OYTV

MEDIA
Joytv MEDIA KIT 2014

Joytv
MEDIA KIT
2014

SEPTEMBER 2014

TV is the
universal
screen

Joytv MEDIA KIT 2014

83
Canadians view 56 million
hours of commercial
television a day, more than
83% of their total video
viewing time.

76
TV is a high priority medium
for consumers. 76% of commercial TV viewing hours are
spent on first run programs.

No platform delivers a bigger,

more committed audience
everyday than TV.
Source: Television Bureau of Canada, Think Nobody
Watches TV Anymore? Think Again.

TV is the universal screen, 89% of

consumers have one, and they use it for
80% of their video viewing hours.

Joytv MEDIA KIT 2014

TV CONNECTS US
68
TV is consumed socially. 48% of our
viewing hours are spent with other people.

43
Source: Television Bureau of Canada, Think Nobody Watches TV Anymore? Think Again.

HALF

TV is part of our lives. 68% of Canadians

consider TV part of their daily routine, and
half insist on giving it their full attention
while watching.

48
TV connects us. 43% of us talk about TV
with family and friends.

Joytv MEDIA KIT 2014

WHO WE ARE

WHAT WE OFFER

Joytv is available in more than 1 million

households in the Greater Vancouver area.

Contemporary entertainment, news

programming and local information with a
strong community focus.

Joytv is your Local Station! Serving the wants

and needs of viewers within Vancouver,
Victoria, Surrey & the Fraser Valley.

Unique custom-designed consumer solutions.

FEATURING
Award-winning
Mainstream
Dramas, Comedies
& Documentaries

Insightful Multicultural,
Multi-faith & South
Asian Programs

Local Community
Events

News Information Programs

Mystery &
Talk Shows

Joytv MEDIA KIT 2014

75% of Joytvs A18-49 audience in

Prime Time (Mon-Fri 7pm-11pm) is
located in Vancouver.1
Available Joytv Coverage:
2.1 million Vancouver EM.
National Weekly Reach: 655,000
Local Weekly Reach: 410,000
Sources: 1BBM PPM Vancouver/Total Canada, Aug 26, 2013 May 18, 2014 (Exc. Olympics Weeks), A18-49; All other notes:
BBM Numeris Vancouver, Aug. 26, 2013 May 25, 2014 (Exc.
Olympic Weeks), M-Sun. 2am-2am, Ind. 2+.

Joytv by the
numbers
Joytv Viewers skew female (60%), own their
own home (67%) and are mortgage free (67%)!
Joytvs Audience is more likely than the General Population to:
Have a Technical/Skilled Occupation (Index 180)
Spend $5,000 to $9,999 on Home Improvements (Index 186)
Be the Main Shopper (Index 128)
Attend a Post-Secondary Institution (Index 113)
Have Registered Retirement Savings (Index 118)
Have Stocks/Mutual Funds (Index 109)
Source: BBM Numeris Vancouver, Aug. 26, 2013 May 25, 2014 (Exc. Olympic Weeks), Mon-Sun. 2am-2am, Base: 2+.

Joytv delivers an advertiserfriendly program environment

Joytv MEDIA KIT 2014

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Joytv MEDIA KIT 2014

HART OF DIXIE
Coming to Joytv in January 2015

Joytv MEDIA KIT 2014

Joytv your local station

Cultural News & Information

Lifestyle Entertainment

Community Events

JoytvNews

CarmenTV

GO! Community Calendar

Dean Atwal and Leah Bolton present Your

Community, Your Story and Your News.
Featuring 90-second narratives on Arts,
Lifestyle, Community & Multicultural Stories.
Rotated through the full Joytv schedule,
delivering maximum reach and impact

Hosted by Katrisha Villarante, GO! Com Hosted by Carmen Ruiz y Laza, Carmen
munity Calendar is your local go-to source
has worked in the film and television
for information on events in Vancouver, the
industry for more than two decades with
Fraser Valley and the Lower Mainland.
a sharp eye for the best, she brings you the
best everything.
Covering a multitude of community events
each week including trade shows, local
Carmen seeks out the hottest local experts
fundraisers and entertainment.
for tips on travel, cuisine, fashion, beauty,
entertaining and design.
She gets you past the velvet rope and into
the most exclusive parties and celebrity
events.

