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MILAN

ITALY

Location

10

MASTER
PROGRAMS

97%
50

International
students
Nationalities
represented

250

companies
involved in internships
agreement processes

100%

I N T E R N S H I P P L A C E M E N T R AT E

83%
* certificate by Demoskopea

PL ACEMENT
R AT E *

The Design
Architecture
Business
& Fashion
school
in Milan.

Domus Academy

Contents

CONTENTS
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10
14
16
18
19
20
22
24
27
28
30

10 Reasons to enjoy Domus Academy


Domus Academy means
Domus Academy from 1982 to XXI century
Welcome from our creative director
Learning by Design Design as a learning method
Accreditation
Awards and Recognitions
Industry Network
Careers & Placement
Metaphysical club The best global minds for our students
Milan The center of our worlds
Here comes success Alumni stories
Centered around you Student services

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OUR MASTER'S PROGRAMS

34

Course Structure

36

Design

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40
42
44
46
48
50
52
54

Master in Product Design


Master in Visual Brand Design
Master in Interior & Living Design
Master in Interaction Design

Master in Fashion Styling & Visual Merchandising


Master in Fashion Design
Master in Luxury Brand Management
Master in Fashion Management

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58
60
62
64

OTHER COURSES

66

Pre-Masters Program
Master's-Level Certificates
Online Certificate Programs

67

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ADMISSION PROCESS

74

LAUREATE INTERNATIONAL UNIVERSITIES

74

Laureate International Universities

78

Stories on stories between architecture & narrative


An interview with Rem Koolhaas by Gianluigi Ricuperati

92

Colophon and contacts

67

Architecture

Master in Urban Vision & Architectural Design


Business

Master in Business Design


Fashion

Domus Academy

10 reasons to enjoy Domus Academy

10 REASONS TO ENJOY
DOMUS ACADEMY

EARN A GLOBALLY
RECOGNIZED DEGREE

Upon graduation, you'll receive a degree


recognized around Europe and the world
an Academic Master Degree accredited
by the Italian Ministry of Education,
Universities and Research (MIUR). You'll
also earn a second valuable qualification:
the Domus Academy Master Diploma

Our faculty boasts some of the most


intriguing personalities in the world of
fashion and design, like the designer and
architect Patricia Urquiola and many other
industry experts including Gaia Trussardi,
Ennio Capasa (Costume National),
industrial designer Ross Lovegrove,
Jan Christoph Zoels (Experientia),
Sara Maino (Vogue), Antonio Mancinelli
(Marie Claire) and Martino Scabbia Guerrini
(VF International).

4
2

STUDY AT AN INSTITUTION
RANKED HIGHLY BY
PRESTIGIOUS MAGAZINES
AND OPINION LEADERS

In their 2012, 2013 and 2014 Masterclass


series, Frame Publishers named Domus
Academy among the world's top 30 graduate
programs in design, architecture and
fashion. Domus Magazine also listed the
School as one of the top 100 European
schools of architecture and design, while
Bloomberg BusinessWeek named Domus
Academy among the top design schools
in the world (2006, 2008, and 2009).

LEARN FROM INDUSTRY-LEADING


FACULTY AND PROFESSIONALS

DOMUS ACADEMY METAPHYSICAL


CLUB: MEET THE THE MOST
IMPORTANT NAMES ON
THE INTERNATIONAL DESIGN,
ART AND ARCHITECTURAL SCENE

14 of the most important names on the


international design, art and architectural
scene, adopting an innovative and exclusive
multidisciplinary approach, will draw
up guidelines to train the best design
professionals for the future. Including:
Italo Rota, Alice Rawsthorn, Jefferson Hack,
Clemens Weisshaar.

GAIN HANDS-ON EXPERIENCE


WITH REAL PROJECTS

A whole 90% of the Domus Academy


curricula is delivered through intensive
hands-on projects the best way to gain
practical experience in your field and
to accelerate your career. Following the
learning by designing approach, you'll
work on actual design projects with top
Italian and international companies such
as Maserati, Motorola, Swarovski, Versace,
Bayer, P&G, Adidas, Fiat, Tommy Hilfiger,
BMW Design, De Beers, Trussardi and more.

INTERN WITH A LEADING


DESIGN COMPANY

All Domus Academy Master programs


feature the opportunity to intern at a
prestigious design company, where you
can gain valuable tools and connections.
Non-EU students are also eligible to
participate in the internships and can extend
their permit of stay to work in Italy for up
to one year upon completing their degree.

DEVELOP A GLOBAL
PERSPECTIVE ON DESIGN

97% of our student body is composed of


international students representing over 47
different nationalities and cultures. You'll
collaborate with fellow designers from all
over the world and learn to see design from
a global perspective shaped by multicultural
approaches to your craft.

FOLLOW IN THE FOOTSTEPS


OF SUCCESSFUL ALUMNI

Renowned Domus Academy alumni


include Vogue Japan editor-at-large Anna
Dello Russo, furniture designer Philippe
Bestenheider, world-famous interior and
product designer Christophe Pillet, and
many other graduates who have used Domus
Academy as a springboard to a brilliant
career. Our more than 3000 alumni are
working at leading international design
companies such as Nokia, Whirlpool,
Frog Design, LG Electronics, Gucci,
Microsoft, Unilever, Samsung, Giorgio
Armani, Max Mara, Ford Motor Company,
and IDEO to name a few.

WORK IN OUR
STATE-OF-THE-ART FACILITIES

Our design laboratories provide the tools


you need to create great work: equipment
for computer graphics, video editing,
2D and 3D modeling, sound design,
printmaking, painting, and light design,
tailoring, and model-making.

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STUDY IN MILAN, THE WORLD


CAPITAL OF DESIGN

What could be more stimulating to your


creativity and your career than studying
in Milan, the world capital of design? You'll
be immersed in the industry, with the chance
to participate in numerous international
design events. Domus Academy is an
academic, cultural and professional center
where Milan meets the world.

Domus Academy

Domus Academy means

DOMUS ACADEMY MEANS:


STORIES ON STORIES
Domus Academy already offers its students an
effective, specialized experience; it is indeed a
school with a global reputation for excellence,
and not only thanks to its extraordinary history.
But since we can and must set our sights even
higher, we believe that a post-graduate school
should be an ambitious, complex, life-changing,
multi-faceted experience.
That's why Domus Academy is:
A WUNDERKAMMER OF IDEAS

A FULLER ACADEMY

"Cabinets of curiosities" do not just belong


to memory. A thirst for knowledge and
a flair for the creation of wonder is a key
cultural gesture, in Italy and Europe, in fact
everywhere, both in and beyond the world
of design.

Increasingly, students find the information


and knowledge they need online for free. Our
institution offers students the opportunity
to consolidate and expand this mastery of
ideas and practices, facilitating face-to-face
contact and experiences that are charged
with far more emotion than we would care
to admit.

A FULLER FOR YOUR LIFE

A PLACE IN WHICH NEW WAYS


TO WORK ARE INVENTED

A fuller is a feature of blades. Schools must


assault the near future to have an impact
later on, at a time when things will have
gone the only way they could go, the time of
fatalistic necessity the time of design.

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In the here and now at this point, in the


aftermath of the digital revolution we need
to invent and designate new professions
involved with the way we design objects,
houses, infrastructures, cities, businesses,
social processes.

AN ATELIER OF THE MISTAKES

A 21ST CENTURY OBSERVATORY

Design and business schools never teach


students enough about learning from their
mistakes. Examining, reconstructing and
repairing mistakes, with due emotional
attention and appropriate respect, is exactly
what a good teacher should do.

Inevitably, in the 21st century extreme


weather events and other kind of revolutions
will occur with a frequency that was
previously unimaginable. There is an urgent
need to work with students on landscapes,
objects and clothes that are suited
to coexistence in drastic conditions.

A DESIGNED SPACE AS A LITERARY GENRE

A M.A.Y.A. PLACE

Albeit teaching the designers of the future


to write will not contribute directly to
the quality of their work. In a world where
indirect relationships are much more
significant than clear-cut relationships,
their work will indirectly improve.

Teaching, which focuses on students


and their development, must represent
an opportunity to generate advanced
and accessible cultural products,
observing Loewy's old "MAYA" principle:
Most Advanced Yet Acceptable.

A MULTIDISCIPLINARY CODE

THE HOME OF ITALIAN DESIGN

The contemporary world is becoming


increasingly more a cross-disciplinary
affair. Why not to build here, in the place
where Pierre Restany, Alessandro Mendini
and Gianfranco Ferr outlined their own
complex journeys in the 1980s, a locus of
research into the codes of a multidisciplinary
approach, studying how the different
disciplines can truly engage in an effective
and down-to-earth dialogue?

Domus Academy is Italian design, which


is why students from all around the world
enroll. But what is Italian design? Among
other things, Italian design is an impressive
production district. Perhaps, if the school
tightens and improves its connections with
that district with companies, skills and
people our answer can be simpler and
more brazen.

Domus Academy has an inter-disciplinary


approach, as emerges from the interview that
Gianluigi Ricuperati made to the global icon
Architect Rem Koolhaas, about the relationship
between design and literary culture.
READ IT AT PAGE 78

11

Domus Academy

Domus Academy from 1982 to XXI century

DOMUS ACADEMY
FROM 1982 TO XXI CENTURY
Welcome from Gianluigi Ricuperati,
our Creative Director
Domus Academy is a living and pulsating
laboratory. It is an incubator of talents and a
springboard for interdisciplinary adventures.
And more than anything else, a boost for
creative and satisfying careers.
Here, the main protagonist is the student,
the one who generates ideas and makes
mistakes, from which he learns and thereby
invents new models, processes and objects;
above all developing, through an unlimited
curiosity, a one-of-a-kind future work life.
The school is therefore a concrete human
experience, combining the ability to invent
with an accurate, rigorous and robust method.

