, 10-shot nickel-plated clip ploying a one-of-a-kind offer to gener-
magazine and an automatic last-shot bolt ate sales, offering a free tactical training
hold-open. course valued at $800 with the purchase
The promotion ends Dec. 31, 2010. of any McMillan rifle, including TACTM-
Visit www.shootingindustry.com/ Series Rifles, Custom Collection Hunting
marlin.html. Rifles and Long Range Hunting Rifles.
Customers will receive a two-day Marks-
Get Loaded With Hornady manship Training Course at McMillan’s
Hornady’s 2010 redemption pro- ranges in Arizona.
gram offers free bullets with the pur- “As far as I know, this is a first in the
chase of the company’s most popular firearms industry. McMillan is proud to
reloading products. make such an offer to our customers,” said
Customers receive 100 free bullets, up Ryan McMillan, company vice president.
to a $30 value, with the purchase of New Course instruction includes firearms
Dimension Dies with Zip Spindle system. operation, rifle maintenance, applica-
Customers who purchase a Lock-N-Load tion of fire and a basic tactical overview
AP Automatic Press or the Lock-N-Load for civilians.
Classic Kit will receive 500 free bullets, Visit www.shootingindustry.com/
up to a $160 value. mcmillangroup.html. 9

The FNP-45 has a 5.3" stainless steel barrel
and comes with three 15-round magazines.
By John Morrison
FIRE UP
Of FULL-CAPACITY
SALES
HANDGUNS They’re Not “Niche Guns” Anymore!
F
ull-sized, full-capacity pistols were widely viewed as “niche guns” when they first hit
the scene. Once their reliability was proven, sport competition shooters and law en-
forcement officers embraced them for their high round-count magazines, and a rela-
tively small percentage of customers adopted them for home defense.
Essentially, these full-sized, full-ca-

pacity pistols remained niche guns until
Glock pistols achieved a dominant posi-
tion in U.S. law enforcement. Since then,
high-cap pistols have taken over as the
heart of American handgun sales.
Despite the recent renaissance of small
to subcompact revolvers, and a hot trend to-
ward subcompact and even micro-sized .380
pistols, there’s still a ton of money to be made
in full-size, full-capacity handguns — and
legions of both first-time buyers and return
customers are demanding them. We found
three dealers with very different experiences
selling full-cap pistols — all of which are
profitable. If any one statement sums up their
positions, it’s “Pick a winner — and ride it!”
The crew at Barlow’s Custom Guns — (from left)
Randy Lish, owner Steve Barlow, Steve Palano,
Mike Barlow and James Johnson — say Gen4
Glock 22s are selling like hotcakes.

Gen4 Glocks Rock!
“A ll the buzz on full-cap pistols
here is about the fourth-genera-
tion Glocks,” said Randy Lish, sales con-
sultant at Barlow’s Custom Guns in West
Valley, Utah.
He explained attention was currently
centered on the Gen4 Glock 22 RTF for a
couple of reasons.
“First, most local agencies either is-
sue or approve Glock pistols,” Lish said.
“Overwhelmingly, the most popular here
and all over the U.S. is the Glock 22 — the
first model out with the RTF changes. The
majority of our customer base is made up
of law enforcement officers. Even most of
our civilian customers come here because
they know we’re a cop-oriented shop, and
they want to carry what the pros rely on. For 2010, Glock adds a multiple backstrap system to the Gen4 design.
We’re a Glock L.E. distributor, and virtu-
ally all of them know that. All those fac- the customer’s hand, apply some torque are enthusiastic about it.”
tors add up in our favor — and are a great simulating recoil, a fight, an attempted On the day of our interview, Lish com-
benefit to our customers.” weapon takeaway, and then do the same mented that Barlow’s had just received their
Lish says Barlow’s is getting lots of of- thing with the Gen4 RTF. The improve- first shipment of Gen4 Glock Model 17s.
ficers who are replacing their Gen-3 Mod- ment is obvious,” Lish said. “They’re going to set off another wave
el 22s with Gen4s. And the same goes for the new semi- of ‘upgrade-buying’! Most of our custom-
“The new features of the Gen4 22 circular slide serrations, says Lish, calling ers — L.E. and civilian — who don’t have
make it an easy sale. First, there’s the RTF them “very effective,” and noting the rail Glock 22s have Glock 17s, and they’re go-
frame treatment. Those little polymids — area appears to have been beefed up. ing to love the Gen4s!” he said.
the tiny studs over the gripping surfaces “Then, field strip the Gen4 22 and For 2010, Glock enhances the Gen4 de-
— provide a much better grip while ac- show off the recoil spring assembly, which sign with a multiple backstrap system for
tually being less rough on the hands, and is now a captive dual-spring design with a changing the circumference of the grip. In
fabric, too, if you’re carrying it concealed. steel guide rod replacing the plastic,” Lish addition, the magazine release catch of the
All you have to do is put a Gen3 22 in said. “It’s really strong, and our customers Gen4 has been enlarged and is reversible.
S&W Sales Are Smokin’! Beretta Creates Storm!