Joytv MEDIA KIT 2014

3:00 PM

MONDAY

Joytvs entertainment schedule

TUESDAY

WEDNESDAY

4:00 PM
6:00 PM

UPSTAIRS, DOWNSTAIRS

6:30 PM

THE SIMPSONS
EMILY OF NEW MOON / ANNE OF GREEN GABLES
ROAD TO AVONLEA / WIND AT MY BACK

8:00 PM

LAST MAN STANDING (S)

9:00 PM

7:00 PM

FRIDAY

STEVE HARVEY (S)

THE ORIGINALS (S)

BRITISH DRAMA

10:00 PM

THURSDAY

DOCUMENTARY

LONESOME DOVE

DOCUMENTARY
CRISTELA (S)

SUPERNATURAL (S)

THE ZOOMER

HEARTLAND

THE HARPREET SINGH SHOW

SATURDAYS FROM 1011PM: 48 Hours (S)

HART OF DIXIE (S)

20/20 (S)

Joytv MEDIA KIT 2014

48 HOURS: VANCOUVER VIEWERS

Vancouver Viewers Who Watch 48 Hours are More Likely than
the General Population to

Be Heavy Beer
Drinkers (12 or more)
in Past Week

Have a Household
Income between
$75,000- $99,000

Drink Real Fruit

Juice (12 or more)
in Past Week

424

198

Drink Energy/
Sports Drinks (1 to
6) in Past Week

Own a Domestic
Vehicle

Have a Professional
Occupation

142

110

166

Index 100 vs. A25-54 Pop.

189

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Joytv MEDIA KIT 2014

SUPERNATURAL: VANCOUVER VIEWERS

Vancouver Viewers Who Watch Supernatural are More Likely than
the General Population to

Have an Occupation
in Skilled Sales &
Services

260

Have Registered
Retirement Income

122
Index 100 vs. A25-54 Pop.

Have a Household
Income between
$125,000-$149,999

Drink Regular
Soft Drinks (7 to
11) in Past Week

197

131

Spend $500 or more

on Sporting Goods
in Past Year

Order Takeout/
Delivery in Past
Month

121

115

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Joytv MEDIA KIT 2014

THE ORIGINALS: VANCOUVER VIEWERS

Vancouver Viewers Who Watch The Originals are More Likely than
the General Population to
Drink Bottled
Water (12 or more)
in Past Week

252

Drink Beer (12 or

more) in Past Week

219

Have a Household
Income between
$75,000- $99,000

198

Enjoy Fine Dining

Restaurants

Have Registered
Retirement Savings

Travel to the US on
Personal Vacation

128

123

120

Index 100 vs. A25-54 Pop.

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Spend $500 or
Less on Cosmetics in Past Year

141

Joytv MEDIA KIT 2014

LAST MAN STANDING: VANCOUVER VIEWERS

Vancouver Viewers Who Watch Last Man Standing are More Likely
than the General Population to

Be Employed in Skilled
Sales & Services

Own a Domestic
Vehicle

183

167

Have Household
Income of $50,000
to $74,999

Drink Wine (7
to 11 Glasses) in
Past Week

126

Index 100 vs. A25-54 Pop.

118

Be a Middle/
Other Manager

138

Spend $100 to
$200 Weekly
on Groceries

117

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Joytv MEDIA KIT 2014

20/20: Joytv VIEWERS

Joytv Viewers Who Watch 20/20 are More Likely than the General Population to

Drink Beer (12 or

more) in Past Week

Drink Coolers (1 to
6) in Past Week

700

Spend $5,0009,999 on Home

Improvements

596

298

Have Registered
Education Savings

Drink Diet Soft

Drinks (7 to 11) in
Past Week

Eat at a Fast Food

Restaurant

187
Index 100 vs. A25-54 Pop.

150

117

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Travel throughout
their own Province for Business

224

Joytv MEDIA KIT 2014

STEVE HARVEY: Joytv VIEWERS

Joytv Viewers Who Watch Steve Harvey are More Likely than the General Population to

Drink Diet Soft

Drinks (7 to 11) in
Past Week

Have a Household
Income between
$100,000 to $124,999

Be a Manager,
Owner, Professional

435

253

Spend $100 to
$200 on Groceries Weekly

Drink Beer (12 or

more) in Past Week

Have a Line of
Credit

138

135

640
142

Index 100 vs. A25-54 Pop.

Source: BBM PPM Vancouver, Aug. 26, 2013 May 18, 2014 (Exc. Olympics Weeks), Base A25-54.

Own a Domestic
Vehicle

152

Joytv MEDIA KIT 2014

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CONTACT
US
Joytv Television Division
5668 192nd Street, Suite 204
Surrey, BC, V3S 2V7
(604) 575-4127
General Manager, Sales
Duane Parks

Airtime Television Sales Inc.

6 Crescent Road, 2nd Floor
Toronto, Ontario, M4W 1T1
(416) 923-7177

National Sales Executives:

Mark Burko, John Aonso, Mike Gibson,
Kevin Haggith, Ty Trainor

Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10
or check your local listings | joytv.ca
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