Since 1982, when Maria Grazia Mazzocchi,


Pierre Restany, Alessandro Mendini, Valerio
Castelli, Alessandro Guerriero and Andrea
Branzi founded Domus Academy in Milan,
the school has been synonymous with global
excellence in design.
From the very beginning, Domus
Academy was designed to be a unique
institution. The founders envisioned a school
where different cultures and experiences

14

would meet and exchange, and where


education and research would be closely
integrated. They planned a center that would
promote an open environment conducive
to reflection and criticism, and that would
bring together students and companies
to pursue real-world projects on the most
important aspects of contemporary life.
During its initial years, Domus
Academy invited leading designers such

as Sottsass, Ferr, Mendini, Trini Castelli,


Santachiara, Starck, Hosoe, Bellini,
Castiglioni, Bonetto, Magistretti and
Munari. The stream of ideas brought with
them was very successful in encouraging
collaboration between designers operating
both in well-established product design
fields and the new design disciplines.
Within the context of higher
education, Domus Academy acquired
a name as a laboratory of research and
experimentation, taking its first steps onto
the national scene presenting its unique
approach to post-graduate studies within
Fashion and Design. In only a matter of
years, the Academy became acclaimed for
its exclusive emphasis on its Italian roots,
and thanks to its programming, developed
a strong identity on the international stage.
It is for these reasons that in 2009 Domus
Academy became part of the Laureate
International Universities, a global postgraduate network comprising more than
80 accredited campus-based and online
universities in 29 countries throughout
North America, Latin America, Europe,
Northern Africa, Asia and the Middle
East, whose concept lies in developing
opportunities for practical, independent
and visionary education.
These are the keywords that
accurately described and describe the
internal mechanisms, which differentiate
Domus Academy from any other school.
It is the importance attributed to each
ongoing project by individual students, in
which complexity manifests as a practice,
and jobs become the result of intuition and
talent. It is the emotional and educational
experiences, which students can mine
from their cultural backgrounds, to exploit
what they have learned; furthermore, it is
the auto-didacticism of individuals, which

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is encouraged thanks to the specificity of


our courses. At Domus Academy, students
are free to exhibit both their personality
and their professionalism, in a context that
promotes the combination of diligence and
mistakes as first steps towards design.
Domus Academy encourages the
expressiveness of creative enthusiasts in
a multidisciplinary way. It is for those that
desire to produce wonder and surprise by
designing new and exciting life trajectories,
boosting careers and inventing new jobs in
line with current market demands.
Today Domus Academy is inspired
by a storyteller because we care about our
students life stories more than anything
else, Gianluigi Ricuperati. Class of '76.
Born in Turin. Curator and writer, author
of 5 books, contributor to Il Sole 24 Ore and
La Repubblica, he joined Domus Academy
as Dean in 2013, and became its Creative
Director in February 2014.

Gianluigi Ricuperati, Domus Academy Creative Director

Domus Academy

Learning by Design

LEARNING BY DESIGN
Design as a learning method

Domus Academy has grown into one of the


leading postgraduate design schools in the
world. And weve achieved this by following
a carefully synthesized approach based on
learning by designing. Here, we balance the
theoretical with the practical. We integrate
classroom study with workshop practice.
We enhance hands-on training with cultural
research. We bring together multidisciplinary
project teams to enrich individual creative
talents. In this way, Domus Academy has
stayed true to its founding mission: to prepare
designers for personal growth and professional
success in an ever-changing market.

THE DOMUS ACADEMY APPROACH

Our programs combine lectures with


group seminars and workshops and are
designed to stimulate students in a number
of ways. We help them develop the ability
not only to solve design problems but also
to identify problems for which design can
offer effective solutions. Essential to our

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approach are the challenges offered by the


professional projects that Domus Academy
has developed with leading Italian and
international companies. These invaluable
collaborations give students vital real-world
learning to develop critical thinking and
problem-solving abilities as well as artistic
and design skills.

SUPER PROFESSORS,
PRACTICING DESIGNERS

Central to the success of the Domus


Academy approach are our professors.
They are highly skilled educators who
are also highly talented designers. Many
operate their own studios and companies.
Many come from leading fashion houses,
architecture firms and design shops.
They bring a current, real-world perspective
to lectures and group projects. Among

our present and past collaboration we list


the Professors: Andrea Branzi, Huberto
& Fernando Campana, Ennio Capasa,
Matali Crasset, Ildo Damiano, Alessandro
DellAcqua, Diego Dolcini, Elio Fiorucci,
Joseph Forakis, Naoto Fukasawa, Roberto
Giolito, Stefano Giovannoni, Riccardo
Grassi, Kostantin Grcic, Ezio Manzini,
Flavio Manzoni, Francesco Morace, Setsu
Ito, Mario Trimarchi, Clino Trini Castelli,
Jan Christoph Zoels, and many more.

Alessandro Mendini, Andrea Branzi, Alessandro Guerriero, Valerio Castelli and Maria Grazia Mazzocchi are Domus Academy founders.

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Domus Academy

Accreditation / Awards and Recognitions

ACCREDITATION

AWARDS AND RECOGNITIONS

Upon graduation from Domus Academy,


youll earn a degree thats recognized around
Europe and the world an Academic Master
Degree (60 ECTS credits) accredited by the
Italian Ministry of Education, Universities
and Research (MIUR)* in addition
to the Domus Academy Master Diploma.
Our accreditation gives you the opportunity to
gain real-world work experience during your
course of study through an internship at a
prestigious design company.

Magazines and influential opinion leaders


all widely agree to consider Domus Academy
a school of global excellence in the areas
of Fashion, Design and Architecture.
The Domus Academy approach
has received the highest accolades from
third-party authorities. In 1994, Domus
Academy received the Compasso dOro
award by the ADI, Associazione Disegno
Industriale (Industrial Design Association).
AWARDS
Finalist in the ITS
2015 Accessories
Selected to be represented
worldwide by Lagente

After graduation, you can extend your


visa to work in Italy for up to one year.
An accredited degree, plus the
practical experience gained through an
internship, shows employers you have
received a top-quality education and that
you bring industry-relevant knowledge and
skills to the table when you join their team.

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Our accreditation also means that the


relevant academic credits you earn at
Domus Academy can be transferred to other
institutions if you choose to work towards
another masters or a doctoral-level degree.
* The Academic Master Degree is validated through NABA,
Nuova Accademia di Belle Arti Milano.

2014 Worlds Best


Car Design Final Projects
Selected by the Council
of Fashion Designer s
of America for the CFDA+
Program

In 1995, the project Agronica for Philips,


made by Domus Academy and developed by
Andrea Branzi, Dante Donegani, Anthony
Petrillo, Claudia Raimondo and Tselila Ben
David, was shown at the Centre Pompidou
in Paris, and has since become a part of the
permanent collection.
In 2009, Domus Academy
was nominated for the third time by
BusinessWeek magazine as one of the best
schools of design in the world. In 2012, 2013
and 2014 Domus Academy was selected
by Frame and included in the Masterclass
Frame Guide to the 30 Worlds Leading

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Winner of the Contest


Cool Hunter Italy
Pure London!
Winner of the second
edition of the Audi R8
LMS Ultra Contest

Finalists for the third


edition of the Prix Emile
Herms International
Design Award
Winner s of the Red Hot
Concept Design Award 2012

Graduate Design, Fashion and Architecture


Schools, as well as in 2012, 2013, 2014 and
2015 the school was selected by Domus
Magazine as one of Europes Top 100 schools
of Architecture and Design.
Students from Domus Academy have
been awarded in international contests such
as ITS, Next Generation/ Milan Fashion
Week, Vogue Talents, Who is on Next, Red
Dot Award, Samsung Young Design Award
and Wallpaper* Design Award.
Domus Academy projects have also
been exhibited in the Venice Architectural
Biennial and at the Centre Pompidou, Paris.

Domus Academy

Industry Network

INDUSTRY NETWORK
Working with the most prestigious
companies and brands in the world
Due to its proximity to the professional design
world, Domus Academy enjoys an extensive
network of connections and relationships with
many of the most prestigious companies and
studios. From this privileged position, we are
able to monitor employment opportunities and
prepare our students to take advantage of them.
Job interview simulation with Riccardo Vannetti, Lagente Chief Operating Officer

THE BEST COMPANY:


INDUSTRY NETWORK, FASHION
ANDDESIGN BRANDS, FUTURE

An opportune network of contacts and


relationships with prestigious firms
and companies are all offered by Domus
Academy in order to facilitate internship
opportunities for students. Excellent
companies are also involved in workshops
and work closely with students. Each step
of the program is followed with great care
and collaborations are fully appraised from
the initial briefing to the presentation of the
final work. Companies include:
3M
7 For All Mankind
10 Corso Como
Adidas
Alessandro DellAcqua
Alessi
Alfa Romeo

Ar temide
Astoria
Audi
Ballin
Barilla
Bayer
Bonaveri Manichini

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Bof fi
B&B Italia
Camera Buyer
Canon
Car tier
Club Med
Coccinelle
Cond Nast
Costume National
Danone
Electrolux
Ferragamo
Fiat
Flos
Frankie Morello
Fujitsu
Gufram
Helena Rubinstein
(LOral)
Leroy Merlin
LG
Marni
Marsll
Mat tel
Moncler
Moroso

Motorola
Neil Barret t
Nokia
Park Hyat t Milano
Patrizia Pepe
Perugina (Nestl)
Pininfarina
Pomellato Dodo
Pommer y
Red Valentino
Rilastil
Rober to Cavalli
Samsung
Slowear
Stone Island
Swarovski
Thai Silk
The Coca-Cola Company
Tods
Trussardi
Tucano
Veneta Cucine
Versace
Veuve Cliquot
Volkswagen
Wega

Master in Interior & Living Design final presentation with Patricia Urquiola, designer for Flos, Moroso, Alessi, B&B Italia and awarded by
international magazines as Designer of the Year.