Y ou’ll find other full-cap pistols in the
display cases of Gun & Sport North
in Salem, N.H., but according to manag-
ty, easy maintenance, Smith
& Wesson’s reputation and,
of course, their very com-
er Robert Kalil, the ones smokin’ off the petitive price.”
shelves are Smith & Wesson M&Ps. He added it didn’t hurt
“They are our number-one sellers in that so many citizens know
full-size, full-capacity pistols by a good the New Hampshire State Police
margin,” Kalil told SI. “Excellent ergonom- are now carrying M&P pistols.
ics and the ability to fit any hand with the “Between Smith & Wesson’s national
changeable grip panels contribute heavily advertising and their frequent sales promo- New for 2010, the Smith
to their appeal. Plus, their proven reliabili- tions, all we have to do is let people & Wesson M&P Pro
know we have them, and present Series is offered in .40
their features well,” Kalil said. S&W and 9mm.
“We’ve had nothing but happy
buyers, and dealing with Smith tols! Both ways, it’s good
& Wesson is a pleasure. They for us, our customers and
keep us very well stocked, and Smith & Wesson!”
their interest in customer satisfac-
tion is as intense as our own. Smith & Wes- Just Call Us “Storm Central”
son is a great business partner.” If anyone in the northeastern U.S.
Kalil reported the M&P40 in .40 Smith does a better job of selling full-size Ber-
Even limited to 10-round
& Wesson enjoys the highest demand, fol- etta Storm pistols, Brian Olesen, general
magazines, the full-size
Beretta Px4 Storm in
lowed by the 9mm M&P9. manager of American Shooters Supply in
9mm is in high demand “In fact,” he laughed, “the only thing Albany, N.Y., wants to know who they are
at American Shooters flattening M&P sales right now is a terrific — and see some proof!
Supply in New York. promotion on Smith & Wesson Sigma pis- “In a way, I’m amazed at how popular
43 MAY 2010 Read SI DIGITAL MAY 2010 43
the full-size Storm pistols are, since they’re reliability and overall performance.
restricted to 10-round magazines,” Olesen “If it was a new sale, we will re-
said. “But it’s really understandable when place that gun the same day,
you consider most of those we sell will be and if it was used, we’ll refund
home defense guns. The full-size Storm the entire purchase price, pe-
provides easy operation under stress using riod. Beretta is the only brand
gross motor skills, reduced recoil — which we offer that guarantee on. In
also translates to greater accuracy — and five years, we’ve had to use it
too, in confrontation, there is a certain psy- once,” Olesen said.
chological effect in the presence of a full- Additionally, he says deal-
size handgun.” er support from Beretta couldn’t
American Shooters Supply has four lo- be better.
cations, and Olesen says they move an aver- “They’re always available, always
The new-for-2010 Spring-
age of 25 units a week just from one shop. in touch, and always asking how they field XD(M) 3.8, in 9mm, has
“The accuracy of Storm pistols is can improve. My answer is, not much,” a capacity of 19+1 rounds.
terrific, and it’s a major selling point,” Olesen said.
Olesen said. “We have a Ransom Rest
onsite, and we keep targets shot with Two Essential Ingredients For Success to several other makers,
Storms to show customers. They’re very A couple of things struck us about like SIG SAUER, Springfield
impressed. We also point out features like these interviews. Armory, CZ, FNH-USA and more.
the locked-breech rotating barrel system, First, though no one mentioned it, all If you have the enthusiasm and the
which adds to both accuracy and reliabil- three shops were obviously very enthusi- knowledge, it’s clear that you, too, can
ity. Mechanically, it’s a beautiful design. astic about their top-selling full-capacity pick a winner — and ride it to success! 9
The precision fit and finish speaks for pistols — and that enthusiasm is highly
itself, and then there is our warranty, on contagious and a crucial element in sales.
top of Beretta’s warranty.”
Olesen says American Shooters Supply
Second, all employees and managers
had — and emphasize — thorough prod-
HANDGUN MARKET
places such faith in Beretta products that uct knowledge. Similar lists of appealing See Reader Service, page 45, for a listing
they guarantee satisfaction with accuracy, features and manufacturer attributes apply of handgun market manufacturers.
Starline quality brings your customers back for more.
W ith more than 80 calibers, Starline Brass is an

