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The scope of the study is undertaken for KSDL, in order to find out the strategies
used for promotion of the products as well the distribution of the same among the
end users of Mysore Sandal .
The scope of the study involves only for 100 respondents the time frame for study
is only 1 months. Geographical Coverage: No work can be undertaken without the
co-operation of respondents who were interviewed from which data was collected
through questionnaire. Therefore respondents play a very important role in this
type study. The study was conducted in Bangalore city.
LIMITATION OF THE STUDY
1. Limited number of respondents i.e. 100
2. Survey is confined for a period of one month
METHODOLOGY OF THE STUDY
The following are the sources of data for the study:
Primary Sources:
The original sources from which the researcher directly collects data that have not
been previously collected. The first hand information collected through various
methods is explained as under:
A)Personal interviews
Questionnaire Interview Method: Officers of the marketing department and
other department concerned with the promotion activities of the organization
were interviewed to obtain first hand information.