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Domus Academy

Careers & Placement

CAREERS & PLACEMENT

The Domus Academy Career Service helps


students in their transition from the academic
to the professional world. Through orientation
meetings, advice and training sessions, the
service assists students in determining their
professional goals, assessing their personal
strengths and artistic skills, and identifying
their best employment opportunities.

Every student enrolled in a Domus Academy


Master program is guaranteed an internship
experience. Internships represent a great way
to develop subject knowledge and specific
skills, providing a unique tool that facilitates
the development of a network of personal
relationships within the chosen design field,
thereby allowing students confidence to
build within a real working environment.
Non-EU students may also take part
internships and can extend their permit of
stay to work in Italy for up to one year after
completion of their degree.
Internships can take two forms:
Internship in professional environments
such as a manufacturing and service
company, public institution, design studio
or consultant organization.
On-campus work experience in

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Crea International
De Beers
Design Innovation
Diego Dolcini
Dsquared
Elica
Emilio Pucci
Fiat
Flos
Frog Design

Futurebrand
Karl Lager feld Amsterdam
La Triennale di Milano
Mat teo Thun & Par tners
Moncler
Neil Barret t
Pambianco
Proenza Schouler NY
RCS Media Group
Studio Lissoni

100% Internship placement rate


83 % Placement rate (Certificate by Demoskopea)
More than 250 companies involved
in internships agreement processes

collaboration with a company during the


program.
We understand that employers
assess the skills and abilities of candidates
by evaluating their previous experiences. In
todays extremely competitive job market,
completing internships or on-campus work
experiences before graduation can provide
a candidate with a distinct advantage over
others. 100% of our students complete intern
placements in some of the most important
Italian and international brands in design,
fashion, business and architecture, including:
Alber ta Ferret ti
Bastard
BMW Design Group
Borbonese
Cond Nast
Continuum
Costume National

Studio Urquiola
Tommy Hilfiger Amsterdam
Triumph Swit zerland
Trussardi
Valentino
Versace
Vivienne West wood
Whirlpool
Zara

Project revision with students

23

Domus Academy

Metaphysical Club

METAPHYSICAL CLUB
The best global minds
for our students
Through an innovative, salon-style club, Domus
Academy brings together some of the most
important personalities on the international
design, art, and architectural scene to guide
the future vision and practical activities of the
school.

The Domus Academy Metaphysical Club


is composed of 14 experts in the fashion
and design industries. Club members meet
several times a year in Milan to develop the
schools educational paths and brainstorm
innovations in our curricula. Inspired by
the salons of 19th-century Paris and by
contemporary intellectual forums like
Edge.org, the Metaphysical Club represents
a new model for guiding creative schools.
But these stars dont only work
behind the scenes to improve our offerings
they also work directly with students.
They give guest lectures, take students
on studio and company visits, and lead
workshops involving real company projects.
They create a network of opportunities
for our students, even as they enhance the
schools collaboration with some of the most
prestigious institutions and companies in the
world.

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Members of the Metaphysical Club are not


masters of the past, but professionals at
the height of their success. While it is rare
for such individuals to engage in teaching
activities, club members have welcomed
our invitation as a chance to serve as a
constellation of minds promoting a new
educational paradigm one centered on
students career success.
Domus Academys Metaphysical
Club is a unique project among international
schools of design, fashion, and architecture.
The members of the Metaphysical
Club are: Hans-Ulrich Obrist, curator and
co-director at the Serpentine Gallery London
and a global reference in contemporary art
and culture; Alice Rawsthorn, the most
prominent design critic worldwide, leader
writer for the New York Times and the author
of numerous books; Jefferson Hack, founder
of Dazed & Confused, Another Magazine,

Nowness.com and a central figure in the


formulation of the most sophisticated ways
of representing fashion over the past twenty
years; Gilles Clment together with Coloco
and Miguel Georgieff, a thinker who has
changed our points of view on the urban
landscape and the plant universe; Patricia
Urquiola, extraordinary and internationally
successful designer and architect, who
has shaped the Domus Academys Master
in Interior & Living Design over the past
year; Joseph Grima, curator and researcher,
former chief editor of Domus Magazine
and who will co-direct the 2015 Chicago
Architecture Biennial, 2015 City Ideas in
New York, in addition to city of Materas
program as European Capital of Culture in
2019; Leanne Shapton, illustrator and writer
whose work is featured regularly in leading
American newspapers, author of a selection
of narratives for images which break
through conventional barriers between
artistic disciplines and writing; Clemens
Weisshaar, who over recent years has created
some of the most technologically refined
design and communication projects together

Metaphysical Club, illustration by Emiliano Ponzi

25

with Reed Kram, working with Audi and


institutions such as the Fondazione Prada;
Manfredo di Robilant, who has worked
closely with Rem Koolhaas to formulate
the 2014 Venice Architecture Biennale, the
most controversial and successful, inspiring
research on Fundamentals; Benedetto
Camerana, architect and president of the
International Museum of the Automobile
in Turin, author of projects for Ferrari and
Alfa Romeo; Cristiano Seganfreddo, artistic
director of the Marzotto Prize and tireless
contemporary example of what it means to
design in business and for corporate culture;
Gianandrea Barreca, architect, founder of
A12 Group and winner of the International
Highrise Award 2014/2015, Su Dan, Vice
Dean Tsinghua University of Shanghai and
Design Director, Exhibition, Landscape,
& Interior Design China Pavillion
Milano Expo 2015; and finally, Italo Rota,
visionary and highly-educated designer and
architect, Scientific Director of Laureate
Italian Art&Design Education author of the
exhibition installation curated by Germano
Celant for Expo 2015 in Milan.

Domus Academy

Milano

MILANO
Talent city

There is no better place to pursue a truly


superb design education than Milan, the city
where the passion for design is part of the
fabric of life. In Milan you will be immersed
in a stimulating creative culture and thriving
commercial design industry. A restless rhythm
is part of Milan, so much so that it is difficult
to stay unmoved and detached from all the
cultural and social activities.

Milan new skyline

Milano Fashion Week 2013, backstage. Photo by Claudia Zalla

26

You will be inspired by the trend-setting


work of the worlds leading designers. You
will have access to Italys finest artisans and
the production and fabrication facilities
responsible for renowned Made in Italy
craftsmanship.
Milan is the worldwide capital for
fashion and design where you can always find
innovative and creative people, emerging
label boutiques and chic concept stores.
Milans center is full of all the most
important fashion and design flagship
stores, including Cappellini, Driade, Kartell
or Versace, Armani and Valentino. Milan is
vibrant with life. Every year, during Fashion
Week and the International Furniture Fair,

27

Milan becomes a large showroom where


exhibitions, performances, parties and
conferences involving lots of international
guests take place all day long. Milan is a
creative environment like no other.

Cit y of Expo 2015


4 Fashion weeks
The most impor tant International Furniture Fair in the World:
Salone del Mobile
New Private Museums: Fondazione Prada, Armani Silos
New sk yline and neighbourhoods, with buildings designed
by renowned architects, such as Cesar Pelli, Zaha Hadid,
Daniel Libeskind (and the Bosco Ver ticale Highrise designed
by Boeri Studio with our Metaphysical Club Member
Gianandrea Barreca).

Domus Academy

HERE COMES SUCCESS


Alumni Stories

We could easily list our prize winners in


a good old namedropping session, but it would
be probably useless to you even if among them
youd find the finalist at ITS 2015 Accessories
(Bojana Nikodijevic Master in Accessories
Design 2013), the finalists at IxDA Design
Challenge (Julie Blitzer and Hadar Geva
Master in Interaction Design 2014), the 2014
Worlds Best Car Design Final Project (Dario
Manzo, Master in Car & Transportation Design
2014), the winner of Whos Next Prt--Porter /
Arts Thread (Han Gul Kwon Master in Fashion
Design, 2011), the winner of the Contest Cool
Hunter Italy Pure London! (Rick Lee Master
in Fashion Design 2010), or the finalists for
the third edition of the Prix Emile Herms
International Design Award (Sander Brouwer
and Mara Ribone Master in Product Design,
2007).

Here comes success

Much more crucial is the mere fact


that adding Domus Academy to your
curriculum would catch the eye of a whole
multi-age, multi-lingual, multi-disciplinary
community of successful professionals and
leaders of the market, designers and artists,
thinkers and inspirators all over the world.
This is not just about Domus
Academys impressive heritage. Its because
here youll find some of the true innovators,
some of the true perpetrators of what we call
the future people like our Metaphysical
Club members, who founded history-making
magazines like Dazed and Confused at 19
(Jefferson Hack), who are identified as the
most powerful person in the art world
(Hans-Ulrich Obrist), who have been
designers (Patricia Urquiola).
At Domus Academy we believe that
alumni constitute a strong and hard-working
community of ideas, and former students
careers and stories are our most valuable
asset Are you ready to join?