industry leader in the research, development
and manufacturing of brass cases. Our unique
manufacturing process and tight quality control yield
consistent performance that will keep your reloading
customers coming back for more. As a Starline dealer,
you can take advantage of bulk pricing to increase
your margin on all of our products, including the
nickel-plated calibers offered exclusively through our
dealers. Ordering is easy by phone, fax or our web site.
Give your customers the case
they ask for by name.
Give them Starline.
To find out how you can

become a Starline dealer,
e-mail info@starlinebrass.com www.starlinebrass.com • 1-800-280-6660
185.26919 Shoot Ind MAy2010.indd 1 3/23/10 9:11 AM

Reader
Reader service
Companies
ADVERTISERS
Page Companies
Rock River Arms
Page
32
BUSINESS OPPORTUNITIES
Consider all your employment options in
the Shooting, Hunting, Knife, LE/Tactical
& Outdoor Industry. Industry specific, key
employee search firm. Candidate contact
encouraged, confidential, free. All fees
AirForce Airguns 21 Sabre Defence 38 paid by employer. Shooting Search, Inc.
American Tactical Imports 35 SIG SAUER 30 407-321-5822 www.shootingsearch.com.
ArmaLite 31 Stag Arms 35
Benchmade Knife Company 29 Streamlight 33
search@shootingsearch.com
BLACKHAWK! 6 Taurus International 38
Brownells 36 Trijicon 34 ACCESSORIES
Columbia Marking Tools 16 Tuff Products 35
Connecticut Shotgun Mfg. 15 XS Sight Systems 34
Davidson’s Inc. 11
KAHR
®
www.decalgrip.com
P380
DPMS 23 HANDGUN SALES
DECAL GRIP
Ellett Brothers 10 American Derringer 42
European American Armory 12 Beretta USA 42
Federal Premium 3 Bersa (Eagle Imports) 42
FNH USA 7 Bond Arms 42
Fobus USA 14
Browning 42
Galco Gunleather 11
Charter Arms 42
GLOCK Inc. 47
GSI International Inc. 15 Cimarron Firearms 42
HKS Products Inc. 37 Cobra Enterprises of Utah 42
Insight Technology 5 Colt’s Mfg. 42
Interstate Arms Corp. 38 CZ-USA 42
Joseph Chiarello & Co. 38 Dan Wesson Firearms 42 pre-cut
Kwik-Site Co. 37 EMF Co. 42 grip
Lewis Machine & Tool 33 European American Armory 42 panels
Nosler 17 FireStorm (SGS Importers) 42
Numrich Gun Parts 36 FNH USA 42
Classified ads are: $2.00 per word per insertion
Outdoor Business Network 34 Freedom Arms 42
with a 20-word minimum OR $1.50 per word
Para USA 1 Glock Inc. 42 per insertion for three or more issues with a
Pelican Products 32 Heckler & Koch 42 25-word minimum. No charge for CAPS. Bold
ProMag Industries 28 Heritage Mfg. 42 words add $1.00 per word. Copy and rerun
Remington Arms Co. 34 High Standard Mfg. 42 orders must be accompanied by PAYMENT IN
Rock River Arms 9 Hi-Point Firearms 42 ADVANCE. NO AGENCY OR CASH DISCOUNTS
RUAG Ammotec USA, Inc. 41 H-S Precision Inc. 42 ON LISTING OR DISPLAY CLASSIFIED ADVER-
Safariland 19 Kahr Arms 42 TISING. All ads must be received with advance
Scherer Supplies 5 Kel-Tec 42 payment BY NO LATER THAN THE 15th of each
Shooting Search 34 Kimber 42 month. EXAMPLE: Closing for NOVEMBER
SIG SAUER 25 Les Baer Custom 42 2008 issue is September 15th. Ads received
Sports South LLC 2 after closing will appear in the following issue.
Magnum Research 42
Springfield Inc. 48 Please type or print clearly. PLEASE NOTE:
Navy Arms Co. 42
Starline Brass 44 NO PROOFS WILL BE FURNISHED. Include
Nighthawk Custom 42
STI International Inc. 21 name, address, post office box, city, state
Sturm, Ruger & Co. 13 North American Arms 42
Para USA 42 and zip code as counted words. Abbreviations
Rock River Arms 42 count as one word each. Mail to SHOOTING
2010 L.E./TACTICAL NEW PRODUCTS INDUSTRY CLASSIFIEDS, 12345 World Trade
5.11 Tactical 36 Rossi Firearms 42
Seecamp 42 Dr, San Diego, California 92128. IF YOU HAVE
American Tactical Imports 32 ANY QUESTIONS REGARDING YOUR CLASSI-
ArmaLite 32 SIG SAUER 42
Smith & Wesson 42 FIED AD IN SHOOTING INDUSTRY MAGAZINE,
Benelli USA 36 CALL OUR SALES REPRESENTATIVE AT
BLACKHAWK! Products Group 35 Springfield Armory 42
(858)605-0235.
Bushmaster 30 STI International 42
Crimson Trace 38 Sturm, Ruger & Co. 42
DPMS 33 Taurus International 42
FNH USA 36 Thompson/Center Arms 42
Glock 37 U.S. Fire Arms Mfg. Co. 42
LaserMax 33 Uberti USA 42
NiteScout 37 Walther USA 42
Revision Eyewear 30 Wilson Combat 42
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Industry
Industry watch Russ Thurman
E-mail the Editor