QUOTES

After Domus Academy, I immediately


became fashion editor at Vogue Italia.
I was lucky enough to get a job interview
with Franca Sozzani who had just taken the
position of editor-in-chief and she gave me
the job a day after the interview.
She (Franca) has taught me everything
I know, especially to not be fearful of
anything and just to jump in.
Anna Dello Russo, Vogue Japan Editor at Large and
creative consultant, interviewed by Declan Eytan
for Forbes

When I think back to Domus Academy,


I picture a large box filled with dreams.
- Length: a year of creative freedom.
- Depth: a well of insights to dip into.
- Height: a handful lasting friends and
partners around the globe.
Philippe Bestenheider, Designer for Moroso,
de Sede, Pallucco, Fratelli Boffi, Varaschin, Frag
and Galleria Nilufar

Domus Academy taught me to use design as


an international language: I learned how to
communicate and realize my ideas through
the presentation of unique projects, sharing
all this with students from all over the world.
Sawako Furukawa, Accessories Designer
at Bottega Veneta

At the beginning Domus Academy was the


creation of a privileged place to interpret
the world, to invent questions, to search
for partial answers, beyond the logic of
standardization. I like remembering it so.
Mario Trimarchi, Founder of FRAGILE
and designer for Alessi, Artemide, Deborah
Milano, Philips, Matsushita, Serafino Zani.

28

29

Domus Academy

Centered around you

CENTERED AROUND YOU


Student Services

Domus Academy offers a wide range


of services to help students optimize
their educational experience and
maximize their talent and potential.
HOUSING SERVICE

DESIGN LAB

Available from the first day of enrollment,


Domus Academy offers its students a free
Housing Service to facilitate searching and
selecting accommodation for the period
of stay in Milan. Thanks to agreements
between Domus Academy and several real
estate agencies, private landlords, hostels,
residences and hotels, double or single rooms
are available for temporary stay at special
rates. Accommodation can be shared with
other students.

Domus Academy Design Lab is available to


students for the production of models and
projects required as part of their Master
program coursework. The Lab is equipped
with high tech machines and tools and a
wide range of materials giving students
the resources they need to bring their ideas
to reality.

LANGUAGE SUPPORT

FASHION LAB

The Language Center organizes courses at


different levels to support students in their
learning process and during internship
experiences in Italy. The Language Center
at Domus Academy has been opened to help
students to improve their knowledge of the
Italian language.
Domus Academy is part of Laureate
International Universities and therefore is
also a partner with Cambridge University
Press and Cambridge Language Assessment.

Students on the Fashion Design and


Accessories programs use the Fashion
Lab to produce models and prototypes.
Fully equipped with sewing machines,
mannequins, irons, sewing tables
and related tools, as well as leathers
and fabrics, the Lab is where students
designs take shape.

30

NETWORK SERVICES

LIBRARY

Each Master program has a dedicated


directory on the Domus Academy server,
containing teaching materials and a
personal folder for each student. The school
also provides numerous workstations
loaded with the latest releases of leading
applications and software programs. A
helpdesk gives students expert assistance
in resolving computer problems quickly.

Domus Academy students have access to


a superb library that houses 4,000 titles
covering six broad subject areas including
design, architecture, fashion, visual arts,
business, essays and Domus Academy
Edizioni. The library also includes a
collection of more than 5,000 magazines,
including historical publications and the
latest editions of national and international
professional journals.

Domus Academy design lab

Domus Academy fashion lab

31

Our master's
programs
Design

Master in Product Design


Master in Visual Brand Design
Master in Interior & Living Design
Master in Interaction Design

Architecture

Master in Urban Vision


& Architectural Design

Business

Master in Business Design

Fashion

Master in Fashion Styling


& Visual Merchandising
Master in Fashion Design
Master in Luxury Brand Management
Master in Fashion Management
33

Domus Academy

Course structure

COURSE STRUCTURE

Each program* is organized in four main modules lasting


eight weeks each including courses and workshops,
followed by a 8 weeks internship period and a final
portfolio presentation.
Workshops are project assignments that give
students a working knowledge of different core subjects
relevant to the specific master program. Workshop
start with the presentation of the brief defined by the
faculty in collaboration with external professionals and
industrial partners. Students will be supported by lectures
aiming at broadening their knowledge on the specific
theme, involving designers, researchers, stakeholders
and representatives of the companies. Each workshop
culminates in an open presentation.
Courses, through a combination of lectures, exercise
and tutorials, provide students with the appropriate tools
and experiences for the development of their professional
career. They encompass both core topics, and topics
related to the development of each individual working style.

* except for the Master in Urban Vision & Architectural Design

34

COURSE

ects 6

WORKSHOP
COURSE

ects 6

WORKSHOP
COURSE

ects 6

ects 6

WORKSHOP
COURSE

ects 6

ects 6

ects 6

WORKSHOP

ects 6

INTERNSHIP

ects 12

Core
Workshop

Elective
Workshop

35

Free Choice
Workshop

Our Master's Programs DESIGN

DESIGN is a need that has


been identified, resolved
and innovated in the form
of an image: it is the reflection
of society. Identification at
Domus Academy is the tendency
to twist the rules, in order to
follow a flow of information,
which returns as a functional
mechanism that is contemporary
it is the promise of a discovery.
37

Domus Academy

Master in Product Design

Master in

STRUCTURE OF THE PROGRAM


The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.

PRODUCT DESIGN
FEEL / SKETCH / MAKE

We live in a post-industrial era, in which the ones


who succeed are those with complex and conscious
competences, who can offer solid expertise
and significant talent. These are the independent
designers, capable and dynamic minds, who are able
to roam across multiple disciplines.

Core Workshop
Envisioning (6 credits)
Advanced Design & Processes (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Product Strategy
Design of Spaces
Experience Design
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

Students on the Master in Product Design explore and put into practice
several forms of expression of product culture, exploring the operational
knowledge gained, maturing a critical, independent, incisive and informed
point of view.
The Master in Product Design combines a prestigious and stimulating
education with the contribution of specific market collaborations, helping
students to rise in terms of academic training and guidance, assisting and
contributing to their own learning progress.

AUDIENCE
The program is addressed to candidates
with a curriculum in design, architecture,
engineering and visual arts, or other
disciplines related to the programs field
of study.

COMPANIES The Master has worked with:


3M, Alpi, Ar temide, Bayer Material Science, BLM, Brix, Candy,
Canon, Confindustria Ceramica, Electrolux, Elica,
Fondazione Bracco, Gufram, Hager Group, Ikea, Illy words,
IMR A /AISIN, Industreal, Leroy Merlin, LG , MaterialConnexion,
Pirelli, Rotaliana, Samsung, Swarovski, Teuco, Toto Bagni,
Veneta Cucine, Veuve Clicquot , Wega.

38

OUTCOMES
The Master in Product Design trains
professionals capable to create and design
products for different sectors of the industrial
system on a local and worldwide scale
Participants develop skills
facilitating their introduction to design firms,
architecture and design studios and research
environments, or to starting a self-employed
professional activity.

Hexahome, project by Ergun Ayral, Marika Arapoglou, Marc Rajha in


collaboration with Alpi Master in Product Design 2014/15

39

Sound Light, project by Ivana Stacia Helmi in collaboration with


Lasvit Master in Product Design 2013

Domus Academy

Master in Visual Brand Design

Master in

VISUAL BRAND DESIGN


IMAGINE / SYMBOLIZE / SYNTHESIZE

Branding is a complex activity. It is rooted in a research


path, which leads to understanding the values of a
company and culminates in the ability to use the right
tone of voice, enabling the brand to talk with its public and
involve it in a long-term relationship. An integrated vision,
the direct combination of design, narration, graphics,
identity research, is crucial when it comes to competing in
terms of promotion and the reasoning behind the product.

STRUCTURE OF THE PROGRAM


The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Identity Design (6 credits)
Product Strategy (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Envisioning
Experience Design
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

The Master in Visual Brand Design promotes competence and deep knowledge
of the product and of the ways to explain it, in order to greet the consumer and
follow them into the brands world, to encourage them to share its values, both
physically and in the world of social media.

AUDIENCE
The program is addressed to candidates with
a curriculum in Visual and Graphic Design,
Design, Communication and Marketing or
other disciplines related to the programs field
of study.

COMPANIES The Master has worked with:


Bastard, Danone, Forevermark, Fundacin Escultor Berrocal,
Glamour, Mondadori, Park Hyat t , Royal Rose, Smar tbox,
Unieuro.

40

OUTCOMES
The Master in Visual Brand Design aims to
form Visual Brand Designers and dynamic
Brand Managers open to visionary and
versatile, direct and effective innovations.
Designers who have a rich and complex
approach able to guide the needs of the
company in a new direction, either as
freelancers or employees of medium to large
companies operating in the fields of fashion,
design, events, trade shows, services, digital
media or in public administration.
Mundo Berrocal: Putting the Pieces Together, project by Urso Chappell,
Swapna Patkar, Chayut Prissawong in collaboration with Fundacin
Escultor Berrocal Master in Visual Brand Design 2014/15

41

Boscolo Fattorie, project by agl Aygen, Nour El Gamal, Jason Hysin


in collaboration with OP Valle Padana Master in Visual Brand Design
2014/15

Domus Academy

Master in Interior & Living Design

Master in

INTERIOR & LIVING DESIGN


SHAPE / EXPERIENCE / LIVE

The Master in Interior & Living Design focuses on the


sheer urgency of triggering a multidisciplinary approach
to foster the contemporary practice of the interior
designer, his/her creative flair and spatial sensitivity.
Multiple historical and contemporary incentives, analog and digital tools
combined with curiosity for research, design experimentation and aesthetic
fascination: this is the environment we create for our students, to make sure
that it is the students themselves who are the first to overcome disciplinary
boundaries, be critical and proactive, re-inventing the interior domain, and
finally defining themselves and their identity as designers today.
The Master, in this sense, makes each step a crucial one, through
challenges that are imposed by reality.
It is with this program of studies that Domus Academy wants
to mold the shape of a new professional: a space-for-living designer.

AUDIENCE
The program is addressed to candidates
with a curriculum in interior design, design,
architecture, engineering, visual arts or other
disciplines related to the field of study, who are
interested in pursuing a course of advanced
specialization and who are looking to expand
and improve their skills using new technical
and cultural tools in the field of interiors.
COMPANIES The Master has worked with:
Agape, Alessi, B&B Italia, Bof fi, Camper, Club Med, Coin,
Deborah Milano, Fiorucci, Flos, Fnac, Hawor th, Kvadrat ,
La Triennale di Milano, Moleskine, Mondadori, Moroso,
Mutina, Park Hyat t Milano, Pit ti, Rossana Orlandi, Tucano,
Veuve Clicquot .

42

OUTCOMES
The Master in Interior & Living Design is
directed at forming a new professional able to
combine techniques and design knowledge
with cultural sensitivity and strategic thinking.
A new professional who is aware of the
attachment and the bond that space creates
in our minds; someone attentive to the
processes and timing of project management.
Graduates from the Master can find
employment in various sectors, such as: retail,
hospitality, exhibition/events, lighting, furniture,
working for architectural firms, building
contractors, hotels, spa and retail.

STRUCTURE OF THE PROGRAM


The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Design of Spaces (6 credits)
Envisioning (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Experience Design
Identity Design
Advanced Design & Processes
Free Choice Workshop (6 credits)
One to be chosen from the active
didacticaloffer.

Workplayce, project by Avni Goel, Vivek Gupta, Yoshihiro Niida,


Nasya Pranoto Gitaputri, Simran Singh Jit in collaboration with
Haworth Master in Interior & Living Design 2014/15

43

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

A Sip of Memory, project by Bahar Oztok, Laetitia A. Matta,


Rumeysa Nehir Kurt, Sara Abdel Samie in collaboration with WEGA
Master in Interior & Living Design 2014/15

Domus Academy

Master in Interaction Design

Master in

INTERACTION DESIGN
IMAGINE / DRAW / CODE

Digital and Communication Technology. Design


sensitivity. Business orientation. The Master
in Interaction Design was founded out of curiosity
for the future and research.
At the core of this field lies the creation of a design product, service or
space, that can interact with the body or the mind through innovation
and technology; it is the addition of digital elements to everyday living;
the adoption of digital technology for enriched service experiences; the
transformation of design visions into market opportunities. The Master
in Interaction Design runs for a challenge and reveals itself as the desire
to bring the authenticity of Italian design to the world of Information
and Communication.

AUDIENCE
The Master is open to candidates with
a background and/or professional
experience in Product Design, Visual and
Graphic Design, Media and Web Design,
Architecture, Computer Science, Engineering,
Communication Science, Psychology
and Sociology.
COMPANIES The Master has worked with:
Adobe, Canon, Cisco, Cond Nast , Fujitsu,
Fundacin Escultor Berrocal, Hager Group, Illy words,
Iks Core Consulting, Mat tel, Meet the Media Guru,
Mit Mobile Experience Lab, Motorola, Nokia, Park Hyat t ,
RCS MediaGroup, Re-Power, Samsung,
Studio Museo Achille Castiglioni.

44

STRUCTURE OF THE PROGRAM


The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Experience Design (6 credits)
Tangible Interactions (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Envisioning
Identity Design
Product Strategy
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

OUTCOMES
The Master in Interaction Design aims to form
professionals with cutting-edge skills and
competencies to attain different strategic and
design positions: from Interaction Designer,
UX (User Experience) Designer and Creative
Director, to roles of Digital Strategist or Design
Manager. Graduated students will be in the
position to successfully meet contemporary
industry requirements, as well as to start an
individual career as self-employed consultants
and freelancers.
Roko, project by Natt Phenjati Master in Interaction Design 2013

45

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP


INTERNSHIP ects 12

ects 6

Our Master's Programs ARCHITECTURE

ARCHITECTURE is an
exploration into the wonders
and the shortcomings of urban
conditions in the twenty-first
century. It is an incitement for
young people to challenge the
design and to stretch ideas.
47

Domus Academy

Master in Urban Vision & Architectural Design

Master in

URBAN VISION
& ARCHITECTURAL DESIGN
PROGRAM / ADAPT / CHANGE

Cities have always been a stage for problems and new


phenomena. Theyve also been, and they are, experimental
laboratories to formulate and refine appropriate responses
to the needs of humans. The Master in Urban Vision &
Architectural Design establishes on city-observing and
city-making as its foundations, from private developments
to public space.

STRUCTURE
Courses
History and Cultures
Methods and Practices
Workshop 1
Strategies and Vision
Workshop 2
Architectural Link
Workshop 3
Urban and Landscape Design
Workshop 4
Architectural Design
Internship
Final Master Project

COURSES
WORKSHOP 1
WORKSHOP 2
WORKSHOP 3
WORKSHOP 4
INTERNSHIP
FINAL MASTER PROJECT

This course of studies facilitates the functional transformation of everevolving, complex, fast, dynamic and 21st Century cities and urban space.
Urban Vision is therefore that additional question that drives the formulation
of answers; it is the view that shapes and perfects the opportunities seen and
interpreted by each student at Domus Academy. Taking urban strategy as a
starting point, this master aims to explore different architectural approaches
and to provide students with the opportunity to work on building scales.

AUDIENCE
The program is addressed to candidates
with a curriculum in urban planning and/
or architecture, as well as those who have
a degree in economics, humanities, social
sciences and communication, or other
disciplines related to the programs field
of study.
COMPANIES The Master has worked with:
ARUP, Bayer Material Science, CNS spa
Tecnologia per lambiente, Hines Italia Srl,
Ing Real Estate Development ItalySrl, Legnolandia,
Le FondBelval, Milano Metropoli Development Agency,
MU.VI.TA . Museo Vivo delle Tecnologie per lAmbiente,
Peverelli Giardini e Paesaggi dAutore, Prelios, Pirelli RE.

48

OUTCOMES
Participants in the Master in Urban Vision
& Architectural Design may embark on
different careers nationally and internationally
as Architects, Urban Planners, Urban
Designers and Project Managers. Employment
opportunities can be found in architecture
or engineering studios, as well as territorial
development agencies, urban planning
departments, real estate or construction
companies, and also, in design studios.
Master in Urban Vision & Architectural Design Students

49

Villa Chigi Saracini foundation, Project by Sofya Dolgaya, Guillermo


Colina Hernandez Master in Urban Vision & Architectural Design

Our Master's Programs BUSINESS

BUSINESS Business is a wide


ranging category: everything
is and revolves around business.
Just like everything around us
is designed to be developed
exactly where it is, we could say
that conducting business means
concretizing the implementation
of an excellent strategy and
a targeted placement.
51

Domus Academy

Master in Business Design

Master in

STRUCTURE
The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.

BUSINESS DESIGN
FIND / OVERSEE / REFINE

Business design is the result of the Cultura del progetto,


meeting and nurturing managerial skills, and vice-versa.
Cultura del progetto is a specific Italian expression
that can be translated as project culture, but it is better
understood as the high-minded and very pragmatic
design take on which made this tradition so great.

Core Workshop
Product Strategy (6 credits)
Entrepreneurship Through Design (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Experience Design
Identity Design
Advanced Design & Processes
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

The purpose of the Master is to train designers capable of drafting strategic


plans for businesses, communities, and start-ups, branching into marketing
and communication.
The student in Business Design analyzes problems and test solutions
to create successful strategies and to reshape entrepreneurship in a global
perspective. Enlightening and interdisciplinary, the curriculum in Business
Design creates new connections between the business and the design
world, finding inspiration in the constant exchange of information and
collaborations with the business community and his professionals.

AUDIENCE
The program is addressed to candidates
with a curriculum in Economics, Humanities,
Design, or disciplines related to the programs
field of study, who are interested in acquiring
organizational and management skills with a
multidisciplinary approach.
COMPANIES The Master has worked with:
3M, Altre forme, Autogrill, Barilla, BTicino, Co.Impor t, Comieco, DB
Apparel, Ebay Italia, Elica, Fondation Interieur, Italia Independent,
MDF Italia, Moreschi, Pininfarina, Piquadro, Procter & Gamble,
Rilastil, Royal Rose, Sevengrams, Slowear, Sunstar, The Coca
Cola Company, Unieuro, Unilever, Veuve Clicquot, Wega.

52

OUTCOMES
Students attending the Master in Business
Design will follow educational paths that will
enable them to pursue managerial careers
covering specialized business roles, as well
as cross roles in design driven companies,
in advertising and marketing agencies or in
consulting and services companies.

SWOT, project by Master in Business Design Students

53

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP


INTERNSHIP ects 12

ects 6

Our Master's Programs FASHION

FASHION Fashion was born


as an implicit rule of distinction,
and it grows as a fast, meaningful
and eternal metamorphosis
of collective behavior.
With the Patronage of

55

Domus Academy

Master in Fashion Styling & Visual Merchandising

Master in

FASHION STYLING
& VISUAL MERCHANDISING

STRUCTURE
The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.