Industry Eyes Questionable Economy russ@shootingindustry.com
J
ust when you think you have a handle put into perspective. sell off your inventory and close the doors.
on what the economy is going to do, The number of background checks in By the way, the NICS numbers go beyond
it changes. First, economists express March 2009 was the fourth highest in the a measuring device for gun purchases. (Yes, I
optimism that we are in recovery, then the history of NICS, behind November and know, they don’t reflect the actual number of
“
next day, there are dire fore- guns sold.) When a customer
casts about a prolonged, un- fills out a Form 4473 at a gun
stable market.
For the industry, the most
It’s best to be optimistic — shop, he becomes a “buyer” for
all things gun and outdoor re-
up-to-date indicator of con- work toward sales increases — lated. Thus, Form-Filling-Time
”
sumer activity is the monthly is also Selling Time.
NICS report from the FBI.
The latest numbers are for
but be cautious in your approach. Back to the economic
forecast. Given the uncertain-
March. The FBI conducted ty, it’s best to be optimistic
1,300,100 background checks during the December 2008 and December 2009. Plus, — work toward sales increases — but be
month, a drop of 3.35 percent from March this March’s number is 25-percent higher cautious in your approach: The ever-safe
2009. The decrease, however, needs to be than March of 2008. Thus, it’s too soon to Cautiously Optimistic posture.
ATK Acquires BLACKHAWK! nation reflective of his military service training and experiences, plus
he surrounded himself with top-notch folks with similar discipline.
T he major acquisitions continue, with ATK recruiting BLACK-

HAWK! into its Security and Sporting business group. The
newly formed group, which includes also-acquired Eagle Indus-
“From the very beginning, we have prospered by delivering
on our promise to provide law enforcement, military and security
professionals with the highest-quality products to help them ef-
tries, “creates a market force in tactical accessories,” in the words fectively do their jobs in service to the nation,” Noell said.
of ATK officials. Noell’s demand for quality and his aggressive marketing
Nicely said. It would have been appropriate, with the acquisi- caught the attention of the industry, most notably competitors. It,
tion of BLACKHAWK!, to have said “major market force.” obviously, also caught the attention of powerhouse ATK.
A relative newcomer to the industry, BLACKHAWK! has grown “BLACKHAWK! provides ATK with a leading tactical sys-
at an impressive rate, under the leadership of former Navy SEAL tems brand, an expanded portfolio of quality products, and ad-
Mike Noell. He brought to his business model a focus and determi- ditional design and development expertise for innovative tactical
accessories,” said Mark DeYoung, ATK CEO.
For more information, visit www.atk.com and www.
blackhawk.com.
HornadyTV.com On YouTube
H ornady recently launched HornadyTV.com on YouTube. The exclusive channel con-
tains a wide variety of product overviews and instructional videos, as well as TV
commercials and vignettes showcasing the company’s extensive line of bullets, ammuni-
tion and reloading products.
View at www.HornadyTV.com or through the Hornady Web site at www.hornady.com. 9
SI DIGITAL Direct From The SHOT Show — Video reports by Shari LeGate.
VIDEO SI Digital readers, click here or visit the “Web Blast” section of www.shootingindustry.com.