LOOK / SELECT / COMBINE

Styling & Visual Merchandising is the path for those


who want to communicate through images, for those
who constantly create visions to be reflected through
a shop window.
Carved out of storytelling and visionary attitudes, what is highlighted
and developed in this master course is the ability to communicate brand
identity values through visual tools, in order to increase brand attractiveness
and provide clients with new experiences. Fashion Stylists and Visual
Merchandisers are two versatile and interchangeable, yet necessary figures;
they are essential for the development of a competitive market and a world
where visual communication plays a key role in the success of a company.

AUDIENCE
The program is addressed to candidates
with a curriculum in Fashion Design, Design,
Photography, Architecture and Communication
or disciplines related to the programs field of
study, and at young professionals in the fields
of Industrial Design, journalism and media
offices for Fashion, Fashion Styling, or Visual
Merchandising, in addition to owners of fashion
companies eager to improve their skills.
COMPANIES The Master has worked with:
10 Cor so Como, Bonaveri, Future Concept Lab, GQ, Moncler,
Marni, Moschino, Patrizia Pepe, PleatsPlease, Stone Island,
Salvatore Ferragamo, Muuse, Trussardi.

56

Core Workshop
Fashion Styling (6 credits)
Retail & Visual Merchandising (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Fashion & Luxury Brand
Fashion Buying
Fashion & Luxury Communication
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

OUTCOMES
The Master in Fashion Styling & Visual
Merchandising aims to form professionals
able to pursues careers as a Fashion
Stylists or a Visual Merchandisers, starting
their own businesses or working for fashion
companies, advertising agencies, TV, as a
Celebrity Assistants and in all areas involving
visual communication.

Aquarium for Andrea Lazzari, project by Angelina Goncharova


Master in Fashion Styling & Visual Merchandising 2015

57

Night Birds for Rough magazine, project by Edward Cordoba


Master in Fashion Styling & Visual Merchandising 2013/14

Domus Academy

Master in Fashion Design

Master in

FASHION DESIGN
DREAM / EXPERIMENT / MAKE

The Masters in Fashion Design is an in depth integration


into the creative, cultural and productive aspects of the
fashion system, representing a daily dialogue between
industry experts and the need to create an important
figure able to govern and guide creative processes,
from material experimentation to visual communication
of the product.

STRUCTURE
The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Fashion Collection (6 credits)
Fashion Identity (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Structural Design
Body Extension Design
Fashion Styling
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

The Masters in Fashion Design is a journey of experience and opportunity


that skillfully combines theory with important partnerships, which
are qualifying and decisive for the path of every Academy student. The
purpose of this masters course is to respond to the constant changes of the
Fashion System and to envision its future by practicing and stimulating
creativity, instructively promoting identity and practical talent, as well as
entrepreneurial skills and innovative and critical thinking.

AUDIENCE
The program is addressed to candidates with
a curriculum in Fashion Design, Accessories
Design or other disciplines related to the
programs field of study, that wish to develop
their professional skills in the Fashion Industry.

COMPANIES The Master has worked with:


Trussardi, Ballin, Bot tega Manifat turiera Bor se, Breil,
Cammarata Gioielli, Car tier, Coccinelle, Diego Dolcini, Dunhill,
Fondazione Gianfranco Ferr, Hogan, Janet & Janet ,
Leu Locati, Lineapelle, Manas, Mar sll, Moreschi, Riri,
SAOBC (South African Ostrich Business Chamber), Swarovski,
Tods, Unic.

58

OUTCOMES
The aim of the Master in Fashion Design
is to train professionals who have the
ability to combine their creativity and their
organizational skills with theoretical/practical
knowledge and the world of production.
Employment opportunities include: Fashion
Designers, Creative Directors, Textile
Designers, Trend Searchers and Product
Managers, Cool Hunters or Fashion Editors
in fashion brands, design offices, magazines
or establishing own businesses.
Re-generation, project by Ozlem Koca Master in Fashion Design
2013/14

59

Flying, project by Zhi Meng Master in Fashion Design 2013/14

Domus Academy

Master in Luxury Brand Management

Master in

LUXURY BRAND MANAGEMENT


EXPERIENCE / ELEVATE / EXCEL

The Master in Luxury Brand Management is Luxury


as a state of mind. When heritage and traditions are
continuously and accurately renewed, with elegance,
newness and know-how as contexts where distinction
and uniqueness are the key to success.
With this as a spring board, the Master has set its goal as training new
managers equipped with brilliant marketing skills. New professional figures
able to increase experience, providing a sense of purpose, while meeting
the new needs and desires of each luxury customer. During their studies,
students on the Master in Luxury Brand Management will acquire the
eclectic and professional skills to work in a world that combines creativethinking, organizational and managerial skills, beyond what is creative and
multidisciplinary; moreover, Domus Academy students will enhance the
practical component of their coursework releasing their spirit of emulation
completely and following their vocation: like rough diamonds that must be
cut and polished to acquire value.
AUDIENCE
The program is addressed to candidates
with a curriculum in creative disciplines who
wish to acquire marketing and business
management skills, as well as graduates in
social, economic, managerial disciplines who
wish to expand their knowledge in the field of
luxury goods, services and experiences.

COMPANIES The Master has worked with:


Car tier, Castel Monastero Spa & Resor t , Christies, De Beer s
(Forevermark), 10 Cor so Como, FutureBrand, Moncler, Oteri,
Park Hyat t Milan, Pommer y, Recarlo, Salvatore Ferragamo,
Stone Island, Trussardi, Zagliani.

60

STRUCTURE
The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Fashion & Luxury Brand (6 credits)
Fashion & Luxury Communication (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Fashion Styling
Retail & Visual Merchandising
Fashion Buying
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

OUTCOMES
The Master in Luxury Brand Management
aims to equip students with skills and
abilities to become Luxury Brand Managers,
Product Managers, Marketing Managers,
Communication & PR Manager, or Branding &
Marketing consultants.

Reinvention, project by Megha Bhambhani in collaboration with Park Hyatt Milano Master in Luxury Brand Management and Master
in Interior & Living Design 2012

61

Domus Academy

Master in Fashion Management

Master in

FASHION MANAGEMENT
ANALYSE / STRATEGISE / ENVISION

The Master in Fashion Management provides dynamic


and expressive individuals with the opportunity to rise
to the challenge, to dare: an inclination that has a strong
connotation with the mind of a highly creative leader.
This, added to the ability to anticipate and manage change and demanding
contingencies as a recurrent reality of the fashion system, is the solid
foundation of the course, where the ultimate goal is to gain professional
competence in envisioning paths and leading processes. The Master in Fashion
Management is the epicenter from which this new generation of managers has
the opportunity to propagate and spread its unique and new methods, helping
them to get ready and become responsive to market demands.

AUDIENCE
The program is addressed to candidates with
a curriculum in business, design, liberal arts or
human science and who are interested in the
world of Fashion and wish to acquire the skills
and organizational management competency
to begin a career in the Fashion Business.
COMPANIES The Master has worked with:
10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera
Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati,
Google Italia, Hogan /Gruppo Tods, L.A. Distribuzione, LOral,
La Rinascente/Tiziana Cardini, Moncler, Montblanc Germania,
Penelope Stores, Pleats Please, Privalia, Red Valentino, Rober to
Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley
Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae
Sierra, Trussardi, Versace Gioielli, Versus /VJC, Vionnet, Youtube.

62

OUTCOMES
The Master in Fashion Management aims to
train professionals capable of transmitting
creative sensibilities through managerial
skills. Graduate students can aspire to
occupy different positions within the Fashion
Industry, such as: Fashion Brand Managers,
Product Managers, Retail/Store Managers,
PR Managers. The course opens the doors
to graduates to gain employment as fashion
buyers or experts in communication and
events. Graduates will also develop the
necessary skills to become self-employed or
run their own companies.

STRUCTURE
The program is organized in four main
modules lasting eight weeks each, which
include courses and workshops, followed
by a 8-week internship period and a final
portfolio presentation.
Core Workshop
Fashion & Luxury Brand (6 credits)
Fashion Buying (6 credits)
Elective Workshop (6 credits)
One to be chosen from:
Fashion Styling
Retail & Visual Merchandising
Fashion & Luxury Communication
Free Choice Workshop (6 credits)
One to be chosen from the active
didactical offer.

COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

CORE WORKSHOP
COURSE

ects 6

ects 6

ects 6

ELECTIVE WORKSHOP
COURSE

ects 6

ects 6

FREE CHOICE WORKSHOP

ects 6

INTERNSHIP ects 12

The perfect mix developing an online portfolio for a luxury multi-brand estore, project by Almagul Kassymova, Chollatarn Jatchavala, Pelin Arbel Yuksel,
Anna Sukhomlinova, Chetan Lakshmi in collaboration with Bernardelli and Camera Italiana Buyer Moda Master in Fashion Management 2015

63

Other
courses

Pre-Master's Program
Master's-Level Certificates
On-line Certificate Programs
65

Domus Academy

Other Courses

PRE-MASTER'S PROGRAM

MASTER'S-LEVEL CERTIFICATES

The Domus Academy Pre-Masters Program is a four-month


intensive postgraduate course that will prepare
you to attend a Master's program at Domus Academy.

Want to broaden your professional experience in the


design or fashion world? Want to solve real design
problems for real companies companies known both
in Italy and abroad?

Created for graduates who have at least three years of university-level study,
the Pre-Masters Program will give you the foundational understanding of
design required to attend the masters-level programs at Domus Academy. It
will also provide you with valuable opportunities to construct a professional
portfolio under the guidance of mentors who are experts in the field.
WHAT YOU WILL LEARN
You will develop:
Your knowledge of broad design
domains and your practical skills within
each of these domains
A clear understanding of the range
of themes and processes relevant
to a specialized area of study
A professional portfolio in your area

of interest, following the guidelines


for admission to masters-level programs
at Domus Academy
The technical skills and organizational
abilities required for masters-level learning,
acquired through labs and project activities
A variety of techniques and tools to better
communicate and present your design ideas

Now, you can boost your professional and academic credentials at once by
earning a Masters-Level Certificate from Domus Academy. The eight-week
Masters-Level Certificate is delivered through an intensive, hands-on
workshop in design or fashion. Guided by senior professionals, you will be
challenged to create an actual project for an Italian or international company
or designer in a simulated design studio environment. At the programs
conclusion, youll have the exciting chance to present your ideas to company/
studio representatives. Youll make valuable contacts with your peers, faculty
experts and industry professionalsconnections you can leverage to escalate
your career trajectory in design. And youll update and expand your portfolio
in the process.

ON-LINE CERTIFICATE PROGRAMS


Enhance your creative skillset and maximize
the potential for career advancement.
Earn your Domus Academy online certificate in less than 12 months by
enrolling in a flexible, online program. Learn from industry professionals,
delivering practical skills and industry knowledge.
Study with like-minded students from around the world in a
convenient global online learning environment.

Domus Academy students, wallpaper illustration drawing by Olimpia Zagnoli

66

PROGRAMS OFFERED
Certificate in Design Management
Certificate in Entrepreneurship for the Creative Professions
Certificate in Digital Design and Communication

67

Admissions

69

Domus Academy

ADMISSION PROCESS
The smartest way to enter our world

1
Check your
entry requirements
2
Prepare your
supporting documents
3
Submit your
application
4
Enroll to our
programs

Admission

Prepare your supporting documents

The required documents for admission are:


Application form
Detailed curriculum vitae
Copy of bachelor degree /academic diploma
(in English language)
Official academic transcripts / Mark sheet
(in English language)
English language certificate
(IELTS 5.0 Academic or equivalent)
Motivation letter
2 recommendation letters (if available)
Copy of passport
Portfolio of projects
(not compulsory for
Master in Business Design,
Master in Fashion Management,
Master in Luxury Brand Management)
Application fee of Euro 100

Submit your application

You can submit your application following


three ways
1

Check your entry requirements

General entry requirements include:


at least 15 years of previous education
holding a first level academic degree in fields
related to the selected study program
certificate of English language
(IELTS 5.0 Academic or equivalent on entry)

70

OPTION 1:

Apply online and upload your documents


here: http://application.domusacademy.com/
OPTION 2:

Scan all your documents and email us at:


admissions@domusacademy.it
OPTION 3:

Mail to: Domus Academy


Attn: International Admissions Office
Via C. Darwin, 20 20143 Milan, Italy

71

Domus Academy

Admission

Enroll to our program

Students wishing to receive an Academic Master


Degree recognized by the Ministry of Italian
Education (MIUR), will need to be enrolled at
NABA Nuova Accademia di Belle Arti Milano,
which will award the Master program with the
above title*.
Upon being offered a place, you
will be required to secure this by
submitting the Enrollment Form and
the receipt of payment of the preenrollment fee within 30 days from
the Admission Letters date.
Once the completed and
signed enrollment and the preenrollment fee payment receipt have
been received, Domus Academy
will provide you with all necessary
assistance to apply for a student visa.

* The Academic Master Degree


worth 60 ECTS awarded by NABA
(if the student is eligible according
to MIUR requirements and has
submitted the Declaration of Value
by the beginning of the course).
Domus Academy students

Domus Academy campus

72

73

Laureate
International
Universities

75

Domus Academy

Laureate International Universities

LAUREATE INTERNATIONAL
UNIVERSITIES
Domus Academy joined the Laureate
International Universities network in 2009.
Laureate is a trusted global leader in providing
access to high-quality, innovative institutions
of higher education. The Laureate International
Universities network includes more than 80
accredited campus-based and online universities
in 29 countries throughout North America,
Latin America, Europe, Northern Africa, Asia
and the Middle East.

Laureate universities offer more than 130


undergraduate, masters and doctoral degree
programs in fields including architecture,
art, business, culinary arts, design,
education, engineering, health sciences,
hospitality management, information
technology, law and medicine.
Ernesto Zedillo, the former president
of Mexico, serves as Presidential Counselor
of Laureate International Universities. As
Presidential Counselor, President Zedillo
provides Laureate institutions with insights
from his experiences in the policymaking,
diplomatic and academic worlds.

76

The Laureate International Universities


network serves more than 1,000,000
students worldwide. But our community
includes more than the students we serve; it
also includes faculty, alumni, families, and
the employers who hire our graduates. In
this way, Laureate International Universities
makes a positive difference in communities
around the world. Our success is measured
by the fact that when our students succeed,
countries prosper and societies benefit.
For more information:
www.laureate.net

These are just some of the cities in which the Laureate International Universities network is located: Italy, Malaysia, California, New Zealand,
Swiss, New Mexico, Turkey, United Kingdom, France, Brazil, Spain, Germany

77

Stories
on stories
between
architecture
& narrative

An interview* with Rem Koolhaas


by Gianluigi Ricuperati
Domus Academy Creative Director
* This conversation was recorded in Cagliari
on July 11th 2007, during Festarch Festival

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Domus Academy

Since this conversation will


be about writing and literature, Id like to state for
the record that Rem Koolhaas is not an architect
but a writer. My first question, in fact, is about the
anxiety of influence, a term coined by the literary
theorist Harold Bloom, who claims that to find
their own voices, writers have to break free of their
fathers influence. Id like to ask Rem Koolhaas
which influences he has broken free of, if he thinks
he has found his own voice and, if so, when he found
it. To me his writing, his voice, is like Godards film
Weekend rewritten by Roland Barthes.

GIANLUIGI RICUPERATI

Stories on stories between architecture & narrative

From a certain perspective, this could


roughly be described a postmodern approach not just
to writing, but to culture too. One of the impressions
Ive had when reading Rem Koolhaas writings is that
hes one of the most idiosyncratic and interesting of
postmodern writers, like Donald Baltherme, Don
DeLillo and William Gaddis a typically American
school that has dealt with themes like Pop culture in
a very cerebral way at times, and in a very powerful
way at others. Id like to ask R.K. if he regards himself
as a postmodern writer.

GR

We all are post-modern writers and I think that


there are simply no exceptions. Nevertheless, I don`t
really like experimental writing because the main
problem of experimental is the avant-garde position,
that can never deal with more political and more
practical issues. I think that the choice of architecture in
the end was simply a commitment to the world or kind
of refusal to remain in the world of experimentation. I
think the great thing about architecture is that it has let
me develop all kinds of territories as a writer. Im simply
truly interested recognizing myself or projecting myself
into another world.

RK

This is the first time I have been invited


to talk as a writer and it makes me very happy. I think
in my case anxiety of influence has been a particularly
complex issue, because my father was a writer and the
biggest deal was to convince myself that I could enter
the territory that he had already occupied. I started by
writing about architecture and home architecture in
English, a language that wasnt my own and I think that
was perhaps my first strategy to liberate myself, to go
in a different territory, where confrontation was freer
and more anonymous. If you look at my work or career,
I think its a cause of embrace of influence rather a
fear of influence. I have to say that some of my most
original contributions re perhaps the least personal
contributions or the mostly deeply influenced. It seems
I reversed that model.
REM KOOLHAAS

80

When he was asked who his ideal reader was, the


American writer Henry Matthews said it was someone
who gets so annoyed while reading his book that he
throws it out of the window but then takes the elevator

GR

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Domus Academy

Stories on stories between architecture & narrative

to get it back. After this short introduction Id like


to ask R. K. if he believes in this abstraction of the
ideal reader, and if there is a book that has provoked
in him this same reaction of both irritation and
wanting to keep on reading to find out more.

In the 60s, professional work in journalism was


not regulated and particularly easily in the Netherlands,
where I was part of a kind of journalistic, you could say
collective movement, actually a newspaper, acting as
a launching pad for a lot of Dutch writers, poets, even
painters or that particular generation. It was a kind
of unusual situation, because the editor-in-chief was
a woman, an incredibly bitchy, incredibly humorous
rightwing woman with the fantasy of being a tycoon, a
fantasy which gained us unbelievable freedom. I could
basically do what I wanted and since I was interested
in cinema, I did interviews with Fellini and many other
Italians, but also with some architects, like le Corbusier
and Constant. The only thing the editor-in-chief wanted
was that the articles were anonymous; a very important
experience, which is still a source of nostalgia. I wrote
Delirious New York almost as a ghostwriter, a kind of
anonymous voice I deeply relished and enjoyed, but
after a while she asked me to work on the papers
layout too, and I think that combination triggered kind
of conception of art and architecture.

RK

I think anyone who talks about writers should talk


about reading, and perhaps more than a writer, I am
a reader. The kind Im not sure still exists. Whatever I
write or say should be read in the context of this kind of
common topology, because our engagement should not
be about finding a book in which recognize ourselves
closely, or remotely, but simply a way of embedding
ourselves in a particular tradition in a selective way. Im
happy it happened to me like that and thats why if you
ask me if I am a post modern writer, quoting names
like Bartheme and Gaddis, I would say no, Im a postmodern writer because I like Von Kleist and Stendhal.