Shooting Industry May 2010

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Shooting Industry May 2010

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TARGET SHOOTING UP, SELF-DEFENSE DRIVES GUN BUYS

Learn more about the PARA TTR at:

Sparking Sales 10620 Southern Loop Blvd., Pineville, NC 28134 • 704-930-7600

30 2010 L.E./Tactical New Products SI DIGITAL

40 Sparking Sales With Promotions J.K. Autry

Manufacturers Roll Out Deals To Attract Consumers.

42 Full-Capacity Handgun Sales

Law Enforcement/Tactical Gallery Industry News

20 Outdoor Marketplace J.K. Autry

22 Arms And The Woman Lisa Parsons-Wraith

24 Back Blast & Other Hot Gases Commander Gilmore

46 Industry Watch Russ Thurman

4 MAY 2010 Read SI DIGITAL www.shootingindustry.com

BOARD OF DIRECTORS Thomas von Rosen, CEO;

PUBLISHER & EDITOR Russ Thurman

www.shootingindustry.com MAY 2010 5

Charter Arms .38 Special — a 30-year-

6 MAY 2010 Read SI DIGITAL www.shootingindustry.com

Thank you for your FNAR

www.shootingindustry.com MAY 2010 7

Target Shooting Up, Self-Defense Drives Gun Buys

Freedom Group To Relocate Marlin Firearms

two stage trigger / hogue rubber grip

reflect who you are at www.rockriverarms.com

267 Columbia Ave.

10 MAY 2010 Read SI DIGITAL www.shootingindustry.com

EXCLUSIVE MSRP: $1,057

www.davidsonsinc.com 800-367-4867 that much of a difference?

www.shootingindustry.com MAY 2010 11

U.S. Army Approves G96 Gun Oil

Winchester Ammunition Receives Honors

12 MAY 2010 Read SI DIGITAL www.shootingindustry.com

FOR MORE INFORMATION, CALL YOUR RUGER DISTRIBUTOR TODAY.

©2010 Sturm, Ruger & Co., Inc.

FNH USA Sponsors “3-Gun Nation”

14 MAY 2010 Read SI DIGITAL www.shootingindustry.com

Introducing the PST1! Lipsey’s LLC

16 MAY 2010 Read SI DIGITAL www.shootingindustry.com

Defensive Long Guns: The 2010 Class

Shotguns — Reintroductions And New Models

18 MAY 2010 Read SI DIGITAL www.shootingindustry.com

W hen was the last time you

Remington is reintroducing more of 4016

omy line, Stevens. Stamped “made in Chi- safariland.com/dutygear

www.shootingindustry.com MAY 2010 19

Dealers Honored For Sales, Promotions, Customer Service

Carter’s Country Receives Award From ATK

Carter’s Country buyers Tommy Zdunkewicz (left) and Jason Krezinski

20 MAY 2010 Read SI DIGITAL www.shootingindustry.com

Bob Irwin (right), The Gun Store owner, accepts

who buy and sell a significant amount of

www.shootingindustry.com MAY 2010 21

New Tactical Guns Are Great Self-Defense Options

Smith & Wesson’s Bodyguards Incorporate Lasers

22 MAY 2010 Read SI DIGITAL www.shootingindustry.com

Arms and the woman

Another notable difference is the maga-

Demand Registration Of Assault Trouser-Ferrets!

24 MAY 2010 Read SI DIGITAL www.shootingindustry.com

www.shootingindustry.com MAY 2010 25

2010 Law Enforcement

Dealers Attending Mega Show Benefit In Education, Sales

Pitfalls & Positives