RK

R.K.s first steps to becoming a writer were


as a journalist. I think for a person curious about
everything like him, writing for newspapers is
what we call a burden and a delight because, in a
sense, it is one of the best jobs for curious people,
but it is also true that newspapers are tending to be
increasingly targeted. And a writer whos interested
in everything needs readers who are interested in
everything. Id like to ask R.K. how he got started in
journalism and if he liked being a journalist.

GR

82

Listening to what Rem has just said, I have


the impression that his writing doesnt seem to have
a point of view. This isnt a criticism but a sort of
quality as if, instead of writing, R.K. is being written.
When architects create spaces or landscapes, do
they have a point of view?

GR

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Domus Academy

Stories on stories between architecture & narrative

One of the things that is really deeply enjoyable


for me is working and operating between two different
disciplines. Anyone who writes has a vast choice
in terms of the genre he wants to write, while in
architecture you dont have that repertoire or rather
I think that you have it, but you dont realize that you
have it: the theme of permanency of architecture is a
very heavy burden. My involvement in literature simply
makes me able to assume different identities, and
anyone who has literary background can see that and
can see that if I write Junkspace I am intentionally
another person than when I write something about
Singapore. Instead in architecture people would think:
its changed and I dont recognize it anymore. But I
believe that, in order to be as explicit as possible and
get a message across with maximum impact, its a
wonderful to be able to choose different voices.

RK

It struck me that Delirious New York was


written more by a ghostwriter than by a writer.
I get the impression that in some of his writings
R.K. is the ghostwriter of a multitude, and that this
multitude is our contemporary identity. I wanted
to ask Rem if he has this same impression.

GR

Rem Koolhaas, Delirious New York. Book cover

This is a kind of complicated story, and its also


kind of related to writing and to architecture. So maybe
in the beginning one of the beauties of journalism was
anonymity and curiosity, but I realized before I started

RK

84

85

Domus Academy

to work on New York, that in architecture anonymity


exists, but the architecture that we are collectively
interested in is not anonymous and so its also kind
of related to the avant-garde. In the 70s, when I first
became familiar with what architecture was, even
before I decided to study it, I realized what is important
in architecture is the history of avant-garde that existed
in Germany, in Russia, to a less extent in Holland,
in France, even in China, but the one area where it
seemed not to exist was America. Also it was clear that
the defining moments in modern architecture had been
both in terms of buildings and manifestoes and all those
defining moments generated by geniuses that basically
invented those movements. At that point I became very
interested in trying to develop a sort of content model to
that, because it was almost impossible that a domain
so critical for the whole world would be so dominated
by avant-garde, so, in a polemic way, I decided to take
New York, best on the observation of all the writers and
manifestoes that had described but not built, and so I
mirrored that observation, I said America is about reality
but in the absence of manifestos. So the whole notion
of the book was a literary formula, where I provided
evidence in retrospect of a situation that I declared
an artistic movement as important as all those avant
gardes. In fact, working a lot I discovered that there
were for instance secret connections between avant
garde of Soviet Union and avant garde of America. So
in a way, it was a kind of literary construct not to be a

86

Stories on stories between architecture & narrative

manifesto with the name, not to be my manifesto, but


you have a kind of generosity to read into New York a
kind of situation. So again it was not an earnest piece
of architecture writing, but in essence a kind of literary
formula to enable a literary manipulation.

In Delirious New York theres a brilliant


quotation by Gertrude Stein which says that
Americans are materialists of the abstract. I think
a whole history of literature could be based on how
certain authors have taken quotations as startingpoints for entire imaginary edifices. Id like to know
the story behind that quotation because I was very
struck by it in the book.

GR

I think in the beginning there is a quote of


Dostojevski and Vico. I think in a way Vico was more
important for the entire book, because what was
inspiring about him, was the confidence to look in your
mind for evidence rather than in the world. Anyway, I
think that the greatest genius of American civilization
was to make physical things or to make things physical,
and when I first came to New York, I realized that, for
instance, the sheer of physicality of complexes like the
Rockefeller center was something that could never
exist anywhere else, simply because it seemed that
only in America there was this kind of logistical ability
to organize enormous streams of meters in such an
intelligent manner, in contrast of course with the much

RK

87

Domus Academy

more ephemeral unrealistic tradition of Europe, where


ideas are more important. I wanted perhaps to create
a kind of synthesis between ideas and physicality
or at least describe the theoretical possibility of that.

Delirious New York had real pace, and it


reminded me of John Dos Passos Manhattan
Transfer, partly because of the subject. Since
Junkspace came thirty years after Delirious New
York, I wanted to ask Rem if he feels his writing
has changed in any way.

GR

I think there is something really scary in the


current understanding of architecture, of the leaders of
architecture supposedly, or of the people in my position,
that humor and pleasure are almost nonexistent
features, so to me all the writing is going to be simply
dictated by what gives me the most pleasure but also
what to me are the most polemical things in the world.
How can I either reinforce or contradict the emerging
consensus of our character and consequently confuse
those issues? So its really one of the ways in which
we can work on reputation and of course to the extent
that Im becoming part of a larger office where the kind
of interaction between personality and work inevitably
diminishes almost to the point where writing remains
one of the really and truly private territories for my own
expression and for my own pleasure.

RK

88

Stories on stories between architecture & narrative

What I want to ask is: has Rem Koolhaas ever


kept a diary?

GR

Yes I've written diaries but diaries for me are not


a genre. One of the genres least like the diary is the film
script. I know that R.K. wrote one in the 1970s. I want to
ask him if he can tell us who he wrote it for and whether
it was a success.
When I started studying I was 26, I went to a very
expensive school and I had to earn my own money.
I had a friend who was a moviemaker and we wrote
movie scripts together. The movie is coming out in DVD,
it was a melodrama called White slave, inspired by
Werner Fassbinder, whose movies are very interesting
because they deal with guilt, pleasure, drama, history,
but in a way they will never reveal to you how serious
they are. Our first movie was a melodrama about
idealism whose principal character was a good
German. When we did it was 1972, and Holland was
very reactionary in terms of forgiving the Germans,
so the movie was so controversial in Holland, that the
filmmaker had to leave the country I had already
gone and we became persona non grata. The second
film we wrote which wasnt made was for an American
director, Russ Meyer, also a maker of melodramas and
of what people considered pornography. It was written
in 1974, when oil was found in massive quantities in
the Middle East. To me it still remains a very interesting
structure because there were three stories in it.

RK

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Domus Academy

Has anyone since asked R.K., as an architect,


to be a stage designer, to design and build stage sets?

GR

Never. I think I want to say something more about


writing. Simply because to me the beauty about writing
is that you dont have to be honest in writing, and you
can never adopt different identities. For that reason,
its deeply ironic that the writers who actually deeply
influenced me like Roland Barthes and to a less extent
Foucault, for instance in a book like Delirious New York
is incredibly evident and explicit, but no one has ever
identified that kind of influence and so, as I said, in the
beginning we have to always embrace our influences,
but in some sense embracing influences also acts like
a camouflage act, making it invisible.
RK

When he wrote The Archaeology of Knowledge,


and especially The History of Madness, Foucault
invented a method, he went looking where no
one had looked before for documents about the
segregation and recovery of the sick and the use
of certain kinds of torture. His archaeology of
knowledge has some things in common with
Delirious New York. Is Delirious New York a putting
into practice with regard to New York City and
cities in general?

GR

90

Stories on stories between architecture & narrative

Yes, of course and really in a Barthes sense


more than a Foucaults sense, but you also have to
understand that Delirious New York was written in
the seventies and therefore in the seventies Italian
architecture historians dominated the moment, Tafuri
was the absolute rule [] in architectural theory and
whats more both Tafuri and [] were also writing about
New York and the skyscraper, so in a certain way it
was a very exciting moment because you knew the
kind of [] history being written, and you felt the kind
of heavy wheels turning [] and of course Delirious
New York was a book that questioned some of those
assumptions very seriously, and particularly I think
questioned the moralism that was, the two types of
engines fueling the Tafuri project, and I would say that
from that moment on there has been very profound
confusion about whether what we do is moral or
immoral and to my enormous surprise still stimulate a
persistent debate and question if you look for instance
at the [] junk place or not. If you look in 2007 at the
Italian press, I find it totally amazing that it seems as if
those two sides are still confronting each other across
thirty years of history.

RK

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Domus Academy

doMus acadeMy
ceo

Marc Ledermann
cao

Alberto Bonisoli
creative director

Gianluigi Ricuperati
head oF institute

Claudio Moderini
head oF Fashion school

Barbara Trebitsch
doMus acadeMy Faculty
Master prograMs course leaders

Sara Desimoni
Nima Gazestani
Maria Jaber
Anthony Louis Marasco
Gianfranco Olivotto
Ilaria Pavone
Elisa Poli
Irene Sartor
Marie-Pierre Schickel
Amelia Valletta
Francesca Vargiu

contacts
Domus Academy
Via C. Darwin, 20
20143 Milano
02 4241 4001
domusacademy.com

graphic design

POMO

92

MILAN
ITALY

Location

10

MASTER
PROGRAMS

97%
50

International
students
Nationalities
represented

250

companies
involved in internships
agreement processes

100%

I N T E R N S H I P P L AC E M E N T R AT E

83%
* certificate by Demoskopea

PL ACEMENT
R AT E *

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